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Middle East & Africa Cut Flowers Market Forecast to 2030
Middle East & Africa Cut Flowers Market Forecast to 2030 – Regional Analysis – by Flower Type (Rose, Carnation, Lilium, Chrysanthemum and Gerbera, and Others), Application (Home and Commercial), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores/Florist, Online Retail, and Others)
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Description
Marketing a Farm Story to Attract Customers Bolsters Middle East & Africa Cut Flowers Market
Consumers are willing to pay for products that come with a story. This can be related to products grown by smallholders, locally produced items, or products with special characteristics such as unique colors or longer vase life. Storytelling connects consumers with a product and often justifies a price premium. Products from developing countries can obtain a distinctive position in the market by emphasizing their origins and good agricultural practices. Growing demand for niche products offers opportunities for growers to distinguish themselves. With increasing competition from other gift products, it becomes ever more important to emphasize the unique characteristics of products by providing additional product information through storytelling on the packaging or website. Demand for Fairtrade flowers, for example, is still growing and is expected to keep growing at a higher rate than total market demand. As people become keen on knowing the source of their flowers, marketing a farm story is expected to become a future trend.
Middle East & Africa Cut Flowers Market Overview
The Middle East & Africa cut flowers market is segmented into Saudi Arabia, South Africa, the UAE, and the Rest of the Middle East & Africa. There is a high demand for tropical cut flowers as eye-catching elements in flower arrangements for office lobbies and hotels in this region. Freshly cut roses, orchids, carnations, and lilies, among others, have been in great demand in the region. Cut flowers hold a cultural significance in many Middle Eastern and African societies. They are often used in traditional ceremonies, weddings, and religious rituals, and in religious offerings such as Eid al-Fitr, Eid al-Adha, and Easter. Weddings are grand affairs in the Middle East & Africa, with floral decoration as the central part of these celebrations.
The demand for cut flowers is also surging with the rising preference of consumers toward home and office decorations. The blooming hospitality industry in the region, with luxury hotels and resorts, requires a constant supply of cut flowers for decoration. As a result, key players in the cut flowers market have been investing in mergers, acquisitions, and collaborations. For instance, in February 2022, Camelia Flowers announced its expansion in the UAE by opening a state-of-the-art shop designed by an expert interior decoration team.
Middle East & Africa Cut Flowers Market Revenue and Forecast to 2030 (US$ Million)
Middle East & Africa Cut Flowers Market Segmentation
The Middle East & Africa cut flowers market is segmented into flower type, application, distribution channel, and country.
Based on flower type, the Middle East & Africa cut flowers Market is segmented into rose, carnation, lilium, chrysanthemum and gerbera, and others. The rose segment held the largest share of the Middle East & Africa cut flowers market in 2022.
In terms of application, the Middle East & Africa cut flowers Market is bifurcated into home and commercial. The commercial segment held a larger share of the Middle East & Africa cut flowers market in 2022.
By distribution channel, the Middle East & Africa cut flowers market is categorized into supermarkets and hypermarkets, specialty stores/florist, online retail, and others. The specialty stores/florist segment held the largest share of the Middle East & Africa cut flowers market in 2022.
Based on country, the Middle East & Africa cut flowers market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated Middle East & Africa cut flowers market in 2022.
Selecta Cut Flowers SAU, Multiflora Corp, Rosebud Ltd, Karen Roses Ltd, Dummen Orange Holding BV, and Marginpar BV are some of the leading companies operating in the Middle East & Africa cut flowers market.
Summary Info
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According to the Research Team research, the Middle East & Africa cut flowers market was valued at US$ 1,620.34 million in 2022 and is expected to reach US$ 2,230.83 million by 2030, registering a CAGR of 4.1% from 2022 to 2030. Increasing demand for cut flowers for decorative purposes and marketing a farm story to attract customers are among the critical factor attributed to the Middle East & Africa cut flowers market expansion.
Cut flowers are used for decorative purposes. They are used in vase arrangements and bouquets at formal events and informal displays to beautify homes and public places, designs for weddings and funerals, corsages, wreaths, similar ornamental articles, and boutonnieres. The event and wedding planners use various flowers for decoration, bouquets, and centerpieces, creating creative event space. In addition, the surging demand for exotic and seasonal flowers for floral decoration to enhance space aesthetics by event and wedding planners has further contributed to the market growth.
Beautiful flowers, with respect to people’s common perception, are often in more demand. Flowers such as roses, orchids, lilies, marigolds, and carnations have high demand during the festive season. Companies such as Karen Roses and Multiflora provide cut flowers for decoration. In addition, businesses and hotels often use floral decoration to create a welcoming and aesthetically pleasing environment for clients and guests. Thus, the surging demand for cut flowers for decorative purposes in various events drives the market growth.
On the contrary, stringent regulations associated with cut flowers hampers the growth of Middle East & Africa cut flowers market.
Based on flower type, the Middle East & Africa cut flowers market is segmented into rose, carnation, lilium, chrysanthemum and gerbera, and others. The rose segment held 42.9% share of Middle East & Africa cut flowers market in 2022, amassing US$ 694.42 million. It is projected to garner US$ 964.46 million by 2030 to expand at 4.2% CAGR during 2022–2030.
In terms of application, the Middle East & Africa cut flowers market is bifurcated into home and commercial. The commercial segment held 84.4% share of Middle East & Africa cut flowers market in 2022, amassing US$ 1,367.24 million. It is projected to garner US$ 1,900.89 million by 2030 to expand at 4.2% CAGR during 2022–2030.
By distribution channel, the Middle East & Africa cut flowers market is segmented into supermarkets and hypermarkets, specialty stores/florist, online retail, and others. The specialty stores/florist segment held 41.0% share of Middle East & Africa cut flowers market in 2022, amassing US$ 664.30 million. It is projected to garner US$ 897.06 million by 2030 to expand at 3.8% CAGR during 2022–2030.
Based on country, the Middle East & Africa cut flowers market has been categorized into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. Our regional analysis states that the Rest of Middle East & Africa captured 63.9% share of Middle East & Africa cut flowers market in 2022. It was assessed at US$ 1,034.59 million in 2022 and is likely to hit US$ 1,440.45 million by 2030, exhibiting a CAGR of 4.2% during 2022–2030.
Key players operating in the Middle East & Africa cut flowers market are Selecta Cut Flowers SAU, Multiflora Corp, Rosebud Ltd, Karen Roses Ltd, Dummen Orange Holding BV, and Marginpar BV, among others.
In January 2022, Selecta One and Moraglia Breeding jointly announced that the two companies entered a new formal strategic alliance. This strategic partner powerfully strengthens our logistics capability and expertise, including a strong strategy, supply chain, and team management. In May 2023, Marginpar and VBW, a trade association for florists, work together to inspire florists with their products and support their sales.
o Highlights key business priorities in order to assist companies to realign their business strategies.
o The key findings and recommendations highlight crucial progressive industry trends in Middle East & Africa cut flowers market, thereby allowing players across the value chain to develop effective long-term strategies.
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
o Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the cut flowers market, as well as those hindering it.
o Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing, and distribution.
TABLE OF CONTENTS
1. Introduction
1.1 the Research Team Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Middle East & Africa Cut Flowers Market Landscape
4.1 Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
5. Middle East & Africa Cut Flowers Market – Key Industry Dynamics
5.1 Market Drivers
5.1.1 Increasing Demand for Cut Flowers for Decorative Purposes
5.1.2 Various Health Benefits Associated with Cut Flowers
5.2 Market Restraints
5.2.1 Stringent Regulations Associated with Cut Flowers
5.3 Market Opportunities
5.3.1 Surging E-commerce Platform for Flower Delivery
5.4 Future Trends
5.4.1 Marketing a Farm Story to Attract Customers
5.5 Impact of Drivers and Restraints:
6. Cut Flowers Market – Middle East & Africa Market Analysis
6.1 Middle East & Africa Cut Flowers Market Revenue (US$ Million), 2020 – 2030
6.2 Middle East & Africa Cut Flowers Market Forecast and Analysis
7. Middle East & Africa Cut Flowers Market Analysis – Flower Type
7.1 Rose
7.1.1 Overview
7.1.2 Rose: Market Revenue and Forecast to 2030 (US$ Million)
7.2 Carnation
7.2.1 Overview
7.2.2 Carnation: Market Revenue and Forecast to 2030 (US$ Million)
7.3 Lilium
7.3.1 Overview
7.3.2 Lilium: Market Revenue, and Forecast to 2030 (US$ Million)
7.4 Chrysanthemum and Gerbera
7.4.1 Overview
7.4.2 Chrysanthemum and Gerbera: Market Revenue, and Forecast to 2030 (US$ Million)
7.5 Others
7.5.1 Overview
7.5.2 Others: Market Revenue, and Forecast to 2030 (US$ Million)
8. Middle East & Africa Cut Flowers Market Analysis – Application
8.1 Home
8.1.1 Overview
8.1.2 Home: Market Revenue and Forecast to 2030 (US$ Million)
8.2 Commercial
8.2.1 Overview
8.2.2 Commercial: Market Revenue and Forecast to 2030 (US$ Million)
9. Middle East & Africa Cut Flowers Market Analysis – Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets and Hypermarkets: Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Store/Florists
9.2.1 Overview
9.2.2 Specialty Store/Florists: Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail: Market Revenue, and Forecast to 2030 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others: Market Revenue, and Forecast to 2030 (US$ Million)
10. Middle East & Africa Cut Flowers Market – Country Analysis
10.1 Middle East & Africa Cut Flowers Market Overview
10.1.1 Middle East & Africa Cut Flowers Market, by Key Country – Revenue (2022) (US$ Million)
10.1.1.1 Middle East & Africa Cut Flowers Market Breakdown by Country
10.1.1.2 South Africa Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
10.1.1.2.1 South Africa Cut Flowers Market Breakdown by Flower Type
10.1.1.2.2 South Africa Cut Flowers Market Breakdown by Application
10.1.1.2.3 South Africa Cut Flowers Market Breakdown by Distribution Channel
10.1.1.3 Saudi Arabia Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
10.1.1.3.1 Saudi Arabia Cut Flowers Market Breakdown by Flower Type
10.1.1.3.2 Saudi Arabia Cut Flowers Market Breakdown by Application
10.1.1.3.3 Saudi Arabia Cut Flowers Market Breakdown by Distribution Channel
10.1.1.4 UAE Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
10.1.1.4.1 UAE Cut Flowers Market Breakdown by Flower Type
10.1.1.4.2 UAE Cut Flowers Market Breakdown by Application
10.1.1.4.3 UAE Cut Flowers Market Breakdown by Distribution Channel
10.1.1.5 Rest of Middle East & Africa Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
10.1.1.5.1 Rest of Middle East & Africa Cut Flowers Market Breakdown by Flower Type
10.1.1.5.2 Rest of Middle East & Africa Cut Flowers Market Breakdown by Application
10.1.1.5.3 Rest of Middle East & Africa Cut Flowers Market Breakdown by Distribution Channel
11. Company Profiles
11.1 Selecta Cut Flowers SAU
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Multiflora Corp
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Rosebud Ltd
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Karen Roses Ltd
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Dummen Orange Holding BV
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Marginpar BV
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
12. Appendix
LIST OF TABLES
Table 1.            Middle East & Africa Cut Flowers Market Segmentation
Table 2.            Middle East & Africa Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
Table 3.            Middle East & Africa Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – Flower Type
Table 4.            Middle East & Africa Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – Application
Table 5.            Middle East & Africa Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – Distribution Channel
Table 6.            South Africa Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Flower Type
Table 7.            South Africa Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Application
Table 8.            South Africa Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Distribution Channel
Table 9.            Saudi Arabia Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Flower Type
Table 10.         Saudi Arabia Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Application
Table 11.         Saudi Arabia Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Distribution Channel
Table 12.         UAE Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Flower Type
Table 13.         UAE Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Application
Table 14.         UAE Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Distribution Channel
Table 15.         Rest of Middle East & Africa Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Flower Type
Table 16.         Rest of Middle East & Africa Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Application
Table 17.         Rest of Middle East & Africa Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Distribution Channel
LIST OF FIGURES
Figure 1.          Middle East & Africa Cut Flowers Market Segmentation, By Country
Figure 2.          Porter’s Five Forces Analysis
Figure 3.          Ecosystem: Middle East & Africa Cut Flowers Market
Figure 4.          Middle East & Africa Cut Flowers Market – Key Industry Dynamics
Figure 5.          Impact Analysis of Drivers and Restraints
Figure 6.          Middle East & Africa Cut Flowers Market Revenue (US$ Million), 2020 – 2030
Figure 7.          Middle East & Africa Cut Flowers Market Share (%) – Flower Type, 2022 and 2030
Figure 8.          Rose: Market Revenue and Forecasts to 2030 (US$ Million)
Figure 9.          Carnation: Market Revenue and Forecasts to 2030 (US$ Million)
Figure 10.       Lilium: Market Revenue and Forecasts to 2030 (US$ Million)
Figure 11.       Chrysanthemum and Gerbera: Market Revenue and Forecasts to 2030 (US$ Million)
Figure 12.       Others: Market Revenue and Forecasts to 2030 (US$ Million)
Figure 13.       Middle East & Africa Cut Flowers Market Share (%) – Application, 2022 and 2030
Figure 14.       Home: Market Revenue and Forecasts to 2030 (US$ Million)
Figure 15.       Commercial: Market Revenue and Forecasts to 2030 (US$ Million)
Figure 16.       Middle East & Africa Cut Flowers Market Share (%) –Distribution Channel, 2022 and 2030
Figure 17.       Supermarkets and Hypermarkets: Market Revenue and Forecasts to 2030 (US$ Million)
Figure 18.       Specialty Store/Florists: Market Revenue and Forecasts to 2030 (US$ Million)
Figure 19.       Online Retail: Market Revenue and Forecasts to 2030 (US$ Million)
Figure 20.       Others: Market Revenue and Forecasts to 2030 (US$ Million)
Figure 21.       Middle East & Africa Cut Flowers Market, by Key Country – Revenue (2022) (US$ Million)
Figure 22.       Middle East & Africa Cut Flowers Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 23.       South Africa Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
Figure 24.       Saudi Arabia Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
Figure 25.       UAE Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
Figure 26.       Rest of Middle East & Africa Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
The List of Companies – Middle East & Africa Cut Flowers Market
o Dummen Orange Holding BV
o Karen Roses Ltd
o Marginpar BV
o Multiflora Corp
o Rosebud Ltd
o Selecta Cut Flowers SAU
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