4FRONT Research & Strategy Limited
4FRONT Research & Strategy Limited is a dynamic, independent full-service market research and insights agency which provides optimized outputs to help clients make the right business decisions. A full-fledged Nigerian market and social research firm in all facets, 4FRONT provides data collection services, project management and complete insight delivery. We are a modern and smart market research firm that offers client-centred insights for business growth. We are passionate, innovative and dedicated. We are also followers of emerging technologies that deliver quality, results and prompt service.
- Quantitative primary research.
- Qualitative primary research.
- Secondary research.
- Supporting research services.
- Quant: fieldwork.
- Qual: recruitment.
Including any preceding tasks leading up to this service level.
Description
Profile Summary
Paul Otite holds a BSc. degree in Economics & Statistics, and has about a decade of experience in delivering innovative and incisive qualitative and quantitative analyses; cutting across diverse industries. Paul is well known in the market research world having personally managed complex research projects for arrays of local and multinational clients. He is a bright, compelling, energetic, driven leader, with a passion to grow businesses and deliver positive impact both internally and externally.
Quantitative Research
- Survey (methodology) designing.
- Questionnaire designing.
- Sample plan development.
- Summary reporting.
- Full reporting.
- Fieldwork.
- Translation of field documents/responses to open ended questions.
- Questionnaire/DE programming on – or offline.
- Coding of responses to open ended questions.
- Raw data file preparation.
- Data tabulations.
- Advanced statistical analyses.
- Onsite intercepts with CAPI.
- Screened in-person interviews with CAPI.
- Telephone interviews using CATI or WATI.
- Central location tests using CAPI.
- Multi-session surveys (e.g. diaries, HUTs).
- Mystery shopping.
- Retail observations (e.g. distribution, merchandising, price checks).
- Customised retail audits.
- Business census surveys.
Qualitative Research
- Survey (methodology) designing.
- Guide and screener development.
- Summary reporting.
- Full reporting.
- Recruitment with incentives.
- Moderating.
- Translation of research material.
- Venue, hospitality and equipment*.
- Web streaming of IDIs/FGDs*.
- Simultaneous translation*.
- English transcripts.
* Outsourced.
- In-venue focus group discussions.
- Online focus group discussions.
- F2F IDIs at the respondent’s place (work/home).
- In-venue in-depth interviews (e.g. central location).
- Online in-depth interview.
- Telephone in-depth interview.
- Customer observing/interviewing (e.g. shop visits).
- Personal observing/interviewing (e.g. ethnographic studies).
Respondents
- Consumers.
- Retailers.
- B2B services.
- Wholesalers/Distributors/Importers/Exporters.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Raw material producers.
- Industry experts, specialists, industry observers.
- Government officials.
Secondary Research Capabilities
- Offline.
Standalone Research Support Services
- Translations.
- Transcripts.
- Sample sourcing.
- Data management/IT.
- Incentives processing/management.
- Research venue(s).
Region(s) of Operation
- Africa.
Industry Exclusions
- None.
Industry Specialisations
- None.
Survey Products
- Proprietary software apps, e.g. special analyses, charting.
Summary Info
| Team type: | |
|---|---|
| Service range: | Quantitative, Qualitative, Secondary research, Supporting services |
| Subscription country: | Nigeria |
| Resident facilities: | |
| Year founded: | |
| Full time staff: | |
| Regional Reach: | |
| Resident operations: | |
| Field Capabilities: | Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cabo Verde, Cameroon, Central African Republic, Chad, Comoros, Congo DR, Congo Rep, Cote d'Ivoire, Djibouti, Egypt, Equatorial Guinea, Eritrea, Eswatini (Swaziland), Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Morocco, Mozambique, Namibia, Niger, Nigeria, Rwanda, Sao Tome and Principe, Senegal, Seychelles, Sierra Leone, Somalia, South Africa, South Sudan, St Helena.Ascns.Tristan Cunha, Sudan, Tanzania, Togo, Tunisia, Uganda, Zambia, Zimbabwe |
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