North America Caps and Hats Market Forecast to 2031
North America Caps and Hats Market Forecast to 2031 – Regional Analysis – by Type (Caps and Hats), Material (Polyester, Cotton, Leather, Blends, and Others), End User (Men, Women, Unisex, and Kids), and Distribution Channel (Supermarket and Hypermarket, Specialty Stores, Online Retail, and Others)
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Description
Growth of Fashion & Apparel Industry Fuels North America Caps and Hats Market
The global apparel industry is dynamic and constantly evolving with factors such as consumer demographics, economic trends, consumer buying behavior, and technological advancements. Consumers increasingly spend on apparel, footwear, and accessories to enhance their appearance with changing lifestyles. Based on the data provided by the Bureau of Labor Statistics (BLS), the annual average expenditure on apparel and services by each consumer unit in the US in 2022 was US$ 1,945. A consumer unit refers to a household consisting of two or more people who share the major expenses or are financially independent. Consumer spending on apparel and accessories also increases with a surging working population. According to the International Labor Organization (ILO), the number of employed people worldwide reached approximately 3.4 billion in 2023. With the surging number of working professionals, the emphasis on self-grooming is also increasing. The apparel & fashion industry is also significantly transforming with the changing retail landscape. The proliferating e-commerce industry, consumer preference for online shopping, and availability of various apparel and accessories of different brands at discounted prices are boosting apparel sales through online retail channels. Major manufacturers are also introducing direct-to-consumer (D2C) websites where consumers can access authentic products at affordable prices. For instance, companies like Adidas AG, Nike Inc, and Under Armor Inc have their own direct-retailing websites where consumers can shop authentic products, increasing customer satisfaction and brand loyalty.
Caps and hats are fashion accessories that enhance the overall look of the outfit and help individuals make a fashion statement. Caps and hats are no longer used just for protection from sun, wind, and extreme weather conditions; they are also utilized as styling elements to enhance the appearance. Various caps and hats are available for different occasions and seasons; for instance, sun hats are used explicitly in summer with beach outfits and swimsuits to elevate the overall look and protect from the sun. Consumers are trying different outfits and styling techniques, which drives the demand for various styling accessories, including caps and hats. Thus, the growth of the apparel & fashion industry drives the caps and hats market.
North America Caps and Hats Market Overview
The surge in demand for caps and hats in North America can be attributed to the region’s prominent sports culture. According to Experian, professional sports are a huge part of American culture and society and five sports stand at the top: football, basketball, baseball, hockey, and soccer. Millions of Americans attend sports venues nationwide to support their favorite sports teams each year. In sports events such as baseball, basketball, and football, people wear caps available in the colors representing their beloved team or to embrace the athletic aesthetic. In addition, the strong branding and team affiliation associated with caps and hats fuel their demand across North America. Whether proudly displaying team colors at a game or showcasing a favorite brand’s logo, caps and hats offer consumers a tangible way to express their allegiances and preferences, driving continued sales and growth in the market.
Moreover, the positive influence of fashion trends has propelled the popularity of caps and hats. Caps have gradually become fashionable statement pieces. Influencers, celebrities, and fashion-forward individuals have embraced the versatility of caps and hats, incorporating them into everyday attire to further enhance their looks. This fusion of style and functionality has contributed significantly to the surge in demand for caps and hats in North America. Also, the casualization of dress codes in both workplaces and social settings has significantly driven the demand for caps and hats. As traditional dress norms provide more relaxed and informal attire, caps have become accessories for completing laid-back yet stylish ensembles.
The widespread availability of caps and hats through online retail channels has played a crucial role in expanding their reach across the region. Online platforms offer consumers unparalleled convenience and access to various caps, hat styles, colors, and designs. This ease of shopping, coupled with the ability to compare prices and read reviews, has made online retail a preferred destination for caps and hat enthusiasts, further boosting sales and market growth across North America.
North America Caps and Hats Market Revenue and Forecast to 2031 (US$ Million)
North America Caps and Hats Market Segmentation
The North America caps and hats market is categorized into type, material, end user, distribution channel, and country.
Based on type, the North America caps and hats market is bifurcated into caps and hats. The caps segment held a larger North America caps and hats market share in 2023.
In terms of material, the North America caps and hats market is segmented into polyester, cotton, leather, blends, and others. The cotton segment held the largest North America caps and hats market share in 2023.
By end user, the North America caps and hats market is divided into conventional men, women, unisex, and kids. The men segment held the largest North America caps and hats market share in 2023.
Based on distribution channel, the North America caps and hats market is categorized into supermarket and hypermarket, specialty stores, online retail, and others. The specialty stores segment held the largest North America caps and hats market share in 2023.
By country, the North America caps and hats market is categorized into the US, Canada, and Mexico. The US dominated the North America caps and hats market share in 2023.
Nike Inc, Adidas AG, Under Armour Inc, H&M Hennes & Mauritz AB, New Era Cap, Puma SE, ADER, YUPOONG INC, Levi Strauss & Co, and Hooey. are some of the leading companies operating in the North America caps and hats markets.
Summary Info
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According toThe Research Team’ research, the North America caps and hats market was valued at US$ 6,747.91 million in 2023 and is expected to reach US$ 9,383.49 million by 2031, registering a CAGR of 4.2% from 2023 to 2031. Popularity of bucket hats and baseball caps and focus on sustainable fabrics for caps and hats are among the critical factors attributed to drive the North America caps and hats market growth.
Baseball caps and bucket hats are gaining immense popularity among consumers, especially among Generation Z, athletes, and pop-culture enthusiasts, as they can be paired easily with casual outfits such as jeans, shorts, oversized t-shirts, and sportswear. Baseball caps are versatile and can be used as go-to styling accessories. According to the Trend Report by Depop, an online marketplace that sells unique and creative goods and a subsidiary of Etsy, the searches for baseball hats increased to 79% in 2023 from 2022. In addition, bucket hats have become a fashion statement, with many celebrities, athletes, and sportspeople pairing them with casual outfits.
Various celebrities including Kendall Jenner wore baseball hats as a part of their ordinary outfits, which increased the popularity of baseball caps among consumers. During the Ashes cricket tournament, Ben Stokes, the captain of the England Test cricket team, wore a bucket hat with the “Three Lions” crest embroidered on the front, which caught the attention of a majority of the fans. This bucket hat led to the rise of a popular trend on Twitter, where he was referred to as “Bucket Hat Ben.” Thus, baseball caps and bucket hats are becoming trending fashion accessories, which is projected to boost the overall caps and hats market in the coming years.
On the contrary, presence of unorganized market and counterfeit products hamper the growth of North America caps and hats market.
Based on type, the North America caps and hats market is bifurcated into caps and hats. The caps segment held 86.2% market share in 2023, amassing US$ 5,815.71 million. It is projected to garner US$ 8,118.71 million by 2031 to register 4.3% CAGR during 2023-2031.
In terms of material, the North America caps and hats market is segmented into polyester, cotton, leather, blends, and others. The cotton segment held 34.5% share of North America caps and hats market in 2023, amassing US$ 2,327.49 million. It is anticipated to garner US$ 3,307.52 million by 2031 to expand at 4.5% CAGR during 2023-2031.
By end user, the North America caps and hats market is divided into conventional men, women, unisex, and kids. The men segment held 40.3% share of North America caps and hats market in 2023, amassing US$ 2,717.80 million. It is projected to garner US$ 3,691.00 million by 2031 to expand at 3.9% CAGR from 2023 to 2031.
Based on distribution channel, the North America caps and hats market is categorized into supermarket and hypermarket, specialty stores, online retail, and others. The specialty stores segment held 44.1% share of North America caps and hats market in 2023, amassing US$ 2,976.64 million. It is predicted to garner US$ 4,175.98 million by 2031 to expand at 4.3% CAGR between 2023 and 2031.
Based on country, the North America caps and hats market is categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 73.8% share of North America caps and hats market in 2023. It was assessed at US$ 4,979.96 million in 2023 and is likely to hit US$ 6,862.62 million by 2031, registering a CAGR of 4.1% during 2023-2031.
Key players operating in the North America caps and hats market are Nike Inc, Adidas AG, Under Armour Inc, H&M Hennes & Mauritz AB, New Era Cap, Puma SE, ADER, YUPOONG INC, Levi Strauss & Co, and Hooey, among others.
o Highlights key business priorities in order to assist companies to realign their business strategies.
o The key findings and recommendations highlight crucial progressive industry trends in the North America caps and hats market, thereby allowing players across the value chain to develop effective long-term strategies.
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
o Scrutinize in-depth North America market trends and outlook coupled with the factors driving the North America caps and hats market, as well as those hindering it.
o Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.
1. Introduction
1.1 The Research Team Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitation and Assumptions
4. North America Caps and Hats Market Landscape
4.1 Market Overview
4.2 Porter’s Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers:
4.3.2 Manufacturers:
4.3.3 Retailers:
4.3.4 List of Vendors in the Value Chain
5. North America Caps and Hats Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Growth of Fashion & Apparel Industry
5.1.2 Increasing Celebrity and Social Media Influence
5.2 Market Restraints
5.2.1 Presence of Unorganized Market and Counterfeit Products
5.3 Market Opportunities
5.3.1 Focus on Sustainable Fabrics for Caps and Hats
5.4 Future Trends
5.4.1 Popularity of Bucket Hats and Baseball Caps
5.5 Impact of Drivers and Restraints:
6. Caps and Hats Market – North America Analysis
6.1 North America Caps and Hats Market Revenue (US$ Million), 2020-2031
6.2 North America Caps and Hats Market Forecast Analysis
7. North America Caps and Hats Market Analysis – by Type
7.1 Caps
7.1.1 Overview
7.1.2 Caps: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
7.2 Hats
7.2.1 Overview
7.2.2 Hats: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
8. North America Caps and Hats Market Analysis – by Material
8.1 Polyester
8.1.1 Overview
8.1.2 Polyester: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
8.2 Cotton
8.2.1 Overview
8.2.2 Cotton: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
8.3 Leather
8.3.1 Overview
8.3.2 Leather: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
8.4 Blends
8.4.1 Overview
8.4.2 Blends: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
8.5 Others
8.5.1 Overview
8.5.2 Others: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
9. North America Caps and Hats Market Analysis – by End User
9.1 Men
9.1.1 Overview
9.1.2 Men: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
9.2 Women
9.2.1 Overview
9.2.2 Women: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
9.3 Unisex
9.3.1 Overview
9.3.2 Unisex: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
9.4 Kids
9.4.1 Overview
9.4.2 Kids: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
10. North America Caps and Hats Market Analysis – by Distribution Channel
10.1 Supermarket and Hypermarket
10.1.1 Overview
10.1.2 Supermarket and Hypermarket: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
10.2 Specialty Stores
10.2.1 Overview
10.2.2 Specialty Stores: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
10.3 Online Retail
10.3.1 Overview
10.3.2 Online Retail: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
10.4 Others
10.4.1 Overview
10.4.2 Others: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
11. North America Caps and Hats Market – Country Analysis
11.1 North America
11.1.1 North America: Caps and Hats Market Breakdown, by Key Countries, 2023 and 2031 (%)
11.1.1.1 North America: Caps and Hats Market – Revenue and Forecast Analysis – by Country
11.1.1.2 United States: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
11.1.1.2.1 United States: Caps and Hats Market Breakdown, by Type
11.1.1.2.2 United States: Caps and Hats Market Breakdown, by Material
11.1.1.2.3 United States: Caps and Hats Market Breakdown, by End User
11.1.1.2.4 United States: Caps and Hats Market Breakdown, by Distribution Channel
11.1.1.3 Canada: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
11.1.1.3.1 Canada: Caps and Hats Market Breakdown, by Type
11.1.1.3.2 Canada: Caps and Hats Market Breakdown, by Material
11.1.1.3.3 Canada: Caps and Hats Market Breakdown, by End User
11.1.1.3.4 Canada: Caps and Hats Market Breakdown, by Distribution Channel
11.1.1.4 Mexico: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
11.1.1.4.1 Mexico: Caps and Hats Market Breakdown, by Type
11.1.1.4.2 Mexico: Caps and Hats Market Breakdown, by Material
11.1.1.4.3 Mexico: Caps and Hats Market Breakdown, by End User
11.1.1.4.4 Mexico: Caps and Hats Market Breakdown, by Distribution Channel
12. Competitive Landscape
12.1 Heat Map Analysis by Key Players
12.2 Company Positioning & Concentration
13. Company Profiles
13.1 Nike Inc
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Adidas AG
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Under Armour Inc
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 H&M Hennes & Mauritz AB
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 New Era Cap
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Puma SE
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 ADER
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 YUPOONG INC
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Levi Strauss & Co
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Hooey
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Research Team
Table 1. North America Caps and Hats Market Segmentation
Table 2. List of Vendors
Table 3. North America Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
Table 4. North America Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 5. North America Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million) – by Material
Table 6. North America Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million) – by End User
Table 7. North America Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 8. North America: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million) – by Country
Table 9. United States: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 10. United States: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million) – by Material
Table 11. United States: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million) – by End User
Table 12. United States: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 13. Canada: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 14. Canada: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million) – by Material
Table 15. Canada: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million) – by End User
Table 16. Canada: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 17. Mexico: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 18. Mexico: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million) – by Material
Table 19. Mexico: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million) – by End User
Table 20. Mexico: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Figure 1. North America Caps and Hats Market Segmentation, by Country
Figure 2. Porter’s Analysis
Figure 3. Ecosystem: North America Caps and Hats Market
Figure 4. North America Caps and Hats Market – Key Market Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. North America Caps and Hats Market Revenue (US$ Million), 2020-2031
Figure 7. North America Caps and Hats Market Share (%) – by Type (2023 and 2031)
Figure 8. Caps: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
Figure 9. Hats: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
Figure 10. North America Caps and Hats Market Share (%) – by Material (2023 and 2031)
Figure 11. Polyester: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
Figure 12. Cotton: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
Figure 13. Leather: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
Figure 14. Blends: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
Figure 15. Others: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
Figure 16. North America Caps and Hats Market Share (%) – by End User (2023 and 2031)
Figure 17. Men: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
Figure 18. Women: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
Figure 19. Unisex: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
Figure 20. Kids: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
Figure 21. North America Caps and Hats Market Share (%) – by Distribution Channel (2023 and 2031)
Figure 22. Supermarket and Hypermarket: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
Figure 23. Specialty Stores: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
Figure 24. Online Retail: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
Figure 25. Others: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
Figure 26. North America: Caps and Hats Market Revenue, by Key Countries, (2023) (US$ Mn)
Figure 27. North America: Caps and Hats Market Breakdown, by Key Countries, 2023 and 2031 (%)
Figure 28. United States: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
Figure 29. Canada: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
Figure 30. Mexico: Caps and Hats Market – Revenue and Forecast to 2031 (US$ Million)
Figure 31. Heat Map Analysis by Key Players
Figure 32. Company Positioning & Concentration
The List of Companies – North America Caps and Hats Market
o Nike Inc
o Adidas AG
o Under Armour Inc
o H&M Hennes & Mauritz AB
o New Era Cap
o Puma SE
o ADER
o YUPOONG INC
o Levi Strauss & Co
o Hooey
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