Middle East & Africa Electric Hair Brush Market Forecast to 2030
Middle East & Africa Electric Hair Brush Market Forecast to 2030 – Regional Analysis – By Product Type (Round Brush and Flat Brush), Category (Men, Women, and Unisex), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
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Description
Rising Adoption of Hair Care Appliances, Especially Among Women
In recent times, rising beauty awareness and increasing fashion trends among women are driving the demand for haircare appliances such as electric hair brushes, hair straighteners, and hair rollers. Owing to improving standard of living, and the positive effects of personal care on self-esteem and social interaction, consumers are gradually shifting toward premium self-grooming products. Hair styling and grooming have become a part of everyone’s lifestyle for health and social reasons. The increasing influence of beauty industry trends on women to maintain their overall appearance is boosting the demand for electric hair care products. Furthermore, the growing awareness among women about the benefits of electric hair care appliances, such as enhanced efficiency, better convenience, and faster speed over conventional hair care appliances, is propelling the market growth. Moreover, the growing concern about physical appearance while going out socially for jobs and other places boosts the demand for electric hair styling appliances. Thus, the rising employment of women strongly influences the demand for electric hair brushes for styling hair. Thus, owing to the above-mentioned factors, the adoption of hair care appliances is increasing among the women population, which is further driving the market growth.
Middle East & Africa Electric Hair Brush Market Overview
The Middle East & Africa electric hair brush market is segmented into Saudi Arabia, South Africa, the UAE, and the Rest of Middle East & Africa. The Middle East & Africa is an emerging personal care market due to the changing lifestyle, rising disposable income, growing youth population, developing distribution networks, and establishing new manufacturing units. In the UAE, consumers prefer technologically advanced electric hair brushes with features such as heat settings and advanced ionic technology to obtain salon-styled hair.
In recent years, the growing social media penetration and advertisement have propelled the region’s personal care and beauty products market, including electric hair brushes. Influencers and beauty bloggers have a significant impact on consumer choice. Their positive reviews and endorsement from trusted sources influenced the popularity of specific electric hair brushes. For instance, in October 2019, Philips Hare Care Saudi Arabia announced the campaign #PhilipsStraighteningBrush by collaborating with influencers to promote the launch of Heated Straightening Brush in Saudi Arabia. Further, rapidly changing lifestyle, owing to urbanization, has surged the demand for electric hair brushes that provide stylish looks like a salon. Further, the increasing penetration of modern retailing, coupled with modern retailers offering promotions and discounts on quality brands, has attracted young buyers, thereby contributing to the electric hair brush market growth in the region.
Middle East & Africa Electric Hair Brush Market Revenue and Forecast to 2030 (US$ Million)
Middle East & Africa Electric Hair Brush Market Segmentation
The Middle East & Africa electric hair brush market is segmented into product type, category, distribution channel, and country.
Based on product type, the Middle East & Africa electric hair brush market is bifurcated into round brush and flat brush. The flat brush segment held a larger share of the Middle East & Africa electric hair brush market in 2022.
Based on category, the Middle East & Africa electric hair brush market is segmented into men
women, and unisex. The women segment held the largest share of the Middle East & Africa electric hair brush market in 2022.
Based on distribution channel, the Middle East & Africa electric hair brush market is segmented into the supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the Middle East & Africa electric hair brush market in 2022.
Based on country, the Middle East & Africa electric hair brush market is segmented into South Africa, Saudi Arabia. the UAE, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the Middle East & Africa electric hair brush market in 2022
Koninklijke Philips NV, Revlon Inc, Vega Industries Pvt Ltd, Conair LLC, Dafni Hair Products Ltd, L’ange Hair Inc, and Apalus Inc are some of the leading companies operating in the Middle East & Africa electric hair brush market.
Summary Info
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According to the Research Team’ research, the Middle East & Africa electric hair brush market was valued at US$ 53.07 million in 2022 and is expected to reach US$ 77.82 million by 2030, registering a CAGR of 4.9% from 2022 to 2030. Celebrity endorsements and social media campaigns, and innovative product launches are the critical factors attributed to the Middle East & Africa electric hair brush market expansion.
Nowadays, marketing has moved beyond commercial advertising. Recently, social media platforms have been on the rise as the top way to promote businesses. YouTube videos and celebrity promotions on social media platforms such as Instagram and Twitter have significantly increased the demand for hair care appliances such as electric hair brushes across the globe. Moreover, there is an emerging trend of promoting hair care appliances on social media platforms. These platforms also have integrated shopping facilities, allowing influencers and hairstylists to market electric hair brushes online. An increased number of campaigns on fashion style in social media forums, including YouTube, Facebook, and Pinterest, has played a vital role in promoting awareness regarding improving various aspects of grooming. This trend is inevitable in all age groups, particularly college students and young working-class professionals.
Thus, social media and celebrity influence are further expected to create a new trend in the electric hair brush market.
On the contrary, hair damage caused by electric hair brushes Middle East & Africa electric hair brush market.
Based on product type, the Middle East & Africa electric hair brush market is bifurcated into round brush and flat brush. The flat brush segment held 64.0% share of Middle East & Africa electric hair brush market in 2022, amassing US$ 33.94 million. It is projected to garner US$ 47.56 million by 2030 to expand at 4.3% CAGR during 2022-2030.
In terms of category, the Middle East & Africa electric hair brush market is categorized into men, women, and unisex. The women segment held 59.8% share of Middle East & Africa electric hair brush market in 2022, amassing US$ 31.73 million. It is projected to garner US$ 46.16 million by 2030 to expand at 4.8% CAGR during 2022-2030.
Based on distribution channel, the Middle East & Africa electric hair brush market is segmented into supermarkets and hypermarkets, specialty stores, online retail. and others. The supermarkets and hypermarkets segment held 38.1% share of Middle East & Africa electric hair brush market in 2022, amassing US$ 20.23 million. It is projected to garner US$ 29.18 million by 2030 to expand at 4.7% CAGR during 2022-2030.
By country, the Middle East & Africa electric hair brush market has been categorized into South Africa, Saudi Arabia. the UAE, and the Rest of Middle East & Africa. Our regional analysis states that the Rest of Middle East & Africa captured 37.8% share of Middle East & Africa electric hair brush market in 2022. It was assessed at US$ 20.07 million in 2022 and is likely to hit US$ 26.40 million by 2030, exhibiting a CAGR of 3.5% during 2022-2030.
Key players operating in the Middle East & Africa electric hair brush market are Koninklijke Philips NV, Revlon Inc, Vega Industries Pvt Ltd, Conair LLC, Dafni Hair Products Ltd, L’ange Hair Inc, and Apalus Inc, among others.
In 2022, Revlon Inc. launched a gentler version of its viral hair dryer brush.
In 2020, Revlon Inc. launched a new version of its best-selling one-step hair dryer tool.
o Highlights key business priorities in order to assist companies to realign their business strategies.
o The key findings and recommendations highlight crucial progressive industry trends in Middle East & Africa electric hair brush market, thereby allowing players across the value chain to develop effective long-term strategies.
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
o Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the market, as well as those hindering it.
o Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing, and distribution
TABLE OF CONTENTS
1. Introduction
1.1 the Research Team Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. Middle East & Africa Electric Hair Brush Market Landscape
4.1 Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors/Suppliers
4.3.4 Distribution Channels
4.3.5 End Consumers
4.4 List of Vendors
5. Middle East & Africa Electric Hair Brush Market – Key Industry Dynamics
5.1 Market Drivers
5.1.1 Rising Adoption of Hair Care Appliances, Especially Among Women
5.1.2 Innovative Product Launches by Key Market Players
5.2 Market Restraints
5.2.1 Hair Damage Caused by Electric Hair Brushes
5.3 Market Opportunities
5.3.1 Technological Advancements in Hair Styling Products
5.4 Future Trends
5.4.1 Celebrity Endorsements and Social Media Campaigns
5.5 Impact of Drivers and Restraints:
6. Electric Hair Brush Market – Middle East & Africa Market Analysis
6.1 Electric Hair Brush Market Revenue (US$ Million), 2020 – 2030
6.2 Electric Hair Brush Market Forecast and Analysis
7. Middle East & Africa Electric Hair Brush Market Analysis – Product Type
7.1 Round Brush
7.1.1 Overview
7.1.2 Round Brush Market Revenue and Forecast to 2030 (US$ Million)
7.2 Flat Brush
7.2.1 Overview
7.2.2 Flat Brush Market Revenue and Forecast to 2030 (US$ Million)
8. Middle East & Africa Electric Hair Brush Market Analysis – Category
8.1 Men
8.1.1 Overview
8.1.2 Men Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Women
8.2.1 Overview
8.2.2 Women Market Revenue, and Forecast to 2030 (US$ Million)
8.3 Unisex
8.3.1 Overview
8.3.2 Unisex Market Revenue, and Forecast to 2030 (US$ Million)
9. Middle East & Africa Electric Hair Brush Market Analysis – Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
9.2.1 Overview
9.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail Market Revenue, and Forecast to 2030 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)
10. Middle East & Africa Electric Hair Brush Market – Country Analysis
10.1 Middle East and Africa
10.1.1 Middle East and Africa Electric Hair Brush Market Overview
10.1.2 Middle East and Africa Electric Hair Brush Market, Key Country – Revenue 2022 (US$ Million)
10.1.3 Middle East and Africa Electric Hair Brush Market Revenue and Forecasts and Analysis – By Countries
10.1.3.1 Middle East and Africa Electric Hair Brush Market Breakdown by Country
10.1.3.2 South Africa Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.1.3.2.1 South Africa Electric Hair Brush Market Breakdown by Product Type
10.1.3.2.2 South Africa Electric Hair Brush Market Breakdown by Category
10.1.3.2.3 South Africa Electric Hair Brush Market Breakdown by Distribution Channel
10.1.3.3 Saudi Arabia Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.1.3.3.1 Saudi Arabia Electric Hair Brush Market Breakdown by Product Type
10.1.3.3.2 Saudi Arabia Electric Hair Brush Market Breakdown by Category
10.1.3.3.3 Saudi Arabia Electric Hair Brush Market Breakdown by Distribution Channel
10.1.3.4 UAE Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.1.3.4.1 UAE Electric Hair Brush Market Breakdown by Product Type
10.1.3.4.2 UAE Electric Hair Brush Market Breakdown by Category
10.1.3.4.3 UAE Electric Hair Brush Market Breakdown by Distribution Channel
10.1.3.5 Rest of Middle East and Africa Electric Hair Brush Market Revenue and Forecasts to 2030 (US$ Million)
10.1.3.5.1 Rest of Middle East and Africa Electric Hair Brush Market Breakdown by Product Type
10.1.3.5.2 Rest of Middle East and Africa Electric Hair Brush Market Breakdown by Category
10.1.3.5.3 Rest of Middle East and Africa Electric Hair Brush Market Breakdown by Distribution Channel
11. Industry Landscape
11.1 Overview
11.2 Expansion
11.3 New Product Development
11.4 Other Business Strategies
12. Company Profiles
12.1 Koninklijke Philips NV
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Revlon Inc
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Vega Industries Pvt Ltd
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Conair LLC
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Dafni Hair Products Ltd
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 L’ange Hair Inc
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Apalus Inc
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
13. Appendix
LIST OF TABLES
Table 1. Electric Hair Brush Market Segmentation
Table 2. List of Raw Material Suppliers in Value Chain
Table 3. List of Manufacturers in Value Chain
Table 4. List of Retailers
Table 5. Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million)
Table 6. Middle East & Africa Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) – Product Type
Table 7. Middle East & Africa Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) – Category
Table 8. Middle East & Africa Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) – Distribution Channel
Table 9. South Africa Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) – By Product Type
Table 10. South Africa Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) – By Category
Table 11. South Africa Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 12. Saudi Arabia Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) – By Product Type
Table 13. Saudi Arabia Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) – By Category
Table 14. Saudi Arabia Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 15. UAE Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) – By Product Type
Table 16. UAE Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) – By Category
Table 17. UAE Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
Table 18. Rest of Middle East and Africa Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) – By Product Type
Table 19. Rest of Middle East and Africa Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) – By Category
Table 20. Rest of Middle East and Africa Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million) – By Distribution Channel
LIST OF FIGURES
Figure 1. Electric Hair Brush Market Segmentation, By Country
Figure 2. Porter’s Five Forces Analysis
Figure 3. Ecosystem: Electric Hair Brush Market
Figure 4. Electric Hair Brush Market – Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Middle East & Africa Electric Hair Brush Market Revenue (US$ Million), 2020 – 2030
Figure 7. Middle East & Africa Electric Hair Brush Market Share (%) – Product Type, 2022 and 2030
Figure 8. Round Brush Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9. Flat Brush Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. Middle East & Africa Electric Hair Brush Market Share (%) -Category, 2022 and 2030
Figure 11. Men Market Revenue and Forecasts To 2030 (US$ Million)
Figure 12. Women Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13. Unisex Market Revenue and Forecasts To 2030 (US$ Million)
Figure 14. Middle East & Africa Electric Hair Brush Market Share (%) -Distribution Channel, 2022 and 2030
Figure 15. Supermarkets and Hypermarkets Market Revenue and Forecasts To 2030 (US$ Million)
Figure 16. Specialty Stores Market Revenue and Forecasts To 2030 (US$ Million)
Figure 17. Online Retail Market Revenue and Forecasts To 2030 (US$ Million)
Figure 18. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19. Middle East and Africa Electric Hair Brush Market, Key Country – Revenue 2022 (US$ Million)
Figure 20. Middle East and Africa Electric Hair Brush Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 21. South Africa Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million)
Figure 22. Saudi Arabia Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million)
Figure 23. UAE Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million)
Figure 24. Rest of Middle East and Africa Electric Hair Brush Market Revenue and Forecasts To 2030 (US$ Million)
The List of Companies – Middle East & Africa Electric Hair Brush Market
1. Koninklijke Philips NV
2. Revlon Inc
3. Vega Industries Pvt Ltd
4. Conair LLC
5. Dafni Hair Products Ltd
6. L’ange Hair Inc
7. Apalus Inc
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