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North America Adult Diaper Market Forecast to 2030
North America Adult Diaper Market Forecast to 2030 – Regional Analysis – Regional Analysis by Product Type (Pull-up Diapers, Tape on Diapers, Pad Style, and Others), Category (Men, Women, and Unisex), and End-User (Residential, Hospitals and Clinics, and Others)
$2,100 – $3,500
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Description
Increasing Awareness and Acceptance of Incontinence Products Fuel North America Adult Diaper Market
The growing aging population directly translates to a more extensive customer base for adult diapers. Incontinence can significantly impact an individual’s sense of dignity and independence. By using adult diapers, people can maintain their dignity and sense of self-worth and manage their incontinence discreetly and confidently. Adult diapers enable individuals to engage in social interactions, travel, and participate in various activities without fear of accidents or leakage. Therefore, the growing awareness of the benefits of adult diapers is surging its market growth. Moreover, various awareness campaigns by industry players and healthcare organizations have helped educate the public about the prevalence of incontinence and the availability of effective solutions like adult diapers. For instance, in 2023, GAMA Healthcare launched a campaign to raise awareness about incontinence-associated dermatitis during World Continence Week. The incontinence awareness campaigns aim to reduce the stigma surrounding incontinence and promote the use of adult diapers to maintain life. Also, in recent years, there has been a shift in societal attitudes toward adult diapers. As societal attitudes towards incontinence and using adult diapers have become more accepting and supportive, people feel more comfortable seeking help and adopting appropriate solutions. The major market players and organizations are growing focus on spreading awareness regarding bladder issues, and incontinence. This changing perspective has increased the acceptance of adult diapers as a practical solution to manage incontinence. Furthermore, effective management of incontinence through adult diapers can lead to an improved overall quality of life. By using adult diapers, individuals can avoid the physical discomfort, skin irritation, and emotional distress associated with incontinence. Thus, increasing awareness and acceptance of incontinence products is expected to drive the North America adult diaper market.
North America Adult Diaper Market Overview
The North America adult diaper market has witnessed significant growth and is poised for further expansion in the coming years. This market caters to the increasing demand for adult diapers, driven by factors such as an aging population, rising awareness about incontinence issues, and improved healthcare infrastructure. The region’s large population of baby boomers, who are reaching their senior years, has led to a surge in the need for adult diapers. For instance, according to the US Census Bureau, by 2030, all baby boomers will be over the age of 65, significantly expanding the target market for adult diapers. North America has experienced a shift in societal attitudes towards adult diaper usage, with greater emphasis on maintaining personal hygiene and dignity for individuals with incontinence. This change, coupled with advancements in product design and technology, has spurred the adoption of adult diapers among consumers.
North America Adult Diaper Market Revenue and Forecast to 2030 (US$ Million)
North America Adult Diaper Market Segmentation
The North America adult diaper market is segmented into product type, category, end user, and country.
Based on product type, the North America adult diaper market is segmented into pull-up diapers, tape on diapers, pad style, and others. The pull-up diapers segment held a largest share of the North America adult diaper market in 2022.
Based on category, the North America adult diaper market is segmented into men, women, and unisex. The women segment held the largest share of the North America adult diaper market in 2022.
Based on end user, the North America adult diaper market is segmented into residential, hospitals and clinics, and others. The residential segment held the largest share of the North America adult diaper market in 2022.
Based on country, the North America adult diaper market is segmented into the US, Canada, and Mexico. The US dominated the North America adult diaper market in 2022.
Nippon Paper Industries Co Ltd, Drylock Technologies NV, Ontex BV, Health Care Products Inc, First Quality Enterprises Inc, Kimberly-Clark Corporation, Principal Business Enterprises Inc, Essity AB, Paul Hartmann AG, and Abena AS are some of the leading companies operating in the North America adult diaper market.
Summary Info
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According to Business Market Insights research, the North America adult diaper market was valued at US$ 4,519.85 million in 2022 and is expected to reach US$ 6,521.08 million by 2030, registering a CAGR of 4.7% from 2022 to 2030. Rising share of aging population and increasing awareness and acceptance of incontinence products.
The aging of amongst individuals increases the likelihood of incontinence issues. Incontinence refers to the loss of bladder or bowel control, leading to involuntary leakage of urine or feces. It is a common issue among old population, primarily caused by age-related factors such as weakened pelvic muscles and specific health conditions. The rising aging population directly correlates with an increased prevalence of incontinence, thereby driving demand for adult diapers as an effective solution. Additionally, many older adults require long-term care in their own homes, assisted living facilities, or nursing homes. In these settings, adult diapers are crucial in managing incontinence and maintaining hygiene and comfort for older people. The aging population’s need for long-term care services has created a significant demand for adult diapers, as they are an essential part of the care routine for old individuals with incontinence. According to the World Health Organization, 1 in 6 people in the world will be 60 years and above, by 2030. The share of population aged 60 years and above is projected to grow from 1 billion in 2020 to 1.4 billion by 2030. The population aged 60 years age and above is projected to double, reaching 2.1 billon. The number of people aged 80 years and above is expected to triple between 2020 and 2050 to reach 426 million. Furthermore, using adult diapers allow old incontinent adults to lead more independent and active lives. By providing a reliable solution for managing incontinence, adult diapers enable individuals to participate in social activities, maintain their personal hygiene, and provide comfort. Moreover, the adult diaper industry has witnessed significant advancements in product design and technology to improve the performance adult diapers. Manufacturers have introduced more discreet, absorbent, and comfortable products that cater specifically to the needs of old adults. These innovations and the growing aging population have further boosted the demand for adult diapers.
On the contrary, stigma and social taboos associated with incontinence and the use of adult diapers hampers the North America adult diaper market.
Based on product type, the North America adult diaper market is segmented into pull-up diapers, tape on diapers, pad style, and others. The pull-up diapers segment held 55.4% share of North America adult diaper market in 2022, amassing US$ 2,502.87 million. It is projected to garner US$ 3,762.62 million by 2030 to expand at 5.2% CAGR during 2022-2030.
Based on category, the North America adult diaper market is segmented into men, women, and unisex. The women segment held 40.2% share of North America adult diaper market in 2022, amassing US$ 1,818.81 million. It is projected to garner US$ 2,589.92 million by 2030 to expand at 4.5% CAGR during 2022-2030.
Based on end user, the North America adult diaper market is segmented into residential, hospitals and clinics, and others. The residential segment held 79.9% share of North America adult diaper market in 2022, amassing US$ 3,612.15 million. It is projected to garner US$ 5365.66 million by 2030 to expand at 5.1% CAGR during 2022-2030.
Based on country, the North America adult diaper market has been categorized into the US, Canada, and Mexico. Our regional analysis states that the US captured 57.2% share of North America adult diaper market in 2022. It was assessed at US$ 2,583.80 million in 2022 and is likely to hit US$ 3,953.05 million by 2030, exhibiting a CAGR of 5.5% during the 2022-2030.
Key players operating the North America adult diaper market are Nippon Paper Industries Co Ltd, Drylock Technologies NV, Ontex BV, Health Care Products Inc, First Quality Enterprises Inc, Kimberly-Clark Corporation, Principal Business Enterprises Inc, Essity AB, Paul Hartmann AG, and Abena AS, among others.
October-2020 Essity AB Launched New Digital Incontinence Care Solution Product Launch Essity AB launched TENA SmartCare, a new and reusable digital sensor for improved incontinence care. TENA SmartCare is available for both professional and family caregivers. The sensor is attached on the outside of a TENA incontinence product.
o Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the North America adult diaper market.
o Highlights key business priorities in order to assist companies to realign their business strategies.
o The key findings and recommendations highlight crucial progressive industry trends in North America adult diaper market, thereby allowing players across the value chain to develop effective long-term strategies.
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
o Scrutinize in-depth North America market trends and outlook coupled with the factors driving the market, as well as those hindering it.
o Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing and distribution.
TABLE OF CONTENTS
1. Introduction
1.1 The Research Team Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. North America Adult Diaper Market Landscape
4.1 Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
5. North America Adult Diaper Market – Key Industry Dynamics
5.1 Market Drivers
5.1.1 Rising Share of Aging Population
5.1.2 Increasing Awareness and Acceptance of Incontinence Products
5.2 Market Restraints
5.2.1 Stigma and Social Taboos Associated with Incontinence and the Use of Adult Diapers
5.3 Market Opportunities
5.3.1 Penetration of the E-Commerce Industry
5.4 Future Trends
5.4.1 Strategic Product Innovations and Launches by Major Market Players
5.5 Impact of Drivers and Restraints:
6. Adult Diaper Market – North America Market Analysis
6.1 North America Adult Diaper Market Revenue (US$ Million), 2022 – 2030
6.2 Adult Diaper Market Forecast and Analysis
7. North America Adult Diaper Market Analysis – Product Type
7.1 Pull-Up Diapers
7.1.1 Overview
7.1.2 Pull-Up Diapers Market Revenue and Forecast to 2030 (US$ Million)
7.2 Tape on Diapers
7.2.1 Overview
7.2.2 Tape on Diapers Market Revenue and Forecast to 2030 (US$ Million)
7.3 Pad Style
7.3.1 Overview
7.3.2 Pad Style Market Revenue and Forecast to 2030 (US$ Million)
7.4 Others
7.4.1 Overview
7.4.2 Others Market Revenue and Forecast to 2030 (US$ Million)
8. North America Adult Diaper Market Analysis – Category
8.1 Men
8.1.1 Overview
8.1.2 Men Market Revenue and Forecast to 2030 (US$ Million)
8.2 Women
8.2.1 Overview
8.2.2 Women Market Revenue and Forecast to 2030 (US$ Million)
8.3 Unisex
8.3.1 Overview
8.3.2 Unisex Market Revenue and Forecast to 2030 (US$ Million)
9. North America Adult Diaper Market Analysis – End-User
9.1 Residential
9.1.1 Overview
9.1.2 Residential Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Hospitals and Clinics
9.2.1 Overview
9.2.2 Hospitals and Clinics Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Others
9.3.1 Overview
9.3.2 Others Market Revenue, and Forecast to 2030 (US$ Million)
10. North America Adult Diaper Market – Country Analysis
10.1 North America
10.1.1 North America North America Adult Diaper Market Overview
10.1.2 North America North America Adult Diaper Market Revenue and Forecasts and Analysis – By Countries
10.1.2.1 North America Adult Diaper Market Breakdown by Country
10.1.2.2 US Adult Diaper Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.2.1 US Adult Diaper Market Breakdown by Product Type
10.1.2.2.2 US Adult Diaper Market Breakdown by Category
10.1.2.2.3 US Adult Diaper Market Breakdown by End-User
10.1.2.3 Canada Adult Diaper Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.3.1 Canada Adult Diaper Market Breakdown by Product Type
10.1.2.3.2 Canada Adult Diaper Market Breakdown by Category
10.1.2.3.3 Canada Adult Diaper Market Breakdown by End-User
10.1.2.4 Mexico Adult Diaper Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.4.1 Mexico Adult Diaper Market Breakdown by Product Type
10.1.2.4.2 Mexico Adult Diaper Market Breakdown by Category
10.1.2.4.3 Mexico Adult Diaper Market Breakdown by End-User
11. North America Adult Diaper Market Industry Landscape
11.1 Overview
11.2 New Product Development
12. Company Profiles
12.1 Nippon Paper Industries Co Ltd
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Drylock Technologies NV
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Ontex BV
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Health Care Products Inc
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 First Quality Enterprises Inc
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Kimberly-Clark Corporation
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Principal Business Enterprises Inc
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Essity AB
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Paul Hartmann AG
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 Abena AS
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
13. Appendix
LIST OF TABLES
Table 1. North America Adult Diaper Market Segmentation
Table 2. Adult Diaper Market Revenue and Forecasts To 2030 (US$ Million)
Table 3. North America Adult Diaper Market Revenue and Forecasts To 2030 (US$ Million) – Product Type
Table 4. North America Adult Diaper Market Revenue and Forecasts To 2030 (US$ Million) – Category
Table 5. North America Adult Diaper Market Revenue and Forecasts To 2030 (US$ Million) – End-User
Table 6. US Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 7. US Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn) – By Category
Table 8. US Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn) – By End-User
Table 9. Canada Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 10. Canada Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn) – By Category
Table 11. Canada Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn) – By End-User
Table 12. Mexico Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn) – By Product Type
Table 13. Mexico Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn) – By Category
Table 14. Mexico Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn) – By End-User
LIST OF FIGURES
Figure 1. North America Adult Diaper Market Segmentation, By Country
Figure 2. Porter’s Five Forces Analysis
Figure 3. Ecosystem: North America Adult Diaper Market
Figure 4. North America Adult Diaper Market – Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. North America Adult Diaper Market Revenue (US$ Million), 2020 – 2030
Figure 7. North America Adult Diaper Market Share (%) – Product Type, 2022 and 2030
Figure 8. Pull-Up Diapers Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9. Tape on Diapers Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. Pad Style Market Revenue and Forecasts To 2030 (US$ Million)
Figure 11. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 12. North America Adult Diaper Market Share (%) – Category, 2022 and 2030
Figure 13. Men Market Revenue and Forecasts To 2030 (US$ Million)
Figure 14. Women Market Revenue and Forecasts To 2030 (US$ Million)
Figure 15. Unisex Market Revenue and Forecasts To 2030 (US$ Million)
Figure 16. North America Adult Diaper Market Share (%) – End-User, 2022 and 2030
Figure 17. Residential Market Revenue and Forecasts To 2030 (US$ Million)
Figure 18. Hospitals and Clinics Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20. North America Adult Diaper Market, by key country- Revenue (2022) (US$ Mn)
Figure 21. North America Adult Diaper Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 22. US Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 23. Canada Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 24. Mexico Adult Diaper Market Revenue and Forecasts To 2030 (US$ Mn)
The List of Companies – North America Adult Diaper Market
o Nippon Paper Industries Co Ltd
o Drylock Technologies NV
o Ontex BV
o Health Care Products Inc
o First Quality Enterprises Inc
o Kimberly-Clark Corporation
o Principal Business Enterprises Inc
o Essity AB
o Paul Hartmann AG
o Abena AS
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