North America Flavor Masking Agents Market Forecast to 2030
North America Flavor Masking Agents Market Forecast to 2030 – Regional Analysis – by Type (Sweet, Salt, Fat, Bitter, and Others) and Application (Food and Beverages [Bakery and Confectionery; Dairy and Frozen Desserts; Beverages; Meat, Poultry, and Seafood; Meat Substitutes; Dairy Alternatives; RTE and RTC Meals; and Other Food and Beverages], Pharmaceuticals and Nutraceuticals, and Others)
$2,485 – $3,885
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- Toplines
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- Table of Contents
- List of Tables
- LIst of Figures
- List of Companies
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Description
Technological Advancements in Flavor Masking Fuel North America Flavor Masking Agents Market
Flavor masking agents are used in various food and beverages, medicines and drugs, dietary supplements, and animal nutrition products through various techniques and technologies such as microencapsulation, nanotechnology, polymer coating, organoleptic methods, hot melt extrusion, complexation, and spray drying. Nanotechnology aids in enhancing the solubility and stability of flavors, as well as providing controlled release properties. Thus, manufacturers increasingly use nanotechnology to make flavor masking agents.
Moreover, microencapsulation is a relatively new technology in which the flavor content is encapsulated in a solid matrix. The flavor is released when the substance is heated or exposed to water. Spray drying, coacervation, polymerization, and other techniques are used in microencapsulation. In the microencapsulation process, the oil/water mixture is homogenized in the presence of wall material, followed by controlled spray drying. Wall materials include vegetable gums, starches, dextrin, proteins, cellulose esters, and others. Microencapsulation provides controlled flavor release at the right place and desired time. It protects the active ingredients (flavors) from moisture, acid, heat, oxidation, and ingredient interaction. It also provides the ease of handling ingredients as they are dry and free flowing, reducing overall transportation and handling costs. Microencapsulated flavor masking is highly shelf-stable, making it more desirable than other formats. The technology is not just for flavor and odor masking; it can also improve stability, prevent ingredient interaction, and modify the release of ingredients.
Thus, technological advancements in the manufacturing of flavor masking agents bolster the flavor masking agents market growth across the world.
North America Flavor Masking Agents Market Overview
The demand for flavor masking agents is surging as consumers become health-conscious and actively seek food products with low sugar, low fat, low sodium, and low salt. This rise in demand for reduced salt and sugar products has led to increased usage of artificial sweeteners and sugar substitutes, which can have distinct aftertastes, requiring masking. Due to this factor, the demand for flavor masking agents is surging in the North America region.
In recent years, vegan trends have gained significant momentum in North America owing to increasing awareness about the health benefits of vegan food and surging innovation in plant-based products. The World Food Organization stated that 6% of the population in the US is vegan, and the sales of plant-based food have increased by 27% in 2021 as compared to 2020. Thus, the rise in dietary restrictions and preferences, such as vegan, gluten-free, and FODMAP diets, has created a need for flavor masking agents. These agents help improve the taste of products designed to meet specific dietary requirements while maintaining enjoyable flavor profiles.
The demand for health and wellness products is rapidly increasing in countries such as the US and Canada owing to changing lifestyles of people, lack of physical activity, and other such factors. Majority of the nutritional supplements have a particular off flavor that reduces their desirability. Therefore, manufacturers readily use flavor masking agents to overcome the unpleasant taste of these nutritional supplements and increase their acceptance among the consumers. The sports nutrition industry is the rapidly growing industry in North America. Manufacturers of nutritional supplements are heavily investing in launching better products in terms of nutritional value, taste, and flavor. Therefore, the demand for ingredients such as flavor masking agents, enhancers, and other additives is expected to grow over the forecast period.
North America Flavor Masking Agents Market Revenue and Forecast to 2030 (US$ Th)
North America Flavor Masking Agents Market Segmentation
The North America flavor masking agents market is segmented based on type, application, and country.
Based on type, the North America flavor masking agents market is categorized into sweet, salt, fat, bitter, and others. The bitter segment held the largest North America flavor masking agents market share in 2022.
By application, the North America flavor masking agents market is segmented into food and beverages, pharmaceuticals and nutraceuticals, and others. The food and beverages segment held the largest North America flavor masking agents market share in 2022. The food and beverages segment is further subsegmented into bakery and confectionery, dairy and frozen desserts, beverages, meat, poultry, and seafood, meat substitutes, dairy alternatives, RTE and RTC meals, and other food and beverages.
Based on country, the North America flavor masking agents market is categorized into the US, Canada, and Mexico. The US dominated the North America flavor masking agents market in 2022.
Sensient Technologies Corp, Firmenich International SA, Tate & Lyle Plc, Archer-Daniels-Midland Co, Kerry Group Plc, Carmi Flavor & Fragrance Co Inc, Synergy Flavors Inc, Virginia Dare Extract Co Inc, GEO Specialty Chemicals Inc, and Koninklijke DSM NV are some of the leading companies operating in the North America flavor masking agents market.
Summary Info
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According to the Research Team’ research, the North America flavor masking agents market was valued at US$ 68.93 million in 2022 and is expected to reach US$ 114.79 million by 2030, registering a CAGR of 6.6% from 2022 to 2030. Wide array of application and technological advancements in flavor masking are among the critical factors attributed to the North America flavor masking agents market expansion.
Flavor masking agents are additives used to mask unpleasant and undesirable flavors in various food and beverages, pharmaceuticals and nutraceuticals, pet food, and animal feed. Bitterness, vitamins and minerals flavor, overly sweetness, metallic flavor, and glycerin flavor in food products are masked with flavor ingredients to give the end products an appealing taste and flavor. Flavor masking agents are widely used in bakery and confectionery, dairy and frozen desserts, meat substitutes, dairy alternative products, Ready-to-eat (RTE) and Ready-to-cook (RTC) meals, and meat and seafood products. Many processed fortified foods such as dairy items, meat products, and bakery and confectionery items contain vitamins, protein, and other functional ingredients with unpleasant odors and tastes. Flavor masking agents are widely used in these products to get the desired flavor and taste. Additionally, flavor masking agents allow for a reduction in the sugar, salt, and fat content of processed foods. Thus, increased consumption of processed foods propels the demand for flavor masking agents.
The pharmaceutical industry has grown at a rapid pace over the last decade and is expected to continue this trend in the coming decade. Due to growing urbanization, people are adopting a more sedentary lifestyle. Obesity rates and the prevalence of diseases like diabetes are rising as a result of this. The growth of the pharmaceutical and nutraceuticals industry can be attributed to the rising prevalence of diseases such as heart disease, cancer, stroke, respiratory disease, diabetes, Alzheimer’s disease, influenza, pneumonia, kidney disease, and septicaemia. The use of flavor masking agents is crucial due to the concentrated amount of protein, vitamins, or minerals found in pharmaceutical products. In addition, the rising focus on improving the taste of bitter medicines by adding flavor masking agents is also propelling the market growth.
However, the use of flavor masking agents is not limited to the pharmaceuticals and food & beverages industries. Flavor masking agents are extensively used in the pet food, animal feed, and cosmetics and personal care industries. In cosmetics and personal care products, masking agents are used to suppress or reduce the undesirable aroma of various active ingredients. In pet food and animal feed, flavor masking agents are used to mask the off notes of various fortification ingredients such as vitamins, minerals, prebiotics and probiotics, proteins, and fats and lipids. Thus, wide array of applications of flavor masking agents in different product formulations is driving the market growth.
On the contrary, high manufacturing expenses results in high product cost hampers the growth of North America flavor masking agents market.
Based on type, the North America flavor masking agents market is categorized into sweet, salt, fat, bitter, and others. The bitter segment held 47.6% share of the North America flavor masking agents market in 2022, amassing US$ 32,836.88 thousand. It is projected to garner US$ 55,945.37 thousand by 2030 to expand at 6.9% CAGR during 2022-2030.
By application, the North America flavor masking agents market is segmented into food and beverages, pharmaceuticals and nutraceuticals, and others. The food and beverages segment held 53.5% share of North America flavor masking agents market in 2022, amassing US$ 36,856.58 thousand. It is projected to garner US$ 59,801.15 thousand by 2030 to expand at 6.2% CAGR during 2022-2030. The food and beverages segment is further subsegmented into bakery and confectionery, dairy and frozen desserts, beverages, meat, poultry, and seafood, meat substitutes, dairy alternatives, RTE and RTC meals, and other food and beverages.
Based on country, the North America flavor masking agents market is categorized into the US, Canada, and Mexico. The US held 75.9% share of North America flavor masking agents market in 2022, amassing US$ 52,280.23 thousand. It is projected to garner US$ 85,609.16 thousand by 2030 to expand at 6.4% CAGR during 2022-2030.
Key players operating in the North America flavor masking agents market are Sensient Technologies Corp, Firmenich International SA, Tate & Lyle Plc, Archer-Daniels-Midland Co, Kerry Group Plc, Carmi Flavor & Fragrance Co Inc, Synergy Flavors Inc, Virginia Dare Extract Co Inc, GEO Specialty Chemicals Inc, and Koninklijke DSM NV, among others.
o Highlights key business priorities in order to assist companies to realign their business strategies.
o The key findings and recommendations highlight crucial progressive industry trends in North America flavor masking agents market, thereby allowing players across the value chain to develop effective long-term strategies.
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
o Scrutinize in-depth North America flavor masking agents market trends and outlook coupled with the factors driving the market, as well as those hindering it.
o Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing, and distribution.
TABLE OF CONTENTS
1. Introduction
1.1 the Research Team Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Flavor Masking Agents Market Landscape
4.1 Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturing Process
4.3.3 Distributors or Suppliers
4.3.4 End-Use Industries
4.4 List of Vendors
5. North America Flavor Masking Agents Market – Key Industry Dynamics
5.1 Market Drivers
5.1.1 Wide Array of Application
5.1.2 Technological Advancements in Flavor Masking
5.2 Market Restraints
5.2.1 High Manufacturing Expenses Results in High Product Cost
5.3 Market Opportunities
5.3.1 Rising Use of Flavor Masking Agents in Plant-Based Products
5.4 Future Trends
5.4.1 Increasing Demand for Natural Additives
5.5 Impact of Drivers and Restraints:
6. Flavor Masking Agents Market – North America Market Analysis
6.1 North America Flavor Masking Agents Market Revenue (US$ Thousand), 2020 – 2030
6.2 North America Flavor Masking Agents Market Forecast and Analysis
7. North America Flavor Masking Agents Market Analysis – By Type
7.1 Sweet
7.1.1 Overview
7.1.2 Sweet: North America Flavor Masking Agents Market Revenue and Forecast to 2030 (US$ Thousand)
7.2 Salt
7.2.1 Overview
7.2.2 Salt: North America Flavor Masking Agents Market Revenue and Forecast to 2030 (US$ Thousand)
7.3 Fat
7.3.1 Overview
7.3.2 Fat: North America Flavor Masking Agents Market Revenue and Forecast to 2030 (US$ Thousand)
7.4 Bitter
7.4.1 Overview
7.4.2 Bitter: North America Flavor Masking Agents Market Revenue and Forecast to 2030 (US$ Thousand)
7.5 Others
7.5.1 Overview
7.5.2 Others: North America Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8. North America Flavor Masking Agents Market Analysis – by Application
8.1 Food and Beverages
8.1.1 Overview
8.1.2 Food and Beverages: North America Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.2 Bakery and Confectionery
8.2.1 Overview
8.2.2 Bakery and Confectionery: North America Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.3 Dairy and Frozen Desserts
8.3.1 Overview
8.3.2 Dairy and Frozen Desserts: North America Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.4 Beverages
8.4.1 Overview
8.4.2 Beverages: North America Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.5 Meat, Poultry, and Seafood
8.5.1 Overviews
8.5.2 Meat, Poultry, and Seafood: North America Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.6 Meat Substitutes
8.6.1 Overview
8.6.2 Meat Substitutes: North America Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.7 Dairy Alternatives
8.7.1 Overview
8.7.2 Dairy Alternatives: North America Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.8 RTE and RTC Meals
8.8.1 Overview
8.8.2 RTE and RTC Meals: North America Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.9 Other Food and Beverages
8.9.1 Overview
8.9.2 Other Food and Beverages: North America Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.10 Pharmaceuticals and Nutraceuticals
8.10.1 Overview
8.10.2 Pharmaceuticals and Nutraceuticals: North America Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.11 Others
8.11.1 Overview
8.11.2 Others: North America Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
9. North America Flavor Masking Agents Market – Country Analysis
9.1 North America
9.1.1 North America Flavor Masking Agents Market Breakdown by Country
9.1.1.1 US Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
9.1.1.1.1 US Flavor Masking Agents Market Breakdown by Type
9.1.1.1.2 US Flavor Masking Agents Market Breakdown by Application
9.1.1.2 Canada Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
9.1.1.2.1 Canada Flavor Masking Agents Market Breakdown by Type
9.1.1.2.2 Canada Flavor Masking Agents Market Breakdown by Application
9.1.1.3 Mexico Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
9.1.1.3.1 Mexico Flavor Masking Agents Market Breakdown by Type
9.1.1.3.2 Mexico Flavor Masking Agents Market Breakdown by Application
10. Company Profiles
10.1 Sensient Technologies Corp
10.1.1 Key Facts
10.1.2 Business Description
10.1.3 Products and Services
10.1.4 Financial Overview
10.1.5 SWOT Analysis
10.1.6 Key Developments
10.2 Firmenich International SA
10.2.1 Key Facts
10.2.2 Business Description
10.2.3 Products and Services
10.2.4 Financial Overview
10.2.5 SWOT Analysis
10.2.6 Key Developments
10.3 Tate & Lyle Plc
10.3.1 Key Facts
10.3.2 Business Description
10.3.3 Products and Services
10.3.4 Financial Overview
10.3.5 SWOT Analysis
10.3.6 Key Developments
10.4 Archer-Daniels-Midland Co
10.4.1 Key Facts
10.4.2 Business Description
10.4.3 Products and Services
10.4.4 Financial Overview
10.4.5 SWOT Analysis
10.4.6 Key Developments
10.5 Kerry Group Plc
10.5.1 Key Facts
10.5.2 Business Description
10.5.3 Products and Services
10.5.4 Financial Overview
10.5.5 SWOT Analysis
10.5.6 Key Developments
10.6 Carmi Flavor & Fragrance Co Inc
10.6.1 Key Facts
10.6.2 Business Description
10.6.3 Products and Services
10.6.4 Financial Overview
10.6.5 SWOT Analysis
10.6.6 Key Developments
10.7 Synergy Flavors Inc
10.7.1 Key Facts
10.7.2 Business Description
10.7.3 Products and Services
10.7.4 Financial Overview
10.7.5 SWOT Analysis
10.7.6 Key Developments
10.8 Virginia Dare Extract Co Inc
10.8.1 Key Facts
10.8.2 Business Description
10.8.3 Products and Services
10.8.4 Financial Overview
10.8.5 SWOT Analysis
10.8.6 Key Developments
10.9 GEO Specialty Chemicals Inc
10.9.1 Key Facts
10.9.2 Business Description
10.9.3 Products and Services
10.9.4 Financial Overview
10.9.5 SWOT Analysis
10.9.6 Key Developments
10.10 Koninklijke DSM NV
10.10.1 Key Facts
10.10.2 Business Description
10.10.3 Products and Services
10.10.4 Financial Overview
10.10.5 SWOT Analysis
10.10.6 Key Developments
11. Appendix
LIST OF TABLES
Table 1. North America Flavor Masking Agents Market Segmentation
Table 2. List of Vendors in the Value Chain
Table 3. North America Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Table 4. North America Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand) – Type
Table 5. North America Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand) – Application
Table 6. US Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand) – By Type
Table 7. US Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand) – By Application
Table 8. Canada Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand) – By Type
Table 9. Canada Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand) – By Application
Table 10. Mexico Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand) – By Type
Table 11. Mexico Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand) – By Application
LIST OF FIGURES
Figure 1. North America Flavor Masking Agents Market Segmentation, By Country
Figure 2. Porter’s Five Forces Analysis
Figure 3. Ecosystem: North America Flavor Masking Agents Market
Figure 4. North America Flavor Masking Agents Market – Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. North America Flavor Masking Agents Market Revenue (US$ Thousand), 2020 – 2030
Figure 7. North America Flavor Masking Agents Market Share (%) – Type, 2022 and 2030
Figure 8. Sweet: North America Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 9. Salt: North America Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 10. Fat: North America Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 11. Bitter: North America Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 12. Others: North America Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 13. North America Flavor Masking Agents Market Share (%) -Application, 2022 and 2030
Figure 14. Food and Beverages: North America Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 15. Bakery and Confectionery: North America Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 16. Dairy and Frozen Desserts: North America Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 17. Beverages: North America Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 18. Meat, Poultry, and Seafood: North America Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 19. Meat Substitutes: North America Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 20. Dairy Alternatives: North America Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 21. RTE and RTC Meals: North America Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 22. Other Food and Beverages: North America Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 23. Pharmaceuticals and Nutraceuticals: North America Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 24. Others: North America Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 25. North America Flavor Masking Agents Market Revenue, by Key Countries, (2022)(US$ Th)
Figure 26. North America Flavor Masking Agents Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 27. US Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 28. Canada Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
Figure 29. Mexico Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
The List of Companies – North America Flavor Masking Agents Market
1. Archer-Daniels-Midland Co
2. Carmi Flavor & Fragrance Co Inc
3. Firmenich International SA
4. GEO Specialty Chemicals Inc
5. Kerry Group Plc
6. Koninklijke DSM NV
7. Sensient Technologies Corp
8. Synergy Flavors Inc
9. Tate & Lyle Plc
10. Virginia Dare Extract Co Inc
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