Business & Marketing Analytic Centre

Business & Marketing Analytic Centre

Business and Marketing Analytic Centre provides full service marketing research in Russia since 1997.

Service Range

  • Quantitative primary research.
  • Secondary research.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.

Including all preceding tasks leading up to this service level.

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Item ID: RUS06WRA Category: Tags: ,

Description

Business and Marketing Analytic Centre (including Business and Marketing Research Centre brand from 2010) was established in 1997, as a part of the International Centre for Scientific and Technical Information (Moscow, 1968), an interstate organisation that assists international companies and organisations in the formulation of effective business and marketing strategies to facilitate entry into the Russian and CIS markets.

Business and Marketing Analytic Centre provides full service marketing research in Russia, Belarus and Kazakhstan, using our own fieldwork resources since 1997. Our competitive advantage is a deep knowledge of scientific and technical markets in Russia and CIS countries since 1968. The above-mentioned market research and consultancy services are provided for domestic and international brand holders, interested / presented in Russia and for international marketing research agencies and consulting companies. Welcome!

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.

Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail observations.

Respondents

  • Consumers.

Secondary Research Methods

  • Online.
  • Offline.

Direct Field Resources

  • Belarus.
  • Kazakhstan.
  • Russia.

Excluded Industry Sectors

  • Agriculture.
  • Automotive.
  • Construction/real estate.
  • Public sector (government or semi-government services).

Summary Info

Member type:

Geographical coverage:

Countries:

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Resident operations:

Service types:

,

Year founded:

Joined WRA in:

Full time staff in listed country:

In-house resident facilities (this listing):

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