Malana Research Consult International

Malana Research Consult International Limited (MRCIL) is a full-service market and social research agency, operating across East and Central African Sub-Region and beyond. Malana was incorporated in Uganda in December 2010 predominantly to strive for meeting or exceeding its clients’ expectations. MRCIL is committed to collect quality data, data analysis and timely delivery to clients in the most trusted and accurate manner.

MRCIL was founded on the fundamentals of filling the shortfalls that most research agencies were denying their clients . With this basis, MRCIL brought together personnel of like-minded individuals. This work force comprises research experience of over 15 years from various leading research firms in the East African Region. Our team comprises of 8 permanent employees and over 100 casuals across Uganda, Kenya, Rwanda, Ethiopia, with a humble experience that has moulded us into producing the best research services in the region.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Standalone piecemeal support research services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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Item ID: UGA01WRA Category: Tags: ,


Malana Research Consult International Limited is run by a dedicated team of professionals who have had extensive experience in the market, social and health research industry over a number of years, each with an acknowledged track record in delivering desirable business outcomes for clients. In total, we have 8 permanent staff including finance and administration, data manager, supervisors, data auditors. In addition to them, external experts have been working with us on a short term contract basis when deemed necessary. We pride ourselves as having access to a diversified talent pool, having improved market shares of our clients, their bottom line, and staying ahead of competition.

At Malana Research Consult International, we take the guesswork out of the boardroom. To fulfill this goal, we are committed to the highest standards of data collection, analysis and reporting. We make sure the direct involvement of our most experienced staff in all projects, which adds value to every stage of research and exceeds our clients’ expectations.

Together with our partners, we have advanced analytics teams that apply expertise to unlock actionable insights for use. The strong working relationship with partners in Africa, Europe and America ensures the credibility of our research and enables us to deliver local interpretation of findings. We arrange training and briefings centrally in Kampala by pooling the teams recruited from all regions of the country as determined by the sampled geographical area of the survey. A thorough briefing of the methodology and questionnaire follows with mock interviews and trial calls, quizzes, pilots and qualification tests.

By using new and innovative ways to conduct research, we pursue to become one of the leading research companies in the East and Central Africa region that solves our client’s issues and thus help them in strategic decision-making. At Malana Research Consult , we understand the importance of quality; therefore, have various checks at each level of the research process to ensure 100% accuracy of the information. We believe in working with clients to create strategic and long-term relationship.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Retail audits.
  • Retail observations.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.
  • English transcripts.
Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
Secondary Research Methods

  • Offline.
Research Products/Specialisations

  • Omnibus.
Direct Field Resources

  • Botswana.
  • Ethiopia.
  • Ghana.
  • Kenya.
  • Malawi.
  • Mozambique.
  • Nigeria.
  • Republic of Congo.
  • Rwanda.
  • South Africa.
  • Uganda.
  • Zambia.
  • Zimbabwe.
Excluded Industry Sectors

  • Construction/real estate.
  • Electronics.
  • Fashion.
  • Capital equipment.
  • Information technology and communication (ITC).
  • Non-profit sector (clubs, charity, social development etc.).
  • Petrol, oil, gas, petrochemicals.
  • Utilities (power, water etc.).

Standalone Piecemeal Research Services


  • Translation of field documents and responses to open ended questions.
  • Programming and (if relevant) hosting questionnaire.
  • Data tabulations.
  • Advanced statistical analyses.
  • Full reporting.

  • Translation of field documents.
  • Simultaneous translation.
  • English transcripts.
  • Venue with hospitality and equipment.
  • Full reporting.

Summary Info

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