Wishing you all the joys of the season! 
Vietnam Household Fans Market Size and Forecast (2021 – 2031)
Vietnam Household Fans Market Size and Forecast (2021 – 2031), Country Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type (Ceiling Fan, Pedestal Fan, Table Fan, Exhaust Fan, Wall Fan, and Others) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
$2,485 – $3,885
- Description
- Toplines
- Reasons for Buying
- Table of Contents
- List of Tables
- LIst of Figures
- List of Companies
- Reviews (0)
Description
The demand for household fans varies in the urban and rural areas of Vietnam and is subject to seasonal variation, especially experiencing a rise during the summer season. The hot and sunny climate makes household fans a favorable choice of cooling solutions in the country. Manufacturers and distributors sell household fans through different distribution channels, including supermarkets, hypermarkets, online retail, and specialty stores. The products are also supplied to retailers by direct business-to-business sales or through their network of independent dealers operating across different regions. Further, retailers are the direct contact point with consumers, as retailers purchase household fans from distributors and sell products to customers through stores or online platforms.
The key manufacturers of household fans in Vietnam are investing substantially in strategic development initiatives such as product innovation, R&D, mergers & acquisitions, and business expansion to attract a large customer base as well as enhance their market position. Major market players design fans that offer functionality while enhancing the aesthetics of rooms. The advanced product models often feature style, innovation, and multifunctional capabilities. With such models, the companies expand their product portfolio that include ceiling fans, table fans, wall-mounted fans, and pedestal fans. The product diversification helps the companies to cater to different consumer needs and preferences. The establishment of a strong production and retail presence in Vietnam through partnerships enables increased product availability across the country. Further, the rise of e-commerce in Vietnam is opening new revenue streams for market players, reaching a broad audience. The partnership with online retailers and sales channels can potentially increase their sales and broaden the customer base.
The establishment of research and development centers and innovation hubs enables continuous improvement and development of products associated with household fans. Key market players focus on investing in new technologies as well as increasing the retail footprint in rural and semi-urban areas to tap into wide customer bases. In 2021, Panasonic Corporation completed the construction of a production facility in Binh Duong Province in Vietnam and commenced the production and shipment of ceiling fans and ventilating fans. In 2023, Ziehl-Abegg announced a plan to open a home appliances production facility in Ho Chi Minh City, Vietnam. Thus, strategic initiatives by major market players are expected to create new opportunities for the Vietnam household fans market growth during the forecast period.
Based on product type, the Vietnam household fans market is segmented into ceiling fan, pedestal fan, table fan, exhaust fan, wall fan, and others. In 2023, the ceiling fan segment held a significant market share during the forecast period. Ceiling fans are often equipped with multiple speed settings and can rotate in different directions; counterclockwise rotation is used in summer to create a cooling breeze, whereas clockwise rotation in winter helps redistribute warm air trapped near the ceiling. Other product types include tower fan, misting fan, window fans and bladeless fans. A tower fan is a tall, slender cooling device designed for efficient air circulation in homes and offices. Unlike traditional blade fans, tower fans use a vertical cylindrical shape to distribute air more evenly across a room. They typically feature multiple speed settings, oscillation capabilities, and sometimes additional functions like air purification or timers.
Brilltech Vayu, Toshiba, Asiavina Fans, Tefal VN, Panasonic, TAN TIEN SENKO Co Ltd, Hatari, Vinawind, Benny, and SHARP are among the leading players in the Vietnam household fans market. These companies are adopting mergers & acquisitions and product launches to expand their geographic presence and consumer bases.
The overall Vietnam household fans market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights. Participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers—along with external consultants, including valuation experts, research analysts, and key opinion leaders—specializing in the Vietnam household fans market.
Summary Info
| Industry: | |
|---|---|
| Pricing options: | |
| Geographical coverage: | |
| Year of Publication: |
According to the latest market study on “Vietnam Household Fans Market Forecast to 2031 – Country Share, Trend, and Growth Opportunity Analysis – by Product Type and Distribution Channel,” the market was valued at US$ 208.46 million in 2023 and is projected to reach US$ 311.17 million by 2031; it is anticipated to record a CAGR of 5.1% from 2023 to 2031. The report highlights key factors contributing to the Vietnam household fans market size and prominent players, along with their developments in the market.
In the past few years, Vietnam has witnessed rapid urbanization owing to population increase and favorable economic conditions, leading to a rise in residences across urban areas. The newly constructed homes often feature spacious living areas as integral components of modern residential designs, with leisure, entertainment, and relaxation spaces. These homes consequently have a requirement for home appliances due to improved living standards and the rise middle-class population in the country with high disposable income. The tropical climate of Vietnam, characterized by high temperature and humidity, also creates a constant demand for cooling solutions such as ceiling fans, wall fans, or table fans.
The number of housing projects is rapidly increasing across Vietnam, which fuels the demand for home appliances such as household fans. According to the France-Vietnam Chamber of Commerce and Industry, the population of Vietnam is expected to grow, especially across urban areas, with the urbanization rate set to reach ~45% by 2030 and approximately 50% by 2050. As per the Ministry of Construction, Vietnam has 804 social housing projects with a total supply of 573,992 units—including 195,676 units from 376 completed projects; 114,984 units from 127 projects under construction; and 263,332 units from 301 projects with approval on investment—as of 2024. Many of these housing projects are located in Bac Giang, Thai Binh, Khanh Hoa, Ha Tinh, and Ho Chi Minh City.
In 2023, the Ministry of Construction implemented cohesive measures to build ~1 million social housing units for low-income people and laborers in industrial zones by 2030. The Vietnamese Housing Development Plan for 2021–2025 revealed that targets for 2024 set at Hanoi city, including 4.5 million square meters of self-built housing and ~2.69 million square meters of project-based housing. The project-based housing includes approximately 2.57 million square meters of commercial housing, 0.08 million square meters of social housing and 0.03 million square meters of resettlement housing. Moreover, the development and adoption of smart ceiling fans are expected to remain one of the major Vietnam household fans market trends in the coming years.
Vietnam is witnessing a significant rise in urban population and increased disposable income due to rapid industrialization. The country is experiencing a rise in construction activities, with significant investment in infrastructure, real estate, and industrial projects. According to the Vietnam Industry and Skills Committee (AISC), the construction industry generates more than US$ 360 billion in revenue, accounting for 9% of Vietnam’s GDP. This growth is also attributed to rapid urbanization, population expansion, and a rise in foreign direct investment. The Ministry of Construction (MoC) of Vietnam has set a target of boosting the urbanization ratio to 53.9% in 2023. As cities expand and modernize, there is substantial demand for household fans, including ceiling fans, pedestal fans, exhaust fans, wall fans, etc. Thus, the rising urbanization with an increasing number of households, along with a rise in consumer preference for energy-efficient household fans, fuels the Vietnam household fans market growth.
The Vietnam household fans market analysis is carried out by identifying and evaluating key players in the market across different countries. Brilltech Vayu, Toshiba Corporation, Panasonic Holdings Corp, Thong Nhat Electrical and Mechanical Joint Stock Company, Asiavina Fans, Hatari, Tan Tien Senko Company Limited, Benny, SHARP Corporation, and Tefal are among the key players profiled in the Vietnam household fans market report.
Vietnam Household Fans Market Breakdown – by Country
Vietnam Household Fans Market Report Segmentation:
Based on product type, the market is segmented into ceiling fan, pedestal fan, table fan, exhaust fan, wall fan, and others. The ceiling fan segment held the largest Vietnam household fans market share in 2023. Ceiling fans are often equipped with multiple speed settings and can rotate in different directions; counterclockwise rotation is used in summer to create a cooling breeze, while clockwise rotation in winter helps redistribute warm air trapped near the ceiling. A pedestal fan is a versatile and portable electric fan mounted on an adjustable stand, making it ideal for use in spaces where ceiling fans or air conditioning units are impractical or unavailable. The fans often feature oscillation functions, allowing the fan head to sweep back and forth, distributing air over a wider area. Thus, all these factors drive the Vietnam household fans market for the ceiling fan segment.
Based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest Vietnam household fans market share in 2023. Vietnam consists of prominent specialty stores such as Dien May Xanh, Nguyen Kim, and MediaMart. The stores offer a comprehensive range of fan options that cater to various consumer preferences and needs. These stores stock a variety of fan types, including desk fans, pedestal fans, tower fans, and advanced models such as bladeless fans and smart fans. They feature products from well-known international brands such as Dyson, Panasonic, Philips, and Electrolux, as well as popular local brands such as Kangaroo and Sunhouse.
o Business growth strategies adopted by developed and developing markets
o Quantitative analysis of the household fans market from 2021 to 2031
o Estimation of the demand for household fans across various industries
o Porter’s Five Forces analysis to illustrate the efficacy of buyers and suppliers operating in the industry to predict the market growth
o Recent developments to understand the competitive market scenario and the demand for household fans across the Vietnam
o Market trends and outlook coupled with factors driving and restraining the growth of the household fans market
o Decision-making process by understanding strategies that underpin commercial interest concerning the Vietnam household fans market growth
o The Vietnam household fans market size at various nodes of market
o Detailed overview and segmentation of the household fans market as well as its dynamics in the industry
o The household fans market size in different regions with promising growth opportunities
1. Introduction
1.1 The the Reporting Teams Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. Vietnam Household Fans Market Landscape
4.1 Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Household Fan Manufacturers
4.3.3 Distributors
4.3.4 Distribution Channel
4.3.5 List of Vendors in the Value Chain
5. Vietnam Household Fans Market – Key Market Dynamics
5.1 Vietnam Household Fans Market – Key Market Dynamics
5.2 Market Drivers
5.2.1 Rising Urbanization with Increasing Number of Households
5.2.2 Increasing Consumer Preference for Energy-Efficient Household Fans
5.3 Market Restraints
5.3.1 Competition from Substitute Cooling Solutions
5.4 Market Opportunities
5.4.1 Strategic Initiatives by Key Market Players
5.5 Future Trends
5.5.1 Development and Adoption of Smart Ceiling Fans
5.6 Impact of Drivers and Restraints:
6. Vietnam Household Fans Market Analysis
6.1 Vietnam Household Fans Market Volume (Million Units), 2021–2031
6.2 Vietnam Household Fans Market Volume Forecast and Analysis (Million Units)
6.3 Vietnam Household Fans Market Revenue (US$ Million), 2023–2031
6.4 Vietnam Household Fans Market Forecast and Analysis
7. Vietnam Household Fans Market Volume and Revenue Analysis – by Product Type
7.1 Ceiling Fan
7.1.1 Overview
7.1.2 Ceiling Fan: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)
7.1.3 Ceiling Fan: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)
7.2 Pedestal Fan
7.2.1 Overview
7.2.2 Pedestal Fan: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)
7.2.3 Pedestal Fan: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)
7.3 Table Fan
7.3.1 Overview
7.3.2 Table Fan: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)
7.3.3 Table Fan: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)
7.4 Exhaust Fan
7.4.1 Overview
7.4.2 Exhaust Fan: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)
7.4.3 Exhaust Fan: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)
7.5 Wall Fan
7.5.1 Overview
7.5.2 Wall Fan: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)
7.5.3 Wall Fan: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)
7.6 Others
7.6.1 Overview
7.6.2 Others: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)
7.6.3 Others: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)
8. Vietnam Household Fans Market Volume and Revenue Analysis – by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Overview
8.1.2 Supermarkets and Hypermarkets: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)
8.1.3 Supermarkets and Hypermarkets: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)
8.2 Specialty Stores
8.2.1 Overview
8.2.2 Specialty Stores: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)
8.2.3 Specialty Stores: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)
8.3 Online Retail
8.3.1 Overview
8.3.2 Online Retail: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)
8.3.3 Online Retail: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)
8.4 Others
8.4.1 Overview
8.4.2 Others: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)
8.4.3 Others: Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)
9. Competitive Landscape
9.1 Heat Map Analysis by Key Market Players
9.2 Company Positioning & Concentration
10. Industry Landscape
10.1 Overview
10.2 Expansion
10.3 New Product Launch
11. Company Profiles
11.1 Brilltech Vayu
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 TOSHIBA CORPORATION
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Panasonic Holdings Corp
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 THONG NHAT ELECTRICAL AND MECHANICAL JOINT STOCK COMPANY
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Asiavina Fans
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Hatari
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 TAN TIEN SENKO COMPANY LIMITED
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
11.8 Benny
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Products and Services
11.8.4 Financial Overview
11.8.5 SWOT Analysis
11.8.6 Key Developments
11.9 SHARP CORPORATION
11.9.1 Key Facts
11.9.2 Business Description
11.9.3 Products and Services
11.9.4 Financial Overview
11.9.5 SWOT Analysis
11.9.6 Key Developments
11.10 Tefal
11.10.1 Key Facts
11.10.2 Business Description
11.10.3 Products and Services
11.10.4 Financial Overview
11.10.5 SWOT Analysis
11.10.6 Key Developments
12. Appendix
12.1 About The the Reporting Teams
Table 1. Vietnam Household Fans Market Segmentation
Table 2. List of Vendors
Table 3. Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)
Table 4. Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million)
Table 5. Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units) – by Product Type
Table 6. Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million) – by Product Type
Table 7. Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units) – by Distribution Channel
Table 8. Vietnam Household Fans Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Figure 1. Vietnam Household Fans Market Segmentation, by Geography
Figure 2. Porter’s Five Forces Analysis
Figure 3. Ecosystem: Vietnam Household Fans Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. Vietnam Household Fans Market Volume (Million Units), 2021–2031
Figure 6. Vietnam Household Fans Market Revenue (US$ Million), 2023–2031
Figure 7. Vietnam Household Fans Market Share (%) – Product Type, 2023 and 2031
Figure 8. Ceiling Fan: Vietnam Household Fans Market – Volume and Forecast to 2031(Million Units)
Figure 9. Ceiling Fan: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)
Figure 10. Pedestal Fan: Vietnam Household Fans Market – Volume and Forecast to 2031(Million Units)
Figure 11. Pedestal Fan: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)
Figure 12. Table Fan: Vietnam Household Fans Market – Volume and Forecast to 2031(Million Units)
Figure 13. Table Fan: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)
Figure 14. Exhaust Fan: Vietnam Household Fans Market – Volume and Forecast to 2031(Million Units)
Figure 15. Exhaust Fan: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)
Figure 16. Wall Fan: Vietnam Household Fans Market – Volume and Forecast to 2031(Million Units)
Figure 17. Wall Fan: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)
Figure 18. Others: Vietnam Household Fans Market – Volume and Forecast to 2031(Million Units)
Figure 19. Others: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)
Figure 20. Vietnam Household Fans Market Share (%) – Distribution Channel, 2023 and 2031
Figure 21. Supermarkets and Hypermarkets: Vietnam Household Fans Market – Volume and Forecast to 2031 (Million Units)
Figure 22. Supermarkets and Hypermarkets: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)
Figure 23. Specialty Stores: Vietnam Household Fans Market – Volume and Forecast to 2031(Million Units)
Figure 24. Specialty Stores: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)
Figure 25. Online Retail: Vietnam Household Fans Market – Volume and Forecast to 2031(Million Units)
Figure 26. Online Retail: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)
Figure 27. Others: Vietnam Household Fans Market – Volume and Forecast to 2031(Million Units)
Figure 28. Others: Vietnam Household Fans Market – Revenue and Forecast to2031 (US$ Million)
Figure 29. Heat Map Analysis by Key Players
Figure 30. Company Positioning & Concentration
The List of Companies – Vietnam Household Fans Market
Brilltech Vayu
Toshiba Corporation
Panasonic Holdings Corp
Thong Nhat Electrical and Mechanical Joint Stock Company
Asiavina Fans
Hatari
Tan Tien Senko Company Limited
Benny
SHARP Corporation
Tefal
You must be logged in to post a review.
Reviews
There are no reviews yet.