Romir

Moscow based Romir is the largest private research holding company in Russia that has developed from the market research agency established in 1987.

Romir is an exclusive representative of Gallup International/WIN, the leading association in market research and polling in Russia and CIS countries. This cooperation opens opportunities for sharing experience and technologies worldwide. Our company works in strict compliance with international research standards of ICC/ESOMAR.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: moderating.

Including any preceding tasks leading up to this service level.

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SKU: RUS04WRA Category: Tags: ,

Description

Starting from 2011 Romir has been listed among the TOP-100 global research companies by the international agency Research Rating Ltd. According to this rating, we are the largest private research company in the Central and Eastern Europe. 

Romir specializes in marketing and media research and social-economic studies. We work with the largest companies on various markets: FMCG, retail, durable goods, financial & insurance services, gas filling stations, telecommunications, automotive, and pharmaceuticals.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail observations.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Direct Field Resources

  • Armenia.
  • Azerbaijan.
  • Belarus.
  • Kazakhstan.
  • Kyrgyzstan.
  • Moldovia.
  • Russia.
  • Tajikistan.
  • Uzbekistan.
Excluded Industry Sectors

  • None.

Additional information

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Year founded:

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