North America Organic Flour Market Forecast to 2031
North America Organic Flour Market Forecast to 2031 – Regional Analysis – by Product Type (Wheat Flour, Oat Flour, Corn Flour, Rice Flour, and Others), Category (Conventional and Gluten-Free), and Distribution Channel (Supermarket & Hypermarket, Convenience Stores, Online Retail, and Others)
$2,485 – $3,885
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Description
Surging Awareness Regarding Health Benefits of Organic Flour Fuel North America Organic Flour Market
Consumers are becoming more aware of the potential health risks associated with pesticide residues and chemical additives in conventional food products, including non-organic flour. This heightened awareness prompts consumers to seek organic alternatives, driving the demand for organic flour. As consumers become increasingly health-conscious, there’s a growing preference for organic products perceived as healthier alternatives to their conventional counterparts. Organic flour, produced without synthetic pesticides, herbicides, or genetically modified organisms (GMOs), aligns well with this health-conscious mindset. Consumers are increasingly drawn to organic flour due to its perceived purity and nutritional benefits, which include higher levels of essential nutrients such as vitamins, minerals, and antioxidants than conventional flour. The rising concerns over food safety and environmental sustainability further contribute to the momentum behind the organic flour market. Additionally, the organic farming practices used in producing organic flour, such as crop rotation, soil enrichment, and biodiversity conservation, resonate with environmentally conscious consumers who prioritize sustainability and eco-friendly products. The influence of media, health experts, and social influencers also play a crucial role in shaping consumer perceptions and driving the adoption of organic flour. With the proliferation of health-related information through various channels such as television, social media, and health-focused websites, consumers are increasingly becoming educated about the potential health benefits of organic food, including organic flour. Endorsements from health professionals, celebrity chefs, and wellness influencers further reinforce the positive image of organic flour as a healthier choice. As a result, consumers are more inclined to incorporate organic flour into their diets, driving the expansion of the organic flour market.
North America Organic Flour Market Overview
In North America, the demand for organic flour is rapidly growing as consumers are aware of the benefits of organic food products, including flour. Organic flour is produced without synthetic pesticides, herbicides, or genetically modified organisms (GMOs), making it a healthier and more environmentally friendly option. This increased awareness of health and sustainability issues encourages consumers to seek organic alternatives to conventional flour, contributing to the rising product demand in the market. In recent years, the markets for organic products have grown rapidly in North America. There are in total about 23,957 organic producers about 18,000 of whom are in the United States, and over 5,000 in Canada. The rise of specialty diets, such as gluten-free and paleo diets, has also fueled the demand for organic flour. Many consumers following these diets prefer organic flour, which is often perceived to be of higher quality and free from additives or contaminants commonly found in conventional flour. Additionally, organic flour is often produced from heirloom or ancient grains, appealing to health-conscious consumers seeking unique and nutritious options for their baking needs. Furthermore, in recent years, North America has seen a significant increase in organic grain producers and mills. This growth in organic flour production is supported by government subsidies, incentives for organic farming practices, and consumer demand for locally sourced and sustainably produced food products. The organic flour market growth in North America is driven by growing consumer demand for organic and specialty flour, expansion of organic grain cultivation, and investments in milling infrastructure. Overall, the surge in demand for organic flour in North America is attributed to consumer preferences for healthier, more sustainable food options and the expansion of organic flour production and distribution channels.
North America Organic Flour Market Revenue and Forecast to 2031 (US$ Million)
North America Organic Flour Market Segmentation
The North America organic flour market is categorized into product type, category, distribution channel, and country.
Based on product type, the North America organic flour market is categorized into wheat flour, oat flour, corn flour, rice flour, and others. The wheat flour segment held the largest market share in 2023.
In terms of category, the North America organic flour market is bifurcated into conventional and gluten-free. The gluten-free segment held a larger market share in 2023.
By distribution channel, the North America organic flour market is segmented into supermarket & hypermarket, convenience stores, online retail, and others. The supermarket & hypermarket segment held the largest market share in 2023.
By country, the North America organic flour market is segmented into the US, Canada, and Mexico. The US dominated the North America organic flour market share in 2023.
Hometown Food Co, Bob’s Red Mill Natural Foods, BetterBody Foods c/o, King Arthur Baking Co, and ANITA’S ORGANIC GRAIN & FLOUR MILL LTD are some of the leading companies operating in the North America organic flour market.
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According to Business Market Insights’ research, the North America organic flour market was valued at US$ 4,176.00 million in 2023 and is expected to reach US$ 6,895.84 million by 2031, registering a CAGR of 6.5% from 2023 to 2031. Surging demand for gluten-free products and proliferation of e-commerce are among the critical factors attributed to drive the North America organic flour market growth.
The demand for gluten-free products is emerging as a prominent trend in the organic flour market, driven by increasing awareness of gluten intolerance, celiac disease, and consumer preferences for healthier alternatives. As more people become aware of the adverse effects, including digestive issues and autoimmune reactions, of gluten on their health, there has been a notable shift toward gluten-free diets. Consumers increasingly seek organic alternatives that are free from synthetic chemicals and devoid of gluten. Key players in the organic flour market have responded to this trend by introducing various organic flour with a claim of “gluten-free” to meet the growing demand. For example, brands such as Bob’s Red Mill offer a range of gluten-free organic flour, including brown rice flour, almond flour, coconut flour, and gluten-free all-purpose baking flour. These products are made from organically grown ingredients. They are processed in facilities free from gluten contamination, providing consumers with a safe and reliable gluten-free option for their baking and cooking needs. The gluten-free trend has led to innovations in the organic flour market, with manufacturers exploring alternative grains and flour to expand their gluten-free product offerings. Ancient grains such as quinoa, amaranth, teff, and sorghum are gaining popularity as gluten-free alternatives to traditional wheat flour. Brands such as Arrowhead Mills and King Arthur Baking Company have introduced organic, gluten-free flour blends containing these ancient grains, catering to consumers seeking diverse and nutritious gluten-free options. Overall, the surging demand for gluten-free products drives innovation and diversification within the organic flour market, offering consumers a more comprehensive selection of gluten-free products.
On the contrary, regulatory compliance hampers the growth of North America organic flour market.
Based on product type, the North America organic flour market is categorized into wheat flour, oat flour, corn flour, rice flour, and others. The wheat flour segment held 39.5% market share in 2023, amassing US$ 1,651.48 million. It is projected to garner US$ 2,599.96 million by 2031 to register 5.8% CAGR during 2023-2031.
In terms of category, the North America organic flour market is bifurcated into conventional and gluten-free. The gluten-free segment held 62.7% share of North America organic flour market in 2023, amassing US$ 2,618.23 million. It is anticipated to garner US$ 4,463.11 million by 2031 to expand at 6.9% CAGR during 2023-2031.
By distribution channel, the North America organic flour market is segmented into supermarket & hypermarket, convenience stores, online retail, and others. The supermarket & hypermarket segment held 39.1% share of North America organic flour market in 2023, amassing US$ 1,632.47 million. It is projected to garner US$ 2,648.65 million by 2031 to expand at 6.2% CAGR from 2023 to 2031.
Based on country, the North America organic flour market is categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 77.2% share of North America organic flour market in 2023. It was assessed at US$ 3,224.29 million in 2023 and is likely to hit US$ 5,268.61 million by 2031, registering a CAGR of 6.3% during 2023-2031.
Key players operating in the North America organic flour market are Hometown Food Co, Bob’s Red Mill Natural Foods, BetterBody Foods c/o, King Arthur Baking Co, and ANITA’S ORGANIC GRAIN & FLOUR MILL LTD, among others.
In November 2023, King Arthur Baking Company launched its newest flour product, Regeneratively-Grown Climate Blend. Climate Blend Flour is an innovative blend of unique wheat varieties grown using regenerative practices, helping farmers improve soil health and farm resilience.
o Highlights key business priorities in order to assist companies to realign their business strategies.
o The key findings and recommendations highlight crucial progressive industry trends in the North America organic flour market, thereby allowing players across the value chain to develop effective long-term strategies.
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
o Scrutinize in-depth North America market trends and outlook coupled with the factors driving the North America organic flour market, as well as those hindering it.
o Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.
1. Introduction
1.1 The Research Team Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. North America Organic Flour Market Landscape
4.1 Porters Five Forces Analysis
4.1.1 Bargaining Power of Suppliers
4.1.2 Bargaining Power of Buyers
4.1.3 Threat of New Entrants
4.1.4 Intensity of Competitive Rivalry
4.1.5 Threat of Substitutes
4.2 Ecosystem Analysis
4.2.1 Raw Material Suppliers
4.2.2 Manufacturers
4.2.3 Distributors/Suppliers
4.2.4 Distribution Channel
4.2.5 List of Vendors in the Value Chain
5. North America Organic Flour Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Surging Awareness Regarding Health Benefits of Organic Flour
5.1.2 Strategic Initiatives by Key Players
5.2 Market Restraints
5.2.1 Regulatory Compliance
5.3 Market Opportunities
5.3.1 Proliferation of E-Commerce
5.4 Future Trends
5.4.1 Surging Demand for Gluten-Free Products
5.5 Impact of Drivers and Restraints:
6. Organic Flour Market – North America Analysis
6.1 North America Organic Flour Market Overview
6.2 Organic Flour Market Revenue (US$ Million), 2020-2031
6.3 Organic Flour Market Forecast Analysis
7. North America Organic Flour Market Analysis – by Product Type
7.1 Wheat Flour
7.1.1 Overview
7.1.2 Wheat Flour: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
7.2 Oat Flour
7.2.1 Overview
7.2.2 Oat Flour: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
7.3 Corn Flour
7.3.1 Overview
7.3.2 Corn Flour: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
7.4 Rice Flour
7.4.1 Overview
7.4.2 Rice Flour: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
7.5 Others
7.5.1 Overview
7.5.2 Others: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
8. North America Organic Flour Market Analysis – by Category
8.1 Conventional
8.1.1 Overview
8.1.2 Conventional: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
8.2 Gluten-Free
8.2.1 Overview
8.2.2 Gluten-Free: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
9. North America Organic Flour Market Analysis – by Distribution Channel
9.1 Supermarket & Hypermarket
9.1.1 Overview
9.1.2 Supermarket & Hypermarket: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
9.2 Convenience Stores
9.2.1 Overview
9.2.2 Convenience Stores: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
10. North America Organic Flour Market – Country Analysis
10.1 North America
10.1.1 North America: Organic Flour Market Breakdown, by Key Countries, 2023 and 2031 (%)
10.1.1.1 North America: Organic Flour Market – Revenue and Forecast Analysis – by Country
10.1.1.2 United States: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
10.1.1.2.1 United States: Organic Flour Market Breakdown, by Product Type
10.1.1.2.2 United States: Organic Flour Market Breakdown, by Category
10.1.1.2.3 United States: Organic Flour Market Breakdown, by Distribution Channel
10.1.1.3 Canada: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
10.1.1.3.1 Canada: Organic Flour Market Breakdown, by Product Type
10.1.1.3.2 Canada: Organic Flour Market Breakdown, by Category
10.1.1.3.3 Canada: Organic Flour Market Breakdown, by Distribution Channel
10.1.1.4 Mexico: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
10.1.1.4.1 Mexico: Organic Flour Market Breakdown, by Product Type
10.1.1.4.2 Mexico: Organic Flour Market Breakdown, by Category
10.1.1.4.3 Mexico: Organic Flour Market Breakdown, by Distribution Channel
11. Company Profiles
11.1 Hometown Food Company
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Bob’s Red Mill Natural Foods
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 BetterBody Foods c/o
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 King Arthur Baking Company
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 ANITA’S ORGANIC GRAIN & FLOUR MILL LTD.
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
12. Competitive Landscape
12.1 Heat Map Analysis
12.2 Company Positioning & Concentration
13. Appendix
13.1 About The Research Team
Table 1. Organic Flour Market Segmentation
Table 2. List of Vendors
Table 3. Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
Table 4. Organic Flour Market – Revenue and Forecast to 2031 (US$ Million) – by Product Type
Table 5. Organic Flour Market – Revenue and Forecast to 2031 (US$ Million) – by Category
Table 6. Organic Flour Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 7. North America: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million) – by Country
Table 8. United States: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million) – by Product Type
Table 9. United States: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million) – by Category
Table 10. United States: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 11. Canada: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million) – by Product Type
Table 12. Canada: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million) – by Category
Table 13. Canada: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 14. Mexico: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million) – by Product Type
Table 15. Mexico: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million) – by Category
Table 16. Mexico: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 17. Heat Map Analysis
Figure 1. Organic Flour Market Segmentation, by Country
Figure 2. Organic Flour Market – Porter’s Five Forces Analysis
Figure 3. Ecosystem: Organic Flour Market
Figure 4. Organic Flour Market – Key Market Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Organic Flour Market Revenue (US$ Million), 2020-2031
Figure 7. Organic Flour Market Share (%) – by Product Type (2023 and 2031)
Figure 8. Wheat Flour: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
Figure 9. Oat Flour: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
Figure 10. Corn Flour: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
Figure 11. Rice Flour: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
Figure 12. Others: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
Figure 13. Organic Flour Market Share (%) – by Category (2023 and 2031)
Figure 14. Conventional: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
Figure 15. Gluten-Free: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
Figure 16. Organic Flour Market Share (%) – by Distribution Channel (2023 and 2031)
Figure 17. Supermarket & Hypermarket: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
Figure 18. Convenience Stores: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
Figure 19. Online Retail: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
Figure 20. Others: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
Figure 21. North America Organic Flour Market, by Key Country – Revenue (2023) (US$ Million)
Figure 22. North America: Organic Flour Market Breakdown, by Key Countries, 2023 and 2031 (%)
Figure 23. United States: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
Figure 24. Canada: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
Figure 25. Mexico: Organic Flour Market – Revenue and Forecast to 2031 (US$ Million)
Figure 26. Company Positioning & Concentration
The List of Companies – North America Organic Flour Market
o Hometown Food Co
o Bob’s Red Mill Natural Foods
o BetterBody Foods c/o
o King Arthur Baking Co
o ANITA’S ORGANIC GRAIN & FLOUR MILL LTD
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