TEST SAS
Over the past 40 years, TEST has developed a unique specialization and expertise in France in sectors requiring the implementation of complex research systems.
Our mission: to collect quality data, carry out analyses, simplify understanding and facilitate decision-making.
- Quantitative primary research.
- Qualitative primary research.
- Secondary research.
- Supporting research services.
- Quant: Fieldwork.
- Qual: recruitment.
Including any preceding tasks leading up to this service level.
Description
Profile Summary
Over the past 40 years, TEST has developed a unique specialization and expertise in France in sectors requiring the implementation of complex research systems. Our mission: to collect quality data, carry out analyses, simplify understanding and facilitate decision-making.
Our 4 main areas of expertise:
- Help manufacturers make decisions by analyzing the expectations of vehicle/mobility consumers.
- Study residents’ behavior and expectations to provide accurate data for local authorities and public services.
- Measure user practices to enable public and private operators to improve their transport networks.
- Identify cultural and tourist site visitors, their satisfaction and expectations.
Our 5 assets:
- Expert, committed teams.
- Reactivity and flexibility.
- A shared requirement.
- High-performance, specialized tools.
- Respect for people.
Quantitative Research
- Survey (methodology) designing.
- Questionnaire designing.
- Sample plan development.
- Summary reporting.
- Full reporting.
- Presentations (incl. online).
- Fieldwork.
- Translation of field documents/responses to open ended questions.
- Questionnaire/DE programming on – or offline.
- Coding of responses to open ended questions.
- Online auto reporting.
- Raw data file preparation.
- Data tabulations.
- Advanced statistical analyses.
- Onsite intercepts with CAPI.
- Screened in-person interviews with CAPI.
- Online (CAWI).
- Telephone interviews using CATI or WATI.
- Central location tests using CAPI.
- Multi-session surveys (e.g. diaries, HUTs).
- Mystery shopping.
- Retail observations (e.g. distribution, merchandising, price checks).
- Customised retail audits.
- Business census surveys.
Qualitative Research
- Survey (methodology) designing.
- Guide and screener development.
- Summary reporting.
- Full reporting.
- Presentations (incl.online).
- Recruitment with incentives.
- Moderating.
- Translation of research material.
- Venue, hospitality and equipment.
- Web streaming of IDIs/FGDs.
- Simultaneous translation*.
- English transcripts.
* Outsouced.
- In-venue focus group discussions.
- Online focus group discussions.
- F2F IDIs at the respondent’s place (work/home).
- In-venue in-depth interviews (e.g. central location).
- Online in-depth interview.
- Telephone in-depth interview.
- Customer observing/interviewing (e.g. shop visits).
- Personal observing/interviewing (e.g. ethnographic studies).
- Online bulletin board.
Respondents
- Consumers.
- Retailers.
- B2B services.
- Wholesalers/Distributors/Importers/Exporters.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Raw material producers.
- Industry experts, specialists, industry observers.
- Government officials.
Secondary Research Capabilities
- Online.
- Offline.
Standalone Research Support Services
- Translations.
- Transcripts.
- Sample sourcing.
- Data management/IT.
- Automatic reporting tools (e.g. online charting, AI).
- Incentives processing/management.
- Research venue(s).
- CATI stations.
- Sniff/taste booths.
- Research tools (e.g. eye scanners, people meters, CATI hard/software).
- VoIP calling systems.
- Lead generation services.
- Human resources.
Region(s) of Operation
- Africa.
- Australia & Oceania.
- Central America & The Caribbean.
- Central Asia.
- East & Southeast Asia.
- Europe.
- Middle East.
- North America.
- South America.
- South Asia.
Industry Exclusions
- None.
Industry Specialisations
- Automotive.
- UX (User Experience).
Survey Products
- Publications, e.g. industry reports.
- Proprietary online panel.
- Sample databases excl. panel.
- Omnibus.
- Syndicated tracking surveys.
- Proprietary software apps, e.g. special analyses, charting.
- Proprietary hardware tools, e.g. eye scanning.
- Ready to launch survey templates.
Panel Respondents
- General public.
- B2B.
Panel Regions
- Europe.
Omnibus Respondents
- General public.
- B2B.
Omnibus Regions
- Europe.
Syndicated Tracker Topics and Respondents
- Barometer study: Consumers – Museums – After Sales – Quality.
Syndicated Tracker Regions
- Europe.
Summary Info
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