LABEL Research & Consulting

LABEL Research & Consulting is an independent market research and fieldwork agency based in France. We provide off- and online research methods for qualitative and quantitative projects. Our services cover France, Spain, Morocco and Tunisia. LABEL R&C has been at the forefront of using and developing the next generation research methods in France in combination with conventional practices. We believe that this is the key to our client’s continued success that guarantees a better insight and saves costs. Because we know every research project is different, we provide a customized and flexible fieldwork service on-demand. We can support from research set-up up to analysis and reporting. You have the choice. Our team is committed to providing the technology, expertise and the local/sector insight. We have worked with a cross-section of known brands like DHL, Henkel, Google, Facebook, Nielsen, Kantar.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Standalone piecemeal auxilliary research services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: moderating.

Including all preceding tasks leading up to this service level.

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Item ID: FRA07WRA Category: Tags: ,


Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.*
  • Coding of responses to open ended questions.
  • Online reporting.*
  • Raw data file preparation.*
  • Data tabulations.*
  • Advanced statistical analyses.*

* Outsourced.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based based observations (e.g. shopping accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
Direct Field Resources

  • France.
  • Morocco.
  • Portugal.
  • Spain.
  • Tunisia.
Excluded Industry Sectors

  • Agriculture.
  • B2B Services (e.g. consulting, legal services, advertising, media, PR etc.).
  • Construction/real estate.
  • Entertainment (including sports).
  • Finance.
  • Furniture and furnishings.
  • Capital equipment.
  • Hotels, restaurants, cafes; F&B).
  • Information technology and communication (ITC).
  • Non-profit sector (clubs, charity, social development etc.).
  • Petrol, oil, gas, petrochemicals.
  • Industrial raw materials (other than oil, gas and petrochemicals).
  • Public sector (government or semi-government services).
  • Utilities (power, water etc.).

Standalone Piecemeal Research Services


  • Translation of field documents and responses to open ended questions.

  • Translation of DG and screener.
  • Simultaneous translation.

Summary Info

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Year founded:

Joined WRA in:

Full time staff in listed country:

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