South & Central America RTD Cocktails Market Forecast to 2030
South & Central America RTD Cocktails Market Forecast to 2030 – Regional Analysis – by Base Type (Malt-Based, Tequila-Based, Vodka-Based, Whiskey-Based, and Others), Packaging Type (Bottles, Cans, and Others), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
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Description
Consumer Inclination Towards Innovative Flavors Fuel the South & Central America RTD Cocktails Market
Over the recent years, there has been a noticeable shift in what consumers seek in their beverage choices. This shift primarily revolves around a desire for premium and craft experiences.
Consumers no longer solely prioritize convenience but also demand quality and authenticity in their RTD cocktails. They are seeking beverages that offer not just refreshment but a heightened sensory experience. This includes the exploration of unique and artisanal flavor profiles that go beyond traditional cocktail offerings.
As a result, the RTD cocktail market has witnessed a surge in the production of high-quality, handcrafted RTD cocktails, often with a focus on natural ingredients and creative combinations. Consumers are willing to pay a premium for these products, driven by the desire for sophisticated and memorable drinking experiences.
The changing preferences align with a broader trend in the beverage industry, where consumers are increasingly valuing the craftsmanship and flavor complexity found in premium and craft offerings. As such, manufacturers have the opportunity to innovate, experiment with flavors, and elevate their RTD cocktail products to cater to this discerning consumer base, ultimately offering prosperous opportunities to the market.
South & Central America RTD Cocktails Market Overview
According to the World Health Organization (WHO), in Latin America and the Caribbean, total alcohol consumption per capita was 6.3 liters in 2018, and the urban population has contributed significantly to alcohol consumption. The growing urban population in South & Central America has shifted consumer preferences toward RTD alcoholic beverages, including cocktails. Since the COVID-19 pandemic, there has been a rising trend of socializing and entertaining at home, where consumers increasingly enjoy pre-mixed cocktails without needing a professional bartender.
RTD cocktails are often priced higher compared to traditional alcoholic beverages, which is significantly limiting RTD cocktails consumption for price-sensitive consumers. However, consumers are willing to pay more for premium RTD cocktails that offers a sophisticated drinking experience, using premium spirits and natural ingredients. In South & Central America, rum, tequila, cachaça, pisco, and mezcal are popular RTD alcoholic beverages that are often consumed and are manufactured based on a variety of regional ingredients such as sugar cane (cachaça and rum), agave (mezcal and tequila), anise (Colombian aguardiente), and grape (pisco). Hence, the popularity of natural ingredients and authenticity in RTD cocktails further provides a massive opportunity for manufacturers to incorporate unique flavors and natural ingredients in their RTD cocktails.
South & Central America RTD Cocktails Market Revenue and Forecast to 2030 (US$ Million)
South & Central America RTD Cocktails Market Segmentation
The South & Central America RTD cocktails market is segmented based on base type, packaging type, distribution channel, and country.
Based on base type, the South & Central America RTD cocktails market is segmented into malt-based, tequila-based, vodka-based, whiskey-based, and others. The malt-based segment held the largest market share in 2022.
Based on packaging type, the South & Central America RTD cocktails market is segmented into bottles, cans, and others. The cans segment held the largest market share in 2022.
Based on distribution channel, the South & Central America RTD cocktails market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
Based on country, the South & Central America RTD cocktails market is segmented into Brazil, Argentina, and the Rest of South & Central America. The Rest of South & Central America dominated the South & Central America RTD cocktails market share in 2022.
Bacardi Limited, Beam Suntory Inc, Bom Dia Imports LLC, and Cepas Argentinas SA are some of the leading players operating in the South & Central America RTD cocktails market.
Summary Info
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According to The Research Team’ research, the South & Central America RTD cocktails market was valued at US$ 1,727.15 million in 2022 and is expected to reach US$ 5,407.08 million by 2030, registering a CAGR of 15.3% from 2022 to 2030. Strong preference for RTD alcoholic beverages among consumers and strategic development initiatives by manufacturers are among the critical factors attributed to the South & Central America RTD cocktails market expansion.
Social media is playing a crucial role in changing the lifestyles of people. Over the past few years, the number of social media users has increased dramatically, owing to the rising penetration of the internet and smartphones. Thus, major global manufacturers are showcasing their products on social media platforms to generate more revenue. For instance, Diageo plc, one of the prominent RTD cocktail manufacturers, stepped up its multi-million-dollar partnership with Facebook to market its products. Moreover, people are heavily influenced by social media influencers and celebrities and try to follow them. Brands benefit from the growing influence of social media and celebrities on people. Celebrities heavily promote RTD cocktails and are also getting involved in the businesses. For instance, Thomas Ashbourne Craft Spirits is the latest company to work with celebrities in order to build a brand image. Celebrities such as Sarah Jessica Parker and John Cena have partnered in founding the spirit company. They launched classic RTD canned cocktails, including “The Perfect Cosmo” and “The Classic Old Fashioned.” Moreover, many celebrities, including Justin Timberlake, Kendall Jenner, and Pitbull, own spirit companies. These celebrities have a large fan base across the globe, and these fans are influenced by celebrity lifestyle, which increases the product sale marketed or founded by them. Thus, the increasing influence of social media and celebrities on RTD cocktails is expected to bring new trends to the RTD cocktails market in the coming years.
On the contrary, complex and diverse regulations hurdles the growth of South & Central America RTD cocktails market.
Based on base type, the South & Central America RTD cocktails market is categorized into malt-based, tequila-based, vodka-based, whiskey-based, and others. The malt-based segment held 76.5% market share in 2022, amassing US$ 1,321.38 million. It is projected to garner US$ 4,130.79 million by 2030 to expand at 15.3% CAGR during 2022–2030.
Based on packaging type, the South & Central America RTD cocktails market is categorized into bottles, cans, and others. The cans segment held 77.3% share of South & Central America RTD cocktails market in 2022, amassing US$ 1,334.45 million. It is projected to garner US$ 4,187.63 million by 2030 to expand at 15.4% CAGR during 2022–2030.
Based on distribution channel, the South & Central America RTD cocktails market is categorized into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held 47.1% share of South & Central America RTD cocktails market in 2022, amassing US$ 814.30 million. It is projected to garner US$ 2,424.30 million by 2030 to expand at 14.6% CAGR during 2022–2030.
Based on country, the South & Central America RTD cocktails market has been categorized into Brazil, Argentina, and the Rest of South & Central America. Our regional analysis states that the Rest of South & Central America captured 49.8% share of South & Central America RTD cocktails market in 2022. It was assessed at US$ 860.74 million in 2022 and is likely to hit US$ 2,516.71 million by 2030, exhibiting a CAGR of 14.4% during 2022–2030.
Key players operating in the South & Central America RTD cocktails market are Bacardi Limited, Beam Suntory Inc, Bom Dia Imports LLC, and Cepas Argentinas SA, among others.
In June 2022, Grupo Cepas introduced Dr. Lemon Mojito in a can. In Mar 2021, Bacardi launched ready-to-drink martini cocktails.
o Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the South & Central America RTD cocktails market.
o Highlights key business priorities in order to assist companies to realign their business strategies
o The key findings and recommendations highlight crucial progressive industry trends in the South & Central America RTD cocktails market, thereby allowing players across the value chain to develop effective long-term strategies
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
o Scrutinize in-depth South & Central America market trends and outlook coupled with the factors driving the South & Central America RTD cocktails market, as well as those hindering it
o Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution
TABLE OF CONTENTS
1. Introduction
1.1 The Research Team Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. South & Central America RTD Cocktails Market Landscape
4.1 Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distribution Channel:
5. South & Central America RTD Cocktails Market – Key Industry Dynamics
5.1 Market Drivers
5.1.1 Strong Preference for RTD Alcoholic Beverages Among Consumers
5.1.2 Strategic Development Initiatives by Manufacturers
5.2 Market Restraints
5.2.1 Complex and Diverse Regulations
5.3 Market Opportunities
5.3.1 Consumer Inclination Towards Innovative Flavors
5.4 Future Trends
5.4.1 Influence of social media and Celebrities
5.5 Impact of Drivers and Restraints:
6. RTD Cocktails Market – South & Central America Market Analysis
6.1 RTD Cocktails Market Revenue (US$ Million), 2020 – 2030
6.2 South & Central America RTD Cocktails Market Forecast and Analysis
7. South & Central America RTD Cocktails Market Analysis – Base Type
7.1 Malt Based
7.1.1 Overview
7.1.2 Malt Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.2 Tequila Based
7.2.1 Overview
7.2.2 Tequila Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.3 Vodka Based
7.3.1 Overview
7.3.2 Vodka Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.4 Whiskey Based
7.4.1 Overview
7.4.2 Whiskey Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.5 Others
7.5.1 Overview
7.5.2 Others Market Volume, Revenue and Forecast to 2030 (US$ Million)
8. South & Central America RTD Cocktails Market Analysis – Packaging Type
8.1 Bottles
8.1.1 Overview
8.1.2 Bottles Market Value, Revenue and Forecast to 2030 (US$ Million)
8.2 Cans
8.2.1 Overview
8.2.2 Cans Market Value, Revenue and Forecast to 2030 (US$ Million)
8.3 Others
8.3.1 Overview
8.3.2 Others Market Value, Revenue and Forecast to 2030 (US$ Million)
9. South & Central America RTD Cocktails Market Analysis – Distribution Channel
9.1 Supermarkets & Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets & Hypermarkets Market Value, Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
9.2.1 Overview
9.2.2 Specialty Stores Market Value, Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail Market Value, Revenue, and Forecast to 2030 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others Market Value, Revenue, and Forecast to 2030 (US$ Million)
10. South & Central America RTD Cocktails Market – Country Analysis
10.1 South & Central America
10.1.1 South & Central America RTD Cocktails Market Overview
10.1.2 South & Central America RTD Cocktails Market Revenue and Forecasts and Analysis – By Countries
10.1.2.1 RTD Cocktails Market Breakdown by Country
10.1.2.2 Brazil RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Million)
10.1.2.2.1 Brazil RTD Cocktails Market Breakdown by Base Type
10.1.2.2.2 Brazil RTD Cocktails Market Breakdown by Packaging Type
10.1.2.2.3 Brazil RTD Cocktails Market Breakdown by Distribution Channel
10.1.2.3 Argentina RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Million)
10.1.2.3.1 Argentina RTD Cocktails Market Breakdown by Base Type
10.1.2.3.2 Argentina RTD Cocktails Market Breakdown by Packaging Type
10.1.2.3.3 Argentina RTD Cocktails Market Breakdown by Distribution Channel
10.1.2.4 Rest of South & Central America RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Million)
10.1.2.4.1 Rest of South & Central America RTD Cocktails Market Breakdown by Base Type
10.1.2.4.2 Rest of South & Central America RTD Cocktails Market Breakdown by Packaging Type
10.1.2.4.3 Rest of South & Central America RTD Cocktails Market Breakdown by Distribution Channel
11. Competitive Landscape
11.1 Heat Map Analysis by Key Players
12. RTD Cocktails Market Industry Landscape
12.1 Overview
12.2 Merger and Acquisitions
12.3 Expansion
12.4 Product Launch
13. Company Profiles
13.1 Bacardi Limited
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Beam Suntory Inc
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Bom Dia Imports LLC
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Cepas Argentinas SA
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
14. Appendix
LIST OF TABLES
Table 1. South & Central America RTD Cocktails Market Segmentation
Table 2. South & Central America RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
Table 3. Brazil RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) – By Base Type
Table 4. Brazil RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) – By Packaging Type
Table 5. Brazil RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 6. Argentina RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) – By Base Type
Table 7. Argentina RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) – By Packaging Type
Table 8. Argentina RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 9. Rest of South & Central America RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) – By Base Type
Table 10. Rest of South & Central America RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) – By Packaging Type
Table 11. Rest of South & Central America RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 12. Company Positioning & Concentration
LIST OF FIGURES
Figure 1. South & Central America RTD Cocktails Market Segmentation, By Country
Figure 2. Porter’s Five Forces Analysis
Figure 3. Ecosystem: South & Central America RTD Cocktails Market
Figure 4. South & Central America RTD Cocktails Market – Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. South & Central America RTD Cocktails Market Revenue (US$ Million), 2020 – 2030
Figure 7. South & Central America RTD Cocktails Market Share (%) – Base Type, 2022 and 2030
Figure 8. Malt Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9. Tequila Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. Vodka Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 11. Whiskey Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 12. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13. South & Central America RTD Cocktails Market Share (%) – Packaging Type, 2022 and 2030
Figure 14. Bottles Market Revenue and Forecasts To 2030 (US$ Million)
Figure 15. Cans Market Revenue and Forecasts To 2030 (US$ Million)
Figure 16. Others Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 17. South & Central America RTD Cocktails Market Share (%) – Distribution Channel, 2022 and 2030
Figure 18. Supermarkets & Hypermarkets Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19. Specialty Stores Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20. Online Retail Market Revenue and Forecasts To 2030 (US$ Million)
Figure 21. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 22. South & Central America RTD Cocktails Market, by Key Countries – Revenue (2022) (US$ Million)
Figure 23. RTD Cocktails Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 24. Brazil RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
Figure 25. Argentina RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
Figure 26. Rest of South & Central America RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
The List of Companies – South & Central America RTD Cocktails Market
o Bacardi Limited
o Beam Suntory Inc,
o Bom Dia Imports LLC
o Cepas Argentinas SA
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