UniverseFW was created to support pharmaceutical companies, medical equipment manufacturers, marketing research agencies, consultants and advertising agencies with their international marketing research assignments in the pharmaceutical and medical equipment markets. Each of our partners in the EU and the USA have over 15 years experience in the medical and pharmaceutical areas.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Standalone piecemeal auxilliary research services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: moderating.

Including all preceding tasks leading up to this service level.

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Item ID: FRA06WRA Category: Tags: ,


The things that set us apart from most of our competitors are as follows:

  • One point of contact.
  • Limited time windows make it difficult dealing with multiple agencies spread across different time zones. Our Project Managers work extended hours to have the information ready for you – when you need it.
  • Having worked with our partners for many years, we have tried and tested ways of working. This enables consistent approaches and methodologies and results in outstanding levels of quality control at every research stage (translations, recruitment, moderation and deliverables).
  • No language barriers. All our international project managers speak English fluently Local knowledge.
  • Our local partners live and work in the countries being researched. This gives them an intimate knowledge of their health care systems – not only as researchers but also as users. They have formed close relationships with healthcare professionals so respondents are often more candid, more willing to help and more available.
  • Our partners can advise on whether a project is feasible or not in their market; which methodologies work best; who the most appropriate respondents are and what time lines are feasible.
  • Our staff have conducted hundreds of international projects. They understand that international research requires consistent approaches, methodologies and standards.
  • Our bilingual International Project Managers have decades of experience of managing complex international projects all over the world. They are used to working in different time zones, being flexible and responding quickly to client requests.
  • Our translators, transcribers and analysts are all highly experienced medical professionals. They all have a deep technical understanding of complex medical research areas. Our translators ensure that appropriate medical vocabulary is used and cultural nuances are captured. Our analysts are adept at providing local actionable insight and bringing out country differences.
  • Our resources are adapted for conducting international research: local offices, native bilingual staff and some of the largest database of HCPs in the industry which enables us to provide very representative samples and turn projects around quickly.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.*
  • Advanced statistical analysis.*

* Outsourced.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.*
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
Secondary Research Methods

  • Online.
  • Offline.
Direct Field Resources

  • France.
  • Germany.
  • Italy.
  • Spain.
  • United Kingdom.
  • United States.
Standalone Piecemeal Research Services


  • Translation of field documents and responses to open ended questions.
  • Data tabulations.
  • Advanced statistical analyses.
  • Automated reporting/charting.
  • Reporting.
  • Presenting survey results.

  • Simultaneous translation.
  • English transcripts.
  • Web streaming.
  • Reporting.
  • Presenting survey findings.
Excluded Industry Sectors

  • Agriculture.
  • Automotive.
  • B2B Services (e.g. consulting, legal services, advertising, media, PR etc.).
  • Construction/real estate.
  • Packaged fast moving consumer goods.
  • Education.
  • Electronics.
  • Entertainment (including sports).
  • Fashion.
  • Finance.
  • Furniture and furnishings.
  • Capital equipment.
  • Hotels, restaurants, cafes; F&B).
  • Information technology and communication (ITC).
  • Luxury goods (high-end beauty products, fragrances, jewellery etc.).
  • Non-profit sector (clubs, charity, social development etc.).
  • Petrol, oil, gas, petrochemicals.
  • Industrial raw materials (other than oil, gas and petrochemicals).
  • Public sector (government or semi-government services).
  • Travel and logistics.
  • Utilities (power, water etc.).
Research Products/Specialisations

  • Healthcare.

Summary Info

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Geographical coverage:



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Year founded:

Joined WRA in:

Full time staff in listed country:

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