Our concern is with quality implementation of surveys. We have no axe to grind with members, as there is no proprietary relationship. There are no financial gains or penalties as a result of our quality audits, regardless of their outcome. When there are issues we deal with them in a transparent manner. So much so, that we even provide an arbitration service when there is a dispute between research buyer and provider. Check out this link.
Guest
Seema Surveys
6 years ago
How transparent are these audits? How independent is WRA?
Guest
Synthesis
6 years ago
It seems that this is more than just a code of conduct. WRA actually audits the QA measures of members. A pledge to abide by a standard is not enough, it has to be earned.
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Our concern is with quality implementation of surveys. We have no axe to grind with members, as there is no proprietary relationship. There are no financial gains or penalties as a result of our quality audits, regardless of their outcome. When there are issues we deal with them in a transparent manner. So much so, that we even provide an arbitration service when there is a dispute between research buyer and provider. Check out this link.
How transparent are these audits? How independent is WRA?
It seems that this is more than just a code of conduct. WRA actually audits the QA measures of members. A pledge to abide by a standard is not enough, it has to be earned.