Firestar

Firestar

Firestar

With over 20 years experience in SE Asia, Firestar specialises in qualitative research and cultural insight. Our strength lies in our ability to bridge the gap between non-local clients and local cultural considerations, ensuring that projects are optimised for each of the markets in which we work and findings reflect local nuance. Our moderators are highly experienced and bi-lingual, and our team comprises a mix of locals and Westerners, ensuring that we understand both local context and the expectations of Western clients.

Service Range

  • Qualitative primary research.
Minimum Service for Primary Research

  • Qual: moderating.

Including any preceding tasks leading up to this service level.

SKU: MYS03WRA Category: Tags: ,

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Description

Profile Summary

Qualitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presentations (incl.online).
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of research material.
  • Venue, hospitality and equipment.
  • Web streaming of IDIs/FGDs.
  • Simultaneous translation.
  • English transcripts.
Data Collection Methods

  • In-venue focus group discussions.
  • Online focus group discussions.
  • F2F IDIs at the respondent’s place (work/home).
  • In-venue in-depth interviews (e.g. central location).
  • Online in-depth interview.
  • Customer observing/interviewing (e.g. shop visits).
  • Personal observing/interviewing (e.g. ethnographic studies).
  • Online bulletin board.

Respondents

  • Consumers.
  • B2B services.
  • Industry experts, specialists, industry observers.

Region(s) of Operation

  • East & Southeast Asia.

Industry Exclusions

  • Agriculture
  • NGO, charitable organisations
  • Government (some markets)

Industry Specialisations

  • None

Survey Products

  • None.
 

Summary Info

Team type:

Service range:

Subscription country:

Malaysia
Resident facilities:

Year founded:

Full time staff:

Regional Reach:

Resident operations:

,

Field Capabilities:

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