Middle East & Africa Feminine Hygiene Products Market Forecast to 2030
Middle East & Africa Feminine Hygiene Products Market Forecast to 2030 – Regional Analysis – by Product Type [Menstrual Care Products (Sanitary Napkins, Tampons, Menstrual Cups, and Others), Cleaning and Deodorizing Products (Hair Removal Products, Hygiene Wash, Intimate Spray, and Others), and Feminine Hygiene Products Underwear (Reusable Period Underwear, Reusable Incontinence Underwear, and Others)]; and Distribution Channel (Supermarkets and Hypermarkets, Drug Stores and Pharmacies, Health and Beauty Stores, Online Retail, and Others)
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Description
Rising Adoption of Reusable and Eco-friendly Products Fuels Middle East & Africa Feminine Hygiene Products Market
Eco-friendly and reusable feminine hygiene products are becoming popular with rising sustainability concerns among consumers across the region. The non-biodegradability of female hygiene products is a major environmental concern. Thus, environmentally friendly sanitary napkins, panty liners, and tampons, among other feminine hygiene products made of natural fibers, are a viable choice. Organic cotton, jute, banana fiber, and bamboo are among the natural absorbent fibers. They are widely available and biodegradable, with a minimal carbon footprint. Using these fibers also lowers the production costs of feminine hygiene products. The absorbency and retention properties of these natural fibers make them a preferred choice over conventional options. Banana fiber, bamboo fiber, jute fiber, and a combination of cellulose-based hydrogel have a similar absorbency rate as compared to synthetic superabsorbent polymer (SAP). Similarly, in place of non-biodegradable polyethylene and polyurethane, a bio-based plastic made from starch can be utilized as a barrier sheet. A few companies that create eco-friendly products include Shethinx, Saaltco, and Wearedame. For instance, Boots sells plant-based applicator tampons that are both affordable and eco-friendly. Moreover, companies are adopting novel technologies, and launching reusable panty liners and sanitary pads, which are impermeable, chlorine-free, and reusable/washable. The launch addressed the increasing plastic population and Middle East & Africa warming caused by non-disposable tampons. Thus, the increasing adoption of reusable and eco-friendly feminine hygiene products is expected to create a new trend in the market during the forecast period.
Middle East & Africa Feminine Hygiene Products Market Overview
The Middle East & Africa feminine hygiene products market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. Increasing government emphasis on feminine healthcare, improving quality of lifestyle, and growing awareness regarding feminine hygiene are the key driving factors of the feminine hygiene products market in the region. In February 2018, Water Supply and Sanitation Collaborative Council (WSSCC), in collaboration with UN Women, implemented a joint program named Gender, Hygiene, and Sanitation in three countries in West Africa—Senegal, Niger, and Cameroon. The program was aimed at health, hygiene, and sanitation policies for women in these countries and promoting menstrual hygiene management (MHM). Also, women welfare organizations such as AFRIpads, Qrate, ZanaAfrica, Pad-Up Africa, Sanitary Aid Initiative, and Speak Up Africa are taking initiatives to offer sanitary aids and education about menstrual hygiene in rural and urban areas. AFRIpads, founded in a rural village in Uganda in 2010, manufactures reusable sanitary pads and partners with organizations such as UNICEF and Save the Children to improve African menstrual health. Also, they are creating and distributing “Girl Talk,” a comic booklet that explains menstrual periods in an engaging and accessible manner. Such initiatives by governments and organizations have contributed to the feminine hygiene products market growth in the region.
Middle East & Africa Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
Middle East & Africa Feminine Hygiene Products Market Segmentation
The Middle East & Africa feminine hygiene products market is segmented into product type, distribution channel, and country.
Based on product type, the Middle East & Africa feminine hygiene products market is segmented into menstrual care products, cleaning and deodorizing products, and feminine hygiene underwear. The menstrual care products segment registered the largest Middle East & Africa feminine hygiene products market share in 2022.
Based on distribution channel, the Middle East & Africa feminine hygiene products market is segmented into supermarkets and hypermarkets, drug stores and pharmacies, health and beauty stores, online retail, and others. The others segment held the largest market share in 2022.
Based on country, the Middle East & Africa feminine hygiene products market has been categorized into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated Middle East & Africa feminine hygiene products market in 2022.
Edgewell Personal Care Co, Essity AB, Kimberly-Clark Corp, Lune Group Oy Ltd, Mooncup Ltd, Ontex BV, and The Procter & Gamble Co are some of the leading companies operating in the feminine hygiene products market in the region.
Summary Info
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According to the research team’ research, the Middle East & Africa feminine hygiene products market was valued at US$ 1,590.63 million in 2022 and is expected to reach US$ 2,258.19 million by 2030, registering a CAGR of 4.5% from 2022 to 2030. Rising awareness of menstrual hygiene and strategic initiatives by key market players are the critical factors attributed to the Middle East & Africa feminine hygiene products market expansion.
In recent times, the women population in globally has become more aware of menstrual hygiene, particularly among the working class. Since 2012, several public health organizations have started focusing on menstruation hygiene management (MHM). Grassroots workers, social entrepreneurs, and United Nations agencies are also contributing to this noble cause. Additionally, on May 28, 2014, many people celebrated Menstrual Hygiene Day for the first time with exhibitions, rallies, movie screenings, speeches, and workshops. This day is celebrated annually across the globe to create awareness about menstrual hygiene.
Social media has become a forum to discuss menstrual issues and educate females from all walks of life about the importance of menstrual hygiene. Thus, the growing awareness about menstrual hygiene creates a considerable demand for feminine hygiene products, propelling the market growth.
On the contrary, period poverty and social stigma associated with menstruation hurdles the growth of Middle East & Africa feminine hygiene products market.
Based on product type, the Middle East & Africa feminine hygiene products market is segmented into menstrual care products, cleaning and deodorizing products, and feminine hygiene underwear. The menstrual care products segment held 84.2% share of Middle East & Africa feminine hygiene products market in 2022, amassing US$ 1,339.61 million. It is projected to garner US$ 1,891.20 million by 2030 to expand at 4.4% CAGR during 2022–2030.
Based on distribution channel, the Middle East & Africa feminine hygiene products market is segmented into supermarkets and hypermarkets, drug stores and pharmacies, health and beauty stores, online retail, and others. The others segment held 43.3% share of Middle East & Africa feminine hygiene products market in 2022, amassing US$ 688.03 million. It is projected to garner US$ 911.10 million by 2030 to expand at 3.6% CAGR during 2022–2030.
Based on country, the Middle East & Africa feminine hygiene products market has been categorized into South Africa, the UAE, Saudi Arabia, and the Rest of Middle East & Africa. Our regional analysis states that the Rest of Middle East & Africa captured 55.3% share of Middle East & Africa feminine hygiene products market in 2022. It was assessed at US$ 879.14 million in 2022 and is likely to hit US$ 1,211.74 million by 2030, exhibiting a CAGR of 4.1% during 2022–2030.
Key players operating in the Middle East & Africa feminine hygiene products market are Edgewell Personal Care Co, Essity AB, Kimberly-Clark Corp, Lune Group Oy Ltd, Mooncup Ltd, Ontex BV, and The Procter & Gamble Co, among others.
o Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa feminine hygiene products market.
o Highlights key business priorities in order to assist companies to realign their business strategies
o The key findings and recommendations highlight crucial progressive industry trends in the Middle East & Africa feminine hygiene products market, thereby allowing players across the value chain to develop effective long-term strategies
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
o Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the feminine hygiene products market, as well as those hindering it
o Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution
TABLE OF CONTENTS
1. Introduction
1.1 The Research Team Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Middle East & Africa Feminine Hygiene Products Market Landscape
4.1 Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors/Suppliers
4.3.4 End Consumers
5. Middle East & Africa Feminine Hygiene Products Market – Key Industry Dynamics
5.1 Market Drivers
5.1.1 Rising Awareness of Menstrual Hygiene
5.1.2 Strategic Initiatives by Key Market Players
5.2 Market Restraints
5.2.1 Period Poverty and Social Stigma Associated with Menstruation
5.3 Market Opportunities
5.3.1 Initiatives by Governments and Organizations
5.4 Future Trends
5.4.1 Rising Adoption of Reusable and Eco-friendly Products
5.5 Impact of Drivers and Restraints:
6. Feminine Hygiene Products Market – Middle East & Africa Market Analysis
6.1 Middle East & Africa Feminine Hygiene Products Market Revenue (US$ Million), 2022 – 2030
6.2 Middle East & Africa Feminine Hygiene Products Market Forecast and Analysis
7. Middle East & Africa Feminine Hygiene Products Market Analysis – Product Type
7.1 Menstrual Care Products
7.1.1 Overview
7.1.2 Menstrual Care Products Middle East & Africa Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.1.3 Sanitary Napkins
7.1.3.1 Sanitary Napkins Middle East & Africa Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.1.4 Tampons
7.1.4.1 Tampons Middle East & Africa Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.1.5 Menstrual Cups
7.1.5.1 Menstrual Cups Middle East & Africa Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.1.6 Other Menstrual Care Products
7.1.6.1 Other Menstrual Care Products Middle East & Africa Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.2 Cleaning and Deodorizing Products
7.2.1 Overview
7.2.2 Cleaning and Deodorizing Products Middle East & Africa Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.2.3 Hair Removal Products
7.2.3.1 Hair Removal Products Middle East & Africa Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.2.4 Hygiene Wash
7.2.4.1 Hygiene Wash Middle East & Africa Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.2.5 Intimate Spray
7.2.5.1 Intimate Spray : Middle East & Africa Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.2.6 Others Cleaning and Deodorizing Products
7.2.6.1 Others Cleaning and Deodorizing Products Middle East & Africa Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.3 Feminine Hygiene Underwear
7.3.1 Overview
7.3.2 Feminine Hygiene Underwear Middle East & Africa Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.3.3 Reusable Period Underwear
7.3.3.1 Reusable Period Underwear Middle East & Africa Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.3.4 Reusable Incontinence Underwear
7.3.4.1 Reusable Incontinence Underwear Middle East & Africa Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.3.5 Others Feminine Hygiene Underwear
7.3.5.1 Others Feminine Hygiene Underwear Middle East & Africa Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
8. Middle East & Africa Feminine Hygiene Products Market Analysis – Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Overview
8.1.2 Supermarkets and Hypermarkets Middle East & Africa Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Drug Stores and Pharmacies
8.2.1 Overview
8.2.2 Drug Stores and Pharmacies Middle East & Africa Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
8.3 Health and Beauty Stores
8.3.1 Overview
8.3.2 Health and Beauty Stores: Middle East & Africa Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
8.4 Online Retail
8.4.1 Overview
8.4.2 Online Retail: Middle East & Africa Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
8.5 Others
8.5.1 Overview
8.5.2 Others: Middle East & Africa Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
9. Middle East & Africa Feminine Hygiene Products Market – Country Analysis
9.1 Middle East & Africa
9.1.1 Middle East & Africa Feminine Hygiene Products Market Overview
9.1.2 Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts and Analysis – By Countries
9.1.2.1 Feminine Hygiene Products Market Breakdown by Country
9.1.2.2 South Africa Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Million)
9.1.2.2.1 South Africa Feminine Hygiene Products Market Breakdown by Product Type
9.1.2.2.2 South Africa Feminine Hygiene Products Market Breakdown by Distribution Channel
9.1.2.3 Saudi Arabia Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Million)
9.1.2.3.1 Saudi Arabia Feminine Hygiene Products Market Breakdown by Product Type
9.1.2.3.2 Saudi Arabia Feminine Hygiene Products Market Breakdown by Distribution Channel
9.1.2.4 UAE Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Million)
9.1.2.4.1 UAE Feminine Hygiene Products Market Breakdown by Product Type
9.1.2.4.2 UAE Feminine Hygiene Products Market Breakdown by Distribution Channel
9.1.2.5 Rest of Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts to 2030 (US$ Million)
9.1.2.5.1 Rest of Middle East & Africa Feminine Hygiene Products Market Breakdown by Product Type
9.1.2.5.2 Rest of Middle East & Africa Feminine Hygiene Products Market Breakdown by Distribution Channel
10. Competitive Landscape
10.1 Heat Map Analysis By Key Players
11. Company Profiles
11.1 Edgewell Personal Care Co
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Kimberly-Clark Corp
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Lune Group Oy Ltd
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Mooncup Ltd
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Ontex BV
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Essity AB
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 The Procter & Gamble Co
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
12. Appendix
LIST OF TABLES
Table 1. Middle East & Africa Feminine Hygiene Products Market Segmentation
Table 2. Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Table 3. South Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – By Product Type
Table 4. South Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 5. Saudi Arabia Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – By Product Type
Table 6. Saudi Arabia Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 7. UAE Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – By Product Type
Table 8. UAE Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 9. Rest of Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – By Product Type
Table 10. Rest of Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 11. Company Positioning & Concentration
LIST OF FIGURES
Figure 1. Middle East & Africa Feminine Hygiene Products Market Segmentation, By Country
Figure 2. Porter’s Five Forces Analysis
Figure 3. Ecosystem: Middle East & Africa Feminine Hygiene Products Market
Figure 4. Middle East & Africa Feminine Hygiene Products Market – Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Middle East & Africa Feminine Hygiene Products Market Revenue (US$ Million), 2022 – 2030
Figure 7. Middle East & Africa Feminine Hygiene Products Market Share (%) – Product Type, 2022 and 2030
Figure 8. Middle East & Africa Google Searches for Reusable Period Products
Figure 9. Menstrual Care Products: Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. Sanitary Napkins : Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 11. Tampons : Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 12. Menstrual Cups : Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13. Other : Menstrual Care Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 14. Cleaning and Deodorizing Products : Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 15. Hair Removal Products : Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 16. Hygiene Wash : Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 17. Intimate Spray : Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 18. Others : Cleaning and Deodorizing Products Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19. Feminine Hygiene Underwear : Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20. Reusable Period Underwear : Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 21. Reusable Incontinence Underwear : Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 22. Others Feminine Hygiene Underwear Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 23. Middle East & Africa Feminine Hygiene Products Market Share (%) – Distribution Channel, 2022 and 2030
Figure 24. Supermarkets and Hypermarkets : Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 25. Drug Stores and Pharmacies : Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 26. Health and Beauty Stores : Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 27. Online Retail : Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 28. Others: Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 29. Feminine Hygiene Products Market Breakdown revenue, by Key Countries, (2022) (US$ Million)
Figure 30. Feminine Hygiene Products Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 31. South Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 32. Saudi Arabia Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 33. UAE Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 34. Rest of Middle East & Africa Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
The List of Companies – Middle East & Africa Feminine Hygiene Products Market
o Edgewell Personal Care Co.
o Essity AB
o Kimberly-Clark Corp
o Lune Group Oy Ltd
o Mooncup Ltd
o Ontex BV
o The Procter & Gamble Co
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