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Europe RTD Cocktails Market Forecast to 2030
Europe RTD Cocktails Market Forecast to 2030 – Regional Analysis – by Base Type (Malt Based, Tequila Based, Vodka Based, Whiskey Based, and Others), Packaging Type (Bottles, Cans, and Others), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
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Description
Influence of social media and Celebrities fuel the Europe RTD Cocktails Market
Social media is playing a crucial role in changing the lifestyles of people. Over the past few years, the number of social media users has increased dramatically, owing to the rising penetration of the internet and smartphones. Thus, major global manufacturers are showcasing their products on social media platforms to generate more revenue. For instance, Diageo plc, one of the prominent RTD cocktail manufacturers, stepped up its multi-million-dollar partnership with Facebook to market its products.
Moreover, people are heavily influenced by social media influencers and celebrities and try to follow them. Brands benefit from the growing influence of social media and celebrities on people. Celebrities heavily promote RTD cocktails and are also getting involved in the businesses.
Europe RTD Cocktails Market Overview
The Europe RTD cocktails market is thriving because of increasing urbanization and changing consumer preferences. The RTD cocktail consumers in Germany, France, the UK, Russia, and Italy are extensively looking for innovative beverage options. RTD cocktails provide a wide range of flavors and ingredients catering to the evolving preferences of consumers for malt-based, tequila-based, vodka-based, and whiskey-based RTD cocktails. The growing trend of celebrations at every event encourages the demand for on-the-go RTD cocktails. RTD cocktails offer a convenient and portable solution for consumers who want to enjoy cocktails without the hassle of mixing ingredients. Rising adoption of on-the-go lifestyles and increasing demand for convenience have primarily contributed to the increasing popularity of RTD cocktails. Moreover, the growing health and wellness among Europeans surged the demand for “low calories” RTD cocktails. Hence, to cater to the consumers’ requirement for “low calories,” key regional industry participants are progressively innovating the products. For instance, in December 2020, Boe Gin, a distiller based in Scotland, launched low-calorie gin and lemonade cans. The Boë Violet with Rose Lemonade and Boë Passionfruit with Sicilian Lemonade RTD cocktails offered by the company have 5.5% alcohol by volume (ABV) and contain less than 80 calories per 250 ml can.
Europe RTD Cocktails Market Revenue and Forecast to 2030 (US$ Million)
Europe RTD Cocktails Market Segmentation
The Europe RTD cocktails market is segmented based on base type, packaging type, distribution channel, and country. Based on base type, the Europe RTD cocktails market is segmented into malt based, tequila based, vodka based, whiskey based, and others. The malt based segment held the largest market share in 2022.
Based on packaging type, the Europe RTD cocktails market is segmented into bottles, cans, and others. The cans segment held the largest market share in 2022.
Based on distribution channel, the Europe RTD cocktails market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
Based on country, the Europe RTD cocktails market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe RTD cocktails market share in 2022.
Bacardi Limited, Beam Suntory Inc, Constellation Brands Inc, and New Holland Brewing Co LLC are some of the leading players operating in the Europe RTD cocktails market.
Summary Info
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According to the research team’ research,, the Europe RTD cocktails market was valued at US$ 7,056.43 million in 2022 and is expected to reach US$ 16,178.37 million by 2030, registering a CAGR of 10.9% from 2022 to 2030. Strong preference for RTD alcoholic beverages among consumers and strategic development initiatives by manufacturers are the critical factors attributed to the Europe RTD cocktails market expansion.
Over the recent years, there has been a noticeable shift in what consumers seek in their beverage choices. This shift primarily revolves around a desire for premium and craft experiences. Consumers no longer solely prioritize convenience but also demand quality and authenticity in their RTD cocktails. They are seeking beverages that offer not just refreshment but a heightened sensory experience. This includes the exploration of unique and artisanal flavor profiles that go beyond traditional cocktail offerings. As a result, the RTD cocktail market has witnessed a surge in the production of high-quality, handcrafted RTD cocktails, often with a focus on natural ingredients and creative combinations. Consumers are willing to pay a premium for these products, driven by the desire for sophisticated and memorable drinking experiences. The changing preferences align with a broader trend in the beverage industry, where consumers are increasingly valuing the craftsmanship and flavor complexity found in premium and craft offerings. As such, manufacturers have the opportunity to innovate, experiment with flavors, and elevate their RTD cocktail products to cater to this discerning consumer base, ultimately offering prosperous opportunities to the market.
On the contrary, complex and diverse regulations hurdles the growth of Europe RTD cocktails market.
Based on base type, the Europe RTD cocktails market is categorized into malt based, tequila based, vodka based, whiskey based, and others. The malt based segment held 73.9% market share in 2022, amassing US$ 5,216.08 million. It is projected to garner US$ 11,208.51 million by 2030 to expand at 10.0% CAGR during 2022–2030.
Based on packaging type, the Europe RTD cocktails market is categorized into bottles, cans, and others. The cans segment held 77.4% share of Europe RTD cocktails market in 2022, amassing US$ 5,461.80 million. It is projected to garner US$ 12,500.01 million by 2030 to expand at 10.9% CAGR during 2022–2030.
Based on distribution channel, the Europe RTD cocktails market is categorized into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held 44.3% share of Europe RTD cocktails market in 2022, amassing US$ 3,128.14 million. It is projected to garner US$ 6,735.64 million by 2030 to expand at 10.1% CAGR during 2022–2030.
Based on country, the Europe RTD cocktails market has been categorized into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 37.5% share of Europe RTD cocktails market in 2022. It was assessed at US$ 2,649.66 million in 2022 and is likely to hit US$ 4,471.80 million by 2030, exhibiting a CAGR of 6.8% during 2022–2030.
Key players operating in the Europe RTD cocktails market are Bacardi Limited, Beam Suntory Inc, Constellation Brands Inc, and New Holland Brewing Co LLC, among others.
In Mar 2022, Constellation Brands Inc Enters into the Ready-to-Drink Boxed Wine Cocktail Category. In Jun 2019, New holland spirits launched new canned cocktail to existing line.
o Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe RTD cocktails market.
o Highlights key business priorities in order to assist companies to realign their business strategies
o The key findings and recommendations highlight crucial progressive industry trends in the Europe RTD cocktails market, thereby allowing players across the value chain to develop effective long-term strategies
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
o Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the Europe RTD cocktails market, as well as those hindering it
o Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution
TABLE OF CONTENTS
1. Introduction
1.1 The Research Team Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Europe RTD Cocktails Market Landscape
4.1 Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distribution Channel:
5. Europe RTD Cocktails Market – Key Industry Dynamics
5.1 Market Drivers
5.1.1 Strong Preference for RTD Alcoholic Beverages Among Consumers
5.1.2 Strategic Development Initiatives by Manufacturers
5.2 Market Restraints
5.2.1 Complex and Diverse Regulations
5.3 Market Opportunities
5.3.1 Consumer Inclination Towards Innovative Flavors
5.4 Future Trends
5.4.1 Influence of social media and Celebrities
5.5 Impact of Drivers and Restraints:
6. RTD Cocktails Market – Europe Market Analysis
6.1 RTD Cocktails Market Revenue (US$ Million), 2020 – 2030
6.2 Europe RTD Cocktails Market Forecast and Analysis
7. Europe RTD Cocktails Market Analysis – Base Type
7.1 Malt Based
7.1.1 Overview
7.1.2 Malt Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.2 Tequila Based
7.2.1 Overview
7.2.2 Tequila Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.3 Vodka Based
7.3.1 Overview
7.3.2 Vodka Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.4 Whiskey Based
7.4.1 Overview
7.4.2 Whiskey Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.5 Others
7.5.1 Overview
7.5.2 Others Market Volume, Revenue and Forecast to 2030 (US$ Million)
8. Europe RTD Cocktails Market Analysis – Packaging Type
8.1 Bottles
8.1.1 Overview
8.1.2 Bottles Market Value, Revenue and Forecast to 2030 (US$ Million)
8.2 Cans
8.2.1 Overview
8.2.2 Cans Market Value, Revenue and Forecast to 2030 (US$ Million)
8.3 Others
8.3.1 Overview
8.3.2 Others Market Value, Revenue and Forecast to 2030 (US$ Million)
9. Europe RTD Cocktails Market Analysis – Distribution Channel
9.1 Supermarkets & Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets & Hypermarkets Market Value, Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
9.2.1 Overview
9.2.2 Specialty Stores Market Value, Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail Market Value, Revenue, and Forecast to 2030 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others Market Value, Revenue, and Forecast to 2030 (US$ Million)
10. Europe RTD Cocktails Market – Country Analysis
10.1 Europe
10.1.1 Europe RTD Cocktails Market Overview
10.1.2 Europe RTD Cocktails Market Revenue and Forecasts and Analysis – By Countries
10.1.2.1 RTD cocktails market Breakdown by Country
10.1.2.2 Germany RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.2.1 Germany RTD Cocktails Market Breakdown by Base Type
10.1.2.2.2 Germany RTD Cocktails Market Breakdown by Packaging Type
10.1.2.2.3 Germany RTD Cocktails Market Breakdown by Distribution Channel
10.1.2.3 France RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.3.1 France RTD Cocktails Market Breakdown by Base Type
10.1.2.3.2 France RTD Cocktails Market Breakdown by Packaging Type
10.1.2.3.3 France RTD Cocktails Market Breakdown by Distribution Channel
10.1.2.4 Italy RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.4.1 Italy RTD Cocktails Market Breakdown by Base Type
10.1.2.4.2 Italy RTD Cocktails Market Breakdown by Packaging Type
10.1.2.4.3 Italy RTD Cocktails Market Breakdown by Distribution Channel
10.1.2.5 UK RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.5.1 UK RTD Cocktails Market Breakdown by Base Type
10.1.2.5.2 UK RTD Cocktails Market Breakdown by Packaging Type
10.1.2.5.3 UK RTD Cocktails Market Breakdown by Distribution Channel
10.1.2.6 Russia RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.6.1 Russia RTD Cocktails Market Breakdown by Base Type
10.1.2.6.2 Russia RTD Cocktails Market Breakdown by Packaging Type
10.1.2.6.3 Russia RTD Cocktails Market Breakdown by Distribution Channel
10.1.2.7 Rest of Europe RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
10.1.2.7.1 Rest of Europe RTD Cocktails Market Breakdown by Base Type
10.1.2.7.2 Rest of Europe RTD Cocktails Market Breakdown by Packaging Type
10.1.2.7.3 Rest of Europe RTD Cocktails Market Breakdown by Distribution Channel
11. Competitive Landscape
11.1 Heat Map Analysis by Key Players
11.2 Company Positioning & Concentration
12. RTD Cocktails Market Industry Landscape
12.1 Overview
12.2 Merger and Acquisitions
12.3 Expansion
12.4 Product Launch
13. Company Profiles
13.1 Bacardi Limited
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Beam Suntory Inc
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Constellation Brands Inc
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 New Holland Brewing Co LLC
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
14. Appendix
LIST OF TABLES
Table 1. Europe RTD Cocktails Market Segmentation
Table 2. Europe RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
Table 3. Germany RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) – By Base Type
Table 4. Germany RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) – By Packaging Type
Table 5. Germany RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 6. France RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) – By Base Type
Table 7. France RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) – By Packaging Type
Table 8. France RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 9. Italy RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) – By Base Type
Table 10. Italy RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) – By Packaging Type
Table 11. Italy RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 12. UK RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) – By Base Type
Table 13. UK RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) – By Packaging Type
Table 14. UK RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 15. Russia RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) – By Base Type
Table 16. Russia RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) – By Packaging Type
Table 17. Russia RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 18. Rest of Europe RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) – By Base Type
Table 19. Rest of Europe RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) – By Packaging Type
Table 20. Rest of Europe RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) – By Distribution Channel
Table 21. Company Positioning & Concentration
LIST OF FIGURES
Figure 1. Europe RTD Cocktails Market Segmentation, By Country
Figure 2. Porter’s Five Forces Analysis
Figure 3. Ecosystem: Europe RTD Cocktails Market
Figure 4. Europe RTD Cocktails Market – Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Europe RTD Cocktails Market Revenue (US$ Million), 2020 – 2030
Figure 7. Europe RTD Cocktails Market Share (%) – Base Type, 2022 and 2030
Figure 8. Malt Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9. Tequila Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. Vodka Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 11. Whiskey Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 12. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13. Europe RTD Cocktails Market Share (%) – Packaging Type, 2022 and 2030
Figure 14. Bottles Market Revenue and Forecasts To 2030 (US$ Million)
Figure 15. Cans Market Revenue and Forecasts To 2030 (US$ Million)
Figure 16. Others Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 17. Europe RTD Cocktails Market Share (%) – Distribution Channel, 2022 and 2030
Figure 18. Supermarkets & Hypermarkets Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19. Specialty Stores Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20. Online Retail Market Revenue and Forecasts To 2030 (US$ Million)
Figure 21. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 22. Europe RTD Cocktails Market, by Country – Revenue (2022) (US$ Million)
Figure 23. RTD cocktails market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 24. Germany RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 25. France RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 26. Italy RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 27. UK RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 28. Russia RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 29. Rest of Europe RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 30. Heat Map Analysis By Key Players
The List of Companies – Europe RTD Cocktails Market
o Bacardi Limited
o Beam Suntory Inc,
o Constellation Brands Inc
o New Holland Brewing Co LLC
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