Asia Pacific Mobile Threat Defense Market Forecast to 2030
Asia Pacific Mobile Threat Defense Market Forecast to 2030 – Regional Analysis – by Operating System (Android and iOS), Enterprise Size (Large Enterprise and SMEs), and End User (IT and Telecom, BFSI, Manufacturing, Retail and E-commerce, Government, and Others)
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Description
Growing Cloud Technology Boosts Asia Pacific Mobile Threat Defense Market
Cloud computing provides a cost-effective way to handle data, enabling organizations to store and process it in a centralized location without investing in expensive hardware and infrastructure. This provides SMEs and small startups with a cost-effective method to avail various software solutions and store systems on the cloud. Cloud services can be used on a subscription or pay-as-you-go basis model, which helps small businesses reduce capital spending and allows them to shift their IT costs to operational expenses. As SMEs and startups can be a huge contributor to any country’s economic growth, there are rising investments to flourish the cloud infrastructure.
In May 2023, Amazon Web Services (AWS) announced an investment of US$ 12.7 billion to build an efficient cloud infrastructure in India by 2030. Under the Digital India Vision, the country focuses on expanding its cloud infrastructure to meet growing customer demand. The deployment of a mobile threat defense system on a cloud platform will help businesses access it with robust security measures and advanced data protection features for mobile devices. Thus, the growing cloud market will encourage and help startups and SMEs access advanced technologies and solutions that can create lucrative opportunities for the mobile threat defense market.
Asia Pacific Mobile Threat Defense Market Overview
The Asia Pacific mobile threat defense market is segmented into China, Japan, India, South Korea, Australia, and the Rest of Asia Pacific. Enterprises in the region increasingly adopt mobile threat defense solutions in their core business functions. The growing need for mobile threat defense across various industries and the rising focus of organizations on enhancing existing business systems drive the market growth in Asia Pacific. Market players are expanding their businesses and introducing advanced solutions to fuel the Asia Pacific mobile threat defense market share. Protectt.ai, a pioneering MTD startup, announced its expansion with an improved facility at the Product Innovation Center, Chennai, in August 2023. The new center aims to cater to the ever-evolving mobile threat defense needs of banking and financial enterprises by delivering solutions powered by deep tech and cutting-edge research in mobile security. The Product Innovation Center will bring together Protectt.ai’s digital ecosystem comprising clients, partners, other startups, and academia to inspire and nurture innovative Mobile Digital solutions in cyber threat defense. In addition, in September 2022, Protectt.ai announced the launch of the innovative product AppBind. The product enables Zero Trust Device Binding for mobile banking apps. In addition, the MTD cyber security startup announced the inauguration of a new office in Mumbai, India, thereby continuing its momentum of expansion.
Increased Internet penetration and consumption and the rapid adoption of mobile threat defense solutions are a few factors fueling the Asia Pacific mobile threat defense market growth. In March 2021, Motorola and Zimperium, one of the global leaders in mobile security, announced a partnership to provide B2B customers with an industry-leading mobile threat defense solution through ThinkShield for the mobile platform.
Asia Pacific Mobile Threat Defense Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Mobile Threat Defense Market Segmentation
The Asia Pacific mobile threat defense market is categorized into component, deployment, end user and country.
Based on component, the Asia Pacific mobile threat defense market is bifurcated into android and iOS. The android segment held a larger market share in 2022.
In terms of deployment, the Asia Pacific mobile threat defense market is segmented into large enterprise and SMEs. The large enterprise segment held a larger market share in 2022.
By end user, the Asia Pacific mobile threat defense market is categorized into IT and telecom, BFSI, manufacturing, retail and E-commerce, government and others. The IT and telecom segment held the largest market share in 2022.
By country, the Asia Pacific mobile threat defense market is segmented into China, India, Japan, South Korea, Australia, and the Rest of Asia Pacific. China dominated the Asia Pacific mobile threat defense market share in 2022.
Sophos Ltd, Lookout Inc, SentinelOne Inc, Microminder Cybersecurity, AO Kaspersky Lab, Ivanti, SAP SE, Cisco Systems Inc, Zimperium Inc, and Broadcom Inc are some of the leading companies operating in the Asia Pacific mobile threat defense market.
Summary Info
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According to Business Market Insights’ research, the Asia Pacific mobile threat defense market was valued at US$ 621.54 million in 2022 and is expected to reach US$ 3,931.46 million by 2030, registering a CAGR of 25.9% from 2022 to 2030. Rising small & medium enterprises and integration of AI and other advanced technologies are among the critical factors attributed to drive the Asia Pacific mobile threat defense market growth.
SMEs are major contributors to economic growth as they account for the majority of businesses worldwide, i.e., about 90%. However, due to financial constraints, the growth of SMEs slows down. Thus, the government sectors support SMEs to expand their business, which further contributes to the economic growth of any country.
For instance,
World Bank Group focuses on improving SMEs’ access to finances and obtaining innovative solutions to unlock various sources of capital. It also provides Advisory and Policy Support for SMEs finance that helps them adopt innovative solutions. According to the Capterra India Survey in August 2023, around 40% of respondents received government funding for digitalization at least once, and around 20% received it multiple times. In addition, Indian government initiatives such as the RAMP programme, MSME Innovative Scheme, and ASPIRE scheme focus on boosting SMEs’ digitalization. As businesses are going digital, securing mobile devices from potential cyberattacks has become crucial for any organization. Government support to provide financial aid to small and medium businesses boosts their capability to leverage advanced solutions to secure their company’s critical information from attacks such as phishing, malware, and ransomware. Thus, government support for SMEs contributes to huge opportunities for the mobile threat defense market growth.
On the contrary, drawbacks of mobile threat defense hamper the growth of Asia Pacific mobile threat defense market.
Based on operating system, the Asia Pacific mobile threat defense market is bifurcated into android and iOS. The android segment held 70.5% market share in 2022, amassing US$ 438.19 million. It is projected to garner US$ 2,684.94 million by 2030 to register 25.4% CAGR during 2022–2030.
In terms of enterprise size, the Asia Pacific mobile threat defense market is divided into large enterprise and SMEs. The large enterprise segment held 59.1% share of Asia Pacific mobile threat defense market in 2022, amassing US$ 367.44 million. It is projected to garner US$ 2,048.57 million by 2030 to expand at 24.0% CAGR from 2022 to 2030.
By end user, the Asia Pacific mobile threat defense market is categorized into IT and telecom, BFSI, manufacturing, retail and E-commerce, government and others. The IT and telecom segment held 26.9% share of Asia Pacific mobile threat defense market in 2022, amassing US$ 167.23 million. It is predicted to garner US$ 1,065.00 million by 2030 to expand at 26.0% CAGR between 2022 and 2030.
Based on country, the Asia Pacific mobile threat defense market is categorized into China, India, Japan, South Korea, Australia, and the Rest of Asia Pacific. Our regional analysis states that China captured 33.9% share of Asia Pacific mobile threat defense market in 2022. It was assessed at US$ 210.76 million in 2022 and is likely to hit US$ 1,283.33 million by 2030, registering a CAGR of 25.3% during 2022–2030.
Key players operating in the Asia Pacific mobile threat defense market are Sophos Ltd, Lookout Inc, SentinelOne Inc, Microminder Cybersecurity, AO Kaspersky Lab, Ivanti, SAP SE, Cisco Systems Inc, Zimperium Inc and Broadcom Inc, among others.
In November 2023, Zimperium announced it had taken the next step in supporting the Australian government by initiating an IRAP assessment of its Mobile Threat Defense(MTD) solution in a sovereign Australian data center—enabling agencies and critical infrastructure organizations to seamlessly adopt mobile threat defense capabilities to detect mobile breaches and protect data. In April 2023, Lookout, Inc., the endpoint-to-cloud security company, announced the availability of Lookout Mobile Endpoint Security, the industry’s most advanced mobile endpoint detection and response (EDR) offering for managed security service providers (MSSPs). This solution enables MSSPs to deliver a complete turn-key program for identifying risk, protecting sensitive data, and securing their customers’ mobile devices. With Lookout’s Mobile EDR, MSSPs can help organizations reduce the risk of a data breach through mobile phishing, ransomware, and exploitation of device and app vulnerabilities.
o Highlights key business priorities in order to assist companies to realign their business strategies.
o The key findings and recommendations highlight crucial progressive industry trends in the Asia Pacific mobile threat defense market, thereby allowing players across the value chain to develop effective long-term strategies.
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
o Scrutinize in-depth Asia Pacific market trends and outlook coupled with the factors driving the Asia Pacific mobile threat defense market, as well as those hindering it.
o Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.
1. Introduction
1.1 The Research Team Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Asia Pacific Mobile Threat Defense Market Landscape
4.1 Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
4.3.1 List of Vendors in Value Chain
5. Asia Pacific Mobile Threat Defense Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Strategic Initiatives by Market Players
5.1.2 Increasing Demand from BFSI Sector
5.1.3 Increasing BYOD Concept
5.2 Market Restraints
5.2.1 Drawbacks of mobile threat defense
5.3 Market Opportunities
5.3.1 Rising Small and Medium Enterprises
5.3.2 Growing Cloud Technology
5.4 Future Trends
5.4.1 Integration of AI and Other Advanced Technologies
5.5 Impact of Drivers and Restraints:
6. Mobile Threat Defense Market – Asia Pacific Market Analysis
6.1 Mobile Threat Defense Market Revenue (US$ Million), 2022 – 2030
6.2 Mobile Threat Defense Market Forecast Analysis
7. Asia Pacific Mobile Threat Defense Market Analysis – by Operating System
7.1 Android
7.1.1 Overview
7.1.2 Android: Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million)
7.2 iOS
7.2.1 Overview
7.2.2 iOS: Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million)
8. Asia Pacific Mobile Threat Defense Market Analysis – by Enterprise Size
8.1 Large Enterprise
8.1.1 Overview
8.1.2 Large Enterprise: Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million)
8.2 SMEs
8.2.1 Overview
8.2.2 SMEs: Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million)
9. Mobile Threat Defense Market Analysis – by End User
9.1 IT and Telecom
9.1.1 Overview
9.1.2 IT and Telecom: Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million)
9.2 BFSI
9.2.1 Overview
9.2.2 BFSI: Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million)
9.3 Manufacturing
9.3.1 Overview
9.3.2 Manufacturing: Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million)
9.4 Retail and E-commerce
9.4.1 Overview
9.4.2 Retail and E-commerce: Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million)
9.5 Government
9.5.1 Overview
9.5.2 Government: Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million)
9.6 Others
9.6.1 Overview
9.6.2 Others: Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million)
10. Asia Pacific Mobile Threat Defense Market – Country Analysis
10.1 Asia Pacific Market Overview
10.1.1 Asia Pacific: Mobile Threat Defense Market – Revenue and Forecast Analysis – by Country
10.1.1.1 Asia Pacific: Mobile Threat Defense Market – Revenue and Forecast Analysis – by Country
10.1.1.2 China: Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million)
10.1.1.2.1 China: Mobile Threat Defense Market Breakdown, by Operating System
10.1.1.2.2 China: Mobile Threat Defense Market Breakdown, by Enterprise Size
10.1.1.2.3 China: Mobile Threat Defense Market Breakdown, by End User
10.1.1.3 India: Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million)
10.1.1.3.1 India: Mobile Threat Defense Market Breakdown, by Operating System
10.1.1.3.2 India: Mobile Threat Defense Market Breakdown, by Enterprise Size
10.1.1.3.3 India: Mobile Threat Defense Market Breakdown, by End User
10.1.1.4 Japan: Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million)
10.1.1.4.1 Japan: Mobile Threat Defense Market Breakdown, by Operating System
10.1.1.4.2 Japan: Mobile Threat Defense Market Breakdown, by Enterprise Size
10.1.1.4.3 Japan: Mobile Threat Defense Market Breakdown, by End User
10.1.1.5 South Korea: Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million)
10.1.1.5.1 South Korea: Mobile Threat Defense Market Breakdown, by Operating System
10.1.1.5.2 South Korea: Mobile Threat Defense Market Breakdown, by Enterprise Size
10.1.1.5.3 South Korea: Mobile Threat Defense Market Breakdown, by End User
10.1.1.6 Australia: Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million)
10.1.1.6.1 Australia: Mobile Threat Defense Market Breakdown, by Operating System
10.1.1.6.2 Australia: Mobile Threat Defense Market Breakdown, by Enterprise Size
10.1.1.6.3 Australia: Mobile Threat Defense Market Breakdown, by End User
10.1.1.7 Rest of Asia Pacific: Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million)
10.1.1.7.1 Rest of Asia Pacific: Mobile Threat Defense Market Breakdown, by Operating System
10.1.1.7.2 Rest of Asia Pacific: Mobile Threat Defense Market Breakdown, by Enterprise Size
10.1.1.7.3 Rest of Asia Pacific: Mobile Threat Defense Market Breakdown, by End User
11. Competitive Landscape
11.1 Heat Map Analysis by Key Players
11.2 Company Positioning & Concentration
12. Industry Landscape
12.1 Overview
12.2 Market Initiative
12.3 New Product Development
13. Company Profiles
13.1 Sophos Ltd.
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Lookout, Inc.
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 SentinelOne Inc
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Microminder Cybersecurity
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 AO Kaspersky Lab
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Ivanti
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 SAP SE
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Cisco Systems Inc
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Zimperium Inc
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Broadcom Inc
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Research Team
14.2 Word Index
Table 1. Asia Pacific Mobile Threat Defense Market Segmentation
Table 2. Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million)
Table 3. Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million) – by Operating System
Table 4. Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million) – by Enterprise Size
Table 5. Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million) – by End User
Table 6. Asia Pacific: Mobile Threat Defense Market – Revenue and Forecast to 2030(US$ Million) – by Country
Table 7. China: Mobile Threat Defense Market – Revenue and Forecast to 2030(US$ Million) – by Operating System
Table 8. China: Mobile Threat Defense Market – Revenue and Forecast to 2030(US$ Million) – by Enterprise Size
Table 9. China: Mobile Threat Defense Market – Revenue and Forecast to 2030(US$ Million) – by End User
Table 10. India: Mobile Threat Defense Market – Revenue and Forecast to 2030(US$ Million) – by Operating System
Table 11. India: Mobile Threat Defense Market – Revenue and Forecast to 2030(US$ Million) – by Enterprise Size
Table 12. India: Mobile Threat Defense Market – Revenue and Forecast to 2030(US$ Million) – by End User
Table 13. Japan: Mobile Threat Defense Market – Revenue and Forecast to 2030(US$ Million) – by Operating System
Table 14. Japan: Mobile Threat Defense Market – Revenue and Forecast to 2030(US$ Million) – by Enterprise Size
Table 15. Japan: Mobile Threat Defense Market – Revenue and Forecast to 2030(US$ Million) – by End User
Table 16. South Korea: Mobile Threat Defense Market – Revenue and Forecast to 2030(US$ Million) – by Operating System
Table 17. South Korea: Mobile Threat Defense Market – Revenue and Forecast to 2030(US$ Million) – by Enterprise Size
Table 18. South Korea: Mobile Threat Defense Market – Revenue and Forecast to 2030(US$ Million) – by End User
Table 19. Australia: Mobile Threat Defense Market – Revenue and Forecast to 2030(US$ Million) – by Operating System
Table 20. Australia: Mobile Threat Defense Market – Revenue and Forecast to 2030(US$ Million) – by Enterprise Size
Table 21. Australia: Mobile Threat Defense Market – Revenue and Forecast to 2030(US$ Million) – by End User
Table 22. Rest of Asia Pacific: Mobile Threat Defense Market – Revenue and Forecast to 2030(US$ Million) – by Operating System
Table 23. Rest of Asia Pacific: Mobile Threat Defense Market – Revenue and Forecast to 2030(US$ Million) – by Enterprise Size
Table 24. Rest of Asia Pacific: Mobile Threat Defense Market – Revenue and Forecast to 2030(US$ Million) – by End User
Table 25. Heat Map Analysis by Key Players
Table 26. List of Abbreviation
Figure 1. Asia Pacific Mobile Threat Defense Market Segmentation, by Country
Figure 2. PEST Analysis
Figure 3. Ecosystem: Mobile Threat Defense Market
Figure 4. Mobile Threat Defense Market – Key Market Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Mobile Threat Defense Market Revenue (US$ Million), 2022 – 2030
Figure 7. Mobile Threat Defense Market Share (%) – by Operating System (2022 and 2030)
Figure 8. Android: Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million)
Figure 9. iOS: Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million)
Figure 10. Mobile Threat Defense Market Share (%) – by Enterprise Size (2022 and 2030)
Figure 11. Large Enterprise: Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million)
Figure 12. SMEs: Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million)
Figure 13. Mobile Threat Defense Market Share (%) – by End User (2022 and 2030)
Figure 14. IT and Telecom: Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million)
Figure 15. BFSI: Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million)
Figure 16. Manufacturing: Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million)
Figure 17. Retail and E-commerce: Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million)
Figure 18. Government: Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million)
Figure 19. Others: Mobile Threat Defense Market – Revenue and Forecast to 2030 (US$ Million)
Figure 20. Asia Pacific Mobile Threat Defense Market, by Key Countries – Revenue (2022) (US$ Million)
Figure 21. Asia Pacific: Mobile Threat Defense Market Breakdown, by Key Countries, 2022 and 2030 (%)
Figure 22. China: Mobile Threat Defense Market – Revenue and Forecast to 2030(US$ Million)
Figure 23. India: Mobile Threat Defense Market – Revenue and Forecast to 2030(US$ Million)
Figure 24. Japan: Mobile Threat Defense Market – Revenue and Forecast to 2030(US$ Million)
Figure 25. South Korea: Mobile Threat Defense Market – Revenue and Forecast to 2030(US$ Million)
Figure 26. Australia: Mobile Threat Defense Market – Revenue and Forecast to 2030(US$ Million)
Figure 27. Rest of Asia Pacific: Mobile Threat Defense Market – Revenue and Forecast to 2030(US$ Million)
Figure 28. Company Positioning & Concentration
The List of Companies – Asia Pacific Mobile Threat Defense Market
o Sophos Ltd.
o Lookout, Inc.
o SentinelOne Inc
o Microminder Cybersecurity
o AO Kaspersky Lab.
o Ivanti.
o SAP SE.
o Cisco Systems Inc.
o Zimperium Inc.
o Broadcom Inc.
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