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North America High-End Rum Market Forecast to 2030
North America High-End Rum Market Forecast to 2030 – Regional Analysis – by Product Type (White, Dark, and Gold), Category (Super Premium, Ultra-Premium, and Prestige & Prestige Plus), Nature (Plain and Flavored), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
$2,485 – $3,885
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- Table of Contents
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- List of Companies
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Description
Rum Premiumization Fuels North America High-End Rum Market
Traditionally, rum has been popular among a broad demographic. Initially, rum was known for its mass production, simple flavor profile, and ideal for blending into cocktails. However, over time, rum manufacturers began to explore advanced aging techniques and more sophisticated distillation methods. This resulted in the development of rums with more complex and nuanced flavor profiles comparable to other premium spirits such as whiskey and cognac.
The impact of digital marketing and social media has also played an important role. Premium rum brands that effectively use social platforms have showcased the versatility and luxury associated with products, attracting consumers. Several brands, such as Diplomático, Rum Zacapa, and Richard Seale, have emerged as key players in premium rum for the quality of their products and their innovative marketing strategies.
Globally, premium rum is gaining traction in several key international markets. In the US, Europe, and Asia Pacific, there is an increase in demand for premium and ultra-premium rums. Premium, matured, and high-quality rums are becoming more popular as consumers seek distinctive flavors and novel experiences in rum consumption.
Younger consumers, especially those between the ages of 25 and 40, are keen to invest in premium rums that offer a unique history and distinctive flavor profile. Thus, key players are launching innovative products to cater to the increasing demand. For instance, in February 2021, Diageo introduced the Captain Morgan Sherry Oak Finish, a premium variety of rum matured in sherry casks aimed at discerning rum connoisseurs.
The consumers’ willingness to experiment with matured rums with complex flavor profiles and rich history is further boosting the growth of the high-end rum market. With an upsurge in the number of premium varieties of rum launched across the globe, market players are trying to push high-end products to encourage consumers to spend more. Thus, the increasing demand for premium varieties of rum boosts the demand for high-end rum, thereby driving the North America market growth.
North America High-End Rum Market Overview
North America is one of the prominent regions for the high-end rum market owing to the rapidly increasing consumption of alcoholic beverages. As busy lifestyles increasingly shift toward indulgent experiences at home, alcoholic beverages such as rum provide consumers with a convenient way to enjoy their choice of alcoholic beverages without visiting a restaurant or bar. Consumers in the region increasingly prioritize convenience, variety, taste, and quality in their choice of beverages. High-end rum fits perfectly into this trend. Moreover, to maintain prestige in society, consumer’s preference for high-end rum such as ultra-premium, prestige and prestige plus rum is increasing. Thus, owing to the high disposable income and changing lifestyle of consumers, the demand for high-end rum is increasing across the region.
In North America, Appleton Estate, Bacardi, and Captain Morgan are the biggest brands available in high-end rum liquor. They are most popular among teenagers and novice drinkers. The presence of a potential customer base with a strong affinity for high-end rum in the region is expected to offer immense opportunities to the high-end rum manufacturers during the forecast period. Furthermore, the manufacturers are getting various rewards for the product’s popularity. For instance, in May 2022, Denizen Vatted Dark Rum from Guyana won two gold medals and the “Best Value of the Year” award at the 2022 Bartender Spirits Awards in San Francisco, US. Thus, such recognition, the presence of a large number of global producers, rising demand for premium rums, and increased consumption of high-end flavored and spiced rums in homemade cocktail culture propel the high-end rum market growth in the region.
North America High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
North America High-End Rum Market Segmentation
The North America high-end rum market is categorized into product type, category, nature, distribution channel, and country.
Based on product type, the North America high-end rum market is categorized into white, dark, and gold. The gold segment held the largest market share in 2022.
In terms of category, the North America high-end rum market is segmented into super premium, ultra-premium, and prestige & prestige plus. The super premium segment held the largest market share in 2022.
By nature, the North America high-end rum market is bifurcated into plain and flavored. The plain segment held a larger market share in 2022.
In terms of distribution channel, the North America high-end rum market is categorized into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
By country, the North America high-end rum market is segmented into the US, Canada, and Mexico. The US dominated the North America high-end rum market share in 2022.
Cayman Spirits Co, Soveriegn Brands LLC, Cognac Ferrand SASU, Mount Gay Distilleries Ltd, Pernod Ricard SA, Davide Campari Milano NV, Brown Forman Corp, Westerhall Estate Ltd, and Diageo Plc are some of the leading companies operating in the North America high-end rum market.
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According to the Research Team’ research, the North America high-end rum market was valued at US$ 1,052.02 million in 2022 and is expected to reach US$ 1,504.83 million by 2030, registering a CAGR of 4.6% from 2022 to 2030. Growing consumption of flavored and spiced rum and rising sales through e-commerce platforms are among the critical factors attributed to drive the North America high-end rum market growth.
The population worldwide is more inclined toward consuming crafted flavored spirits and blends than traditional mass-produced spirits. Nowadays, consumers are looking for high-quality products with distinct flavors. Above all, the popularity of spiced rum and flavored spirits is increasing among young adults. Flavored rum offers a unique flavor to cocktails and rum cakes. Moreover, spiced rum is commonly consumed with Coca-Cola. Companies including Bacardi, Captain Morgan, and Altitude Spirits have introduced mix-flavored spirits in their product portfolio, which are popular brands of flavored rum globally. Spiced and flavored rum, such as Diageo’s Captain Morgan spiced rum, which has a unique caramel and vanilla flavor is one of the most popular spiced rums globally.
In March 2023, the Kraken Rum-the renowned black spiced rum brand-expanded its product portfolio by venturing into the gold spiced rum category with the launch of a new product called “The Kraken Gold Spiced Rum.” This product is aged for two years in oak barrels and has cinnamon, vanilla, and caramel notes. It is bottled at 40% ABV. Such product launches fuel the consumption of flavored and spiced rum, creating a huge opportunity for the growth of the high-end rum market.
On the flip side, increasing demand for low-alcoholic beverages hampers the growth of North America high-end rum market.
Based on product type, the North America high-end rum market is categorized white, dark, and gold segment held 52.0% market share in 2022, amassing US$ 546.72 million. It is projected to garner US$ 772.39 million by 2030 to register 4.4% CAGR during 2022-2030.
In terms of category, the North America high-end rum market is segmented into super premium, ultra-premium, and prestige & prestige plus. The super premium segment held 58.8% share of North America high-end rum market in 2022, amassing US$ 618.13 million. It is anticipated to garner US$ 867.36 million by 2030 to expand at 4.3% CAGR during 2022-2030.
By nature, the North America high-end rum market is bifurcated into plain and flavored. The plain segment held 86.2% share of North America high-end rum market in 2022, amassing US$ 906.75 million. It is projected to garner US$ 1,303.63 million by 2030 to expand at 4.6% CAGR from 2022 to 2030.
By distribution channel, the North America high-end rum market is categorized into supermarket and hypermarket, specialty stores, online retail, and others. The specialty stores segment held 58.9% share of North America high-end rum market in 2022, amassing US$ 619.19 million. It is projected to garner US$ 874.22 million by 2030 to expand at 4.4% CAGR from 2022 to 2030.
Based on country, the North America high-end rum market is categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 74.1% share of North America high-end rum market in 2022. It was assessed at US$ 779.55 million in 2022 and is likely to hit US$ 1,099.73 million by 2030, registering a CAGR of 4.4% during 2022-2030.
Key players operating in the North America high-end rum market are Cayman Spirits Co, Soveriegn Brands LLC, Cognac Ferrand SASU, Mount Gay Distilleries Ltd, Pernod Ricard SA, Davide Campari Milano NV, Brown Forman Corp, Westerhall Estate Ltd, and Diageo Plc., among others.
o Highlights key business priorities in order to assist companies to realign their business strategies.
o The key findings and recommendations highlight crucial progressive industry trends in the North America high-end rum market, thereby allowing players across the value chain to develop effective long-term strategies.
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
o Scrutinize in-depth North America market trends and outlook coupled with the factors driving the North America high-end rum market, as well as those hindering it.
o Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.
1. Introduction
1.1 The the Reporting Teams Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. North America High-End Rum Market Landscape
4.1 Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturing Processes
4.3.2.1 Fermentation
4.3.2.2 Distillation
4.3.2.3 Aging/Maturation
4.3.2.4 Blending
4.3.2.5 Bottling
4.3.3 Distribution Channels
5. North America High-End Rum Market – Key Market Dynamics
5.1 High-End Rum Market – Key Market Dynamics
5.2 Market Drivers
5.2.1 Rum Premiumization
5.2.2 Strategic Initiatives by Key Players
5.3 Market Restraints
5.3.1 Increasing Demand for Low-alcoholic Beverages
5.4 Market Opportunities
5.4.1 Growing Consumption of Flavored and Spiced Rum
5.4.2 Rising Sales through E-commerce Platforms
5.5 Future Trends
5.5.1 Rising Trend of Homemade Cocktail Among Consumers
5.6 Impact of Drivers and Restraints:
6. High-End Rum Market – North America Market Analysis
6.1 High-End Rum Market Revenue (US$ Million), 2020-2030
6.2 High-End Rum Market Forecast Analysis
7. North America High-End Rum Market Analysis – By Product Type
7.1 Overview
7.2 White
7.2.1 Overview
7.2.2 White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
7.3 Dark
7.3.1 Overview
7.3.2 Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
7.4 Gold
7.4.1 Overview
7.4.2 Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8. North America High-End Rum Market Revenue Analysis – By Category
8.1 Overview
8.2 Super Premium
8.2.1 Overview
8.2.2 Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8.3 Ultra Premium
8.3.1 Overview
8.3.2 Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8.4 Prestige & Prestige Plus
8.4.1 Overview
8.4.2 Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
9. North America High-End Rum Market Revenue Analysis – By Nature
9.1 Overview
9.2 Plain
9.2.1 Overview
9.2.2 Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
9.3 Flavored
9.3.1 Overview
9.3.2 Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10. North America High-End Rum Market Revenue Analysis – By Distribution Channel
10.1 Overview
10.2 Supermarkets and Hypermarkets
10.2.1 Overview
10.2.2 Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.3 Specialty Stores
10.3.1 Overview
10.3.2 Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.4 Online Retail
10.4.1 Overview
10.4.2 Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.5 Others
10.5.1 Overview
10.5.2 Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
11. North America High-End Rum Market – Country Analysis
11.1 North America
11.1.1 North America High-End Rum Market Overview
11.1.2 North America High-End Rum Market Revenue and Forecasts and Analysis – By Countries
11.1.2.1 North America High-End Rum Market Breakdown by Country
11.1.2.2 North America: High-End Rum Market – Revenue and Forecast Analysis – by Country
11.1.2.3 US High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.3.1 US High-End Rum Market Breakdown by Product Type
11.1.2.3.2 US High-End Rum Market Breakdown by Category
11.1.2.3.3 US High-End Rum Market Breakdown by Nature
11.1.2.3.4 US High-End Rum Market Breakdown by Distribution Channel
11.1.2.4 Canada High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.4.1 Canada High-End Rum Market Breakdown by Product Type
11.1.2.4.2 Canada High-End Rum Market Breakdown by Category
11.1.2.4.3 Canada High-End Rum Market Breakdown by Nature
11.1.2.4.4 Canada High-End Rum Market Breakdown by Distribution Channel
11.1.2.5 Mexico High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.5.1 Mexico High-End Rum Market Breakdown by Product Type
11.1.2.5.2 Mexico High-End Rum Market Breakdown by Category
11.1.2.5.3 Mexico High-End Rum Market Breakdown by Nature
11.1.2.5.4 Mexico High-End Rum Market Breakdown by Distribution Channel
12. Industry Landscape: High-End Rum Market
12.1 Overview
12.2 Partnership
12.3 Product News
12.4 Collaboration
12.5 Joint Venture
12.6 Merger and Acquisitions
13. Company Profiles
13.1 Cayman Spirits Co
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Sovereign Brands LLC
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Cognac Ferrand SASU
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Pernod Ricard SA
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Mount Gay Distilleries Ltd
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Davide Campari Milano NV
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Brown-Forman Corp
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Westerhall Estate Ltd
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Diageo Plc
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
14. Appendix
Table 1. High-End Rum Market Segmentation
Table 2. High-End Rum Market – Revenue and Forecast to 2030 (US$ Million)
Table 3. North America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) – By Product Type
Table 4. North America High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) – By Category
Table 5. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) – By Nature
Table 6. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) – By Distribution Channel
Table 7. North America: High-End Rum Market – Revenue and Forecast to 2030(US$ Million) – by Country
Table 8. US High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) – By Product Type
Table 9. US High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) – By Category
Table 10. US High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) – By Nature
Table 11. US High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) – By Distribution Channel
Table 12. Canada High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) – By Product Type
Table 13. Canada High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) – By Category
Table 14. Canada High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) – By Nature
Table 15. Canada High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) – By Distribution Channel
Table 16. Mexico High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) – By Product Type
Table 17. Mexico High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) – By Category
Table 18. Mexico High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) – By Nature
Table 19. Mexico High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) – By Distribution Channel
Figure 1. High-End Rum Market Segmentation, by Country
Figure 2. Porter’s Five Forces Analysis: High-End Rum Market
Figure 3. Ecosystem: High-End Rum Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. High-End Rum Market Revenue (US$ Million), 2020-2030
Figure 6. High-End Rum Market Share (%) – By Product Type, 2022 and 2030
Figure 7. White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 8. Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 9. Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 10. High-End Rum Market Revenue Share, By Category (2022 and 2030)
Figure 11. Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 12. Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 13. Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 14. High-End Rum Market Revenue Share, By Nature (2022 and 2030)
Figure 15. Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 16. Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 17. High-End Rum Market Revenue Share, By Distribution Channel (2022 and 2030)
Figure 18. Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 19. Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 20. Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 21. Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 22. North America High-End Rum Market, by Key Countries – Revenue (2022) (US$ Million)
Figure 23. North America High-End Rum Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 24. US High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 25. Canada High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 26. Mexico High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
The List of Companies – North America High-End Rum Market
1. Cayman Spirits Co
2. Sovereign Brands LLC
3. Cognac Ferrand SASU
4. Pernod Ricard SA
5. Mount gay Distilleries Ltd
6. Davide Campari Milano NV
7. Brown Forman corp
8. Westerhall estate Ltd
9. Diageo Plc
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