Asia Pacific Feminine Hygiene Products Market Forecast to 2030
Asia Pacific Feminine Hygiene Products Market Forecast to 2030 – Regional Analysis – by Product Type [Menstrual Care Products (Sanitary Napkins, Tampons, Menstrual Cups, and Others), Cleaning and Deodorizing Products (Hair Removal Products, Hygiene Wash, Intimate Spray, and Others), and Feminine Hygiene Products Underwear (Reusable Period Underwear, Reusable Incontinence Underwear, and Others)]; and Distribution Channel (Supermarkets and Hypermarkets, Drug Stores and Pharmacies, Health and Beauty Stores, Online Retail, and Others)
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Description
Initiatives by Governments and Organizations Fuels Asia Pacific Feminine Hygiene Products Market
The increasing prices of feminine hygiene products owing to higher taxes prevent consumers from buying them. Thus, they search for alternatives, which can hamper their health. However, with increasing awareness about feminine hygiene, various governments globally are taking various initiatives, such as reducing taxes on feminine hygiene products and distributing them free of cost. For instance, the government of India has completely exempted sanitary pads from GST by charging a 0% tax rate on the sale of sanitary pads. Also, in 2018, Maharashtra’s Department of Rural Development (India) launched the Asmita Yojana. As part of this program, Self-Help Groups (SHGs) purchase sanitary napkins from vendors, register on a mobile application and then provide the packs to Asmita cardholders, mostly teenage females in school, at a very low price.
Further, in 2016, the Seoul Metropolitan Government (SMG) began supplying sanitary pads to teenagers from low-income families after realizing that these products are a basic requirement and a human rights concern. The SMG created a master plan and launched its public sanitary pad support program in 2019, following a pilot operation in 2018. Thus, initiatives taken by government bodies and organizations further create lucrative growth opportunities for the market.
Asia Pacific Feminine Hygiene Products Market Overview
The Asia Pacific feminine hygiene products market is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The market growth is attributed to the growing women population in countries such as India and China, increasing disposable income, and the increasing inclination of females toward maintaining personal hygiene. In addition, the initiatives taken by various governments and organizations to promote females’ health have increased the demand for feminine hygiene products in the region. In January 2021, the government of Raigarh (Chhattisgarh, India) announced the launch of “Pavna,” a unique community-based menstrual hygiene program. This program aims to ensure universal menstrual hygiene through indigenous strategies based on three principles: Access, Awareness, and Acceptance to revolutionize the behavior and usage patterns of feminine hygiene products. According to a study conducted by the Women and Child Development Department of Raigarh, before the program’s launch, 40% of women used sanitary pads, which after the implementation of Pavna increased to 75% in March 2022. Also, the government of India has completely exempted GST on the sale of sanitary pads.
Asia Pacific Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Feminine Hygiene Products Market Segmentation
The Asia Pacific feminine hygiene products market is segmented into product type, distribution channel, and country.
Based on product type, the Asia Pacific feminine hygiene products market is segmented into menstrual care products, cleaning and deodorizing products, and feminine hygiene underwear. The menstrual care products segment registered the largest Asia Pacific feminine hygiene products market share in 2022.
Based on distribution channel, the Asia Pacific feminine hygiene products market is segmented into supermarkets and hypermarkets, drug stores and pharmacies, health and beauty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2022.
Based on country, the Asia Pacific feminine hygiene products market has been categorized into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated Asia Pacific feminine hygiene products market in 2022.
Edgewell Personal Care Co, Essity AB, Kimberly-Clark Corp, Lune Group Oy Ltd, Mooncup Ltd, Ontex BV, and The Procter & Gamble Co are some of the leading companies operating in the feminine hygiene products market in the region.
Summary Info
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According to the research team’ research, the Asia Pacific feminine hygiene products market was valued at US$ 11,682.47 million in 2022 and is expected to reach US$ 15,044.91 million by 2030, registering a CAGR of 3.2% from 2022 to 2030. Rising awareness of menstrual hygiene and strategic initiatives by key market players are among the critical factors attributed to the Asia Pacific feminine hygiene products market expansion.
The feminine hygiene products market is rising steadily. Manufacturers are heavily investing in research and development projects, partnerships, expansion plans, and collaborations to launch innovative products to attract a large consumer base. For instance, in June 2020, Pee Safe launched a new range of intimate hygiene products, including undergarment sanitizer spray, reusable sanitary pads, oxo-biodegradable disposable bags, and an intimate hygiene powder. Key market players are adopting strategic initiatives such as mergers and acquisitions to expand its product portfolio and their geographical presence. For instance, in November 2022, Edgewell Personal Care company announced the acquisition of Billie Inc. The acquisition was aimed at expanding its product portfolio of premier feminine shave and body care brands.
Additionally, natural and clean hair removal products are gaining popularity in the region due to the greater awareness of the harmful effects of chemicals and the rising inclination toward using green and clean personal care products. This trend has prompted manufacturers to develop natural products based on customer requirements. The product range includes natural cucumber extracts, aloe vera, and grapeseed oil. Thus, such product launches and other strategies to cater to the increasing consumer demand aids the market growth.
On the contrary, period poverty and social stigma associated with menstruation hampers the growth of Asia Pacific feminine hygiene products market.
Based on product type, the Asia Pacific feminine hygiene products market is segmented into menstrual care products, cleaning and deodorizing products, and feminine hygiene underwear. The menstrual care products segment held 76.9% share of Asia Pacific feminine hygiene products market in 2022, amassing US$ 8,981.08 million. It is projected to garner US$ 11,464.26 million by 2030 to expand at 3.1% CAGR during 2022–2030.
In terms of distribution channel, the Asia Pacific feminine hygiene products market is segmented into supermarkets and hypermarkets, drug stores and pharmacies, health and beauty stores, online retail, and others. The supermarkets and hypermarkets segment held 34.9% share of Asia Pacific feminine hygiene products market in 2022, amassing US$ 4,082.98 million. It is projected to garner US$ 5,194.98 million by 2030 to expand at 3.1% CAGR during 2022–2030.
Based on country, the Asia Pacific feminine hygiene products market has been categorized into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. Our regional analysis states that the Rest of Asia Pacific captured 42.9% share of Asia Pacific feminine hygiene products market in 2022. It was assessed at US$ 5,010.61 million in 2022 and is likely to hit US$ 6,228.59 million by 2030, exhibiting a CAGR of 2.8% during 2022–2030.
Key players operating in the Asia Pacific feminine hygiene products market are Edgewell Personal Care Co, Essity AB, Kimberly-Clark Corp, Lune Group Oy Ltd, Mooncup Ltd, Ontex BV, and The Procter & Gamble Co, among others.
o Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Asia Pacific feminine hygiene products market.
o Highlights key business priorities in order to assist companies to realign their business strategies
o The key findings and recommendations highlight crucial progressive industry trends in the Asia Pacific feminine hygiene products market, thereby allowing players across the value chain to develop effective long-term strategies
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
o Scrutinize in-depth Asia Pacific market trends and outlook coupled with the factors driving the feminine hygiene products market, as well as those hindering it
o Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution
TABLE OF CONTENTS
1. Introduction
1.1 The Research Team Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Asia Pacific Feminine Hygiene Products Market Landscape
4.1 Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors/Suppliers
4.3.4 End Consumers
5. Asia Pacific Feminine Hygiene Products Market – Key Industry Dynamics
5.1 Market Drivers
5.1.1 Rising Awareness of Menstrual Hygiene
5.1.2 Strategic Initiatives by Key Market Players
5.2 Market Restraints
5.2.1 Period Poverty and Social Stigma Associated with Menstruation
5.3 Market Opportunities
5.3.1 Initiatives by Governments and Organizations
5.4 Future Trends
5.4.1 Rising Adoption of Reusable and Eco-friendly Products
5.5 Impact of Drivers and Restraints:
6. Feminine Hygiene Products Market – Asia Pacific Market Analysis
6.1 Asia Pacific Feminine Hygiene Products Market Revenue (US$ Million), 2022 – 2030
6.2 Asia Pacific Feminine Hygiene Products Market Forecast and Analysis
7. Asia Pacific Feminine Hygiene Products Market Analysis – Product Type
7.1 Menstrual Care Products
7.1.1 Overview
7.1.2 Menstrual Care Products Asia Pacific Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.1.3 Sanitary Napkins
7.1.3.1 Sanitary Napkins Asia Pacific Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.1.4 Tampons
7.1.4.1 Tampons Asia Pacific Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.1.5 Menstrual Cups
7.1.5.1 Menstrual Cups Asia Pacific Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.1.6 Other Menstrual Care Products
7.1.6.1 Other Menstrual Care Products Asia Pacific Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.2 Cleaning and Deodorizing Products
7.2.1 Overview
7.2.2 Cleaning and Deodorizing Products Asia Pacific Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
7.2.3 Hair Removal Products
7.2.3.1 Hair Removal Products Asia Pacific Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.2.4 Hygiene Wash
7.2.4.1 Hygiene Wash Asia Pacific Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.2.5 Intimate Spray
7.2.5.1 Intimate Spray : Asia Pacific Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.2.6 Others Cleaning and Deodorizing Products
7.2.6.1 Others Cleaning and Deodorizing Products Asia Pacific Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.3 Feminine Hygiene Underwear
7.3.1 Overview
7.3.2 Feminine Hygiene Underwear Asia Pacific Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.3.3 Reusable Period Underwear
7.3.3.1 Reusable Period Underwear Asia Pacific Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.3.4 Reusable Incontinence Underwear
7.3.4.1 Reusable Incontinence Underwear Asia Pacific Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
7.3.5 Others Feminine Hygiene Underwear
7.3.5.1 Others Feminine Hygiene Underwear Asia Pacific Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
8. Asia Pacific Feminine Hygiene Products Market Analysis – Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Overview
8.1.2 Supermarkets and Hypermarkets Asia Pacific Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Drug Stores and Pharmacies
8.2.1 Overview
8.2.2 Drug Stores and Pharmacies Asia Pacific Feminine Hygiene Products Market Revenue, and Forecast to 2030 (US$ Million)
8.3 Health and Beauty Stores
8.3.1 Overview
8.3.2 Health and Beauty Stores: Asia Pacific Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
8.4 Online Retail
8.4.1 Overview
8.4.2 Online Retail: Asia Pacific Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
8.5 Others
8.5.1 Overview
8.5.2 Others: Asia Pacific Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
9. Asia Pacific Feminine Hygiene Products Market – Country Analysis
9.1 Asia Pacific Feminine Hygiene Products Market
9.1.1 Overview
9.1.2 Asia Pacific Feminine Hygiene Products Market Breakdown by Country
9.1.2.1 Feminine Hygiene Products Market Breakdown by Country
9.1.2.2 Australia Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
9.1.2.2.1 Australia Feminine Hygiene Products Market Breakdown by Product Type
9.1.2.2.2 Australia Feminine Hygiene Products Market Breakdown by Distribution Channel
9.1.2.3 China Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
9.1.2.3.1 China Feminine Hygiene Products Market Breakdown by Product Type
9.1.2.3.2 China Feminine Hygiene Products Market Breakdown by Distribution Channel
9.1.2.4 India Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
9.1.2.4.1 India Feminine Hygiene Products Market Breakdown by Product Type
9.1.2.4.2 India Feminine Hygiene Products Market Breakdown by Distribution Channel
9.1.2.5 Japan Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
9.1.2.5.1 Japan Feminine Hygiene Products Market Breakdown by Product Type
9.1.2.5.2 Japan Feminine Hygiene Products Market Breakdown by Distribution Channel
9.1.2.6 South Korea Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
9.1.2.6.1 South Korea Feminine Hygiene Products Market Breakdown by Product Type
9.1.2.6.2 South Korea Feminine Hygiene Products Market Breakdown by Distribution Channel
9.1.2.7 Rest of Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
9.1.2.7.1 Rest of Asia Pacific Feminine Hygiene Products Market Breakdown by Product Type
9.1.2.7.2 Rest of Asia Pacific Feminine Hygiene Products Market Breakdown by Distribution Channel
10. Competitive Landscape
10.1 Heat Map Analysis By Key Players
11. Company Profiles
11.1 Edgewell Personal Care Co
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Kimberly-Clark Corp
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Lune Group Oy Ltd
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Mooncup Ltd
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Ontex BV
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Essity AB
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 The Procter & Gamble Co
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
12. Appendix
LIST OF TABLES
Table 1. Asia Pacific Feminine Hygiene Products Market Segmentation
Table 2. Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Table 3. Australia Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – Product Type
Table 4. Australia Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – Distribution Channel
Table 5. China Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – Product Type
Table 6. China Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – Distribution Channel
Table 7. India Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – Product Type
Table 8. India Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – Distribution Channel
Table 9. Japan Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – Product Type
Table 10. Japan Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – Distribution Channel
Table 11. South Korea Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – Product Type
Table 12. South Korea Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – Distribution Channel
Table 13. Rest of Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – Product Type
Table 14. Rest of Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million) – Distribution Channel
Table 15. Company Positioning & Concentration
LIST OF FIGURES
Figure 1. Asia Pacific Feminine Hygiene Products Market Segmentation, By Country
Figure 2. Porter’s Five Forces Analysis
Figure 3. Ecosystem: Asia Pacific Feminine Hygiene Products Market
Figure 4. Asia Pacific Feminine Hygiene Products Market – Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Asia Pacific Feminine Hygiene Products Market Revenue (US$ Million), 2022 – 2030
Figure 7. Asia Pacific Feminine Hygiene Products Market Share (%) – Product Type, 2022 and 2030
Figure 8. Asia Pacific Google Searches for Reusable Period Products
Figure 9. Menstrual Care Products: Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. Sanitary Napkins : Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 11. Tampons : Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 12. Menstrual Cups : Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13. Other: Menstrual Care Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 14. Cleaning and Deodorizing Products : Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 15. Hair Removal Products : Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 16. Hygiene Wash : Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 17. Intimate Spray : Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 18. Others : Cleaning and Deodorizing Products Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19. Feminine Hygiene Underwear : Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20. Reusable Period Underwear : Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 21. Reusable Incontinence Underwear : Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 22. Others Feminine Hygiene Underwear Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 23. Asia Pacific Feminine Hygiene Products Market Share (%) – Distribution Channel, 2022 and 2030
Figure 24. Supermarkets and Hypermarkets : Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 25. Drug Stores and Pharmacies : Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 26. Health and Beauty Stores : Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 27. Online Retail : Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 28. Others: Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 29. Asia Pacific Feminine Hygiene Products Market Revenue, By Key Countries, 2022 (US$ Million)
Figure 30. Asia Pacific Feminine Hygiene Products Market Breakdown By Key Countries, 2022 And 2030 (%)
Figure 31. Australia Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 32. China Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 33. India Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 34. Japan Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 35. South Korea Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
Figure 36. Rest of Asia Pacific Feminine Hygiene Products Market Revenue and Forecasts To 2030 (US$ Million)
The List of Companies – Asia Pacific Feminine Hygiene Products Market
o Edgewell Personal Care Co.
o Essity AB
o Kimberly-Clark Corp
o Lune Group Oy Ltd
o Mooncup Ltd
o Ontex BV
o The Procter & Gamble Co
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