Europe Cut Flowers Market Forecast to 2030
Europe Cut Flowers Market Forecast to 2030 – Regional Analysis – by Flower Type (Rose, Carnation, Lilium, Chrysanthemum and Gerbera, and Others), Application (Home and Commercial), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores/Florist, Online Retail, and Others)
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Description
Various Health Benefits Associated with Cut Flowers Drive Europe Cut Flowers Market
Cut Flowers are used for medicinal purposes due to their various health benefits. Flowers are known to have an immediate impact on mood. Their vibrant colors and pleasant fragrances can help reduce stress, anxiety, and depression, improving mental well-being. Studies have shown that flowers can lower cortisol levels (a stress hormone), leading to decreased stress and a more relaxed smile. For instance, a study conducted by Harvard Medical School showed that when flowers are kept at home, people feel less worried, reducing anxiety and depression.
Different types of cut flowers have different properties, which help keep the environment fresh and boost mood. Some flowers, such as peace lilies and gerbera daisies, have air-purifying properties, helping to remove common indoor pollutants and improve indoor air quality. In addition, chrysanthemum has properties that help reduce blood pressure and cure dizziness and insomnia. Other flowers, such as pot marigolds, are used as a remedy for inflamed skin and prevent the spread of infection. In contrast, purple cornflower helps stimulate the immune system, improving the body’s resistance against viral and bacterial infection. Moreover, lavender’s aroma calms the nervous system, reduces muscle tension, and works as an antiseptic. Thus, various health benefits associated with cut flowers propel the market growth.
Europe Cut Flowers Market Overview
The cut flowers market in Europe is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Market growth in Europe is ascribed to the presence of well-established players such as Afriflora Sher, Oserian, and Dümmen Orange in this region. Small and medium enterprises in the cut flowers market in Europe benefit from a well-developed virtualized freight and logistics network as well as a well-coordinated supply chain, comprising growers, traders, logistics service providers, and gift shop outlets. Virtual networks ensure cost-effective and speedy deliveries of floriculture products, including cut flowers, which favors the cut flowers market in this region.
The tradition of gifting flowers on occasions such as birthdays, anniversaries, and holidays boost the demand for cut flowers in Europe. People in European countries indulge in various seasonal celebrations and festivals such as Easter and Christmas, which traditionally involve the exchange of flowers. In addition, the preference for locally grown and sustainably sourced flowers has surged in the region due to growing environmental consciousness. Further, recent studies have shown that flowers can positively impact mental well-being and reduce stress. Such studies are likely to benefit the cut flowers market in Europe in the coming years.
Europe Cut Flowers Market Revenue and Forecast to 2030 (US$ Million)
Europe Cut Flowers Market Segmentation
The Europe cut flowers market is segmented into flower type, application, distribution channel, and country.
Based on flower type, the Europe cut flowers market is segmented into rose, carnation, lilium, chrysanthemum and gerbera, and others. The rose segment held the largest share of the Europe cut flowers market in 2022.
In terms of application, the Europe cut flowers market is bifurcated into home and commercial. The commercial segment held a larger share of the Europe cut flowers market in 2022.
By distribution channel, the Europe cut flowers market is categorized into supermarkets and hypermarkets, specialty stores/florist, online retail, and others. The specialty stores/florist segment held the largest share of the Europe cut flowers market in 2022.
Based on country, the Europe cut flowers market is segmented into the UK, Germany, France, Italy, Russia, and the Rest of Europe. The Rest of Europe dominated Europe cut flowers market in 2022.
Selecta Cut Flowers SAU, Sher Holland BV, Multiflora Corp, Rosebud Ltd, Karen Roses Ltd, Dummen Orange Holding BV, and Marginpar BV are some of the leading companies operating in the Europe cut flowers market.
Summary Info
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According to the Research Team research, the Europe cut flowers market was valued at US$ 14,570.66 million in 2022 and is expected to reach US$ 21,251.59 million by 2030, registering a CAGR of 4.8% from 2022 to 2030. Surging E-commerce platform for flower delivery and marketing a farm story to attract customers are among the critical factor attributed to the Europe cut flowers market expansion.
E-commerce purchases are on the rise, which can be an opportunity for the flower industry. The number of retailers (florists, supermarkets, and online specialists) selling flowers online is increasing. The assortment of flowers that can be purchased online is also growing. The Internet is the fastest-growing market outlet in many European countries, although current market shares are typically below 10%. The online sales trend increases the importance of product uniformity, supply chain efficiency, and information exchange standards. Online sales of cut flowers (both bouquets, mono-bunches, and individual flowers) are expected to increase further. Internet sales often involve florists who collectively or individually produce bouquets, flowers, or specialized bouquet producers. E-commerce offers availability of wide varieties of cut flowers, offers and discounts on different products, and customization of gifting purpose, thereby surging the purchase of cut flower through online platform. It will also give supermarkets valuable information about consumer interest and demand. Retailers are targeting the new generation of customers by offering a wide variety of cut flowers and new designs and ideas. Cut flower companies are now using social media platforms to launch marketing campaigns because social media offers many benefits, including targeting specific customer segments, broad reach, and adaptability, while being relatively inexpensive.
On the contrary, stringent regulations associated with cut flowers hampers the growth of Europe cut flowers market.
Based on flower type, the Europe cut flowers market is segmented into rose, carnation, lilium, chrysanthemum and gerbera, and others. The rose segment held 38.6% share of Europe cut flowers market in 2022, amassing US$ 5,625.06 million. It is projected to garner US$ 8,283.58 million by 2030 to expand at 5.0% CAGR during 2022–2030.
In terms of application, the Europe cut flowers market is bifurcated into home and commercial. The commercial segment held 77.8% share of Europe cut flowers market in 2022, amassing US$ 11,330.45 million. It is projected to garner US$ 16,664.35 million by 2030 to expand at 4.9% CAGR during 2022–2030.
By distribution channel, the Europe cut flowers market is segmented into supermarkets and hypermarkets, specialty stores/florist, online retail, and others. The specialty stores/florist segment held 39.1% share of Europe cut flowers market in 2022, amassing US$ 5,696.74 million. It is projected to garner US$ 8,141.19 million by 2030 to expand at 4.6% CAGR during 2022–2030.
Based on country, the Europe cut flowers market has been categorized into the UK, Germany, France, Italy, Russia, and the Rest of Europe. Our regional analysis states that the Rest of Europe captured 32.8% share of Europe cut flowers market in 2022. It was assessed at US$ 4,782.14 million in 2022 and is likely to hit US$ 6,590.16 million by 2030, exhibiting a CAGR of 4.1% during 2022–2030.
Key players operating in the Europe cut flowers market are Selecta Cut Flowers SAU, Sher Holland BV, Multiflora Corp, Rosebud Ltd, Karen Roses Ltd, Dummen Orange Holding BV, and Marginpar BV, among others.
In January 2022, Selecta One and Moraglia Breeding jointly announced that the two companies entered a new formal strategic alliance. This strategic partner powerfully strengthens our logistics capability and expertise, including a strong strategy, supply chain, and team management. In May 2023, Marginpar and VBW, a trade association for florists, work together to inspire florists with their products and support their sales.
o Highlights key business priorities in order to assist companies to realign their business strategies.
o The key findings and recommendations highlight crucial progressive industry trends in Europe cut flowers market, thereby allowing players across the value chain to develop effective long-term strategies.
o Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
o Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the cut flowers market, as well as those hindering it.
o Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing, and distribution.
TABLE OF CONTENTS
1. Introduction
1.1 the Research Team Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Europe Cut Flowers Market Landscape
4.1 Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
5. Europe Cut Flowers Market – Key Industry Dynamics
5.1 Market Drivers
5.1.1 Increasing Demand for Cut Flowers for Decorative Purposes
5.1.2 Various Health Benefits Associated with Cut Flowers
5.2 Market Restraints
5.2.1 Stringent Regulations Associated with Cut Flowers
5.3 Market Opportunities
5.3.1 Surging E-commerce Platform for Flower Delivery
5.4 Future Trends
5.4.1 Marketing a Farm Story to Attract Customers
5.5 Impact of Drivers and Restraints:
6. Cut Flowers Market – Europe Market Analysis
6.1 Europe Cut Flowers Market Revenue (US$ Million), 2020 – 2030
6.2 Europe Cut Flowers Market Forecast and Analysis
7. Europe Cut Flowers Market Analysis – Flower Type
7.1 Rose
7.1.1 Overview
7.1.2 Rose: Market Revenue and Forecast to 2030 (US$ Million)
7.2 Carnation
7.2.1 Overview
7.2.2 Carnation: Market Revenue and Forecast to 2030 (US$ Million)
7.3 Lilium
7.3.1 Overview
7.3.2 Lilium: Market Revenue and Forecast to 2030 (US$ Million)
7.4 Chrysanthemum and Gerbera
7.4.1 Overview
7.4.2 Chrysanthemum and Gerbera: Market Revenue and Forecast to 2030 (US$ Million)
7.5 Others
7.5.1 Overview
7.5.2 Others: Market Revenue, and Forecast to 2030 (US$ Million)
8. Europe Cut Flowers Market Analysis – Application
8.1 Home
8.1.1 Overview
8.1.2 Home: Market Revenue and Forecast to 2030 (US$ Million)
8.2 Commercial
8.2.1 Overview
8.2.2 Commercial: Market Revenue and Forecast to 2030 (US$ Million)
9. Europe Cut Flowers Market Analysis – Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets and Hypermarkets: Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Store/Florists
9.2.1 Overview
9.2.2 Specialty Store/Florists: Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail: Market Revenue, and Forecast to 2030 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others: Market Revenue, and Forecast to 2030 (US$ Million)
10. Europe Cut Flowers Market – Country Analysis
10.1 Europe Cut Flowers Market Overview
10.1.1 Europe Cut Flowers Market, by key country – Revenue (2022) (US$ Million)
10.1.1.1 Europe Cut Flowers Market Breakdown by Country
10.1.1.2 Germany Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
10.1.1.2.1 Germany Cut Flowers Market Breakdown by Flower Type
10.1.1.2.2 Germany Cut Flowers Market Breakdown by Application
10.1.1.2.3 Germany Cut Flowers Market Breakdown by Distribution Channel
10.1.1.3 UK Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
10.1.1.3.1 UK Cut Flowers Market Breakdown by Flower Type
10.1.1.3.2 UK Cut Flowers Market Breakdown by Application
10.1.1.3.3 UK Cut Flowers Market Breakdown by Distribution Channel
10.1.1.4 France Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
10.1.1.4.1 France Cut Flowers Market Breakdown by Flower Type
10.1.1.4.2 France Cut Flowers Market Breakdown by Application
10.1.1.4.3 France Cut Flowers Market Breakdown by Distribution Channel
10.1.1.5 Italy Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
10.1.1.5.1 Italy Cut Flowers Market Breakdown by Flower Type
10.1.1.5.2 Italy Cut Flowers Market Breakdown by Application
10.1.1.5.3 Italy Cut Flowers Market Breakdown by Distribution Channel
10.1.1.6 Russia Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
10.1.1.6.1 Russia Cut Flowers Market Breakdown by Flower Type
10.1.1.6.2 Russia Cut Flowers Market Breakdown by Application
10.1.1.6.3 Russia Cut Flowers Market Breakdown by Distribution Channel
10.1.1.7 Rest of Europe Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
10.1.1.7.1 Rest of Europe Cut Flowers Market Breakdown by Flower Type
10.1.1.7.2 Rest of Europe Cut Flowers Market Breakdown by Application
10.1.1.7.3 Rest of Europe Cut Flowers Market Breakdown by Distribution Channel
11. Company Profiles
11.1 Selecta Cut Flowers SAU
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Sher Holland BV
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Multiflora Corp
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Rosebud Ltd
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Karen Roses Ltd
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 Dummen Orange Holding BV
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 Marginpar BV
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
12. Appendix
LIST OF TABLES
Table 1.            Europe Cut Flowers Market Segmentation
Table 2.            Europe Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
Table 3.            Europe Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – Flower Type
Table 4.            Europe Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – Application
Table 5.            Europe Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – Distribution Channel
Table 6.            Germany Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Flower Type
Table 7.            Germany Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Application
Table 8.            Germany Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Distribution Channel
Table 9.            UK Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Flower Type
Table 10.         UK Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Application
Table 11.         UK Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Distribution Channel
Table 12.         France Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Flower Type
Table 13.         France Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Application
Table 14.         France Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Distribution Channel
Table 15.         Italy Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Flower Type
Table 16.         Italy Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Application
Table 17.         Italy Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Distribution Channel
Table 18.         Russia Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Flower Type
Table 19.         Russia Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Application
Table 20.         Russia Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Distribution Channel
Table 21.         Rest of Europe Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Flower Type
Table 22.         Rest of Europe Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Application
Table 23.         Rest of Europe Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million) – By Distribution Channel
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LIST OF FIGURES
Figure 1.          Europe Cut Flowers Market Segmentation, By Country
Figure 2.          Porter’s Five Forces Analysis
Figure 3.          Ecosystem: Europe Cut Flowers Market
Figure 4.          Europe Cut Flowers Market – Key Industry Dynamics
Figure 5.          Impact Analysis of Drivers and Restraints
Figure 6.          Europe Cut Flowers Market Revenue (US$ Million), 2020 – 2030
Figure 7.          Europe Cut Flowers Market Share (%) – Flower Type, 2022 and 2030
Figure 8.          Rose: Market Revenue and Forecasts to 2030 (US$ Million)
Figure 9.          Carnation: Market Revenue and Forecasts to 2030 (US$ Million)
Figure 10.       Lilium: Market Revenue and Forecasts to 2030 (US$ Million)
Figure 11.       Chrysanthemum and Gerbera: Market Revenue and Forecasts to 2030 (US$ Million)
Figure 12.       Others: Market Revenue and Forecasts to 2030 (US$ Million)
Figure 13.       Europe Cut Flowers Market Share (%) – Application, 2022 and 2030
Figure 14.       Home: Market Revenue and Forecasts to 2030 (US$ Million)
Figure 15.       Commercial: Market Revenue and Forecasts to 2030 (US$ Million)
Figure 16.       Europe Cut Flowers Market Share (%) –Distribution Channel, 2022 and 2030
Figure 17.       Supermarkets and Hypermarkets: Market Revenue and Forecasts to 2030 (US$ Million)
Figure 18.       Specialty Store/Florists: Market Revenue and Forecasts to 2030 (US$ Million)
Figure 19.       Online Retail: Market Revenue and Forecasts to 2030 (US$ Million)
Figure 20.       Others: Market Revenue and Forecasts to 2030 (US$ Million)
Figure 21.       Europe Cut Flowers Market, by Key Country – Revenue (2022) (US$ Million)
Figure 22.       Europe Cut Flowers Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 23.       Germany Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
Figure 24.       UK Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
Figure 25.       France Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
Figure 26.       Italy Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
Figure 27.       Russia Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
Figure 28.       Rest of Europe Cut Flowers Market Revenue and Forecasts to 2030 (US$ Million)
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The List of Companies – Europe Cut Flowers Market
o Selecta Cut Flowers SAU
o Sher Holland BV
o Multiflora Corp
o Rosebud Ltd
o Karen Roses Ltd
o Dummen Orange Holding BV
o Marginpar BV
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