Opinions MENA
Opinions MENA is a well-established international full service marketing research agency established in 2012. It has been providing fieldwork operation services to national and multinational clients in Middle East North Africa (MENA), South Asia and South East Asia. Opinions offers a full range of market research services to support clients to define and achieve their goals timely. It has delivered growth and business-building results for clients by rigorously applying the principle along with appropriate research methods. The foundation of Opinions success and core asset, are the highly skilled and experienced research professionals who are dedicated to serve each client’s needs with understanding, involvement and commitment. This enables Opinions to provide professional, reliable and quality services to our local and regional clients in all sectors.
- Quantitative primary research.
- Qualitative primary research.
- Secondary research.
- Standalone piecemeal auxilliary research services.
- Non research services.
- Quant: fieldwork with (if relevant) data entry.
- Qual: moderating.
Including all preceding tasks leading up to this service level.
Description
Quantitative Research
- Methodology development.
- Questionnaire designing.
- Sample plan development.
- Summary reporting.
- Full reporting.
- Presenting results.
- Fieldwork with or without data entry.
- Translation of field dox/OE responses.
- Questionnaire/DE programming on – or offline.*
- Coding of responses to open ended questions.
- Online reporting.*
- Raw data file preparation.
- Data tabulations.
- Advanced statistical analysis.
* Outsourced.
- Paper aided personal interviewing (PAPI).
- Computer aided personal interviewing (CAPI).
- Central location test using PAPI or CAPI.
- Computer aided web interviewing (CAWI).
- Computer aided telephone interviewing (CATI).
- Mystery shopping – physical visits.
- Mystery shopping – telephone calling.
- Mystery shopping – website visits.
- Multi session surveys (e.g. diaries, HUTs).
- Retail audits.
- Retail observations.
- Shop tests.
- Retail census.
Qualitative Research
- Methodology development.
- Guide and screener development.
- Summary reporting.
- Full reporting.
- Presenting results.
- Recruitment with incentives.
- Moderating.
- Translation of guide and screener.
- Venue, hospitality and equipment.*
- Simultaneous translation to English.
- English transcripts.
* Outsourced.
- Venue based focus group discussions.
- Venue based indepth interviews.
- Work place indepth interviews.
- Home based indepth interviews.
- Telephone indepth interviews.
- Home based observations (e.g. ethnographic studies).
- Retail based based observations (e.g. shopping accompaniment).
- Consumers.
- Retailers.
- B2B services.
- Distributors, wholesalers and importers.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Raw material producers.
- Industry experts, professionals, specialists, industry observers.
- Government officials.
- Online.
- Offline.
- Bahrain.
- Egypt.
- Iraq.
- Jordan.
- Kuwait.
- Lebanon.
- Oman.
- Palestine.
- Qatar.
- Saudi Arabia.
- Tunisia.
- United Arab Emirates.
- Automated reporting/charting.
- Reporting.
- Presenting survey results.
- Reporting.
- Presenting survey findings.
- Agriculture.
- Construction/real estate.
- Electronics.
- Entertainment (including sports).
- Fashion.
- Finance.
- Furniture and furnishings.
- Capital equipment.
- Hotels, restaurants, cafes; F&B).
- Information technology and communication (ITC).
- Industrial raw materials (other than oil, gas and petrochemicals).
- Utilities (power, water etc.).
- Management consulting.
- Training.
Summary Info
| Member type: | |
|---|---|
| Geographical coverage: | |
| Service types: | Quantitative, Qualitative, Secondary research, Supporting services, Non research services |
| Countries: | Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Tunisia, United Arab Emirates |
| Resident operations: | |
| Year founded: | |
| Joined WRA in: | |
| Full time staff in listed country: | |
| In-house resident facilities (this listing): |
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