Europe Trade Promotion Management Software Market Forecast to 2030
Europe Trade Promotion Management Software Market Forecast to 2030 – Regional Analysis – by Component (Solution and Services), Deployment Type (Cloud and On-premise), Application (Large Enterprises and Small & Medium Size Enterprises), and Industry Vertical (Retail & Consumer Goods, Pharmaceutical, IT & Services, Manufacturing, and Others)
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Description
Focus on Online Promotions Drives Europe Trade Promotion Management Software Market
The category of users is widespread and is playing a huge role in impacting the growth of industries such as retail, consumer goods, IT, and healthcare. Pertaining to the fact that Generation X and Millennials generation account for ~35– 40% of the global population, retailers and consumer goods manufacturers are offering these generations more choices and lower prices. Hence, the leading and well-established retailers and manufacturers are working on new promotional activities to retain customers from these generations. Loyalty programs, discounts, and traditional and social ads are a few of the techniques used by companies to maintain their customer base. As a result, consumer goods and other industries should spend on trade promotion tools to keep retailers and manufacturers earning more revenue. This use of trade promotion management solutions can create demand for software to keep them running efficiently. Moreover, the trend of e-commerce is prevailing heavily and gaining high momentum among diversified industries. Gen X spends more time on online websites and tends to be loyal customers. This factor encourages the companies to put additional emphasis on marketing and trade promotion, which is another factor encouraging consumer goods, retailers, and other sectors to invest substantially in trade promotion activities. Due to the above-mentioned factors, the companies have an opportunity to target this generation for online promotions. To manage the promotions, the need for trade promotion management solutions will rise, which is anticipated to create numerous opportunities for the trade promotion management software market growth in the coming years.
Europe Trade Promotion Management Software Market Overview
Germany, Russia, France, the UK, and Italy are the major countries in Europe. The countries are known for large-scale industrialization. Thus, they hold great potential for adopting advanced solutions that boost the productivity of various industrial and urban processes. European countries are concentrated with prominent industries such as retail & consumer goods. In addition, Norway, Finland, Sweden, the Netherlands, Denmark, and Switzerland are the other European countries that have made robust contributions to the technological advancements of the region, which is anticipated to bolster the trade promotion management software market in Europe in the coming years. In Europe, changing consumer behavior, external influences, and industry dynamics contribute to the growth of the trade promotion management software market. Hybrid shopping rise in discounters, stagnating mass market, the emergence of e-grocery, competition in digital areas, and stringent regulation are among the factors boosting the growth of the fast-moving consumer goods companies in Europe. These factors will encourage retailers and consumer goods companies to invest significantly in advanced marketing techniques using promotional methods. In addition, the region houses leading and large consumer goods companies such as Nestlé, Procter & Gamble, Unilever, PepsiCo, Anheuser-Busch InBev, Mondelèz International, The Coca-Cola Company, L’Oréal, Danone, and Kraft Heinz Company, which hold significant share in the FMCG sector in terms of sales. To maintain their position in the market, these companies use sophisticated and advanced promotional tools to generate greater revenue with higher ROI while making the best of their investments. Therefore, considering the above parameters, the trade promotion management software market is gaining traction in the region.
Europe Trade Promotion Management Software Market Revenue and Forecast to 2030 (US$ Million)
Europe Trade Promotion Management Software Market Segmentation
The Europe trade promotion management software market is segmented into component, deployment type, application, Industry vertical, and country .
Based on component, the Europe trade promotion management software market is bifurcated into solution and services. The solution segment held a larger share of the Europe trade promotion management software market in 2022.
In terms of deployment type, the Europe trade promotion management software market is bifurcated into cloud and on-premise . The cloud segment held a larger share of the Europe trade promotion management software market in 2022.
Based on application, the Europe trade promotion management software market is bifurcated into large enterprises and SMEs. The large enterprises segment held a larger share of the Europe trade promotion management software market in 2022.
In terms of industry vertical the Europe trade promotion management software market is segmented into retail & consumer goods, pharmaceutical, it and services, manufacturing, and others . The retail & consumer goods segment held the largest share of the Europe trade promotion management software market in 2022.
Based on country, the Europe trade promotion management software market is segmented into Germany, the UK, France, Italy, Russia, and the Rest of Europe. Germany dominated the Europe trade promotion management software market in 2022.
Wipro Ltd; PSignite Group Inc; Aera Technology; TELUS; o9 Solutions, Inc.; Oracle Corp; SAP SE; UpClear; Anaplan Inc; and Aforza Inc are among the leading companies operating in the Europe trade promotion management software market.
Summary Info
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According to the Research Team research, the Europe trade promotion management software market was valued at US$ 385.16 million in 2022 and is expected to reach US$ 832.65 million by 2030, registering a CAGR of 10.1% from 2022 to 2030 . Rise in expenditure on trade promotion management, growing need for software solutions and digitalization of trade promotion operations are among the critical factors attributed to the Europe trade promotion management software market expansion.
The trade process is subject to be technology-enabled. In the present scenario, spreadsheets and Microsoft Excel are used to prepare the budget for trade promotion activities. The need for trade promotion management software is rising to optimize promotion expenditure incurred by end user companies. The software can collect and interpret promotional data completely and draw valuable insights such as incremental lift, ROI, total volume, and funds spent on consumer goods salespeople and marketing. As a result, the use of connected platforms comprising processes such as planning, trade, retail, finances, budgeting, and distribution is growing. Also, consumer goods companies provide continuous development regarding capabilities in trade promotion planning by executing stable and server-based trade promotion management solutions or hybrid solutions between on-premises and cloud-based applications. In the case of consumer goods, retail, or e-commerce companies, the development of a trade promotion strategy is key to boosting top-line revenue while maintaining customer loyalty. Therefore, companies such as Accelytics help create a connected environment among enterprises by taking leverage of their trade promotion management and supply chain expertise. The company assists an end user in identifying trade processes, as well as realizing the company’s value and maximizing it. Accelytics claims that by using its Anaplan technology, an end user can generate a lucrative trade promotion strategy that produces greater ROI and offers excellent customer experiences. Anaplan is a platform with an Excel-type functionality that offers more flexibility. Thus, the presence of trade promotion management software providers in the market helps target end users to utilize trade promotion management software to boost revenue, which drives the market growth.
On the contrary, preference for spreadsheet and sell-out based payments hampers the growth of Europe trade promotion management software market.
Based on component, the Europe trade promotion management software market is bifurcated into solution and services. The solution segment held 85.5% share of Europe trade promotion management software market in 2022, amassing US$ 329.25 million. It is projected to garner US$ 724.19 million by 2030 to expand at 10.4% CAGR during 2022–2030.
In terms of deployment type, the Europe trade promotion management software market is bifurcated into cloud and on-premise. The cloud segment held 69.6% share of Europe trade promotion management software market in 2022, amassing US$ 267.88 million. It is projected to garner US$ 609.04 million by 2030 to expand at 10.8% CAGR during 2022–2030.
Based on application, the Europe trade promotion management software market is bifurcated into large enterprises and SMEs. The large enterprises segment held 61.9% share of Europe trade promotion management software market in 2022, amassing US$ 238.33 million. It is projected to garner US$ 489.06 million by 2030 to expand at 9.4% CAGR during 2022–2030.
In terms of industry vertical , the Europe trade promotion management software market is segmented into retail & consumer goods, pharmaceutical, IT and services, manufacturing, and others. The retail & consumer goods segment held 59.1% share of Europe trade promotion management software market in 2022, amassing US$ 227.77 million. It is projected to garner US$ 523.62 million by 2030 to expand at 11.0% CAGR during 2022–2030.
By country, the Europe trade promotion management software market has been categorized into Germany, the UK, France, Italy, Russia, and the Rest of Europe. Our regional analysis states that Germany captured 29.7% share of Europe trade promotion management software market in 2022. It was assessed at US$ 114.55 million in 2022 and is likely to hit US$ 217.63 million by 2030, exhibiting a CAGR of 8.4% during 2022–2030.
Key players operating in the Europe trade promotion management software market are Wipro Ltd; PSignite Group Inc; Aera Technology; TELUS; o9 Solutions, Inc.; Oracle Corp; SAP SE; UpClear; Anaplan Inc; and Aforza Inc; among others.
In July 2023, PSignite, a leading provider of Trade Promotion Optimization (TPO) and Revenue Growth Management (RGM) solutions, announced an exclusive partnership with Salesforce 360 for Consumer Goods. The goal of this partnership is to provide customers of Salesforce with a TPO offering that integrates with Salesforce’s Trade Promotion Management (TPM) solution.
o Highlights key business priorities to assist companies to realign their business strategies.
o The key findings and recommendations highlight crucial progressive industry trends in Europe trade promotion management software market , thereby allowing players across the value chain to develop effective long-term strategies.
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
o Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the market, as well as those hindering it.
o Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing, and distribution.
1. Introduction
1.1 The the Reporting Teams Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Europe Trade Promotion Management Software Market Landscape
4.1 Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
4.3.1 List of Vendors in Value Chain
5. Europe Trade Promotion Management Software Market – Key Industry Dynamics
5.1 Trade Promotion Management Software Market – Key Industry Dynamics
5.2 Market Drivers
5.2.1 Rise in Expenditure on Trade Promotion Management
5.2.2 Growing Need for Software Solutions
5.2.3 Digitalization of Trade Promotion Operations
5.3 Market Restraints
5.3.1 Preference for Spreadsheet and Sell-out Based Payments
5.4 Market Opportunities
5.4.1 Focus Towards Online Promotions
5.4.2 Revolution of Data Analytics
5.5 Future Trends
5.5.1 Use of Advanced Analytics for Trade Promotion Management
5.6 Impact of Drivers and Restraints:
6. Trade Promotion Management Software Market – Europe Market Analysis
6.1 Trade Promotion Management Software Market Revenue (US$ Million), 2020 – 2030
6.2 Trade Promotion Management Software Market Forecast and Analysis
7. Europe Trade Promotion Management Software Market Analysis – Component
7.1 Solution
7.1.1 Overview
7.1.2 Solution Market, Revenue and Forecast to 2030 (US$ Million)
7.2 Services
7.2.1 Overview
7.2.2 Services Market, Revenue and Forecast to 2030 (US$ Million)
8. Europe Trade Promotion Management Software Market Analysis – Deployment Type
8.1 Cloud
8.1.1 Overview
8.1.2 Cloud Market, Revenue and Forecast to 2030 (US$ Million)
8.2 On-Premise
8.2.1 Overview
8.2.2 On-Premise Market, Revenue and Forecast to 2030 (US$ Million)
9. Europe Trade Promotion Management Software Market Analysis – Application
9.1 Large Enterprises
9.1.1 Overview
9.1.2 Large Enterprises Market, Revenue and Forecast to 2030 (US$ Million)
9.2 SMEs
9.2.1 Overview
9.2.2 SMEs Market, Revenue and Forecast to 2030 (US$ Million)
10. Europe Trade Promotion Management Software Market Analysis – Industry Vertical
10.1 Retail & Consumer Goods
10.1.1 Overview
10.1.2 Retail & Consumer Goods Market, Revenue and Forecast to 2030 (US$ Million)
10.2 Pharmaceutical
10.2.1 Overview
10.2.2 Pharmaceutical Market, Revenue and Forecast to 2030 (US$ Million)
10.3 IT and Services
10.3.1 Overview
10.3.2 IT and Services Market, Revenue and Forecast to 2030 (US$ Million)
10.4 Manufacturing
10.4.1 Overview
10.4.2 Manufacturing Market, Revenue and Forecast to 2030 (US$ Million)
10.5 Others
10.5.1 Overview
10.5.2 Others Market Revenue and Forecast to 2030 (US$ Million)
11. Europe Trade Promotion Management Software Market – Country Analysis
11.1 Europe: Trade Promotion Management Software Market
11.1.1 Europe: Trade Promotion Management Software Market, by Key Country – Revenue (2022) (US$ Million)
11.1.2 Europe: Trade Promotion Management Software Market, by Key Country
11.1.2.1 Germany: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
11.1.2.1.1 Germany: Trade Promotion Management Software Market Breakdown by Component
11.1.2.1.2 Germany: Trade Promotion Management Software Market Breakdown by Deployment Type
11.1.2.1.3 Germany: Trade Promotion Management Software Market Breakdown by Application
11.1.2.1.4 Germany: Trade Promotion Management Software Market Breakdown by Industry Vertical
11.1.2.2 UK: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
11.1.2.2.1 UK: Trade Promotion Management Software Market Breakdown by Component
11.1.2.2.2 UK: Trade Promotion Management Software Market Breakdown by Deployment Type
11.1.2.2.3 UK: Trade Promotion Management Software Market Breakdown by Application
11.1.2.2.4 UK: Trade Promotion Management Software Market Breakdown by Industry Vertical
11.1.2.3 France: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
11.1.2.3.1 France: Trade Promotion Management Software Market Breakdown by Component
11.1.2.3.2 France: Trade Promotion Management Software Market Breakdown by Deployment Type
11.1.2.3.3 France: Trade Promotion Management Software Market Breakdown by Application
11.1.2.3.4 France: Trade Promotion Management Software Market Breakdown by Industry Vertical
11.1.2.4 Italy: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
11.1.2.4.1 Italy: Trade Promotion Management Software Market Breakdown by Component
11.1.2.4.2 Italy: Trade Promotion Management Software Market Breakdown by Deployment Type
11.1.2.4.3 Italy: Trade Promotion Management Software Market Breakdown by Application
11.1.2.4.4 Italy: Trade Promotion Management Software Market Breakdown by Industry Vertical
11.1.2.5 Russia: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
11.1.2.5.1 Russia: Trade Promotion Management Software Market Breakdown by Component
11.1.2.5.2 Russia: Trade Promotion Management Software Market Breakdown by Deployment Type
11.1.2.5.3 Russia: Trade Promotion Management Software Market Breakdown by Application
11.1.2.5.4 Russia: Trade Promotion Management Software Market Breakdown by Industry Vertical
11.1.2.6 Rest of Europe: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
11.1.2.6.1 Rest of Europe: Trade Promotion Management Software Market Breakdown by Component
11.1.2.6.2 Rest of Europe: Trade Promotion Management Software Market Breakdown by Deployment Type
11.1.2.6.3 Rest of Europe: Trade Promotion Management Software Market Breakdown by Application
11.1.2.6.4 Rest of Europe: Trade Promotion Management Software Market Breakdown by Industry Vertical
12. Industry Landscape
12.1 Overview
12.2 Market Initiative
13. Company Profiles
13.1 Wipro Ltd
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 PSignite Group Inc
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Aera Technology
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 TELUS
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 o9 Solutions, Inc.
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Oracle Corp
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 SAP SE
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 UpClear
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Anaplan Inc
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Aforza Inc
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The the Reporting Teams
14.2 Word Index
Table 1. Trade Promotion Management Software Market Segmentation
Table 2. Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Million)
Table 3. Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Million) – Component
Table 4. Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Million) –Deployment
Table 5. Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Million) – Application
Table 6. Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Million) – Industry Vertical
Table 7. Europe: Trade Promotion Management Software Market, by Country – Revenue and Forecast to 2030 (USD Million)
Table 8. Germany: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Component
Table 9. Germany: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Deployment Type
Table 10. Germany: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Application
Table 11. Germany: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Industry Vertical
Table 12. UK: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Component
Table 13. UK: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Deployment Type
Table 14. UK: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Application
Table 15. UK: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Industry Vertical
Table 16. France: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Component
Table 17. France: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Deployment Type
Table 18. France: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Application
Table 19. France: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Industry Vertical
Table 20. Italy: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Component
Table 21. Italy: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Deployment Type
Table 22. Italy: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Application
Table 23. Italy: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Industry Vertical
Table 24. Russia: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Component
Table 25. Russia: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Deployment Type
Table 26. Russia: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Application
Table 27. Russia: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Industry Vertical
Table 28. Rest of Europe: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Component
Table 29. Rest of Europe: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Deployment Type
Table 30. Rest of Europe: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Application
Table 31. Rest of Europe: Trade Promotion Management Software Market Revenue and Forecasts to 2030 (US$ Mn) – By Industry Vertical
Table 32. List of Abbreviation
Figure 1. Trade Promotion Management Software Market Segmentation, By Country
Figure 2. PEST Analysis
Figure 3. Ecosystem: Trade Promotion Management Software Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. Trade Promotion Management Software Market Revenue (US$ Million), 2020 – 2030
Figure 6. Trade Promotion Management Software Market Share (%) – Component, 2022 and 2030
Figure 7. Solution Market Revenue and Forecasts to 2030 (US$ Million)
Figure 8. Services Market Revenue and Forecasts to 2030 (US$ Million)
Figure 9. Trade Promotion Management Software Market Share (%) – Deployment Type, 2022 and 2030
Figure 10. Cloud Market Revenue and Forecasts to 2030 (US$ Million)
Figure 11. On-Premise Market Revenue and Forecasts to 2030 (US$ Million)
Figure 12. Trade Promotion Management Software Market Share (%) – Application, 2022 and 2030
Figure 13. Large Enterprises Market Revenue and Forecasts to 2030 (US$ Million)
Figure 14. SMEs Market Revenue and Forecasts to 2030 (US$ Million)
Figure 15. Trade Promotion Management Software Market Share (%) – Industry Vertical, 2022 and 2030
Figure 16. Retail & Consumer Goods Market Revenue and Forecasts to 2030 (US$ Million)
Figure 17. Pharmaceutical Market Revenue and Forecasts to 2030 (US$ Million)
Figure 18. IT and Services Market Revenue and Forecasts to 2030 (US$ Million)
Figure 19. Manufacturing Market Revenue and Forecasts to 2030 (US$ Million)
Figure 20. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 21. Europe: Trade Promotion Management Software Market, by Key Country – Revenue 2022 (US$ Million)
Figure 22. Europe: Trade Promotion Management Software Market by Key Country (2022 and 2030) (%)
Figure 23. Germany: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
Figure 24. UK: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
Figure 25. France: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
Figure 26. Italy: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
Figure 27. Russia: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
Figure 28. Rest of Europe: Trade Promotion Management Software Market – Revenue and Forecast to 2030 (US$ Million)
The List of Companies – Europe Trade Promotion Management Software Market
1. Wipro Ltd
2. PSignite Group Inc
3. Aera Technology
4. TELUS
5. o9 Solutions, Inc.
6. Oracle Corp
7. SAP SE
8. UpClear
9. Anaplan Inc
10. Aforza Inc
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