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  • Market Appraisal Surveys
    • Market Appraisal Surveys

    • Market Appraisal Surveys

    • The inevitable question that management consultants are struggling with when developing their financial model for a new venture is the likely demand it could expect. When investments backing a potential venture could be substantial, the risk of estimating the demand based on secondary research only - if available at all - is too great. For this reason major international management consulting firms - and indeed their clients - require primary research to ensure due diligence in compiling a credible and defensible financial model for a project that has often only recently left the drawing board.
  • Secondary Research
    • Secondary Research

    • Secondary Research

    • The role of secondary research is indispensable in practically every study. Often proportionate sampling is not cost-effective, impractical and in some countries impossible. Desk research furnishes the required demographic profile data of the target audience for a study, which allow the research team to develop the sample frame. Equally, secondary research provides the understanding of the market a survey is dealing with to help consultants develop an effective questionnaire.Secondary research essentially involves the scrutiny of existing published data in the public domain. Nowadays sources are mostly found through the internet, such as government statistics (e.g. census data), press releases, published reports and company websites.Click Here to Send Enquiry/Request a Quote
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  • Wilson Qualitative Research Consultants (WQRC)
    • Wilson Qualitative Research Consultants (WQRC)

    • Wilson Qualitative Research Consultants (WQRC)

    • WQRC is a predominantly qualitative full service outfit with an accumulated experience covering the widest spectrum of themes and industries, in both BtoB and consumer fields. WQRC takes pride in being a dedicated 'hands-on' partner dedicated in helping clients approach and understand the French market. Pulling from 25+ years of practice, WQRC offers real marketing expertise and added-value, helping brands not only capture but also comprehend what is in the French user and consumer's minds. Click Here to Send Inquiry