Eferest Market Research Bureau
We specialise in comprehensive market research (qualitive and quantitive) and insights in the Middle East, offering a range of services tailored to your business needs.
- Quantitative primary research.
- Qualitative primary research.
- Secondary research.
- Supporting research services.
- Quant: fieldwork.
- Qual: transcripts.
Including any preceding tasks leading up to this service level.
Description
Profile Summary
We offer market research services in the Middle East.
- Consumer research: in-depth desk/secondary research for market trends and data analysis; diverse primary research methodologies for accurate consumer insights;
large-scale retail census projects for detailed market understanding. - Retail stores tracking research: retail audit for fast-moving consumer goods (FMCG) and durable goods for long-term product insights.
- Market intelligence: credit reports to evaluate financial health; business risk studies for informed decision-making; due diligence reports for investment and partnership evaluations; site visits for first-hand market observations; mystery shopping to assess customer experience and additional tailored services to fit your business needs.
Why Choose EMRB Yemen?
- Top-tier services with competitive pricing and on-time delivery.
- Client satisfaction is our core focus, with a commitment to excellence.
- Extensive capabilities to conduct both qualitative and quantitative research throughout Yemen.
- Strong business ethics and reliable partnerships.
Quantitative Research
- Sample plan development.
- Fieldwork.
- Translation of field documents/responses to open ended questions.
- Questionnaire/DE programming on – or offline.
- Coding of responses to open ended questions.
- Raw data file preparation.
- Data tabulations.
- Advanced statistical analyses*.
* Outsourced.
- Onsite intercepts with CAPI.
- Screened in-person interviews with CAPI.
- Online (CAWI).
- Telephone interviews using CATI or WATI.
- Central location tests using CAPI.
- Multi-session surveys (e.g. diaries, HUTs).
- Mystery shopping.
- Retail observations (e.g. distribution, merchandising, price checks).
- Customised retail audits.
- Business census surveys.
- Immersion studies.
Qualitative Research
- Guide and screener development.
- Recruitment with incentives.
- Moderating.
- Translation of research material.
- Venue, hospitality and equipment.
- Web streaming of IDIs/FGDs.
- Simultaneous translation.
- English transcripts.
- In-venue focus group discussions.
- Online focus group discussions.
- F2F IDIs at the respondent’s place (work/home).
- In-venue in-depth interviews (e.g. central location).
- Online in-depth interview.
- Telephone in-depth interview.
- Customer observing/interviewing (e.g. shop visits).
- Personal observing/interviewing (e.g. ethnographic studies).
Respondents
- Consumers.
- Retailers.
- B2B services.
- Wholesalers/Distributors/Importers/Exporters.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Raw material producers.
- Industry experts, specialists, industry observers.
- Government officials.
Secondary Research Capabilities
- Offline.
Standalone Research Support Services
- Translations.
- Transcripts.
- Sample sourcing.
- Data management/IT.
Region(s) of Operation
- Middle East.
Industry Exclusions
- Political research.
Industry Specialisations
- None.
Survey Products
- Omnibus.
- Syndicated tracking surveys.
- Ready to launch survey templates.
Omnibus Respondents
- General public.
- B2B.
Omnibus Regions
- Middle East.
Syndicated Tracker Topics and Respondents
- Retailers.
Syndicated Tracker Regions
- Middle East.
Summary Info
| Team type: | |
|---|---|
| Service range: | Quantitative, Qualitative, Secondary research, Supporting services |
| Subscription country: | Yemen |
| Resident facilities: | |
| Year founded: | |
| Full time staff: | |
| Regional Reach: | |
| Resident operations: | |
| Field Capabilities: | Bahrain, Gaza Strip, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, United Arab Emirates, West Bank, Yemen |
| Omnibus: | Yemen |
| Syndicated Tracking: | Yemen |
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