Europe Hair Removal Products Market Forecast to 2028
Europe Hair Removal Products Market Forecast to 2028 – Regional Analysis By Product type (Creams, Wax Strips, Razors & Blades, Epilators, and Others) End User (Men and Women), and Distribution Channel (Supermarket & Hypermarkets, Convenience Store, Online Retails, and Others)
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Description
Rise in Demand for Men’s Hair Removal Products Fuel Europe Hair Removal Products Market
The rise in promotional campaigns regarding personal hair removal products has shifted the customer perspective from salon styling to at-home personal care. Moreover, the frequency of facial shaving and undesired body hair removal among men is higher than among women. Men generally use razors and blades for facial hair removal or trimming and prefer hair removal creams or sprays for removing undesired body hair. For instance, in 2019, Reckitt Benckiser Group plc launched the Veet hair removal cream range for men, featuring Veet Men Normal and Veet Men Sensitive. Moreover, various companies offer razor or hair removal kit subscriptions to customers, wherein, the company delivers hair removal kits to their doorstep on a regular interval specified by the customer. For instance, companies such as Harry’s, Dollar Shave Club, and The Procter & Gamble Company offer hair removal subscription boxes. Rise in demand for men’s personal grooming products such as hair clippers, electric shavers, razors, blades, and hair removal creams is driving the hair removal products market.
Europe Hair Removal Products Market Overview
The Europe hair removal products market is broadly segmented into Germany, France, Italy, the UK, Russia, the Rest of Europe. The preference of men in Europe for clean shaves, well-trimmed beards, and personal grooming is expected to create lucrative opportunities for major market players in the region over the coming years. Moreover, a changing customer buying behavior and rising demand for luxury shaving products are expected to boost the hair removal products market growth in Europe during the forecast period. Europe has several well-established hair removal product companies, including Edwin Jagger, Wilde & Harte, Bolin Webb, the Procter & Gamble Company, and Reckitt Benckiser Group plc. The manufacturers launch hair removal products in Europe, supported by effective marketing campaigns, to increase product awareness and widen customer base. In 2019, the Procter & Gamble Company’s brand Gillette launched heated razors in the UK under the premium “Gillette labs” range in the luxury retail and grooming category. Moreover, in 2021, BIC launched hybrid razors—Hybrid 5 Flex for men and Click 3 Soleil for women—in the European market. Innovative product launches across Europe are expected to drive the growth of the hair removal products market during the forecast period.
Europe Hair Removal Products Market Revenue and Forecast to 2028 (US$ Million)
Europe Hair Removal Products Market Segmentation
The Europe hair removal products market is segmented into type, application, personal care, and country.
Based on product type, the Europe hair removal products market is segmented into creams, wax strips, razors and blades, epilators, and others. The razors and blades segment held a larger share of the Europe hair removal products market in 2022.
Based on end user, the Europe hair removal products market is segmented into men and women. The women segment held the largest share of the Europe hair removal products market in 2022.
Based on distribution channel, the Europe hair removal products market is segmented into supermarket and hypermarket, convenience store, online retail, and others. The supermarket and hypermarket segment held the largest share of the Europe hair removal products market in 2022.
Based on country, the Europe hair removal products market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated the share of the Europe hair removal products market in 2022.
America International Inc, Church & Dwight Co Inc, Koninklijke Philips NV, Oriflame Holding AG, Reckitt Benckiser Group Pls, and The Procter & Gamble Co are some of the leading companies operating in the Europe hair removal products market.
Summary Info
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According to the research team’ research, the Europe Hair Removal Products Market was valued at US$ 2,224.38 million in 2022 and is expected to reach US$ 2,946.08 million by 2028, registering a CAGR of 4.8% from 2022 to 2028. Rise in demand for men’s hair removal products and increased spending on personal grooming products are the critical factors attributed to the Europe hair removal products market.
The European beauty & personal grooming industry is growing with a rising emphasis on personal hygiene and appearance. Over the past few decades, rise in disposable income and increasing working population have encouraged buyers and customers to spend more on personal grooming products. According to a survey conducted by Harris Williams in 2022, consumers emphasized majorly on skincare, wellness, and hair health. It also confirmed that the majority of consumers would not reduce spending on health and beauty products if economic conditions declined. Hair removal product manufacturers have further invested heftily in marketing and advertisement of products to create awareness and increase the demand for hair removal products. Customers prefer convenient, hassle-free, and time-saving hair removal products, owing to busy lifestyles and shift in consumer behavior. The hair removal products manufacturers also provide offers, free gifts, launch trials, and other discounts on products to widen their customer base, which, in turn, encourages customers to spend more on hair removal products. Thus, these key factors are responsible for driving the hair removal products market.
On the contrary, adoption of permanent hair removal method hampers the Europe hair removal products market.
Based on product type, the Europe hair removal products market is segmented into creams, wax strips, razor and blades, epilators, and others. The razor and blades segment held 44.3% share of Europe hair removal products market in 2022, amassing US$ 985.41 million. It is projected to garner US$ 1,296.78 million by 2028 to expand at 4.7% CAGR during 2022-2028.
Based on end user, the Europe hair removal products market is segmented into men and women. The women segment held 64.1% share of Europe hair removal products market in 2022, amassing US$ 1,425.87 million. It is projected to garner US$ 1,842.33 million by 2028 to expand at 4.4% CAGR during 2022-2028.
Based on distribution channel, the Europe hair removal products market is segmented into supermarket and hypermarket, convenience store, online retail, and others. The supermarket and hypermarket segment held 35.0% share of Europe hair removal products market in 2022, amassing US$ 778.17 million. It is projected to garner US$ 1,046.11 million by 2028 to expand at 5.1% CAGR during 2022-2028.
Based on country, the Europe hair removal products market has been categorized into the Germany, France, Italy, Russia, the UK, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 39.5% share of Europe hair removal products market in 2022. It was assessed at US$ 879.53 million in 2022 and is likely to hit US$ 1,144.90 million by 2028, exhibiting a CAGR of 4.5% during 2022-2028.
Key players dominating the Europe hair removal products market are Church & Dwight Co Inc; Reckitt Benckiser Group Plc; Oriflame Holding AG; The Procter & Gamble Co; and Koninklijke Philips NV, among others.
o Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe Hair Removal Products Market.
o Highlights key business priorities in order to assist companies to realign their business strategies.
o The key findings and recommendations highlight crucial progressive industry trends in Europe Hair Removal Products Market, thereby allowing players across the value chain to develop effective long-term strategies.
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
o Scrutinize in-depth Europe Market trends and outlook coupled with the factors driving the market, as well as those hindering it.
o Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing and distribution.
TABLE OF CONTENTS
1. Introduction
1.1 Study Scope
1.2 The Research Team Report Guidance
1.3 Market Segmentation
1.3.1 Europe Hair Removal Products Market, by Product Type
1.3.2 Europe Hair Removal Products Market, by End User
1.3.3 Europe Hair Removal Products Market, by Distribution Channel
1.3.4 Europe Hair Removal Products Market, by Country
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis formulation:
3.2.4 Macro-economic factor analysis:
3.2.5 Developing base number:
3.2.6 Data Triangulation:
3.2.7 Country level data:
4. Europe Hair Removal Products Market Landscape
4.1 Market Overview
4.2 Porter’s Five Forces Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. Europe Hair Removal Products Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Rise in Demand for Men’s Hair Removal Products
5.1.2 Increased Spending on Personal Grooming Products
5.2 Market Restraints
5.2.1 Adoption of Permanent Hair Removal Methods
5.3 Market Opportunities
5.3.1 Development of Smart Hair Removal Devices
5.4 Future Trends
5.4.1 Preference for Natural and Clean-Label Hair Removal Products
5.5 Impact Analysis of Drivers and Restraints
6. Hair Removal Products – Europe Market Analysis
6.1 Europe Hair Removal Products Market Overview
6.2 Europe Hair Removal Products Market Forecast and Analysis
7. Europe Hair Removal Products Market Analysis – By Product Type
7.1 Overview
7.2 Europe Hair Removal Products Market, By Product Type (2021 and 2028)
7.3 Creams
7.3.1 Overview
7.3.2 Creams: Europe Hair Removal Products Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Wax Strips
7.4.1 Overview
7.4.2 Wax Strips: Europe Hair Removal Products Market – Revenue and Forecast to 2028 (US$ Million)
7.5 Razors and Blades:
7.5.1 Overview
7.5.2 Razors and Blades: Europe Hair Removal Products Market – Revenue and Forecast to 2028 (US$ Million)
7.6 Epilators:
7.6.1 Overview
7.6.2 Epilators: Europe Hair Removal Products Market – Revenue and Forecast to 2028 (US$ Million)
7.7 Others:
7.7.1 Overview
7.7.2 Others: Europe Hair Removal Products Market – Revenue and Forecast to 2028 (US$ Million)
8. Europe Hair Removal Products Market Analysis – By End User
8.1 Overview
8.2 Europe Hair Removal Products Market, By End User (2021 and 2028)
8.3 Men
8.3.1 Overview
8.3.2 Men: Europe Hair Removal Products Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Women
8.4.1 Overview
8.4.2 Women: Europe Hair Removal Products Market – Revenue and Forecast to 2028 (US$ Million)
9. Europe Hair Removal Products Market Analysis – By Distribution Channel
9.1 Overview
9.2 Europe Hair Removal Products Market, By Distribution Channel (2021 and 2028)
9.3 Supermarkets and Hypermarkets
9.3.1 Overview
9.3.2 Supermarkets and Hypermarkets: Europe Hair Removal Products Market- Revenue and Forecast to 2028 (US$ Million)
9.4 Convenience Stores
9.4.1 Overview
9.4.2 Convenience Stores: Europe Hair Removal Products Market- Revenue and Forecast to 2028 (US$ Million)
9.5 Online Retail
9.5.1 Overview
9.5.2 Online Retail: Europe Hair Removal Products Market- Revenue and Forecast to 2028 (US$ Million)
9.6 Others
9.6.1 Overview
9.6.2 Others: Europe Hair Removal Products Market- Revenue and Forecast to 2028 (US$ Million)
10. Europe Hair Removal Products Market – Country Analysis
10.1 Overview
10.1.1.1 Germany: Europe Hair Removal Products Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.1.1 Germany: Europe Hair Removal Products Market, By Product Type
10.1.1.1.2 Germany: Europe Hair Removal Products Market, by End User
10.1.1.1.3 Germany: Europe Hair Removal Products Market, by Distribution Channel
10.1.1.2 France: Europe Hair Removal Products Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.2.1 France: Europe Hair Removal Products Market, By Product Type
10.1.1.2.2 France: Europe Hair Removal Products Market, by End User
10.1.1.2.3 France: Europe Hair Removal Products Market, by Distribution Channel
10.1.1.3 Italy: Europe Hair Removal Products Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.3.1 Italy: Europe Hair Removal Products Market, By Product Type
10.1.1.3.2 Italy: Europe Hair Removal Products Market, by End User
10.1.1.3.3 Italy: Europe Hair Removal Products Market, by Distribution Channel
10.1.1.4 UK: Europe Hair Removal Products Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.4.1 UK: Europe Hair Removal Products Market, By Product Type
10.1.1.4.2 UK: Europe Hair Removal Products Market, by End User
10.1.1.4.3 UK: Europe Hair Removal Products Market, by Distribution Channel
10.1.1.5 Russia: Europe Hair Removal Products Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.5.1 Russia: Europe Hair Removal Products Market, By Product Type
10.1.1.5.2 Russia: Europe Hair Removal Products Market, by End User
10.1.1.5.3 Russia: Europe Hair Removal Products Market, by Distribution Channel
10.1.1.6 Rest of Europe: Europe Hair Removal Products Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.6.1 Rest of Europe: Europe Hair Removal Products Market, By Product Type
10.1.1.6.2 Rest of Europe: Europe Hair Removal Products Market, by End User
10.1.1.6.3 Rest of Europe: Europe Hair Removal Products Market, by Distribution Channel
11. Industry Landscape
11.1 Overview
11.2 New Product Development
11.3 Merger and Acquisition
12. Company Profiles
12.1 Church & Dwight Co Inc
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Reckitt Benckiser Group Plc
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Oriflame Holding AG
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 The Procter & Gamble Co
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Koninklijke Philips NV
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 American International Inc
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
13. Appendix
13.1 About Research Team
13.2 Glossary of Terms
LIST OF TABLES
Table 1. Europe Hair Removal Products Market Revenue Forecast to 2028 (US$ Mn)
Table 2. Germany Europe Hair Removal Products Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)
Table 3. Germany Europe Hair Removal Products Market, by End User – Revenue and Forecast to 2028 (US$ Million)
Table 4. Germany Europe Hair Removal Products Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)
Table 5. France Europe Hair Removal Products Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)
Table 6. France Europe Hair Removal Products Market, by End User – Revenue and Forecast to 2028 (US$ Million)
Table 7. France Europe Hair Removal Products Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)
Table 8. Italy Europe Hair Removal Products Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)
Table 9. Italy Europe Hair Removal Products Market, by End User – Revenue and Forecast to 2028 (US$ Million)
Table 10. Italy Europe Hair Removal Products Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)
Table 11. UK Europe Hair Removal Products Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)
Table 12. UK Europe Hair Removal Products Market, by End User – Revenue and Forecast to 2028 (US$ Million)
Table 13. UK Europe Hair Removal Products Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)
Table 14. Russia Europe Hair Removal Products Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)
Table 15. Russia Europe Hair Removal Products Market, by End User – Revenue and Forecast to 2028 (US$ Million)
Table 16. Russia Europe Hair Removal Products Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)
Table 17. Rest of Europe Hair Removal Products Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)
Table 18. Rest of Europe Hair Removal Products Market, by End User – Revenue and Forecast to 2028 (US$ Million)
Table 19. Rest of Europe Hair Removal Products Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)
Table 20. Glossary of Terms, Europe Hair Removal Products Market
LIST OF FIGURES
Figure 1. Europe Hair Removal Products Market Segmentation
Figure 2. Europe Hair Removal Products Market Segmentation – By Country
Figure 3. Europe Hair Removal Products Market Overview
Figure 4. Europe Hair Removal Products Market, By Product Type
Figure 5. Europe Hair Removal Products Market, by Country
Figure 7. Porter’s Five Forces Analysis
Figure 8. Ecosystem: Europe Hair Removal Products Market
Figure 9. Expert Opinion
Figure 10. Europe Hair Removal Products Market Impact Analysis of Drivers and Restraints
Figure 11. Europe Hair Removal Products Market Forecast and Analysis, 2020-2028 (US$ Mn)
Figure 12. Europe Hair Removal Products Market Revenue Share, By Product Type (2021 and 2028)
Figure 13. Creams: Europe Hair Removal Products Market – Revenue and Forecast To 2028 (US$ Million)
Figure 14. Wax Strips: Europe Hair Removal Products Market – Revenue and Forecast To 2028 (US$ Million)
Figure 15. Razors and Blades: Europe Hair Removal Products Market – Revenue and Forecast To 2028 (US$ Million)
Figure 16. Epilators: Europe Hair Removal Products Market – Revenue and Forecast To 2028 (US$ Million)
Figure 17. Others: Europe Hair Removal Products Market – Revenue and Forecast To 2028 (US$ Million)
Figure 18. Europe Hair Removal Products Market Revenue Share, By End User (2021 and 2028)
Figure 19. Men: Europe Hair Removal Products Market – Revenue and Forecast To 2028 (US$ Million)
Figure 20. Women: Europe Hair Removal Products Market – Revenue and Forecast To 2028 (US$ Million)
Figure 21. Europe Hair Removal Products Market Revenue Share, By Distribution Channel (2021 and 2028)
Figure 22. Supermarkets and Hypermarkets: Europe Hair Removal Products Market- Revenue and Forecast To 2028 (US$ Million)
Figure 23. Convenience Stores: Europe Hair Removal Products Market- Revenue and Forecast To 2028 (US$ Million)
Figure 24. Online Retail: Europe Hair Removal Products Market- Revenue and Forecast To 2028 (US$ Million)
Figure 25. Others: Europe Hair Removal Products Market- Revenue and Forecast To 2028 (US$ Million)
Figure 26. Europe Hair Removal Products Market, by Key Country – Revenue (2021) (US$ Million)
Figure 27. Europe Hair Removal Products Market Share Revenue, by Key Country (2021 and 2028)
Figure 28. Germany: Europe Hair Removal Products Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. France: Europe Hair Removal Products Market – Revenue and Forecast to 2028 (US$ Million)
Figure 30. Italy: Europe Hair Removal Products Market – Revenue and Forecast to 2028 (US$ Million)
Figure 31. UK: Europe Hair Removal Products Market – Revenue and Forecast to 2028 (US$ Million)
Figure 32. Russia: Europe Hair Removal Products Market – Revenue and Forecast to 2028 (US$ Million)
Figure 33. Rest of Europe: Europe Hair Removal Products Market – Revenue and Forecast to 2028 (US$ Million)
The List of Companies – Europe Hair Removal Products Market
o American International Inc
o Church & Dwight Co Inc
o Koninklijke Philips NV
o Oriflame Holding AG
o Reckitt Benckiser Group Plc
o The Procter & Gamble Co
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