 | Independent Market Research Consultant – Greece |
| 2024-Present Greece | Freelance Market Research Consultant (Remote) Independent consulting assistance:- Lead generation.
- Survey designing.
- Preparing proposals and project negotiations.
- Questionnaire and discussion guide development.
- Programming online questionnaires and screeners.
- Website enhancement to increase market research integration.
- Domestic and international sourcing of interviewer/recruiter teams.
- Quality assurance, including data validation and back-checking.
- Data preparation and analysis.
- Client service.
- Reporting and presentations.
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 | World Research Alliance – Hong Kong and Greece |
| 2024-Present Greece | Non-Executive Director (Remote) Independent consulting assistance:- Sharpening lead generation and marketing of research services.
- Embellishing public relations.
- Developing and promoting market research products.
- Expanding and maintaining global field resource network.
- Ensuring research designs are culturally proper for the locale.
- Improving proposals and support in project negotiations.
- Enhancing questionnaire and discussion guide development.
- Membership development and raising ethical standards among them.
- Implementation of effective quality control measures.
- Advancing data processing capabilities.
- Improving client service standards.
- Reporting and presentation standards.
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| 2019-2024 China Hong Kong Greece | Managing Director (Onsite)- Formulating marketing strategies and sales tactics.
- Development and supervision of in-house market research and resources.
- Management of major international survey contributors.
- Expanding and maintaining global field resource network.
- Leading project negotiations with major accounts.
- Public relations.
- Development of new service products.
- Guidance on appropriate research designs for countries where surveys are to be fielded.
- Vetting proposals and support in project negotiations.
- Directions on questionnaire and discussion guide development.
- Membership development and ensuring ethical standards among them.
- Overseeing effective quality control measures.
- Advancing data processing capabilities.
- Client service for major accounts.
- Supervising reports and presentation standards.
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 | Incite Research International – Bahrain, United Arab Emirates, Hong Kong, Greece |
| 2024-Present Greece | Freelance Senior Consultant (Remote)- Client service.
- Business development.
- Survey architecture consulting.
- Project management.
- Questionnaire, screener and DG designing.
- Fieldwork coordination and quality control.
- Data preparation, tabulations and statistical analyses.
- Reporting and presentations.
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| 1994-2024 Bahrain UAE China Hong Kong Malaysia Philippines Greece | Founder & Managing Director (Onsite)- Marketing and sales.
- Public relations.
- Management of internal and external resources.
- Recruitment and leadership of market research consultants.
- Leading project negotiations with major accounts.
- Client service to major accounts.
- Development of new service products.
- Guidance on appropriate research designs for countries where surveys are fielded.
- Vetting proposals and support in project negotiations generally.
- Directions on questionnaire and discussion guide development.
- Overseeing effective quality control measures.
- Advancing data processing capabilities.
- Ensuring reports and presentations are to the highest standard.
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 | MERAC (now Kantar) – United Arab Emirates |
| 1992-1994 Bahrain UAE | Deputy General Manager (Onsite)- Client service (e.g., Unilever, Procter & Gamble, Almarai, Colgate Palmolive, Savola).
- Business development of a continuous consumer tracking survey.
- General management support to the Managing Director.
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 | ESA Market Research Limited – United Kingdom |
| 1990-1992 United Kingdom | Director (Onsite)- General management support.
- New business development.
- Client service.
- Developing and overseeing proprietary field resources.
- Enhancement of data processing capabilities.
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| 1986-1990 United Kingdom | Market Research Manager (Onsite)- New business development.
- Client service (e.g., Mars, Reckitt Benckiser, Mirror Group, Duracell, Gallaher, Glaxo, Canderel).
- Liaison with survey partners.
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 | GfK – The Netherlands and United Kingdom |
| 1982-1985 United Kingdom | Field Manager (Onsite)- Developing and managing a team of market researchers collecting retail data in consumer electronics.
- Designing and implementing efficient data collection schedules.
- Team administration.
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| 1981-1982 Netherlands | Market Researcher (Remote)- Auditing retail stores to collect data in the consumer electronics industry.
- Training of new auditors.
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