Middle East & Africa Flavor Masking Agents Market Forecast to 2030

Middle East & Africa Flavor Masking Agents Market Forecast to 2030

Middle East & Africa Flavor Masking Agents Market Forecast to 2030 – Regional Analysis – by Type (Sweet, Salt, Fat, Bitter, and Others) and Application (Food and Beverages [Bakery and Confectionery; Dairy and Frozen Desserts; Beverages; Meat, Poultry, and Seafood; Meat Substitutes; Dairy Alternatives; RTE and RTC Meals; and Other Food and Beverages], Pharmaceuticals and Nutraceuticals, and Others)

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Description

The Middle East & Africa flavor masking agents market was valued at US$ 9.80 million in 2022 and is expected to reach US$ 14.48 million by 2030; it is estimated to register a CAGR of 5.0% from 2022 to 2030.

Increasing Demand for Natural Additives Drives Middle East & Africa Flavor Masking Agents Market

Consumers are highly concerned about their diet. They pay attention to product labels and additives used in packaged food and beverages as well as dietary supplements. The popularity of organic products is increasing owing to their perceived health benefits. They are free of pesticides, chemical fertilizers, and genetically modified organisms (GMOs), which increase their appeal among consumers who are ready to pay higher prices. Moreover, consumers increasingly prefer clean-label products free of synthetic colors, flavors, and other additives. Further, they focus on holistic and conscious consumption and prefer products made with ethically sourced additives. Thus, the demand for natural additives is increasing in the food & beverage and nutraceuticals industries.

Kerry Group, one of the known manufacturers of flavor masking agents, offers ‘Prolamin Coating’, a natural flavor masking agent. It is a known masking agent for bitter taste masking. Prolamin is a plant storage protein found in the seeds of cereal grains such as rice and oats and accounts for ~5-10 % of the total proteins in those plants. Manufacturers and flavor companies could produce clean, labeled flavor masking agents by extracting, separating, and purifying prolamin-rich fractionation. Thus, an upsurging demand for natural additives is expected to create a new trend in the flavor masking agents in market in the coming years.

Middle East & Africa Flavor Masking Agents Market Overview

The Middle East & Africa flavor masking agents market is segmented into Saudi Arabia, South Africa, the UAE, and the Rest of Middle East & Africa. Upsurging demand for meat substitutes and dairy alternatives fuels the need for flavor masking agents in the region. The agents help to mask any inherent off-notes or unfamiliar flavors in ingredients such as plant protein, vitamins and minerals, and amino acids, enabling manufacturers to create meat substitutes and dairy alternative products with palatable taste that are appealing to consumers. A plant-based diet gains popularity in the Middle East & Africa owing to rising health and environmental concerns among consumers. According to the EcoMENA, the Gulf News highlighted the 250% increase in vegan options in supermarkets across the Middle East & Africa in 2021. Flavor masking agents play a critical role in ensuring that these products meet the dietary requirements along with maintaining a delightful sensory experience. By masking the taste of certain plant-based ingredients, manufacturers can make these products appealing to a broader range of consumers, including those transitioning to or exploring plant-based diets.

According to the data given by TradeArabia, the pharmaceutical industry in Middle East & Africa region is expected to grow at a faster pace accounting for USD 60 billion by the end of 2025. This is due to significant growth of the pharmaceutical industry in the UAE and other countries. Moreover, factors contributing towards the growth of pharmaceutical industry in this region are growth in population, lifestyle changes, increased life expectancy, and increased prioritization of healthcare services by the governments of the leading countries in this region. Flavor masking agents are extensively used in oral supplements and drugs. Thus, the rapidly growing pharmaceutical industry in this region is also favoring the growth of flavor masking agents market over the coming years.

Middle East & Africa Flavor Masking Agents Market Revenue and Forecast to 2030 (US$ Th)

Middle East & Africa Flavor Masking Agents Market Segmentation

The Middle East & Africa flavor masking agents market is segmented based on type, application, and country.

Based on type, the Middle East & Africa flavor masking agents market is categorized into sweet, salt, fat, bitter, and others. The bitter segment held the largest Middle East & Africa flavor masking agents market share in 2022.

By application, the Middle East & Africa flavor masking agents market is segmented into food and beverages, pharmaceuticals and nutraceuticals, and others. The food and beverages segment held the largest Middle East & Africa flavor masking agents market share in 2022. The food and beverages segment is further subsegmented into bakery and confectionery, dairy and frozen desserts, beverages, meat, poultry, and seafood, meat substitutes, dairy alternatives, RTE and RTC meals, and other food and beverages.

Based on country, the Middle East & Africa flavor masking agents market is categorized into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the Middle East & Africa flavor masking agents market in 2022.

Archer-Daniels-Midland Co, Firmenich International SA, Kerry Group Plc, Koninklijke DSM NV, Sensient Technologies Corp, and Tate & Lyle Plc are some of the leading companies operating in the Middle East & Africa flavor masking agents market.

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At 5.0% CAGR, Middle East & Africa Flavor Masking Agents Market is Speculated to be Worth US$ 14.48 Million by 2030, Says the Research Team

According to the Research Team’ research, the Middle East & Africa flavor masking agents market was valued at US$ 9.80 million in 2022 and is expected to reach US$ 14.48 million by 2030, registering a CAGR of 5.0% from 2022 to 2030. Wide array of application and technological advancements in flavor masking are among the critical factors attributed to the Middle East & Africa flavor masking agents market expansion.

Flavor masking agents are additives used to mask unpleasant and undesirable flavors in various food and beverages, pharmaceuticals and nutraceuticals, pet food, and animal feed. Bitterness, vitamins and minerals flavor, overly sweetness, metallic flavor, and glycerin flavor in food products are masked with flavor ingredients to give the end products an appealing taste and flavor. Flavor masking agents are widely used in bakery and confectionery, dairy and frozen desserts, meat substitutes, dairy alternative products, Ready-to-eat (RTE) and Ready-to-cook (RTC) meals, and meat and seafood products. Many processed fortified foods such as dairy items, meat products, and bakery and confectionery items contain vitamins, protein, and other functional ingredients with unpleasant odors and tastes. Flavor masking agents are widely used in these products to get the desired flavor and taste. Additionally, flavor masking agents allow for a reduction in the sugar, salt, and fat content of processed foods. Thus, increased consumption of processed foods propels the demand for flavor masking agents.

The pharmaceutical industry has grown at a rapid pace over the last decade and is expected to continue this trend in the coming decade. Due to growing urbanization, people are adopting a more sedentary lifestyle. Obesity rates and the prevalence of diseases like diabetes are rising as a result of this. The growth of the pharmaceutical and nutraceuticals industry can be attributed to the rising prevalence of diseases such as heart disease, cancer, stroke, respiratory disease, diabetes, Alzheimer’s disease, influenza, pneumonia, kidney disease, and septicaemia. The use of flavor masking agents is crucial due to the concentrated amount of protein, vitamins, or minerals found in pharmaceutical products. In addition, the rising focus on improving the taste of bitter medicines by adding flavor masking agents is also propelling the market growth.

However, the use of flavor masking agents is not limited to the pharmaceuticals and food & beverages industries. Flavor masking agents are extensively used in the pet food, animal feed, and cosmetics and personal care industries. In cosmetics and personal care products, masking agents are used to suppress or reduce the undesirable aroma of various active ingredients. In pet food and animal feed, flavor masking agents are used to mask the off notes of various fortification ingredients such as vitamins, minerals, prebiotics and probiotics, proteins, and fats and lipids. Thus, wide array of applications of flavor masking agents in different product formulations is driving the market growth.

On the contrary, high manufacturing expenses results in high product cost hampers the growth of Middle East & Africa flavor masking agents market.

Based on type, the Middle East & Africa flavor masking agents market is categorized into sweet, salt, fat, bitter, and others. The bitter segment held 37.9% share of the Middle East & Africa flavor masking agents market in 2022, amassing US$ 3,718.78 thousand. It is projected to garner US$ 5,588.53 thousand by 2030 to expand at 5.2% CAGR during 2022-2030.

By application, the Middle East & Africa flavor masking agents market is segmented into food and beverages, pharmaceuticals and nutraceuticals, and others. The food and beverages segment held 68.6% share of Middle East & Africa flavor masking agents market in 2022, amassing US$ 6,729.28 thousand. It is projected to garner US$ 9,793.74 thousand by 2030 to expand at 4.8% CAGR during 2022-2030. The food and beverages segment is further subsegmented into bakery and confectionery, dairy and frozen desserts, beverages, meat, poultry, and seafood, meat substitutes, dairy alternatives, RTE and RTC meals, and other food and beverages.

Based on country, the Middle East & Africa flavor masking agents market is categorized into the UAE, Saudi Arabia, South Africa, and the Rest of Middle East & Africa. The Rest of Middle East & Africa held 51.8% share of Middle East & Africa flavor masking agents market in 2022, amassing US$ 5,080.78 thousand. It is projected to garner US$ 7,246.14 thousand by 2030 to expand at 4.5% CAGR during 2022-2030.

Key players operating in the Middle East & Africa flavor masking agents market are Archer-Daniels-Midland Co, Firmenich International SA, Kerry Group Plc, Koninklijke DSM NV, Sensient Technologies Corp, and Tate & Lyle Plc among others.

o Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa flavor masking agents market.
o Highlights key business priorities in order to assist companies to realign their business strategies.
o The key findings and recommendations highlight crucial progressive industry trends in Middle East & Africa flavor masking agents market, thereby allowing players across the value chain to develop effective long-term strategies.
o Develop modify business expansion plans by using substantial growth offering developed and emerging markets.
o Scrutinize in-depth Middle East & Africa flavor masking agents market trends and outlook coupled with the factors driving the market, as well as those hindering it.
o Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing, and distribution.

TABLE OF CONTENTS

1. Introduction
1.1 the Research Team Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Middle East & Africa Flavor Masking Agents Market Landscape
4.1 Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturing Process
4.3.3 Distributors or Suppliers
4.3.4 End-Use Industries
5. Middle East & Africa Flavor Masking Agents Market – Key Industry Dynamics
5.1 Market Drivers
5.1.1 Wide Array of Application
5.1.2 Technological Advancements in Flavor Masking
5.2 Market Restraints
5.2.1 High Manufacturing Expenses Results in High Product Cost
5.3 Market Opportunities
5.3.1 Rising Use of Flavor Masking Agents in Plant-Based Products
5.4 Future Trends
5.4.1 Increasing Demand for Natural Additives
5.5 Impact of Drivers and Restraints:
6. Flavor Masking Agents Market – Middle East & Africa Market Analysis
6.1 Middle East & Africa Flavor Masking Agents Market Revenue (US$ Thousand), 2020 – 2030
6.2 Middle East & Africa Flavor Masking Agents Market Forecast and Analysis
7. Middle East & Africa Flavor Masking Agents Market Analysis – By Type
7.1 Sweet
7.1.1 Overview
7.1.2 Sweet: Middle East & Africa Flavor Masking Agents Market Revenue and Forecast to 2030 (US$ Thousand)
7.2 Salt
7.2.1 Overview
7.2.2 Salt: Middle East & Africa Flavor Masking Agents Market Revenue and Forecast to 2030 (US$ Thousand)
7.3 Fat
7.3.1 Overview
7.3.2 Fat: Middle East & Africa Flavor Masking Agents Market Revenue and Forecast to 2030 (US$ Thousand)
7.4 Bitter
7.4.1 Overview
7.4.2 Bitter: Middle East & Africa Flavor Masking Agents Market Revenue and Forecast to 2030 (US$ Thousand)
7.5 Others
7.5.1 Overview
7.5.2 Others: Middle East & Africa Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8. Middle East & Africa Flavor Masking Agents Market Analysis – by Application
8.1 Food and Beverages
8.1.1 Overview
8.1.2 Food and Beverages: Middle East & Africa Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.2 Bakery and Confectionery
8.2.1 Overview
8.2.2 Bakery and Confectionery: Middle East & Africa Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.3 Dairy and Frozen Desserts
8.3.1 Overview
8.3.2 Dairy and Frozen Desserts: Middle East & Africa Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.4 Beverages
8.4.1 Overview
8.4.2 Beverages: Middle East & Africa Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.5 Meat, Poultry, and Seafood
8.5.1 Overview
8.5.2 Meat, Poultry, and Seafood: Middle East & Africa Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.6 Meat Substitutes
8.6.1 Overview
8.6.2 Meat Substitutes: Middle East & Africa Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.7 Dairy Alternatives
8.7.1 Overview
8.7.2 Dairy Alternatives: Middle East & Africa Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.8 RTE and RTC Meals
8.8.1 Overview
8.8.2 RTE and RTC Meals: Middle East & Africa Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.9 Other Food and Beverages
8.9.1 Overview
8.9.2 Other Food and Beverages: Middle East & Africa Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.10 Pharmaceuticals and Nutraceuticals
8.10.1 Overview
8.10.2 Pharmaceuticals and Nutraceuticals: Middle East & Africa Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.11 Others
8.11.1 Overview
8.11.2 Others: Middle East & Africa Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
9. Middle East & Africa Flavor Masking Agents Market – Country Analysis
9.1 Middle East & Africa
9.1.1 Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts and Analysis – By Countries
9.1.1.1 Middle East & Africa Flavor Masking Agents Market Breakdown by Country
9.1.1.2 South Africa Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
9.1.1.2.1 South Africa Flavor Masking Agents Market Breakdown by Type
9.1.1.2.2 South Africa Flavor Masking Agents Market Breakdown by Application
9.1.1.3 Saudi Arabia Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
9.1.1.3.1 Saudi Arabia Flavor Masking Agents Market Breakdown by Type
9.1.1.3.2 Saudi Arabia Flavor Masking Agents Market Breakdown by Application
9.1.1.4 UAE Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
9.1.1.4.1 UAE Flavor Masking Agents Market Breakdown by Type
9.1.1.4.2 UAE Flavor Masking Agents Market Breakdown by Application
9.1.1.5 Rest of Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
9.1.1.5.1 Rest of Middle East & Africa Flavor Masking Agents Market Breakdown by Type
9.1.1.5.2 Rest of Middle East & Africa Flavor Masking Agents Market Breakdown by Application
10. Company Profiles
10.1 Sensient Technologies Corp
10.1.1 Key Facts
10.1.2 Business Description
10.1.3 Products and Services
10.1.4 Financial Overview
10.1.5 SWOT Analysis
10.1.6 Key Developments
10.2 Firmenich International SA
10.2.1 Key Facts
10.2.2 Business Description
10.2.3 Products and Services
10.2.4 Financial Overview
10.2.5 SWOT Analysis
10.2.6 Key Developments
10.3 Tate & Lyle Plc
10.3.1 Key Facts
10.3.2 Business Description
10.3.3 Products and Services
10.3.4 Financial Overview
10.3.5 SWOT Analysis
10.3.6 Key Developments
10.4 Archer-Daniels-Midland Co
10.4.1 Key Facts
10.4.2 Business Description
10.4.3 Products and Services
10.4.4 Financial Overview
10.4.5 SWOT Analysis
10.4.6 Key Developments
10.5 Kerry Group Plc
10.5.1 Key Facts
10.5.2 Business Description
10.5.3 Products and Services
10.5.4 Financial Overview
10.5.5 SWOT Analysis
10.5.6 Key Developments
10.6 Koninklijke DSM NV
10.6.1 Key Facts
10.6.2 Business Description
10.6.3 Products and Services
10.6.4 Financial Overview
10.6.5 SWOT Analysis
10.6.6 Key Developments
11. Appendix

LIST OF TABLES

Table 1. Middle East & Africa Flavor Masking Agents Market Segmentation
Table 2. Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Table 3. Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand) – Type
Table 4. Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand) – Application
Table 5. South Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand) – By Type
Table 6. South Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand) – By Application
Table 7. Saudi Arabia Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand) – By Type
Table 8. Saudi Arabia Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand) – By Application
Table 9. UAE Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand) – By Type
Table 10. UAE Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand) – By Application
Table 11. Rest of Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand) – By Type
Table 12. Rest of Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand) – By Application

LIST OF FIGURES

Figure 1. Middle East & Africa Flavor Masking Agents Market Segmentation, By Country
Figure 2. Porter’s Five Forces Analysis
Figure 3. Ecosystem: Middle East & Africa Flavor Masking Agents Market
Figure 4. Middle East & Africa Flavor Masking Agents Market – Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Middle East & Africa Flavor Masking Agents Market Revenue (US$ Thousand), 2020 – 2030
Figure 7. Middle East & Africa Flavor Masking Agents Market Share (%) – Type, 2022 and 2030
Figure 8. Sweet: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 9. Salt: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 10. Fat: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 11. Bitter: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 12. Others: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 13. Middle East & Africa Flavor Masking Agents Market Share (%) -Application, 2022 and 2030
Figure 14. Food and Beverages: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 15. Bakery and Confectionery: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 16. Dairy and Frozen Desserts: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 17. Beverages: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 18. Meat, Poultry, and Seafood: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 19. Meat Substitutes: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 20. Dairy Alternatives: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 21. RTE and RTC Meals: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 22. Other Food and Beverages: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 23. Pharmaceuticals and Nutraceuticals: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 24. Others: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 25. Middle East & Africa Flavor Masking Agents Market Revenue, by Key Countries, (2022) (US$ Th)
Figure 26. Middle East & Africa Flavor Masking Agents Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 27. South Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 28. Saudi Arabia Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 29. UAE Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 30. Rest of Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)

The List of Companies – Middle East & Africa Flavor Masking Agents Market

1. Archer-Daniels-Midland Co
2. Firmenich International SA
3. Kerry Group Plc
4. Koninklijke DSM NV
5. Sensient Technologies Corp
6. Tate & Lyle Plc

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