Opinions MENA

Opinions MENA is a well-established international full service marketing research agency established in 2012. It has been providing fieldwork operation services to national and multinational clients in Middle East North Africa (MENA), South Asia and South East Asia. Opinions offers a full range of market research services to support clients to define and achieve their goals timely. It has delivered growth and business-building results for clients by rigorously applying the principle along with appropriate research methods. The foundation of Opinions success and core asset, are the highly skilled and experienced research professionals who are dedicated to serve each client’s needs with understanding, involvement and commitment. This enables Opinions to provide professional, reliable and quality services to our local and regional clients in all sectors.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Standalone piecemeal auxilliary research services.
  • Non research services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: moderating.

Including all preceding tasks leading up to this service level.

Send Enquiry to Member
Item ID: JOR01WRA Category: Tags: ,


Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.*
  • Coding of responses to open ended questions.
  • Online reporting.*
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analysis.

* Outsourced.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Telephone indepth interviews.
  • Home based observations (e.g. ethnographic studies).
  • Retail based based observations (e.g. shopping accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Direct Field Resources

  • Bahrain.
  • Egypt.
  • Iraq.
  • Jordan.
  • Kuwait.
  • Lebanon.
  • Oman.
  • Palestine.
  • Qatar.
  • Saudi Arabia.
  • Tunisia.
  • United Arab Emirates.
Standalone Piecemeal Research Services


  • Automated reporting/charting.
  • Reporting.
  • Presenting survey results.

  • Reporting.
  • Presenting survey findings.
Excluded Industry Sectors

  • Agriculture.
  • Construction/real estate.
  • Electronics.
  • Entertainment (including sports).
  • Fashion.
  • Finance.
  • Furniture and furnishings.
  • Capital equipment.
  • Hotels, restaurants, cafes; F&B).
  • Information technology and communication (ITC).
  • Industrial raw materials (other than oil, gas and petrochemicals).
  • Utilities (power, water etc.).
Other B2B Services

  • Management consulting.
  • Training.

Summary Info

Member type:

Geographical coverage:


Service types:

, , , ,


, , , , , , , , , , ,

Resident operations:

Year founded:

Joined WRA in:

Full time staff in listed country:

In-house resident facilities (this listing):


There are no reviews yet.

Be the first to review “Opinions MENA”