Asia Pacific Menstrual Cups Market Forecast to 2030
Asia Pacific Menstrual Cups Market Forecast to 2030 – Regional Analysis – by Type (Reusable and Disposable), Material (Medical Grade Silicon, Rubber, and Thermoplastic Elastomer), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
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Description
Government Initiatives Drive Asia Pacific Menstrual Cups Market
Government initiatives are crucial in creating opportunities for the menstrual cup market by fostering awareness, promoting sustainable practices, and addressing menstrual hygiene challenges. In many regions, governments recognize the importance of menstrual health and have implemented programs to educate and empower individuals about alternative and sustainable menstrual hygiene products like menstrual cups. For example, the Indian government’s “Menstrual Hygiene Scheme” under the Swachh Bharat Abhiyan aims to provide subsidized menstrual hygiene products, including menstrual cups, to women in rural areas, enhancing accessibility and affordability. In Europe, several governments have taken steps to address the environmental impact of menstrual products. The Scottish government, for instance, provides free menstrual products in schools and colleges, including menstrual cups, as part of their commitment to reducing single-use plastic waste. These initiatives not only promote the adoption of menstrual cups but also contribute to normalizing conversations around menstruation and reducing the stigma associated with it. Governments increasingly recognize the economic benefits of promoting reusable and sustainable menstrual products. Overall, government initiatives worldwide are creating a conducive environment for the Asia Pacific menstrual cups market by addressing affordability and sustainability concerns, opening up new opportunities for manufacturers, and fostering positive changes in menstrual hygiene practices.
Asia Pacific Menstrual Cups Market Overview
The surge in demand for menstrual cups in Asia Pacific can be attributed to various factors, including rising cultural shifts, increasing awareness, and the growing importance of women’s health. There has been a rising movement toward breaking taboos surrounding menstruation in many Asian countries. As societies become more open to discussing menstrual health, individuals are exploring alternative and more sustainable options such as menstrual cups, which offer comfort and convenience while challenging traditional norms associated with menstrual hygiene. For instance, in September 2023, a pilot program with an aim to provide menstrual cups to women was launched in Chennai, India. In September 2023, under the “Thinkal” project, ~1,500 women in the reproductive age group from economically poor households in 12 localities under the Greater Chennai Corporation’s wards in South Chennai will receive menstrual cups in the next three months. Hence, the rise in such initiatives increases the awareness and demand for menstrual cups across the region. Moreover, Asia Pacific has witnessed rapid urbanization and changing lifestyles, with more women joining the workforce and leading busy lives. Menstrual cups, being long-lasting and reliable, are gaining popularity as a practical solution for those seeking a convenient, low-maintenance menstrual hygiene option. The adaptability of menstrual cups to different lifestyles, including travel and outdoor activities, contributes to their increasing acceptance among women in Asia. Additionally, the economic factor plays a significant role in the growing demand for menstrual cups in Asia Pacific. In many countries across the region, disposable menstrual products can be expensive and contribute to a significant monthly expense. The cost-effectiveness of menstrual cups, considering their reusable nature, makes them attractive for individuals seeking an affordable and sustainable solution. As economic conditions improve and disposable incomes rise, more people in Asia are likely to use menstrual cups as a practical and cost-saving choice for menstrual hygiene.
Asia Pacific Menstrual Cups Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Menstrual Cups Market Segmentation
The Asia Pacific menstrual cups market is categorized into type, material, distribution channel, and country.
Based on type, the Asia Pacific menstrual cups market is bifurcated into reusable and disposable. The reusable segment held a larger market share in 2022.
In terms of material, the Asia Pacific menstrual cups market is categorized into medical grade silicon, rubber, and thermoplastic elastomer. The medical grade silicon segment held a larger market share in 2022.
By distribution channel, the Asia Pacific menstrual cups market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
By country, the Asia Pacific menstrual cups market is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific menstrual cups market share in 2022.
The Flex Co, Pixie Cup LLC, Saalt LLC, Diva International Inc, Lena Cup LLC, and Lune Group Oy Ltd are among the leading companies operating in the Asia Pacific menstrual cups market.
Summary Info
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According to the Research Team research, the Asia Pacific menstrual cups market was valued at US$ 274.77 million in 2022 and is expected to reach US$ 455.73 million by 2030, registering a CAGR of 6.5% from 2022 to 2030. Increasing demand for sustainable menstrual products and government initiatives are among the critical factors attributed to drive the Asia Pacific hearing market growth.
The surging demand for sustainable menstrual products is a primary driver propelling the menstrual cup market. In recent years, there has been a global shift toward sustainability, with consumers becoming increasingly aware of the environmental impact of traditional disposable menstrual products. Traditional pads and tampons contribute significantly to plastic waste, and their production involves consuming resources and energy. Every year, an average woman trashes nearly 150 kilograms of nonbiodegradable waste. In India alone, roughly 121 million women and girls use an average of eight disposable and non-compostable pads per month, generating 1.021 billion pads waste monthly, 12.3 billion pads waste annually, and 113,000 metric ton of annual menstrual waste. Menstrual cups have emerged as a leading choice as individuals seek eco-friendly alternatives due to their reusable nature. This heightened environmental consciousness drives consumers to opt for products that minimize their ecological footprint, boosting the demand for menstrual cups.
The increased demand for sustainable menstrual products is closely tied to a broader movement advocating women’s health and well-being. Consumers are increasingly prioritizing products that are not only good for the environment but also safe and beneficial for their health. Menstrual cups, typically made from medical-grade silicone, rubber, or thermoplastic elastomers, are considered safe and hygienic, reducing the risk of irritation and allergic reactions often associated with traditional products. The alignment of menstrual cups with environmental sustainability and women’s health contributes to their appeal, acting as a driver for their rising popularity.
The call for sustainability in menstrual products has been amplified by various advocacy groups, NGOs, and government initiatives that aim to raise awareness about the environmental impact of disposable options. Campaigns promoting sustainable menstruation have been crucial in educating the public about the benefits of reusable alternatives like menstrual cups. The growing visibility and endorsement of sustainable menstrual practices contribute to a positive shift in consumer attitudes, fostering greater acceptance and adoption of menstrual cups.
The demand for sustainable menstrual products is also fueled by a younger generation of consumers prioritizing eco-conscious choices. Millennials and Generation Z, in particular, drive the demand for sustainable and ethical products across various industries, including personal care. These demographics’ awareness and preferences influence market trends, and menstrual cups, being a sustainable and forward-thinking option, align well with their values. As this demographic continues to grow in purchasing power, the demand for menstrual cups will also grow, reinforcing their position in the market as a leading sustainable menstrual product.
On the contrary, the consumer perception and unawareness hampers the growth of Asia Pacific menstrual cups market.
Based on type, the Asia Pacific menstrual cups market is bifurcated into reusable and disposable. The reusable segment held 94.4% market share in 2022, amassing US$ 259.51 million. It is projected to garner US$ 437.34 million by 2030 to register 6.7% CAGR during 2022-2030.
In terms of material, the Asia Pacific menstrual cups market is categorized into medical grade silicon, rubber, and thermoplastic elastomer. The medical grade silicon segment held 85.2% share of Asia Pacific menstrual cups market in 2022, amassing US$ 234.14 million. It is anticipated to garner US$ 384.82 million by 2030 to expand at 6.4% CAGR during 2022-2030.
By distribution channel, the Asia Pacific menstrual cups market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held 34.3% share of Asia Pacific menstrual cups market in 2022, amassing US$ 94.35 million. It is projected to garner US$ 160.03 million by 2030 to expand at 6.8% CAGR from 2022 to 2030.
By country, the Asia Pacific menstrual cups market is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. Our regional analysis states that the Rest of Asia Pacific captured 31.3% share of Asia Pacific menstrual cups market in 2022. It was assessed at US$ 85.96 million in 2022 and is likely to hit US$ 128.93 million by 2030, registering a CAGR of 5.2% during 2022-2030.
Key players operating in the Asia Pacific menstrual cups market are Diva International Inc, Lena Cup LLC, Lune Group Oy Ltd, Pixie Cup LLC, Saalt LLC, and The Flex Co, among others.
o Highlights key business priorities in order to assist companies to realign their business strategies.
o The key findings and recommendations highlight crucial progressive industry trends in the Asia Pacific menstrual cups market, thereby allowing players across the value chain to develop effective long-term strategies.
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
o Scrutinize in-depth Asia Pacific market trends and outlook coupled with the factors driving the Asia Pacific menstrual cups market, as well as those hindering it.
o Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution
TABLE OF CONTENTS
1.1 the Research Team Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. Asia Pacific Menstrual Cups Market Landscape
4.1 Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 List of Vendors
5. Asia Pacific Menstrual Cups Market – Key Industry Dynamics
5.1 Market Drivers
5.1.1 Increasing Demand for Sustainable Menstrual Products
5.1.1 Convenience and Cost Effectiveness Provided by Menstrual Cups
5.2 Market Restraints
5.2.1 Product Availability
5.2.2 Consumer Perception and Unawareness
5.3 Market Opportunities
5.3.1 Government Initiatives
5.4 Future Trends
5.4.1 Thermoplastic Elastomers Menstrual Cups
5.5 Impact of Drivers and Restraints:
6. Menstrual Cups Market – Asia Pacific Market Analysis
6.1 Asia Pacific Menstrual Cups Market Revenue (US$ Million), 2020 – 2030
6.2 Asia Pacific Menstrual Cups Market Forecast and Analysis
7. Asia Pacific Menstrual Cups Market Analysis – Type
7.1 Reusable
7.1.1 Overview
7.1.2 Reusable Market Revenue and Forecast to 2030 (US$ Million)
7.2 Disposable
7.2.1 Overview
7.2.2 Disposable Market Revenue and Forecast to 2030 (US$ Million)
8. Asia Pacific Menstrual Cups Market Analysis – Material
8.1 Medical Grade Silicon
8.1.1 Overview
8.1.2 Medical Grade Silicon Market Revenue and Forecast to 2030 (US$ Million)
8.2 Rubber
8.2.1 Overview
8.2.2 Rubber Market Revenue and Forecast to 2030 (US$ Million)
8.3 Thermoplastic Elastomer
8.3.1 Overview
8.3.2 Thermoplastic Elastomer Market Revenue and Forecast to 2030 (US$ Million)
9. Asia Pacific Menstrual Cups Market Analysis – Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets and Hypermarkets Market Revenue and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
9.2.1 Overview
9.2.2 Specialty Stores Market Revenue and Forecast to 2030 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail Market Revenue and Forecast to 2030 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others Market Revenue and Forecast to 2030 (US$ Million)
10. Asia Pacific Menstrual Cups Market – Country Analysis
10.1 Asia Pacific
10.1.1 Asia Pacific Menstrual Cups Market Breakdown by Country
10.1.1.1 Asia Pacific Menstrual Cups Market Breakdown by Country
10.1.1.2 China: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
10.1.1.2.1 China: Asia Pacific Menstrual Cups Market Breakdown by Type
10.1.1.2.2 China: Asia Pacific Menstrual Cups Market Breakdown by Material
10.1.1.2.3 China: Asia Pacific Menstrual Cups Market Breakdown by Distribution Channel
10.1.1.3 Japan: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
10.1.1.3.1 Japan: Asia Pacific Menstrual Cups Market Breakdown by Type
10.1.1.3.2 Japan: Asia Pacific Menstrual Cups Market Breakdown by Material
10.1.1.3.3 Japan: Asia Pacific Menstrual Cups Market Breakdown by Distribution Channel
10.1.1.4 India: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
10.1.1.4.1 India: Asia Pacific Menstrual Cups Market Breakdown by Type
10.1.1.4.2 India: Asia Pacific Menstrual Cups Market Breakdown by Material
10.1.1.4.3 India: Asia Pacific Menstrual Cups Market Breakdown by Distribution Channel
10.1.1.5 Australia: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
10.1.1.5.1 Australia: Asia Pacific Menstrual Cups Market Breakdown by Type
10.1.1.5.2 Australia: Asia Pacific Menstrual Cups Market Breakdown by Material
10.1.1.5.3 Australia: Asia Pacific Menstrual Cups Market Breakdown by Distribution Channel
10.1.1.6 South Korea: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
10.1.1.6.1 South Korea: Asia Pacific Menstrual Cups Market Breakdown by Type
10.1.1.6.2 South Korea: Asia Pacific Menstrual Cups Market Breakdown by Material
10.1.1.6.3 South Korea: Asia Pacific Menstrual Cups Market Breakdown by Distribution Channel
10.1.1.7 Rest of Asia Pacific: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
10.1.1.7.1 Rest of Asia Pacific: Asia Pacific Menstrual Cups Market Breakdown by Type
10.1.1.7.2 Rest of Asia Pacific: Asia Pacific Menstrual Cups Market Breakdown by Material
10.1.1.7.3 Rest of Asia Pacific: Asia Pacific Menstrual Cups Market Breakdown by Distribution Channel
11. Competitive Landscape
11.1 Heat Map Analysis By Key Players
11.2 Company Positioning & Concentration
12. Company Profiles
12.1 The Flex Co
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Pixie Cup LLC
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Saalt LLC
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Diva International Inc
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Lena Cup LLC
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Lune Group Oy Ltd
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
13. Appendix
LIST OF TABLES
Table 2. List of Vendors in Value Chain
Table 3. Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
Table 4. Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) – Type
Table 5. Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) – Material
Table 6. Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) – Distribution Channel
Table 7. China: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) – Type
Table 8. China: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) – Material
Table 9. China: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) – Distribution Channel
Table 10. Japan: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) – Type
Table 11. Japan: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) – Material
Table 12. Japan: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) – Distribution Channel
Table 13. India: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) – Type
Table 14. India: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) – Material
Table 15. India: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) – Distribution Channel
Table 16. Australia: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) – Type
Table 17. Australia: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) – Material
Table 18. Australia: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) – Distribution Channel
Table 19. South Korea: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) – Type
Table 20. South Korea: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) – Material
Table 21. South Korea: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) – Distribution Channel
Table 22. Rest of Asia Pacific: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) – Type
Table 23. Rest of Asia Pacific: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) – Material
Table 24. Rest of Asia Pacific: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million) – Distribution Channel
Table 25. Heat Map Analysis By Key Players
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LIST OF FIGURES
Figure 2. Porter’s Five Forces Analysis
Figure 3. Ecosystem: Asia Pacific Menstrual Cups Market
Figure 4. Asia Pacific Menstrual Cups Market – Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Asia Pacific Menstrual Cups Market Revenue (US$ Million), 2020 – 2030
Figure 7. Asia Pacific Menstrual Cups Market Share (%) – Type, 2022 and 2030
Figure 8. Reusable Market Revenue and Forecasts to 2030 (US$ Million)
Figure 9. Disposable Market Revenue and Forecasts to 2030 (US$ Million)
Figure 10. Asia Pacific Menstrual Cups Market Share (%) -Material, 2022 and 2030
Figure 11. Medical Grade Silicon Market Revenue and Forecasts to 2030 (US$ Million)
Figure 12. Rubber Market Revenue and Forecasts to 2030 (US$ Million)
Figure 13. Thermoplastic Elastomer Market Revenue and Forecasts to 2030 (US$ Million)
Figure 14. Asia Pacific Menstrual Cups Market Share (%) -Distribution Channel, 2022 and 2030
Figure 15. Supermarkets and Hypermarkets Market Revenue and Forecasts to 2030 (US$ Million)
Figure 16. Specialty Stores Market Revenue and Forecasts to 2030 (US$ Million)
Figure 17. Online Retail Market Revenue and Forecasts to 2030 (US$ Million)
Figure 18. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 19. Asia Pacific Menstrual Cups Market Breakdown by Key Countries – Revenue (2022) (US$ Million)
Figure 20. Asia Pacific Menstrual Cups Market Breakdown By Key Countries, 2022 And 2030 (%)
Figure 21. China: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
Figure 22. Japan: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
Figure 23. India: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
Figure 24. Australia: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
Figure 25. South Korea: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
Figure 26. Rest of Asia Pacific: Asia Pacific Menstrual Cups Market Revenue and Forecasts to 2030 (US$ Million)
Figure 27. Company Positioning & Concentration
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1. The Flex Co
2. Pixie Cup LLC
3. Saalt LLC
4. Diva International Inc
5. Lena Cup LLC
6. Lune Group Oy Ltd
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