Wishing you all the joys of the season! 
Realities Research KENSANISO
Realities Research is an organisation driven by passion and commitment to help find solutions to clients’ needs. We are delighted to provide pragmatic insight to help position/re-position our clients.
We offer offline and online service, we do quantitative and qualitative research.
Service Range
- Quantitative primary research.
- Qualitative primary research.
Minimum Service for Primary Research
- Quant: fieldwork with (if relevant) data entry.
- Qual: recruitment.
Including any preceding tasks leading up to this service level.
Description
Quantitative Research
In-house Consulting Capabilities
- Questionnaire designing.
- Summary reporting.
- Full reporting.
Operational Capabilities
- Fieldwork with or without data entry.
- Translation of field dox/OE responses.*
- Questionnaire/DE programming on – or offline.*
- Coding of responses to open ended questions.*
- Online reporting.*
- Raw data file preparation.*
- Data tabulations.
- Advanced statistical analyses.*
* Outsourced.
Data Collection Methods
- Paper aided personal interviewing (PAPI).
- Computer aided personal interviewing (CAPI).
- Central location test using PAPI or CAPI.
- Computer aided telephone interviewing (CATI).
- Mystery shopping – physical visits.
- Mystery shopping – telephone calling.
- Retail audits.
- Retail census.
Qualitative Research
In-house Consulting Capabilities
- Guide and screener development.
- Summary reporting.
- Full reporting.
Operational Capabilities
- Recruitment with incentives.
- Moderating.
- Translation of guide and screener.*
- Venue, hospitality and equipment.*
- Simultaneous translation to English.*
- English transcripts.*
* Outsourced.
Data Collection Methods
- Venue based focus group discussions.
- Venue based indepth interviews.
- Work place indepth interviews.
- Home based indepth interviews.
- Home based observations (e.g. ethnographic studies).
- Retail based observations (e.g. shopping accompaniment).
Respondents
- Consumers.
- Retailers.
- B2B services.
- Distributors, wholesalers and importers.
- Finished product manufacturers.
- Raw material producers.
- Industry experts, professionals, specialists, industry observers.
- Government officials.
Research Products/Specialisations
- Omnibus.
Direct Field Resources
- Angola.
- Cameroon.
- Ethiopia.
- Ghana.
- Ivory Coast.
- Kenya.
- Nigeria.
- Senegal.
- South Africa.
- Tanzania.
- Uganda.
- Zimbabwe.
Excluded Industry Sectors
- None.
Summary Info
| Member type: | |
|---|---|
| Geographical coverage: | |
| Countries: | Angola, Cameroon, Ethiopia, Ghana, Ivory Coast, Kenya, Nigeria, Senegal, South Africa, Tanzania, Uganda, Zimbabwe |
| Resident operations: | |
| Service types: | |
| Year founded: | |
| Joined WRA in: | |
| Full time staff in listed country: | |
| In-house resident facilities (this listing): |
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