Freni Ricerche Sociali e di Marketing

Freni Ricerche Sociali e di Marketing

Freni Ricerche – based in Firenze, Italy – provide the latest of what customers have to say about topical issues.Knowing the environment in which you are working is critical to act with full knowledge. Monitoring customer satisfaction can only maximize the performance of your services.

Qualitative and quantitative surveys at national and international level. Discover the market space that your company has abroad. Assistance in defining the strategies to adopt in the short and long term. Our consulting work is based on research.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: moderating.

Including all preceding tasks leading up to this service level.

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Item ID: ITA01WRA Category: Tags: ,

Description

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.

Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail observations.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.

Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based based observations (e.g. shopping accompaniment).

Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.

Secondary Research Methods

  • Online.
  • Offline.

Direct Field Resources

  • Italy.

Excluded Industry Sectors

  • None.

Summary Info

Member type:

Geographical coverage:

Countries:

Resident operations:

Service types:

, ,

Year founded:

Joined WRA in:

Full time staff in listed country:

In-house resident facilities (this listing):

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