LATAM Diapers Market Size and Forecast (2020 – 2030)

Increasing Trend of Biodegradable and Reusable Diapers to Drive LATAM Diapers Market Growth During 2022–2030

According to our latest market study on “LATAM Diapers Market Forecast to 2030 – Regional and Country Share, Trend, and Growth Opportunity Analysis – by Product Type, Category, End User, and Distribution Channel,” the market is projected to grow from US$ 8.47 billion in 2022 to US$ 11.70 billion by 2030. The market is expected to record a CAGR of 4.1% from 2022 to 2030. The report includes growth prospects in light of current LATAM diapers market trends and driving factors influencing the market growth.

The increasing trend of biodegradable and reusable diapers reflects a growing awareness of environmental sustainability and a shift toward eco-friendly consumer choices. Concerns about the environmental impact of traditional disposable diapers, which often end up in landfills and contribute to pollution, have led to a rising demand for more sustainable alternatives. Biodegradable diapers, made from materials that break down more quickly in the environment, offer a solution to this problem. These diapers are typically produced using renewable resources or materials that decompose faster than conventional plastics, reducing their environmental footprints. As consumers become more conscious of the need to reduce waste and minimize their carbon footprint, biodegradable diapers have gained popularity. Thus, the demand for reusable diapers is increasing further facilitating the size.

LATAM Diapers Market Breakdown – by Country

In addition, reusable diapers have seen a resurgence in popularity as consumers seek alternatives to single-use products. Reusable diapers, often made from cloth or other washable materials, offer a more sustainable and cost-effective option compared to disposable diapers. While reusable diapers require more upfront investment and maintenance, many environmentally conscious parents are willing to make the switch to reduce waste and minimize their environmental impact. Thus, the increasing demand for biodegradable and reusable diapers is expected to be a notable trend within the diapers market in the coming years.

Diaper manufacturers in the region are significantly involved in innovating products to cater to the growing consumer demand. The growing consumer awareness regarding environmental sustainability and a shift toward eco-friendly consumer choices has resulted in the demand for products made from compostables. Key players in the region are launching compostable products to cater to growing consumer demand. For instance, in October 2019, Drylock, in partnership with Love & Green, announced the launch of a compostable baby diaper. This diaper comprises materials that are 80–90% plant-based. Similarly, in December 2020, packaging and paper manufacturing company Mondi announced the development of a paper-based packaging solution for Drylock Technologies’ baby diapers. Thus, such product launches are expected to positively drive the LATAM diapers market growth.

In addition, education and awareness campaigns on infant care and hygiene have become increasingly widespread in the region. For instance, in February 2022, the Pan American Health Organization (PAHO), through its Latin American Centre for Perinatology (CLAP), announced the launch of a campaign to create awareness and promote quality care of newborns. Parents are increasingly prioritizing the health and comfort of newborns, resulting in notable demand for diapers. Further, key players are engaged in providing access to essential services and care for babies. In August 2023, Kimberly-Clark’s brand, Huggies, and UNICEF renewed their partnership to improve the lives of babies in Latin America. Through this partnership, Huggies will reach 4.5 million babies, families, caregivers, and health professionals in 15 countries in the region, which will subsequently result in growing demand for diapers and thus drive the market for diapers to promote neonatal hygiene.

However, each country within the region may have its regulatory framework governing the production, importation, and sale of diapers, often based on international standards and guidelines. These regulations typically focus on aspects such as the material used in manufacturing, labeling requirements, and testing procedures to assess product performance and safety. Thus, regulatory compliance may hamper the growing LATAM diapers market size.

The Procter & Gamble Co, Softys Brazil Ltd, Drylock Technologies NV, Kimberly-Clark Corp, Johnson & Johnson, Ontex Group BV, Tecnochemicals SA, JL Morison (India) Ltd, Hayat Kimya Sanayi AS, and Paul Hartmann AG are among the major players profiles in the LATAM diapers market report. Market players focus on developing high-quality products to fulfill the varied requirements of end users. Moreover, these key players adopt strategic development initiatives such as product development, collaborations, and partnerships to expand their market presence.

The geographic scope of the LATAM diapers market report entails Nicaragua, Dominica, Peru, Venezuela, and the Rest of Latin America. Peru is expected to register the highest CAGR during the forecast period. Moreover, Dominicia registered a significant LATAM diapers market share in 2022. Rising awareness regarding prenatal hygiene and increasing initiatives by government and non-profit organizations have surged the demand for diapers in the country. In addition, the increased working women population and increased standard of living in the country have contributed to the market growth. Likewise, with the aging population, the demand for adult diapers has surged owing to their increased use for incontinence disease. Thus, the above-mentioned factors contribute to the market growth.

LATAM Diapers Market Report Segmentation:

The LATAM diapers market analysis has been carried out by considering the following segments: product type, category, end user, and distribution channel. Based on product type, the market is segmented into pull-up diapers, tape on diapers, and others. By end user, the market is bifurcated into adults and baby/kids. The market, by category, is bifurcated into reusable and disposable. In terms of distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. In terms of revenue, the supermarkets and hypermarkets segment dominated the LATAM diapers market share in 2022, and the online retail segment is projected to register the fastest CAGR from 2022 to 2030.

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1.1 The Research Team Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. Diapers Market Landscape
4.1 Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors or Suppliers
4.3.4 Distribution Channel
4.4 List of Vendors in the Value Chain
5. Diapers Market – Key Market Dynamics
5.1 Diapers Market – Key Market Dynamics
5.2 Market Drivers
5.2.1 Increasing Awareness Regarding Neonatal Hygiene
5.2.2 Rising Adoption of Diapers by the Elderly
5.3 Market Restraints
5.3.1 Regulatory Compliances
5.4 Market Opportunities
5.4.1 Increasing Innovations in Diapers Market
5.5 Future Trends
5.5.1 Increasing Trend of Biodegradable and Reusable Diapers
5.6 Impact of Drivers and Restraints:
6. Diapers Market – LATAM Market Analysis
6.1 Diapers Market Revenue (US$ Million), 2020–2030
6.2 Diapers Market Forecast Analysis
7. Diapers Market Analysis – by Product Type
7.1 Pull-up Diapers
7.1.1 Overview
7.1.2 Pull-up Diapers: Diapers Market – Revenue and Forecast to 2030 (US$ Million)
7.2 Tape-on Diapers
7.2.1 Overview
7.2.2 Tape-on Diapers: Diapers Market – Revenue and Forecast to 2030 (US$ Million)
8. Diapers Market Analysis – by End User
8.1 Adults
8.1.1 Overview
8.1.2 Adults: Diapers Market – Revenue and Forecast to 2030 (US$ Million)
8.2 Baby/Kids
8.2.1 Overview
8.2.2 Baby/Kids: Diapers Market – Revenue and Forecast to 2030 (US$ Million)
9. Diapers Market Analysis – by Category
9.1 Reusable
9.1.1 Overview
9.1.2 Reusable: Diapers Market – Revenue and Forecast to 2030 (US$ Million)
9.2 Disposable
9.2.1 Overview
9.2.2 Disposable: Diapers Market – Revenue and Forecast to 2030 (US$ Million)
10. Diapers Market Analysis – by Distribution Channel
10.1 Supermarkets and Hypermarket
10.1.1 Overview
10.1.2 Supermarkets and Hypermarket: Diapers Market – Revenue and Forecast to 2030 (US$ Million)
10.2 Specialty Stores
10.2.1 Overview
10.2.2 Specialty Stores: Diapers Market – Revenue and Forecast to 2030 (US$ Million)
10.3 Online Retail
10.3.1 Overview
10.3.2 Online Retail: Diapers Market – Revenue and Forecast to 2030 (US$ Million)
10.4 Others
10.4.1 Overview
10.4.2 Others: Diapers Market – Revenue and Forecast to 2030 (US$ Million)
11. LATAM Diapers Market – Country Analysis
11.1 Overview
11.2 LATAM
11.2.1 LATAM Diapers Market Overview
11.2.2 LATAM: Diapers Market – Revenue and Forecast Analysis – by Country
11.2.2.1 LATAM: Diapers Market – Revenue and Forecast Analysis – by Country
11.2.2.2 Nicaragua: Diapers Market – Revenue and Forecast to 2030 (US$ Million)
11.2.2.2.1 Nicaragua: Diapers Market Breakdown, by Product Type
11.2.2.2.2 Nicaragua: Diapers Market Breakdown, End User
11.2.2.2.3 Nicaragua: Diapers Market Breakdown, Category
11.2.2.2.4 Nicaragua: Diapers Market Breakdown, Distribution Channel
11.2.2.3 Domanica: Diapers Market – Revenue and Forecast to 2030 (US$ Million)
11.2.2.3.1 Domanica: Diapers Market Breakdown, by Product Type
11.2.2.3.2 Domanica: Diapers Market Breakdown, End User
11.2.2.3.3 Domanica: Diapers Market Breakdown, Category
11.2.2.3.4 Domanica: Diapers Market Breakdown, Distribution Channel
11.2.2.4 Peru: Diapers Market – Revenue and Forecast to 2030 (US$ Million)
11.2.2.4.1 Peru: Diapers Market Breakdown, by Product Type
11.2.2.4.2 Peru: Diapers Market Breakdown, End User
11.2.2.4.3 Peru: Diapers Market Breakdown, Category
11.2.2.4.4 Peru: Diapers Market Breakdown, Distribution Channel
11.2.2.5 Venezuela: Diapers Market – Revenue and Forecast to 2030 (US$ Million)
11.2.2.5.1 Venezuela: Diapers Market Breakdown, by Product Type
11.2.2.5.2 Venezuela: Diapers Market Breakdown, End User
11.2.2.5.3 Venezuela: Diapers Market Breakdown, Category
11.2.2.5.4 Venezuela: Diapers Market Breakdown, Distribution Channel
6.2.2.6 Rest of LATAM: Diapers Market – Revenue and Forecast to 2030 (US$ Million)
6.2.2.6.1 Rest of LATAM: Diapers Market Breakdown, by Product Type
6.2.2.6.2 Rest of LATAM: Diapers Market Breakdown, End User
6.2.2.6.3 Rest of LATAM: Diapers Market Breakdown, Category
6.2.2.6.4 Rest of LATAM: Diapers Market Breakdown, Distribution Channel
12. LATAM Diapers Market – Impact of COVID-19 Pandemic
12.1 Pre & Post COVID-19 Impact
13. Competitive Landscape
13.1 Heat Map Analysis by Key Players
13.2 Company Positioning & Concentration
14. Company Profiles
14.1 THE PROCTER & GAMBLE CO
14.1.1 Key Facts
14.1.2 Business Description
14.1.3 Products and Services
14.1.4 Financial Overview
14.1.5 SWOT Analysis
14.1.6 Key Developments
14.2 SOFTYS BRAZIL LTDA
14.2.1 Key Facts
14.2.2 Business Description
14.2.3 Products and Services
14.2.4 Financial Overview
14.2.5 SWOT Analysis
14.2.6 Key Developments
14.3 DRYLOCK TECHNOLOGIES NV
14.3.1 Key Facts
14.3.2 Business Description
14.3.3 Products and Services
14.3.4 Financial Overview
14.3.5 SWOT Analysis
14.3.6 Key Developments
14.4 KIMBERLY-CLARK CORP
14.4.1 Key Facts
14.4.2 Business Description
14.4.3 Products and Services
14.4.4 Financial Overview
14.4.5 SWOT Analysis
14.4.6 Key Developments
14.5 JOHNSON & JOHNSON
14.5.1 Key Facts
14.5.2 Business Description
14.5.3 Products and Services
14.5.4 Financial Overview
14.5.5 SWOT Analysis
14.5.6 Key Developments
14.6 ONTEX GROUP BV
14.6.1 Key Facts
14.6.2 Business Description
14.6.3 Products and Services
14.6.4 Financial Overview
14.6.5 SWOT Analysis
14.6.6 Key Developments
14.7 TECNOCHEMICALS SA
14.7.1 Key Facts
14.7.2 Business Description
14.7.3 Products and Services
14.7.4 Financial Overview
14.7.5 SWOT Analysis
14.7.6 Key Developments
14.8 JL MORISON (INDIA) LTD
14.8.1 Key Facts
14.8.2 Business Description
14.8.3 Products and Services
14.8.4 Financial Overview
14.8.5 SWOT Analysis
14.8.6 Key Developments
14.9 HAYAT KIMYA SANAYI AS
14.9.1 Key Facts
14.9.2 Business Description
14.9.3 Products and Services
14.9.4 Financial Overview
14.9.5 SWOT Analysis
14.9.6 Key Developments
14.10 PAUL HARTMANN AG
14.10.1 Key Facts
14.10.2 Business Description
14.10.3 Products and Services
14.10.4 Financial Overview
14.10.5 SWOT Analysis
14.10.6 Key Developments
15. Appendix
15.1 About The Research Team

Table 1. Diapers Market Segmentation
Table 2. List of Vendors
Table 3. LATAM Diapers Market – Revenue and Forecast to 2030 (US$ Million)
Table 4. LATAM Diapers Market – Revenue and Forecast to 2030 (US$ Million) – by Product Type
Table 5. LATAM Diapers Market – Revenue and Forecast to 2030 (US$ Million) – by End User
Table 6. LATAM Diapers Market – Revenue and Forecast to 2030 (US$ Million) – by Category
Table 7. LATAM Diapers Market – Revenue and Forecast to 2030 (US$ Million) – by Distribution Channel
Table 8. LATAM: Diapers Market – Revenue and Forecast to 2030(US$ Million) – by Country
Table 9. Nicaragua: Diapers Market – Revenue and Forecast to 2030(US$ Million) – by Product Type
Table 10. Nicaragua: Diapers Market – Revenue and Forecast to 2030(US$ Million) – by End User
Table 11. Nicaragua: Diapers Market – Revenue and Forecast to 2030(US$ Million) – by Category
Table 12. Nicaragua: Diapers Market – Revenue and Forecast to 2030(US$ Million) – by Distribution Channel
Table 13. Domanica: Diapers Market – Revenue and Forecast to 2030(US$ Million) – by Product Type
Table 14. Domanica: Diapers Market – Revenue and Forecast to 2030(US$ Million) – by End User
Table 15. Domanica: Diapers Market – Revenue and Forecast to 2030(US$ Million) – by Category
Table 16. Domanica: Diapers Market – Revenue and Forecast to 2030(US$ Million) – by Distribution Channel
Table 17. Peru: Diapers Market – Revenue and Forecast to 2030(US$ Million) – by Product Type
Table 18. Peru: Diapers Market – Revenue and Forecast to 2030(US$ Million) – by End User
Table 19. Peru: Diapers Market – Revenue and Forecast to 2030(US$ Million) – by Category
Table 20. Peru: Diapers Market – Revenue and Forecast to 2030(US$ Million) – by Distribution Channel
Table 21. Venezuela: Diapers Market – Revenue and Forecast to 2030(US$ Million) – by Product Type
Table 22. Venezuela: Diapers Market – Revenue and Forecast to 2030(US$ Million) – by End User
Table 23. Venezuela: Diapers Market – Revenue and Forecast to 2030(US$ Million) – by Category
Table 24. Venezuela: Diapers Market – Revenue and Forecast to 2030(US$ Million) – by Distribution Channel
Table 25. Rest of LATAM: Diapers Market – Revenue and Forecast to 2030(US$ Million) – by Product Type
Table 26. Rest of LATAM: Diapers Market – Revenue and Forecast to 2030(US$ Million) – by End User
Table 27. Rest of LATAM: Diapers Market – Revenue and Forecast to 2030(US$ Million) – by Category
Table 28. Rest of LATAM: Diapers Market – Revenue and Forecast to 2030(US$ Million) – by Distribution Channel

Figure 1. Diapers Market Segmentation, by Country
Figure 2. Porter’s Five Forces Analysis
Figure 3. Ecosystem: LATAM Diapers Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. LATAM Diapers Market Revenue (US$ Million), 2020–2030
Figure 6. Diapers Market Share (%) – by Product Type (2022 and 2030)
Figure 7. Pull-up Diapers: Diapers Market – Revenue and Forecast to 2030 (US$ Million)
Figure 8. Tape-on Diapers: Diapers Market – Revenue and Forecast to 2030 (US$ Million)
Figure 9. Diapers Market Share (%) – by End User (2022 and 2030)
Figure 10. Adults: Diapers Market – Revenue and Forecast to 2030 (US$ Million)
Figure 11. Baby/Kids: Diapers Market – Revenue and Forecast to 2030 (US$ Million)
Figure 12. Diapers Market Share (%) – by Category (2022 and 2030)
Figure 13. Reuseable: Diapers Market – Revenue and Forecast to 2030 (US$ Million)
Figure 14. Disposable: Diapers Market – Revenue and Forecast to 2030 (US$ Million)
Figure 15. Diapers Market Share (%) – by Distribution Channel (2022 and 2030)
Figure 16. Supermarkets and Hypermarket: Diapers Market – Revenue and Forecast to 2030 (US$ Million)
Figure 17. Specialty Stores: Diapers Market – Revenue and Forecast to 2030 (US$ Million)
Figure 18. Online Retail: Diapers Market – Revenue and Forecast to 2030 (US$ Million)
Figure 19. Others: Diapers Market – Revenue and Forecast to 2030 (US$ Million)
Figure 20. Diapers Market Breakdown by Country, 2022 and 2030 (%)
Figure 21. Nicaragua: Diapers Market – Revenue and Forecast to 2030(US$ Million)
Figure 22. Domanica: Diapers Market – Revenue and Forecast to 2030(US$ Million)
Figure 23. Peru: Diapers Market – Revenue and Forecast to 2030(US$ Million)
Figure 24. Venezuela: Diapers Market – Revenue and Forecast to 2030(US$ Million)
Figure 25. Rest of LATAM: Diapers Market – Revenue and Forecast to 2030(US$ Million)
Figure 26. Heat Map Analysis by Key Players
Figure 27. Company Positioning & Concentration