MOI
MOI (Market Opportunities & Innovation) exists to guide your business decisions by giving you insight into your market, your competitors, your products, your marketing and your customers. By enabling you to make informed choices, we help you to develop a successful marketing strategy.
Founded in 2012, we offer many other innovative products and services for our clients’ decision-making. Our company conducts market research, business intelligence and competitive intelligence in more than 15 countries.
- Quantitative primary research.
- Qualitative primary research.
- Secondary research.
- Supporting research services.
- Quant: fieldwork.
- Qual: recruitment.
Including any preceding tasks leading up to this service level.
Description
Profile Summary
Our philosophy is to combine state-of-the-art marketing and research expertise with a deep understanding of the local culture. Quality does not come from accepting the inevitability of the unexpected. In developing markets, effective execution comes from the knowledge of where things can go wrong and careful planning to eliminate those problems. At MOI, we believe that the first step for a prosperous business relationship must be listening to our clients’ individual requirements, and offering them creative solutions.
- Business sector specialists. Including experts in various sectors; FMCG, telecommunication, automotive, media and Financial research etc..
- 8 Employees and over 90 part-timers.
- Covering field operation, data analysis, call center and the research department.
- Privacy Policy. We protects the privacy of respondents, clients and other people associated with our company. Protecting the privacy of people ensures ongoing goodwill, vital to our ongoing business success.
- Quality of fieldwork is our focus. We are convinced that to ensure our success and our existence on the market we must respect the ethics of our profession to ensure the quality, security and the reliability of the information. We have an independent quality control department that reports directly to the Operations Manager and GM. The quality control is done in 3 steps process.
Quantitative Research
- Survey (methodology) designing.
- Sample plan development.
- Summary reporting.
- Fieldwork.
- Translation of field documents/responses to open ended questions.
- Questionnaire/DE programming on – or offline*.
- Coding of responses to open ended questions.
- Raw data file preparation.
- Data tabulations.
- Advanced statistical analyses*.
* Outsourced.
- Onsite intercepts with CAPI.
- Screened in-person interviews with CAPI.
- Online (CAWI).
- Telephone interviews using CATI or WATI.
- Central location tests using CAPI.
- Multi-session surveys (e.g. diaries, HUTs).
- Mystery shopping.
- Retail observations (e.g. distribution, merchandising, price checks).
- Customised retail audits.
- Business census surveys.
Qualitative Research
- Survey (methodology) designing.
- Guide and screener development.
- Summary reporting.
- Recruitment with incentives.
- Moderating.
- Translation of research material.
- Venue, hospitality and equipment*.
- Web streaming of IDIs/FGDs.
- Simultaneous translation*.
- English transcripts.
* Outsourced.
- In-venue focus group discussions.
- Online focus group discussions.
- F2F IDIs at the respondent’s place (work/home).
- In-venue in-depth interviews (e.g. central location).
- Online in-depth interview.
- Telephone in-depth interview.
- Customer observing/interviewing (e.g. shop visits).
- Personal observing/interviewing (e.g. ethnographic studies).
Respondents
- Consumers.
- Retailers.
- B2B services.
- Wholesalers/Distributors/Importers/Exporters.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Raw material producers.
- Industry experts, specialists, industry observers.
- Government officials.
Secondary Research Capabilities
- Online.
- Offline.
Standalone Research Support Services
- Translations.
- Transcripts.
- Sample sourcing.
- Data management/IT.
- Incentives processing/management.
- Research venue(s).
- CATI stations.
- Sniff/taste booths.
- Research tools (e.g. eye scanners, people meters, CATI hard/software).
- Lead generation services.
- Human resources.
Region(s) of Operation
- Africa.
- Middle East.
Industry Exclusions
- None
Industry Specialisations
- FMCG.
- Automotive.
Survey Products
- Omnibus.
- Syndicated tracking surveys.
- Proprietary hardware tools, e.g. eye scanning.
- Ready to launch survey templates.
Omnibus Respondents
- General public.
Omnibus Regions
- Middle East.
Syndicated Tracker Topics and Respondents
- Consumer Insights. Client satisfaction, brand awareness. Provide insights for end-to-end media planning and defining audiences, available for digital targeting, custom audience activation and digital insights.
Syndicated Tracker Regions
- Middle East.
Summary Info
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