Omni Research Limited

We – Omni Research Limited, based in Welwyn Garden City in the United Kingdom – are a fully independent fieldwork agency with a team who strive to offer a high quality service to all of our clients, old and new.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: moderating.

Including any preceding tasks leading up to this service level.

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Item ID: GBR17WRA Category: Tags: ,


We have a fieldforce of approximately 750 interviewers, spread throughout the UK who have proven track records for quality interviewing. Our team of interviewers are managed by eight regional supervisors, each with many years' service in the industry, most of whom have worked with Tony the Director at other research companies – some going back as long ago as 25 years. Therefore it's a good solid team of people who work well together and understand that each of our roles play an equally important part in making a project a success.

The company operates to recognised industry standards and holds Company Partner membership of the MRS. We use only trained interviewers who are strictly monitored throughout the year. All aspects of our operations comply with the MRS Code of Conduct and the Data Protection Act, because these are essential standards and procedures that give our clients reassurance that we take our work very seriously.

Verification is conducted at a level higher than that stipulated by the IQCS, so you can be sure that a proportion of all data collected for every project is checked for accuracy and that interviewing has been conducted in compliance with the survey instructions. As well as that, regular spot checks are conducted, carried out by Omni Research staff. This is an additional quality check that we implement to reinforce our commitment to providing accurate, robust data and the best service possible.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.*
  • Coding of responses to open ended questions.
  • Online reporting.*
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.

* Outsourced.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail observations.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Direct Field Resources

  • United Kingdom.
Excluded Industry Sectors

  • Agriculture.
  • Construction/real estate.
  • Capital equipment.
  • Petrol, oil, gas, petrochemicals.
  • Industrial raw materials (other than oil, gas and petrochemicals).

Summary Info

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Resident operations:

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Year founded:

Joined WRA in:

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