Europe Housewares Market Forecast to 2030
Europe Housewares Market Forecast to 2030 – Regional Analysis – by Product Type (Cookware and Bakeware, Tableware, Kitchen Appliances, Bathroom Essentials, and Others) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
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Description
Strategic Development Initiatives by Key Players Fuel Europe Housewares Market
Manufacturers are investing significantly in product developments, business expansions, mergers & acquisitions, partnerships, etc., to cater to the increasing demand for housewares. Key market players engage in research & development to launch innovative housewares to attract a large consumer base. For instance, in October 2021, Caraway, a company offering nontoxic cookware, launched bakeware in 5 color variants. These bakeware items, including non-stick pans, come with a ceramic coating and are free from heavy metal. Such product launched propel the houseware market growth.
Well-established players operating in the housewares market are acquiring other businesses to enhance their global market presence. In October 2021, Lenox Corporation acquired Oneida Consumer LLC along with its product line of tabletop items such as flatware, tableware, and cutlery. The alliance was formed to advertise a significant portfolio of brands and advanced products to boost client awareness through various retail channels. Additionally, companies are partnering with other manufacturers to maintain their market positions. In April 2021, BSH Home Appliances Corporation announced its partnership with Plum to manufacture next-generation kitchen appliances to meet ever-changing consumer demand.
Thus, such strategic development initiatives by key players in the houseware market are driving market growth in the region.
Europe Housewares Market Overview
The housewares market in Europe is segmented into Germany, Italy, France, the UK, Russia, and the Rest of Europe. Growing urban populations and the increasing number of households composed of adults living independently trigger the demand for household products and appliances in European countries. According to the European Union, in 2022, 71.9 million unmarried adults were living in European countries. Furthermore, 48.2 million individuals lived as couples without children, while 30.6 million individuals lived as couples along with their children. In tandem with these numbers, the rising trend of home-cooked meals, and the emphasis on stylish and functional kitchen as well as dining products contributes significantly to the housewares market growth in Europe. Moreover, the focus on sustainability and eco-friendly products encourages consumers to invest in durable and eco-friendly housewares, in turn, driving innovations and product development in the housewares industry.
Europe Housewares Market Revenue and Forecast to 2030 (US$ Million)
Europe Housewares Market Segmentation
The Europe housewares market is segmented based on product type, distribution channel, and country. Based on product type, the Europe housewares market is segmented into cookware and bakeware, tableware, kitchen appliances, bathroom essentials, and others. The kitchen appliances segment held the largest market share in 2022.
In terms of distribution channel, the Europe housewares market is segmented into supermarkets and hypermarkets, speciality stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2022.
By country, the Europe housewares market is segmented into Germany, the UK, France, Italy, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe housewares market share in 2022.
The Denby Pottery Co Ltd, Inter Ikea Holding Bv, Newell Brands Inc, BSH Hausgerate Gmbh, and Kohler Co are some of the leading players operating in the Europe housewares market.
Summary Info
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According to the Research Team’ research, the Europe housewares market was valued at US$ 74,344.04 million in 2022 and is expected to reach US$ 98,872.16 million by 2030, registering a CAGR of 3.6% from 2022 to 2030. Development of smart appliances, strategic development initiatives by key players, and rising penetration of e-commerce are among the critical factors attributed to the Europe housewares market expansion.
Easy access to e-commerce platforms owing to the rising adoption and reach of smartphones and the Internet, the growing purchasing power of consumers, and the convenient shopping experience provided by online retail platforms are among the major factors driving the sales of housewares through e-commerce platforms.
Consumers increasingly prefer buying housewares via online retail platforms due to the availability of various products of different brands at affordable prices with detailed product descriptions, consumer ratings & reviews, and home delivery services. During the COVID-19 pandemic, people were compelled to stay home, which resulted in an inclination toward online shopping. Thus, with the increasing penetration of e-commerce across different geographies, housewares manufacturers are focusing on enhancing their online presence by selling their end products through well-known e-commerce platforms, such as Lidl, Amazon, and Walmart. Moreover, they provide direct-to-consumer (D2C) sales services through their websites to sell products online. Hence, the rising penetration of e-commerce is expected to provide lucrative opportunities for the housewares market during the forecast period.
On the contrary, lack of uniformity in operations and regulations hurdles the growth of Europe housewares market.
Based on product type, the Europe housewares market is categorized into cookware and bakeware, tableware, kitchen appliances, bathroom essentials, and others. The kitchen appliances segment held 45.1% share of Europe housewares market in 2022, amassing US$ 33,553.17 million. It is projected to garner US$ 45,288.79 million by 2030 to expand at 3.8% CAGR during 2022-2030.
In terms of distribution channel, the Europe housewares market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held 44.1% share of Europe housewares market in 2022, amassing US$ 32,795.45 million. It is projected to garner US$ 42,911.57 million by 2030 to expand at 3.4% CAGR during 2022-2030.
By country, the Europe housewares market has been categorized into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 39.5% share of Europe housewares market in 2022. It was assessed at US$ 29,396.08 million in 2022 and is likely to hit US$ 37,379.05 million by 2030, exhibiting a CAGR of 3.0% during 2022-2030.
Key players operating in the Europe housewares market are The Denby Pottery Co Ltd, Inter Ikea Holding Bv, Newell Brands Inc, BSH Hausgerate Gmbh, and Kohler Co, among others.
In June 2023, Denby planned to launch two new collections, Kiln Accents and Arc Grey Porcelain.
o Highlights key business priorities in order to assist companies to realign their business strategies
o The key findings and recommendations highlight crucial progressive industry trends in the Europe housewares market, thereby allowing players across the value chain to develop effective long-term strategies
o Develop modify business expansion plans by using substantial growth offering developed and emerging markets
o Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the Europe housewares market, as well as those hindering it
o Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution
TABLE OF CONTENTS
1.1 the Research Team Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. Europe Housewares Market Landscape
4.1 Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors/Suppliers:
4.3.4 Distribution Channels:
4.3.5 End Consumers
4.4 List of Vendors
5. Europe Housewares Market – Key Industry Dynamics
5.1 Market Drivers
5.1.1 Increasing Purchase of Housewares with Rising Number of Households
5.1.2 Strategic Development Initiatives by Key Players
5.2 Market Restraints
5.2.1 Lack of Uniformity in Operations and Regulations
5.3 Market Opportunities
5.3.1 Rising Penetration of E-Commerce
5.4 Future Trends
5.4.1 Development of Smart Appliances
5.5 Impact Analysis of Drivers and Restraints
6. Housewares Market – Europe Market Analysis
6.1 Europe Housewares Market Revenue (US$ Billion), 2020 – 2030
6.2 Housewares Market Forecast and Analysis
7. Europe Housewares Market Analysis – Product Type
7.1 Cookware and Bakeware
7.1.1 Overview
7.1.2 Cookware and Bakeware Market Revenue and Forecast to 2030 (US$ Billion)
7.2 Tableware
7.2.1 Overview
7.2.2 Tableware Market Revenue and Forecast to 2030 (US$ Billion)
7.3 Kitchen Appliances
7.3.1 Overview
7.3.2 Kitchen Appliances Market Revenue, and Forecast to 2030 (US$ Billion)
7.4 Bathroom Essentials
7.4.1 Overview
7.4.2 Bathroom Essentials Market Revenue, and Forecast to 2030 (US$ Billion)
7.5 Others
7.5.1 Overview
7.5.2 Others Market Revenue, and Forecast to 2030 (US$ Billion)
8. Europe Housewares Market Analysis – Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Overview
8.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Billion)
8.2 Specialty Stores
8.2.1 Overview
8.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Billion)
8.3 Online Retail
8.3.1 Overview
8.3.2 Online Retail Market Revenue, and Forecast to 2030 (US$ Billion)
8.4 Others
8.4.1 Overview
8.4.2 Others Market Revenue, and Forecast to 2030 (US$ Billion)
9. Europe Housewares Market – Country Analysis
9.1 Europe
9.1.1 Europe Housewares Market Overview
9.1.2 Europe Housewares Market Revenue and Forecasts and Analysis – By Countries
9.1.2.1 Europe Housewares Market Breakdown by Country
9.1.2.2 Germany Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
9.1.2.2.1 Germany Housewares Market Breakdown by Product Type
9.1.2.2.2 Germany Housewares Market Breakdown by Distribution Channel
9.1.2.3 France Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
9.1.2.3.1 France Housewares Market Breakdown by Product Type
9.1.2.3.2 France Housewares Market Breakdown by Distribution Channel
9.1.2.4 Italy Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
9.1.2.4.1 Italy Housewares Market Breakdown by Product Type
9.1.2.4.2 Italy Housewares Market Breakdown by Distribution Channel
9.1.2.5 UK Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
9.1.2.5.1 UK Housewares Market Breakdown by Product Type
9.1.2.5.2 UK Housewares Market Breakdown by Distribution Channel
9.1.2.6 Russia Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
9.1.2.6.1 Russia Housewares Market Breakdown by Product Type
9.1.2.6.2 Russia Housewares Market Breakdown by Distribution Channel
9.1.2.7 Rest of Europe Housewares Market Revenue and Forecasts to 2030 (US$ Billion)
9.1.2.7.1 Rest of Europe Housewares Market Breakdown by Product Type
9.1.2.7.2 Rest of Europe Housewares Market Breakdown by Distribution Channel
10. Competitive Landscape
10.1 Heat Map Analysis By Key Players
11. Company Profiles
11.1 The Denby Pottery Co Ltd
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Inter IKEA Holding BV
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Newell Brands Inc
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 BSH Hausgerate GmbH
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Kohler Co
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
12. Appendix
LIST OF TABLES
Table 1. Housewares Market Segmentation
Table 2. List of Raw Material Suppliers, Manufacturers, and Retailers in Value Chain
Table 3. Housewares Market Revenue and Forecasts To 2030 (US$ Billion)
Table 4. Europe Housewares Market Revenue and Forecasts To 2030 (US$ Billion) – Product Type
Table 5. Europe Housewares Market Revenue and Forecasts To 2030 (US$ Billion) – Distribution Channel
Table 6. Germany Housewares Market Revenue and Forecasts To 2030 (US$ Billion) – By Product Type
Table 7. Germany Housewares Market Revenue and Forecasts To 2030 (US$ Billion) – By Distribution Channel
Table 8. France Housewares Market Revenue and Forecasts To 2030 (US$ Billion) – By Product Type
Table 9. France Housewares Market Revenue and Forecasts To 2030 (US$ Billion) – By Distribution Channel
Table 10. Italy Housewares Market Revenue and Forecasts To 2030 (US$ Billion) – By Product Type
Table 11. Italy Housewares Market Revenue and Forecasts To 2030 (US$ Billion) – By Distribution Channel
Table 12. UK Housewares Market Revenue and Forecasts To 2030 (US$ Billion) – By Product Type
Table 13. UK Housewares Market Revenue and Forecasts To 2030 (US$ Billion) – By Distribution Channel
Table 14. Russia Housewares Market Revenue and Forecasts To 2030 (US$ Billion) – By Product Type
Table 15. Russia Housewares Market Revenue and Forecasts To 2030 (US$ Billion) – By Distribution Channel
Table 16. Rest of Europe Housewares Market Revenue and Forecasts To 2030 (US$ Billion) – By Product Type
Table 17. Rest of Europe Housewares Market Revenue and Forecasts To 2030 (US$ Billion) – By Distribution Channel
LIST OF FIGURES
Figure 1. Housewares Market Segmentation, By Country
Figure 2. Porter’s Five Forces Analysis: Housewares Market
Figure 3. Ecosystem: Housewares Market
Figure 4. Housewares Market – Key Industry Dynamics
Figure 5. Housewares Market: Impact Analysis of Drivers and Restraints
Figure 6. Europe Housewares Market Revenue (US$ Billion), 2020 – 2030
Figure 7. Europe Housewares Market Share (%) – Product Type, 2022 and 2030
Figure 8. Cookware and Bakeware Market Revenue and Forecasts To 2030 (US$ Billion)
Figure 9. Tableware Market Revenue and Forecasts To 2030 (US$ Billion)
Figure 10. Kitchen Appliances Market Revenue and Forecasts To 2030 (US$ Billion)
Figure 11. Bathroom Essentials Market Revenue and Forecasts To 2030 (US$ Billion)
Figure 12. Others Market Revenue and Forecasts To 2030 (US$ Billion)
Figure 13. Europe Housewares Market Share (%) -Distribution Channel, 2022 and 2030
Figure 14. Supermarkets and Hypermarkets Market Revenue and Forecasts To 2030 (US$ Billion)
Figure 15. Specialty Stores Market Revenue and Forecasts To 2030 (US$ Billion)
Figure 16. Online Retail Market Revenue and Forecasts To 2030 (US$ Billion)
Figure 17. Others Market Revenue and Forecasts To 2030 (US$ Billion)
Figure 18. Europe Housewares Market, by Key Countries – Revenue (2022) (US$ Million)
Figure 19. Europe Housewares Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 20. Germany Housewares Market Revenue and Forecasts To 2030 (US$ Billion)
Figure 21. France Housewares Market Revenue and Forecasts To 2030 (US$ Billion)
Figure 22. Italy Housewares Market Revenue and Forecasts To 2030 (US$ Billion)
Figure 23. UK Housewares Market Revenue and Forecasts To 2030 (US$ Billion)
Figure 24. Russia Housewares Market Revenue and Forecasts To 2030 (US$ Billion)
Figure 25. Rest of Europe Housewares Market Revenue and Forecasts To 2030 (US$ Billion)
Figure 26. Heat Map Analysis By Key Players
The List of Companies – Europe Housewares Market
1. The Denby Pottery Co Ltd
2. Inter Ikea Holding Bv
3. Newell Brands Inc
4. BSH Hausgerate Gmbh
5. Kohler Co
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