Mix Research Co. Ltd.

Mix Research is a Russian full-service agency. Our team has 20 years of experience in different marketing research areas. We are based in St. Petersburg and Moscow and conduct all major types of studies. We have a call centre located in St.Petersburg.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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Item ID: RUS07WRA Category: Tags: ,


If you are interested in conducting research in Russia or CIS countries we’ll be glad to assist you. We are always ready to provide you with our high quality service coupled with:

  • Quick responses to your requests – Our rich and profound experience in conducting field and full service projects for our Partners in the USA, Germany, Poland, Finland, France and the UK.
  • High-quality control – And of course with high quality final data. We guarantee high quality research in more than 90 cities of Russia and major cities of CIS countries. Anywhere across this area we work with the most appropriate partners with proven track record and up-to-date facilities to conduct field projects.

By now we have a diverse client base and experience in a variety of industries including consumer goods, healthcare, equipment and industrial goods, telecommunications services, real estate, catering services. But the most important point is the overall commitment of all the members of the team to the high standards of client service and our great passion for the high-quality marketing research around the world. We’ll be happy to provide you with any additional information you may need. We look forward to hearing from you!

Quantitative Research

In-house Consulting Capabilities

  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.*
  • Simultaneous translation to English.*
  • English transcripts.*

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
Secondary Research Methods

  • Online.
  • Offline.
Research Products/Specialisations

  • Publications.
  • Omnibus.
Direct Field Resources

  • Russia.
Excluded Industry Sectors

  • Finance.
  • Capital equipment.
  • Luxury goods (high-end beauty products, fragrances, jewellery etc.).
  • Petrol, oil, gas, petrochemicals.
  • Public sector (government or semi-government services).

Summary Info

Member type:

Geographical coverage:


Resident operations:

Service types:

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Year founded:

Joined WRA in:

Full time staff in listed country:

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