Asia Pacific Mezcal Market Forecast to 2030
Asia Pacific Mezcal Market Forecast to 2030 – Regional Analysis – by Product Type (Joven, Reposado, Anejo, and Others), Category (100% Agave and Blend), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
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Description
Increasing Demand for Craft Spirits Boosts Asia Pacific Mezcal Market
As consumers become more discerning and seek unique, authentic, and premium spirits, craft Mezcals have gained traction as a favored choice. One key advantage of this opportunity is the ability of craft Mezcal producers to differentiate themselves in a crowded market. For instance, brands such as “Mezcal Vago” and “Del Maguey” have gained recognition by emphasizing their artisanal production methods, unique flavor profiles, and direct relationships with local agave farmers. These producers are meeting the demand for quality and tapping into the growing trend of consumers wanting to connect with the stories and traditions behind their spirits.
Furthermore, the craft spirits movement has created a more diverse range of Mezcals available to consumers. Mezcal manufacturers are experimenting with different agave varietals, aging processes, and flavor infusions, offering consumers a broader spectrum of taste experiences. This diversity appeals to cocktail enthusiasts and collectors alike, enhancing the Mezcal market’s overall appeal. The demand for craft spirits is expected to provide an opportunity for Mezcal producers to elevate their products, tell unique stories, and cater to consumers seeking authentic and premium alcoholic beverages.
Asia Pacific Mezcal Market Overview
The Rest of Asia Pacific includes Taiwan, Singapore, Malaysia, and Vietnam, among others. These countries have made significant growth in the spirit production sector. Moreover, the demand for a unique and premium spirit has increased in the Rest of Asian countries, leading to the market growth of mezcal.
Asia Pacific Mezcal Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Mezcal Market Segmentation
The Asia Pacific mezcal market is segmented into product type, category, distribution channel, and country.
Based on product type, the Asia Pacific mezcal Market is segmented into joven, reposado, anejo, and others. The joven segment held the largest share of the Asia Pacific mezcal market in 2022.
In terms of category, the Asia Pacific mezcal Market is bifurcated into 100% agave and blend. The 100% agave segment held a larger share of the Asia Pacific mezcal market in 2022.
By distribution channel, the Asia Pacific mezcal market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share of the Asia Pacific mezcal market in 2022.
Based on country, the Asia Pacific mezcal market is segmented into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated Asia Pacific mezcal market in 2022.
Bacardi Martini BV, Davide Campari Milano NV, Diageo Plc, Pernod Richard SA, Proximo Spirits Inc, and Quiquiriqui Mezcal Ltd are some of the leading companies operating in the Asia Pacific mezcal market.
Summary Info
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According to the Research Team research, the Asia Pacific mezcal market was valued at US$ 305.73 million in 2022 and is expected to reach US$ 538.79 million by 2030, registering a CAGR of 7.3% from 2022 to 2030. Rise in availability of alcoholic beverages on E-commerce platforms and increase in demand for luxury and premium beverages are among the critical factor attributed to the Asia Pacific mezcal market expansion.
E-commerce platforms provide a convenient and accessible channel for consumers to explore and purchase Mezcal. Traditionally, acquiring premium and exotic spirits like Mezcal often required visiting specialized liquor stores or bars. However, the proliferation of online liquor retailers has made it easier for consumers to browse and select from a wide range of Mezcal brands and expressions from the comfort of their homes. This convenience factor has expanded the consumer base for Mezcal, including those who might not have easy access to physical stores carrying these products. Also, recently, a few countries have relaxed the government norms regarding online sales of alcohol, which is likely to offer relief for players to some extent. Furthermore, the wealth of information available online regarding Mezcal, including reviews, ratings, and educational content, empowers consumers to make informed choices. This increased transparency and knowledge-sharing creates a more confident and discerning consumer base. As consumers become more educated about Mezcal’s unique production methods and regional variations, they are more likely to seek out and appreciate premium offerings, thereby driving the demand for Mezcal. E-commerce platforms allow smaller Mezcal producers to reach a global audience. Previously, these producers may have struggled to gain exposure beyond their local markets. However, online platforms enable them to showcase their artisanal and authentic products to a broader audience, attracting consumers looking for unique, high-quality offerings. This increased visibility for smaller producers adds diversity to the Mezcal market as consumers seek out these distinct, handcrafted expressions. Lastly, the convenience of doorstep delivery offered by e-commerce platforms further enhances the appeal of Mezcal. Consumers can have their preferred bottles of Mezcal delivered to their homes, saving time and effort. This convenience factor encourages repeat purchases and fosters brand loyalty, ultimately driving the Mezcal market’s growth.
On the contrary, stringent regulations hampers the growth of Asia Pacific mezcal market.
Based on product type, the Asia Pacific mezcal market is segmented into joven, reposado, anejo, and others. The joven segment held 62.2% share of Asia Pacific mezcal market in 2022, amassing US$ 190.12 million. It is projected to garner US$ 329.30 million by 2030 to expand at 7.1% CAGR during 2022-2030.
In terms of category, the Asia Pacific mezcal market is bifurcated into 100% agave and blend. The 100% agave segment held 84.3% share of Asia Pacific mezcal market in 2022, amassing US$ 257.75 million. It is projected to garner US$ 457.89 million by 2030 to expand at 7.4% CAGR during 2022-2030.
By distribution channel, the Asia Pacific mezcal market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held 55.0% share of Asia Pacific mezcal market in 2022, amassing US$ 168.10 million. It is projected to garner US$ 289.58 million by 2030 to expand at 7.0% CAGR during 2022-2030.
Based on country, the Asia Pacific mezcal market has been categorized into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. Our regional analysis states that the Rest of Asia Pacific captured 34.6% share of Asia Pacific mezcal market in 2022. It was assessed at US$ 105.78 million in 2022 and is likely to hit US$ 176.62 million by 2030, exhibiting a CAGR of 6.6% during 2022-2030.
Key players operating in the Asia Pacific mezcal market are Bacardi Martini BV, Davide Campari Milano NV, Diageo Plc, Pernod Richard SA, Proximo Spirits Inc, and Quiquiriqui Mezcal Ltd, among others.
In September 2023, Bacardi-Martini BV took a stake in super-premium brand Ilegal Mezcal in February 2017, marking its entry into the mezcal category. Ilegal has the super-premium mezcal category at a global level. Hence, Bacardi-Martini BV acquired the Ilegal Mezcal brand to complement its portfolio.
In Augusts 2021, Diageo Plc announced an agreement to acquire the artisan brand Mezcal Uni
o Highlights key business priorities in order to assist companies to realign their business strategies.
o The key findings and recommendations highlight crucial progressive industry trends in Asia Pacific mezcal market, thereby allowing players across the value chain to develop effective long-term strategies.
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
o Scrutinize in-depth Asia Pacific market trends and outlook coupled with the factors driving the mezcal market, as well as those hindering it.
o Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing, and distribution.
TABLE OF CONTENTS
1. Introduction
1.1 the Research Team Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Asia Pacific Mezcal Market Landscape
4.1 Overview
4.3 Porter’s Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers
4.3.3 Threat of New Entrants
4.3.4 Intensity of Competitive Rivalry
4.3.5 Threat of Substitutes
4.4 Ecosystem Analysis
4.4.1 Raw Materials:
4.4.2 Manufacturing Process:
4.4.3 Distribution Channel:
5. Asia Pacific Mezcal Market – Key Industry Dynamics
5.1 Market Drivers
5.1.1 Increase in Demand for Luxury and Premium Beverages
5.1.2 Rise in Availability of Alcoholic Beverages on E-Commerce Platforms
5.2 Restraints
5.2.1 Stringent Regulations Sustainability and Authenticity
5.3 Opportunities
5.3.1 Increasing Demand for Craft Spirits
5.4 Future Trends
5.4.1 Flavor Innovations
5.5 Impact of Drivers and Restraints:
6. Mezcal Market – Asia Pacific Market Analysis
6.1 Overview
6.2 Mezcal Market Revenue (US$ Million), 2020 – 2030
6.3 Mezcal Market Forecast and Analysis
7. Asia Pacific Mezcal Market Analysis – Product Type
7.1 Joven
7.1.1 Overview
7.1.2 Joven Market Revenue and Forecast to 2030 (US$ Million)
7.2 Reposado
7.2.1 Overview
7.2.2 Reposado Market Revenue and Forecast to 2030 (US$ Million)
7.3 Anejo
7.3.1 Overview
7.3.2 Anejo Market Revenue and Forecast to 2030 (US$ Million)
7.4 Others
7.4.1 Overview
7.4.2 Others Market Revenue and Forecast to 2030 (US$ Million)
8. Asia Pacific Mezcal Market Analysis – Category
8.1 100% Agave
8.1.1 Overview
8.1.2 100% Agave Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Blend
8.2.1 Overview
8.2.2 Blend Market Revenue, and Forecast to 2030 (US$ Million)
9. Asia Pacific Mezcal Market Analysis – Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
9.2.1 Overview
9.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail Market Revenue and Forecast to 2030 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)
10. Asia Pacific Mezcal Market – by Country Analysis
10.1 Asia Pacific Mezcal Market
10.1.1 Asia Pacific Mezcal Market Breakdown by Country
10.1.2 China Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
10.1.2.1 China Mezcal Market Breakdown by Product Type
10.1.2.2 China Mezcal Market Breakdown by Category
10.1.2.3 China Mezcal Market Breakdown by Distribution Channel
10.1.3 Japan Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
10.1.3.1 Japan Mezcal Market Breakdown by Product Type
10.1.3.2 Japan Mezcal Market Breakdown by Category
10.1.3.3 Japan Mezcal Market Breakdown by Distribution Channel
10.1.4 India Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
10.1.4.1 India Mezcal Market Breakdown by Product Type
10.1.4.2 India Mezcal Market Breakdown by Category
10.1.4.3 India Mezcal Market Breakdown by Distribution Channel
10.1.5 Australia Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
10.1.5.1 Australia Mezcal Market Breakdown by Product Type
10.1.5.2 Australia Mezcal Market Breakdown by Category
10.1.5.3 Australia Mezcal Market Breakdown by Distribution Channel
10.1.6 South Korea Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
10.1.6.1 South Korea Mezcal Market Breakdown by Product Type
10.1.6.2 South Korea Mezcal Market Breakdown by Category
10.1.6.3 South Korea Mezcal Market Breakdown by Distribution Channel
10.1.7 Rest of Asia Pacific Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
10.1.7.1 Rest of Asia Pacific Mezcal Market Breakdown by Product Type
10.1.7.2 Rest of Asia Pacific Mezcal Market Breakdown by Category
10.1.7.3 Rest of Asia Pacific Mezcal Market Breakdown by Distribution Channel
11. Company Profiles
11.1 Quiquiriqui Mezcal Ltd
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Davide Campari Milano NV
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Bacardi-Martini BV
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Diageo Plc
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Pernod Ricard SA
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Proximo Spirits Inc
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
12. Appendix
LIST OF TABLES
Table 1. Mezcal Market Segmentation
Table 2. Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
Table 3. Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – Product Type
Table 4. Asia Pacific Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – Category
Table 5. Asia Pacific Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – Distribution Channel
Table 6. China Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – Product Type
Table 7. China Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – Category
Table 8. China Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – Distribution Channel
Table 9. Japan Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – Product Type
Table 10. Japan Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – Category
Table 11. Japan Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – Distribution Channel
Table 12. India Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – Product Type
Table 13. India Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – Category
Table 14. India Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – Distribution Channel
Table 15. Australia Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – Product Type
Table 16. Australia Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – Category
Table 17. Australia Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – Distribution Channel
Table 18. South Korea Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – Product Type
Table 19. South Korea Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – Category
Table 20. South Korea Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – Distribution Channel
Table 21. Rest of Asia Pacific Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – Product Type
Table 22. Rest of Asia Pacific Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – Category
Table 23. Rest of Asia Pacific Mezcal Market Revenue and Forecasts to 2030 (US$ Million) – Distribution Channel
LIST OF FIGURES
Figure 1. Mezcal Market Segmentation, By Country
Figure 2. Ecosystem: Mezcal Market
Figure 3. Mezcal Market – Key Industry Dynamics
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. Mezcal Market Revenue (US$ Million), 2020 – 2030
Figure 6. Asia Pacific Mezcal Market Share (%) – Product Type, 2022 and 2030
Figure 7. Joven Market Revenue and Forecasts to 2030 (US$ Million)
Figure 8. Reposado Market Revenue and Forecasts to 2030 (US$ Million)
Figure 9. Anejo Market Revenue and Forecasts to 2030 (US$ Million)
Figure 10. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 11. Asia Pacific Mezcal Market Share (%) -Category, 2022 and 2030
Figure 12. 100% Agave Market Revenue and Forecasts to 2030 (US$ Million)
Figure 13. Blend Market Revenue and Forecasts to 2030 (US$ Million)
Figure 14. Asia Pacific Mezcal Market Share (%) -Distribution Channel, 2022 and 2030
Figure 15. Supermarkets and Hypermarkets Market Revenue and Forecasts to 2030 (US$ Million)
Figure 16. Specialty Stores Market Revenue and Forecasts to 2030 (US$ Million)
Figure 17. Online Retail Market Revenue and Forecasts to 2030 (US$ Million)
Figure 18. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 19. Asia Pacific Mezcal Market, By Key Countries – Revenue (2022) (US$ Million)
Figure 20. Asia Pacific Mezcal Market Breakdown By Key Countries, 2022 and 2030 (%)
Figure 21. China Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
Figure 22. Japan Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
Figure 23. India Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
Figure 24. Australia Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
Figure 25. South Korea Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
Figure 26. Rest of Asia Pacific Mezcal Market Revenue and Forecasts to 2030 (US$ Million)
The List of Companies – Asia Pacific Mezcal Market
1. Bacardi Martini BV
2. Davide Campari Milano NV
3. Diageo Plc
4. Pernod Richard SA
5. Proximo Spirits Inc
6. Quiquiriqui Mezcal Ltd
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