Middle East & Africa Authentication and Brand Protection Market Forecast to 2030

According to the research team’ research, the Middle East & Africa authentication and brand protection market was valued at US$ 243.01 million in 2022 and is expected to reach US$ 508.65 million by 2030, registering a CAGR of 9.7% from 2022 to 2030. Accentuating demand for genuine products, growing concerns over duplicate consumer electronics products and automotive components and focus of governments on implementation of stringent anti-counterfeiting regulations are the critical factors attributed to the Middle East & Africa authentication and brand protection market expansion.

The consumer electronics and automotive industries in developed and developing countries have witnessed unprecedented growth over the years; the demand for these products continues to grow annually. With this, the demand for components used in consumer electronics and automotive is also growing, prompting a rise in the supply of counterfeit products. Smartphones, tablets, and laptops are among the most popular consumer electronics. The grey market for electronic and automotive components is witnessing a boom because of the high demand for vehicles and electronics. The grey market for consumer electronics and other equipment is booming in highly taxed countries; dealers import these products directly from low-taxed countries and sell them at lower prices, promoting competition against legitimate local and international OEMs. Such an emerging grey market for consumer electronics and automotive parts fuels the demand for genuine products. The automotive component industry is vast, with a significant number of players operating worldwide. Owing to soaring demand for new brands of vehicles, the need for auto parts has upsurged in manufacturing plants, which, in turn, has spurred the market of forged parts. The rampant use of counterfeit products has been associated with several vehicle breakdowns and accidents in the past, tarnishing the image of vehicle manufacturers. Therefore, OEMs, aftermarket players, wholesalers, and dealers seek authorized and genuine auto parts to reduce such mishaps. Thus, end users are now becoming aware of the cons of duplicate products, which is resulting in the soaring demand for authenticating products. Thus, the rising demand for authenticated products is compelling OEMs to adopt product authentication solutions, boosting the authentication and brand protection market. Many OEMs are procuring high volumes of authentication labels.

On the contrary, counterfeiting of authentication labelling hurdles the growth of Middle East & Africa authentication and brand protection market.

Based on component, the Middle East & Africa authentication and brand protection market is categorized into overt, covert, forensic, and digital. The overt segment held 49.6% market share in 2022, amassing US$ 120.50 million. It is projected to garner US$ 238.01 million by 2030 to expand at 8.9% CAGR during 2022–2030.

Based on technology, the Middle East & Africa authentication and brand protection market is categorized into security printing & tamper proof labels, security inks & coatings, OVDS and holograms, unique codes, bar codes, RFID, authentication ICS, and others. The bar codes segment held 38.7% share of Middle East & Africa authentication and brand protection market in 2022, amassing US$ 94.00 million. It is projected to garner US$ 184.80 million by 2030 to expand at 8.8% CAGR during 2022–2030.

Based on application, the Middle East & Africa authentication and brand protection market is categorized into consumer electronics, automotive, medical, chemical, food & beverage, tobacco, and others. The food & beverage segment held 29.0% share of Middle East & Africa authentication and brand protection market in 2022, amassing US$ 70.48 million. It is projected to garner US$ 130.38 million by 2030 to expand at 8.0% CAGR during 2022–2030.

Based on country, the Middle East & Africa authentication and brand protection market has been categorized into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. Our regional analysis states that Saudi Arabia captured 32.9% share of Middle East & Africa authentication and brand protection market in 2022. It was assessed at US$ 80.03 million in 2022 and is likely to hit US$ 181.85 million by 2030, exhibiting a CAGR of 10.8% during 2022–2030.
Key players operating in the Middle East & Africa authentication and brand protection market are 3M Co, Authentix, Avery Dennison Corporation, De La Rue Plc, Eastman Kodak Co, and Giesecke Devrient GmbH, among others.
In Sep 2019, KushCo Holdings entered into an exclusive distribution agreement with De La Rue. In May 2021, Avery Dennison Launches Digital Care Label in partnership with Ambercycle.

1. Introduction
1.1 The Research Team Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Middle East & Africa Authentication and Brand Protection Market Landscape
4.1 Overview
4.2 Ecosystem Analysis
4.2.1 Qualitative Analysis: Radio-Frequency Identification (RFID) Tags Market
4.3 Qualitative Analysis: Recent Trends in Customer Experience in UX/UI
5. Middle East & Africa Authentication and Brand Protection Market – Key Industry Dynamics
5.1 Drivers
5.1.1 Accentuating Demand for Genuine Products
5.1.2 Growing Concerns over Duplicate Consumer Electronics Products and Automotive Components
5.1.3 Focus of Governments on Implementation of Stringent Anti-Counterfeiting Regulations
5.2 Restraints
5.2.1 Counterfeiting of Authentication Labelling
5.2.2 High Initial Capital Investment
5.3 Opportunity
5.3.1 Development of Integrated Solutions
5.3.2 Rising Demand in Developing Economies
5.4 Future Trend
5.4.1 Technological Advancement in the Authentication and Brand Protection Technology
5.5 Impact of Drivers and Restraints:
6. Authentication and Brand Protection Market – Middle East & Africa Market Analysis
6.1 Authentication and Brand Protection Market Revenue (US$ Million), 2022 – 2030
7. Middle East & Africa Authentication and Brand Protection Market Analysis – Component
7.1 Overview
7.2 Authentication and Brand Protection Market, by Component (2022 and 2030)
7.3 Overt
7.3.1 Overview
7.3.2 Overt Market Revenue and Forecast to 2030 (US$ Million)
7.4 Covert
7.4.1 Overview
7.4.2 Covert Market Revenue and Forecast to 2030 (US$ Million)
7.5 Forensics
7.5.1 Overview
7.5.2 Forensics Market Revenue and Forecast to 2030 (US$ Million)
7.6 Digital
7.6.1 Overview
7.6.2 Digital Market Revenue and Forecast to 2030 (US$ Million)
8. Middle East & Africa Authentication and Brand Protection Market Analysis – Technology
8.1 Overview
8.2 Authentication and Brand Protection Market, by Technology (2022 and 2030)
8.3 Security Printing & Tamper Proof Labels
8.3.1 Overview
8.3.2 Security Printing & Tamper Proof Labels Market Revenue and Forecast to 2030 (US$ Million)
8.4 Security Inks & Coatings
8.4.1 Overview
8.4.2 Security Inks and Coatings Market Revenue and Forecast to 2030 (US$ Million)
8.5 OVDS and Holograms
8.5.1 Overview
8.5.2 OVDS and Holograms Market Revenue and Forecast to 2030 (US$ Million)
8.6 Unique Codes
8.6.1 Overview
8.6.2 Unique Codes Market Revenue and Forecast to 2030 (US$ Million)
8.7 Bar Codes
8.7.1 Overview
8.7.2 Bar Codes Market Revenue and Forecast to 2030 (US$ Million)
8.8 RFID
8.8.1 Overview
8.8.2 RFID Market Revenue and Forecast to 2030 (US$ Million)
8.9 Authentication ICs
8.9.1 Overview
8.9.2 Authentication ICs Market Revenue and Forecast to 2030 (US$ Million)
8.10 Others
8.10.1 Overview
8.10.2 Others Market Revenue and Forecast to 2030 (US$ Million)
9. Middle East & Africa Authentication and Brand Protection Market Analysis – Application
9.1 Overview
9.2 Authentication and Brand Protection Market, by Application (2022 and 2030)
9.3 Consumer Electronics
9.3.1 Overview
9.3.2 Consumer Electronics Market Revenue and Forecast to 2030 (US$ Million)
9.4 Automotive
9.4.1 Overview
9.4.2 Automotive Market Revenue and Forecast to 2030 (US$ Million)
9.5 Medical
9.5.1 Overview
9.5.2 Medical Market Revenue and Forecast to 2030 (US$ Million)
9.6 Chemical
9.6.1 Overview
9.6.2 Chemical Market Revenue and Forecast to 2030 (US$ Million)
9.7 Food & Beverage
9.7.1 Overview
9.7.2 Food & Beverage Market Revenue and Forecast to 2030 (US$ Million)
9.8 Tobacco
9.8.1 Overview
9.8.2 Tobacco Market Revenue and Forecast to 2030 (US$ Million)
9.9 Others
9.9.1 Overview
9.9.2 Others Market Revenue and Forecast to 2030 (US$ Million)
10. Middle East & Africa Authentication and Brand Protection Market – Country Analysis
10.1 Middle East & Africa
10.1.1 Middle East & Africa Authentication and Brand Protection Market Overview
10.1.2 Middle East & Africa Authentication and Brand Protection Market Revenue and Forecasts and Analysis – By Countries
10.1.2.1 South Africa Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Million)
10.1.2.1.1 South Africa Authentication and Brand Protection Market Breakdown by Component
10.1.2.1.2 South Africa Authentication and Brand Protection Market Breakdown by Technology
10.1.2.1.3 South Africa Authentication and Brand Protection Market Breakdown by Application
10.1.2.2 Saudi Arabia Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Million)
10.1.2.2.1 Saudi Arabia Authentication and Brand Protection Market Breakdown by Component
10.1.2.2.2 Saudi Arabia Authentication and Brand Protection Market Breakdown by Technology
10.1.2.2.3 Saudi Arabia Authentication and Brand Protection Market Breakdown by Application
10.1.2.3 UAE Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Million)
10.1.2.3.1 UAE Authentication and Brand Protection Market Breakdown by Component
10.1.2.3.2 UAE Authentication and Brand Protection Market Breakdown by Technology
10.1.2.3.3 UAE Authentication and Brand Protection Market Breakdown by Application
10.1.2.4 Rest of Middle East & Africa Authentication and Brand Protection Market Revenue and Forecasts to 2030 (US$ Million)
10.1.2.4.1 Rest of Middle East & Africa Authentication and Brand Protection Market Breakdown by Component
10.1.2.4.2 Rest of Middle East & Africa Authentication and Brand Protection Market Breakdown by Technology
10.1.2.4.3 Rest of Middle East & Africa Authentication and Brand Protection Market Breakdown by Application
11. Competitive Landscape
11.1 Heat Map Analysis By Key Players
11.2 Company Positioning & Concentration
12. Authentication and Brand Protection Market Industry Landscape
12.1 Market Initiative
12.2 Merger and Acquisition
12.3 New Development
13. Company Profiles
13.1 Eastman Kodak Co
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 De La Rue Plc
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Avery Dennison Corp
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Giesecke Devrient GmbH
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 3M Co
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Authentix
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
14. Appendix
14.1 About Research Team
14.2 Word Index

Table 1.             Middle East & Africa Authentication and Brand Protection Market Segmentation
Table 2.             Middle East and Africa Authentication and Brand Protection Market, by Country – Revenue and Forecast to 2030 (USD Million)
Table 3.             South Africa Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Component
Table 4.             South Africa Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Technology
Table 5.             South Africa Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Application
Table 6.             Saudi Arabia Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Component
Table 7.             Saudi Arabia Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Technology
Table 8.             Saudi Arabia Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Application
Table 9.             UAE Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Component
Table 10.          UAE Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Technology
Table 11.          UAE Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million) – By Application
Table 12.          Rest of Middle East & Africa Authentication and Brand Protection Market Revenue and Forecasts To 2030  (US$ Million) – By Component
Table 13.          Rest of Middle East & Africa Authentication and Brand Protection Market Revenue and Forecasts To 2030  (US$ Million) – By Technology
Table 14.          Rest of Middle East & Africa Authentication and Brand Protection Market Revenue and Forecasts To 2030  (US$ Million) – By Application
Table 15.          Company Positioning & Concentration
Table 16.          List of Abbreviation
 
 

Figure 1.           Middle East & Africa Authentication and Brand Protection Market Segmentation, By Country
Figure 2.           Ecosystem: Middle East & Africa Authentication and Brand Protection Market
Figure 3.           Middle East & Africa Authentication and Brand Protection Market – Key Industry Dynamics
Figure 4.           Impact Analysis of Drivers And Restraints
Figure 5.           Middle East & Africa Authentication and Brand Protection Market Revenue (US$ Million), 2022 – 2030
Figure 6.           Middle East & Africa Authentication and Brand Protection Market Share (%) – Component, 2022 and 2030
Figure 7.           Overt Market Revenue and Forecasts To 2030 (US$ Million)
Figure 8.           Covert Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9.           Forensics Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10.        Digital Market Revenue and Forecasts To 2030 (US$ Million)
Figure 11.        Middle East & Africa Authentication and Brand Protection Market Share (%) – Technology, 2022 and 2030
Figure 12.        Security Printing & Tamper Proof Labels Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13.        Security Inks & Coatings Market Revenue and Forecasts To 2030 (US$ Million)
Figure 14.        OVDS and Holograms Market Revenue and Forecasts To 2030 (US$ Million)
Figure 15.        Unique Codes Market Revenue and Forecasts To 2030 (US$ Million)
Figure 16.        Bar Codes Market Revenue and Forecasts To 2030 (US$ Million)
Figure 17.        RFID Market Revenue and Forecasts To 2030 (US$ Million)
Figure 18.        Authentication ICs Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19.        Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20.        Middle East & Africa Authentication and Brand Protection Market Share (%) – Application, 2022 and 2030
Figure 21.        Consumer Electronics Market Revenue and Forecasts To 2030 (US$ Million)
Figure 22.        Automotive Market Revenue and Forecasts To 2030 (US$ Million)
Figure 23.        Medical Market Revenue and Forecasts To 2030 (US$ Million)
Figure 24.        Chemical Market Revenue and Forecasts To 2030 (US$ Million)
Figure 25.        Food & Beverage Market Revenue and Forecasts To 2030 (US$ Million)
Figure 26.        Tobacco Market Revenue and Forecasts To 2030 (US$ Million)
Figure 27.        Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 28.        Middle East & Africa Authentication and Brand Protection Market, by Key Country – Revenue (2022)  (US$ Million)
Figure 29.        Middle East & Africa Authentication and Brand Protection Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 30.        South Africa Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million)
Figure 31.        Saudi Arabia Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million)
Figure 32.        UAE Authentication and Brand Protection Market Revenue and Forecasts To 2030 (US$ Million)
Figure 33.        Rest of Middle East & Africa Authentication and Brand Protection Market Revenue and Forecasts To 2030  (US$ Million)
Figure 34.        Heat Map Analysis By Key Players