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South & Central America Healthcare CRM Market Forecast to 2030
South & Central America Healthcare CRM Market Forecast to 2030 – Regional Analysis – by Deployment Mode (Cloud Based and On-Premise), Product Type (Operational CRM, Analytical CRM, and Collaborative CRM), Application (Relationship Management, Case Management, Case Coordination, Community Outreach, and Others), and End User (Providers, Payers, and Others)
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Description
Increasing Acceptance of Digital Health and Mobile CRM Solutions Fuels South & Central America Healthcare CRM Market
The increasing trend of accepting digital health and mobile customer relationship management (CRM) solutions in the healthcare sector is reshaping the landscape of healthcare CRM, thereby driving the demand for innovative platforms that streamline patient engagement, virtual healthcare delivery, and mobile care coordination. Increasing acceptance of digital health further helps the healthcare industry leverage digital channels, mobile technology, and enhanced patient experiences to optimize care delivery and patient satisfaction.
The acceptance of digital health within healthcare infrastructure influences integrating care coordination tools, secure messaging platforms, and remote care coordination capabilities to support multi-channel care interactions, facilitate clinician-patient communication, and enhance patient engagement across diverse touchpoints. Additionally, rapid advancements in mobile technologies and applications, new opportunities for integrating mobile health into existing eHealth services, and ongoing expansion of mobile cellular network coverage are among the major factors supporting the proliferation of mobile healthcare solutions such as mobile CRM. As per the International Telecommunication Union (ITU) estimates, there are over 5 billion wireless subscribers, with over 70% living in low- and middle-income countries in 2020. According to the GSM Association, commercial wireless transmissions have reached ~85% of the world’s population, i.e., far beyond the reach of the electric grid. The proliferation of wireless communication would help enhance the quality of care and patient health and save huge unnecessary healthcare costs every year by simply assisting in addressing issues such as remote patient monitoring and medical scheduling. The applications of mHealth are likely to expand in the coming years. According to Salesforce, ~52% of hospitals use three or more connected health technologies, including 58% with mobile-optimized patient portals. Thus, the increasing applications of mobile health solutions and increasing acceptance of digital health globally will increase the demand for healthcare CRM in various healthcare infrastructures.
South & Central America Healthcare CRM Market Overview
Brazil is among the largest countries in South & Central America. Brazil has made several positive approaches toward a digital transformation of primary healthcare, building on more than a decade of policies to digitalize healthcare and better use of health data, with key investments in networks, data, interoperability, and skills. According to the OECD, the government of Brazil has been propelling its use of digital tools and data to make its public institutions efficient, transparent, and responsive to citizen and business demands.
According to the Global Burden of Disease study published in October 2020, Brazil has an increasing prevalence of various chronic and infectious diseases such as stroke, cancer, chronic obstructive pulmonary disease (COPD), Alzheimer’s disease, and diabetes. Thus, the use of healthcare CRM software will increase owing to the high patient flow due to the increasing burden of diseases. Furthermore, rising healthcare expenditures and growing geriatric population propel the development and application of healthcare CRM software to overcome the patient flow in healthcare facilities. According to the World Bank, Brazil’s healthcare expenditure was 10.31% of the GDP in 2020, a significant increase from 8.91% in 2015. Additionally, the rising geriatric population in the country is at high risk for various diseases and disabilities. The OECD reported that 21.9% of the population in Brazil is expected to be 65 years and above by 2050, a significant increase from 8.9% in 2017. Thus, the increasing geriatric population, rising prevalence of diseases such as Stroke and Alzheimer’s disease, and increasing health expenditure propel the South & Central America healthcare CRM market growth in Brazil.
South & Central America Healthcare CRM Market Revenue and Forecast to 2030 (US$ Million)
South & Central America Healthcare CRM Market Segmentation
The South & Central America healthcare CRM market is categorized into deployment mode, product type, application, end user, and country.
Based on deployment mode, the South & Central America healthcare CRM market is bifurcated cloud based and on-premise. The cloud based segment held a larger market share in 2022.
In terms of product type, the South & Central America healthcare CRM market is categorized into operational CRM, analytical CRM, and collaborative CRM. The operational CRM segment held the largest market share in 2022.
By application, the South & Central America healthcare CRM market is segmented into relationship management, case management, case coordination, community outreach, and others. The relationship management segment held the largest market share in 2022. The case management segment is further sub segmented into disease management and clinical trials relationship management. The case coordination segment is further sub segmented into patient information management and pre-authorizations / eligibility. The community outreach segment is further services outreach/promotion and community health education.
By end user, the South & Central America healthcare CRM market is segmented into providers, payers, and others. The providers segment held the largest market share in 2022.
By country, the South & Central America healthcare CRM market is segmented into Brazil, Argentina, and the Rest of South & Central America. Brazil dominated the South & Central America healthcare CRM market share in 2022.
International Business Machines Corp, IQVIA Holdings Inc, Microsoft Corp, Oracle Corp, Pegasystems Inc, Sage Group Plc, Salesforce Inc, SAP SE, SugarCRM Inc, Veeva Systems Inc, and Zendesk Inc are among the leading companies operating in the South & Central America healthcare CRM market.
Summary Info
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According to the Research Team’ research, the South & Central America healthcare CRM market was valued at US$ 227.90 million in 2022 and is expected to reach US$ 474.97 million by 2030, registering a CAGR of 9.6% from 2022 to 2030. Increasing knowledge about internet of things and artificial intelligence and increasing acceptance of digital health and mobile CRM solutions are among the critical factors attributed to drive the South & Central America hearing market growth.
From 2011 to 2020, a significantly larger number of devices were connected to the internet than ever before, and this trend will continue steadily in the coming decades. The emergence of the Internet of Things (IoT) has propelled the development of various health practices to improve population health. Many services and applications of IoT in healthcare-eHealth, health analytics, mobile health (mHealth), ambient assisted living, semantic devices, wearable devices and smartphones, and community-based healthcare-have been examined in several recent studies. These services have been extensively informative and can be used for a variety of purposes across single condition and cluster condition management, including allowing healthcare professionals to track and monitor patient progress remotely, improving self-management of chronic conditions, assisting in the early detection of abnormalities, and accelerating symptom identification and clinical diagnoses. Further, IoT-powered apps have the potential to make better use of healthcare resources while providing high-quality, low-cost medical treatment. Thus, the emergence of the IoT will likely promote patient engagement through hardware and CRM software in healthcare facilities to automate processes and relationship management.
Additionally, integrating AI and machine learning capabilities within healthcare CRM represents an opportunity for enhancing patient risk stratification, personalized care pathways, and proactive patient interaction, aligning with the trend toward data-driven predictive healthcare interventions. Various companies such as Salesforce, Actium, and Veeva Systems have launched AI-based healthcare CRM. For instance, in October 2023, Salesforce announced the launch of Life Sciences Cloud, an AI-based CRM for pharma and MedTech organizations to help them speed up drug and device development, enlist and retain patients across the clinical trial journey, and leverage AI to deliver personalized customer experiences. Thus, the mentioned factors will likely propel the demand for healthcare CRM in healthcare infrastructure and boost the market growth.
On the contrary, the lack of data security and concerns related to patient information privacy hampers the growth of South & Central America healthcare CRM market.
Based on deployment mode, the South & Central America healthcare CRM market is bifurcated cloud based and on-premise. The cloud based segment held 59.9% market share in 2022, amassing US$ 136.62 million. It is projected to garner US$ 293.39 million by 2030 to register 10.0% CAGR during 2022-2030.
In terms of product type, the South & Central America healthcare CRM market is categorized into operational CRM, analytical CRM, and collaborative CRM. The operational CRM segment held 54.9% share of South & Central America healthcare CRM market in 2022, amassing US$ 125.13 million. It is anticipated to garner US$ 269.97 million by 2030 to expand at 10.1% CAGR during 2022-2030.
By application, the South & Central America healthcare CRM market is segmented into relationship management, case management, case coordination, community outreach, and others. The relationship management segment held 37.6% share of South & Central America healthcare CRM market in 2022, amassing US$ 85.69 million. It is projected to garner US$ 184.88 million by 2030 to expand at 10.1% CAGR from 2022 to 2030. The case management segment is further sub segmented into disease management and clinical trials relationship management. The case coordination segment is further sub segmented into patient information management and pre-authorizations / eligibility. The community outreach segment is further services outreach/promotion and community health education.
By end user, the South & Central America healthcare CRM market is segmented into providers, payers, and others. The providers segment held 45.6% share of South & Central America healthcare CRM market in 2022, amassing US$ 103.98 million. It is anticipated to garner US$ 224.25 million by 2030 to expand at 10.1% CAGR during 2022-2030.
By country, the South & Central America healthcare CRM market is segmented into Brazil, Argentina, and the Rest of South & Central America. Our regional analysis states that Brazil captured 53.0% share of South & Central America healthcare CRM market in 2022. It was assessed at US$ 120.71 million in 2022 and is likely to hit US$ 261.29 million by 2030, registering a CAGR of 10.1% during 2022-2030.
Key players operating in the South & Central America healthcare CRM market are International Business Machines Corp, IQVIA Holdings Inc, Microsoft Corp, Oracle Corp, Pegasystems Inc, Sage Group Plc, Salesforce Inc, SAP SE, SugarCRM Inc, Veeva Systems Inc, and Zendesk Inc, among others.
o Highlights key business priorities in order to assist companies to realign their business strategies.
o The key findings and recommendations highlight crucial progressive industry trends in the South & Central America healthcare CRM market, thereby allowing players across the value chain to develop effective long-term strategies.
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
o Scrutinize in-depth South & Central America market trends and outlook coupled with the factors driving the South & Central America healthcare CRM market, as well as those hindering it.
o Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.
TABLE OF CONTENTS
1. Introduction
1.1 the Research Team Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. South & Central America Healthcare CRM Market – Key Industry Dynamics
4.1 South & Central America Healthcare CRM Market – Key Industry Dynamics
4.2 Market Drivers
4.2.1 Growing Emphasis on Patient-Cantered Healthcare Delivery
4.2.2 Increasing Demand for Data-Driven Insights, Analytics, and Population Health Management
4.3 Market Restraints
4.3.1 Lack of Data Security and Concerns Related to Patient Information Privacy
4.4 Market Opportunities
4.4.1 Increasing Knowledge About Internet of Things and Artificial Intelligence
4.5 Future Trends
4.5.1 Increasing Acceptance of Digital Health and Mobile CRM Solutions
4.6 Impact of Drivers and Restraints:
5. Healthcare CRM Market – South & Central America Market Analysis
5.1 South & Central America Healthcare CRM Market Revenue (US$ Million), 2022 – 2030
5.2 South & Central America Healthcare CRM Market Forecast and Analysis
6. South & Central America Healthcare CRM Market Analysis – By Deployment Mode
6.1 Cloud Based
6.1.1 Overview
6.1.2 Cloud Based Market, Revenue and Forecast to 2030 (US$ Million)
6.2 On-premise
6.2.1 Overview
6.2.2 On-premise Market, Revenue and Forecast to 2030 (US$ Million)
7. South & Central America Healthcare CRM Market Analysis – By Product Type
7.1 Operational CRM
7.1.1 Overview
7.1.2 Operational CRM Market, Revenue and Forecast to 2030 (US$ Million)
7.2 Analytical CRM
7.2.1 Overview
7.2.2 Analytical CRM Market, Revenue and Forecast to 2030 (US$ Million)
7.3 Collaborative CRM
7.3.1 Overview
7.3.2 Collaborative CRM Market, Revenue and Forecast to 2030 (US$ Million)
8. South & Central America Healthcare CRM Market Analysis – By Application
8.1 Relationship Management
8.1.1 Overview
8.1.2 Relationship Management Market, Revenue and Forecast to 2030 (US$ Million)
8.2 Case Management
8.2.1 Overview
8.2.2 Case Management Market, Revenue and Forecast to 2030 (US$ Million)
8.3 Case Coordination
8.3.1 Overview
8.3.2 Case Coordination Market, Revenue and Forecast to 2030 (US$ Million)
8.4 Community Outreach
8.4.1 Overview
8.4.2 Community Outreach Market, Revenue and Forecast to 2030 (US$ Million)
8.5 Others
8.5.1 Overview
8.5.2 Others Market, Revenue and Forecast to 2030 (US$ Million)
9. South & Central America Healthcare CRM Market Analysis – By End User
9.1 Providers
9.1.1 Overview
9.1.2 Providers Market, Revenue and Forecast to 2030 (US$ Million)
9.2 Payers
9.2.1 Overview
9.2.2 Payers Market, Revenue and Forecast to 2030 (US$ Million)
9.3 Others
9.3.1 Overview
9.3.2 Others Market, Revenue and Forecast to 2030 (US$ Million)
10. South & Central America Healthcare CRM Market – Country Analysis
10.1 South & Central America Healthcare CRM Market Revenue and Forecast and Analysis – By Country
10.1.1 South & Central America Healthcare CRM Market Revenue and Forecast and Analysis – By Country
10.1.1.1 Brazil: South & Central America Healthcare CRM Market Revenue and Forecast to 2030 (US$ Mn)
10.1.1.1.1 Brazil: South & Central America Healthcare CRM Market Breakdown by Deployment Mode
10.1.1.1.2 Brazil: South & Central America Healthcare CRM Market Breakdown by Product Type
10.1.1.1.3 Brazil: South & Central America Healthcare CRM Market Breakdown by Application
10.1.1.1.3.1 Brazil: South & Central America Healthcare CRM Market Breakdown by Case Management
10.1.1.1.3.2 Brazil: South & Central America Healthcare CRM Market Breakdown by Community Outreach
10.1.1.1.3.3 Brazil: South & Central America Healthcare CRM Market Breakdown by Case Coordination
10.1.1.1.4 Brazil: South & Central America Healthcare CRM Market Breakdown by End User
10.1.1.2 Argentina: South & Central America Healthcare CRM Market Revenue and Forecast to 2030 (US$ Mn)
10.1.1.2.1 Argentina: South & Central America Healthcare CRM Market Breakdown by Deployment Mode
10.1.1.2.2 Argentina: South & Central America Healthcare CRM Market Breakdown by Product Type
10.1.1.2.3 Argentina: South & Central America Healthcare CRM Market Breakdown by Application
10.1.1.2.3.1 Argentina: South & Central America Healthcare CRM Market Breakdown by Case Management
10.1.1.2.3.2 Argentina: South & Central America Healthcare CRM Market Breakdown by Community Outreach
10.1.1.2.3.3 Argentina: South & Central America Healthcare CRM Market Breakdown by Case Coordination
10.1.1.2.4 Argentina: South & Central America Healthcare CRM Market Breakdown by End User
10.1.1.3 Rest of South & Central America: South & Central America Healthcare CRM Market Revenue and Forecast to 2030 (US$ Mn)
10.1.1.3.1 Rest of South & Central America: South & Central America Healthcare CRM Market Breakdown by Deployment Mode
10.1.1.3.2 Rest of South & Central America: South & Central America Healthcare CRM Market Breakdown by Product Type
10.1.1.3.3 Rest of South & Central America: South & Central America Healthcare CRM Market Breakdown by Application
10.1.1.3.3.1 Rest of South & Central America: South & Central America Healthcare CRM Market Breakdown by Case Management
10.1.1.3.3.2 Rest of South & Central America: South & Central America Healthcare CRM Market Breakdown by Community Outreach
10.1.1.3.3.3 Rest of South & Central America: South & Central America Healthcare CRM Market Breakdown by Case Coordination
10.1.1.3.4 Rest of South & Central America: South & Central America Healthcare CRM Market Breakdown by End User
11. Healthcare CRM Market Industry Landscape
11.1 Overview
12. Company Profiles
12.1 Pegasystems Inc
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Sage Group Plc
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 IQVIA Holdings Inc
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Zendesk Inc
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 SugarCRM Inc
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 SAP SE
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Veeva Systems Inc
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Oracle Corp
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Microsoft Corp
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Salesforce Inc
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
12.11 International Business Machines Corp
12.11.1 Key Facts
12.11.2 Business Description
12.11.3 Products and Services
12.11.4 Financial Overview
12.11.5 SWOT Analysis
12.11.6 Key Developments
13. Appendix
13.1 About the Research Team
13.2 Glossary of Terms
LIST OF TABLES
Table 2. Largest Healthcare Data Breaches (2009-2022) as per the HIPAA Journal
Table 3. South & Central America Healthcare CRM Market – Revenue and Forecast to 2030 (US$ Million)
Table 4. South & Central America Healthcare CRM Market – Revenue and Forecast to 2030 (US$ Million) – By Deployment Mode
Table 5. South & Central America Healthcare CRM Market – Revenue and Forecast to 2030(US$ Million) – By Product Type
Table 6. South & Central America Healthcare CRM Market – Revenue and Forecast to 2030(US$ Million) – By Application
Table 7. South & Central America Healthcare CRM Market – Revenue and Forecast to 2030 (US$ Million) – By End User
Table 8. Brazil: South & Central America Healthcare CRM Market – Revenue and Forecast to 2030 (US$ Mn) – By Deployment Mode
Table 9. Brazil: South & Central America Healthcare CRM Market – Revenue and Forecast to 2030 (US$ Mn) – By Product Type
Table 10. Brazil: South & Central America Healthcare CRM Market – Revenue and Forecast to 2030 (US$ Mn) – By Application
Table 11. Brazil: South & Central America Healthcare CRM Market – Revenue and Forecast to 2030 (US$ Mn) – By Case Management
Table 12. Brazil: South & Central America Healthcare CRM Market – Revenue and Forecast to 2030 (US$ Mn) – By Community Outreach
Table 13. Brazil: South & Central America Healthcare CRM Market – Revenue and Forecast to 2030 (US$ Mn) – By Case Coordination
Table 14. Brazil: South & Central America Healthcare CRM Market – Revenue and Forecast to 2030 (US$ Mn) – By End User
Table 15. Argentina: South & Central America Healthcare CRM Market – Revenue and Forecast to 2030 (US$ Mn) – By Deployment Mode
Table 16. Argentina: South & Central America Healthcare CRM Market – Revenue and Forecast to 2030 (US$ Mn) – By Product Type
Table 17. Argentina: South & Central America Healthcare CRM Market – Revenue and Forecast to 2030 (US$ Mn) – By Application
Table 18. Argentina: South & Central America Healthcare CRM Market – Revenue and Forecast to 2030 (US$ Mn) – By Case Management
Table 19. Argentina: South & Central America Healthcare CRM Market – Revenue and Forecast to 2030 (US$ Mn) – By Community Outreach
Table 20. Argentina: South & Central America Healthcare CRM Market – Revenue and Forecast to 2030 (US$ Mn) – By Case Coordination
Table 21. Argentina: South & Central America Healthcare CRM Market – Revenue and Forecast to 2030 (US$ Mn) – By End User
Table 22. Rest of South & Central America: South & Central America Healthcare CRM Market – Revenue and Forecast to 2030 (US$ Mn) – By Deployment Mode
Table 23. Rest of South & Central America: South & Central America Healthcare CRM Market – Revenue and Forecast to 2030 (US$ Mn) – By Product Type
Table 24. Rest of South & Central America: South & Central America Healthcare CRM Market – Revenue and Forecast to 2030 (US$ Mn) – By Application
Table 25. Rest of South & Central America: South & Central America Healthcare CRM Market – Revenue and Forecast to 2030 (US$ Mn) – By Case Management
Table 26. Rest of South & Central America: South & Central America Healthcare CRM Market – Revenue and Forecast to 2030 (US$ Mn) – By Community Outreach
Table 27. Rest of South & Central America: South & Central America Healthcare CRM Market – Revenue and Forecast to 2030 (US$ Mn) – By Case Coordination
Table 28. Rest of South & Central America: South & Central America Healthcare CRM Market – Revenue and Forecast to 2030 (US$ Mn) – By End User
Table 29. Recent Growth Strategies in the Healthcare CRM Market
Table 30. Glossary of Terms, Healthcare CRM Market
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LIST OF FIGURES
Figure 2. Impact Analysis of Drivers and Restraints
Figure 3. South & Central America Healthcare CRM Market Revenue (US$ Million), 2022 – 2030
Figure 4. South & Central America Healthcare CRM Market Share (%) – By Deployment Mode, 2022 and 2030
Figure 5. Cloud Based Market Revenue and Forecasts to 2030 (US$ Million)
Figure 6. On-premise Market Revenue and Forecasts to 2030 (US$ Million)
Figure 7. South & Central America Healthcare CRM Market Share (%) – By Product Type, 2022 and 2030
Figure 8. Operational CRM Market Revenue and Forecasts to 2030 (US$ Million)
Figure 9. Analytical CRM Market Revenue and Forecasts to 2030 (US$ Million)
Figure 10. Collaborative CRM Market Revenue and Forecasts to 2030 (US$ Million)
Figure 11. South & Central America Healthcare CRM Market Share (%) – By Application, 2022 and 2030
Figure 12. Relationship Management Market Revenue and Forecasts to 2030 (US$ Million)
Figure 13. Case Management Market Revenue and Forecasts to 2030 (US$ Million)
Figure 14. Case Coordination Market Revenue and Forecasts to 2030 (US$ Million)
Figure 15. Community Outreach Market Revenue and Forecasts to 2030 (US$ Million)
Figure 16. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 17. South & Central America Healthcare CRM Market Share (%) – By End User, 2022 and 2030
Figure 18. Providers Market Revenue and Forecasts to 2030 (US$ Million)
Figure 19. Payers Market Revenue and Forecasts to 2030 (US$ Million)
Figure 20. Others Market Revenue and Forecasts to 2030 (US$ Million)
Figure 21. South & Central America Healthcare CRM Market Breakdown by Key Countries – Revenue (2022) (US$ Million)
Figure 22. South & Central America Healthcare CRM Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 23. Brazil: South & Central America Healthcare CRM Market – Revenue and Forecast to 2030 (US$ Mn)
Figure 24. Argentina: South & Central America Healthcare CRM Market – Revenue and Forecast to 2030 (US$ Mn)
Figure 25. Rest of South & Central America: South & Central America Healthcare CRM Market – Revenue and Forecast to 2030 (US$ Mn)
1. International Business Machines Corp
2. IQVIA Holdings Inc
3. Microsoft Corp
4. Oracle Corp
5. Pegasystems Inc
6. Sage Group Plc
7. Salesforce Inc
8. SAP SE
9. SugarCRM Inc
10. Veeva Systems Inc
11. Zendesk Inc
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