Panorama Research Africa

Panorama Research is a full-service pan-African market and social research firm based in Nairobi, Kenya with an expansive network coverage of 38+ countries across Africa, and which was founded out of the need to support international research firms and consultants undertaking fieldwork in African markets. Our viewing room in Nairobi ensures all our clients’ remote research needs are reliably and fully covered from wherever they are based around the world.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Supporting piecemeal quant research services.
  • Supporting piecemeal qual research services.
  • Non research B2B services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.

Including any preceding tasks leading up to this service level.

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Item ID: KEN04WRA Category: Tags: ,


Panorama Research is a market and social research firm based in Kenya. We are a field data collection and quality assurance firm with an expansive network of in-country affiliates in 38+ countries in sub-saharan Africa, MENA, Asia Pacific & the Carribbean. That includes Kenya, Tanzania, Uganda, Rwanda, Burundi, Ethiopia, Malawi, Mozambique, Namibia, DRC, Congo Brazzaville, Mauritius, Cameroon, Angola, Tunisia, Egypt, South Africa, Liberia, South Sudan, Chad, Nigeria, Ghana, Zimbabwe, Pakistan, India, Phillipines and many more countries.

  • Focus verticals: we undertake, on behalf of our international clients, studies across the following industries: Fintech/FinAccess, FMCG, Pharma & Oncology, Pharmaceuticals, Automotive, (Mobile) Technology, Agrochemical, Agribusiness, Telecommunications, Electronics & Electrical Appliances, Furniture & Home Construction, Real Estate amongst others.
  • Our technological approach is to enhance delivery of top-quality insights in real-time, we have a Focus Group Discussion-Moderation-cum-Viewing Facility with state-of-the-art audiovisual enhancement and live-streaming technology (and on-site local dialect-to-English translator) which enables us to broadcast in real-time, focus group discussion sessions to our clients.
  • Newest offerings are online focus group discussions, online ethnography and online IDIs.
  • Our general research offering revolves around the following areas:
    • International field (data collection) and project management.
    • Brand health check/tracker studies.
    • Usability studies for tech companies.
    • Usage & awareness studies.
    • Retail audit and shopper insights studies.
    • Ethnographic studies.
    • Data quality assurance.
    • Concept, product and pack tests.
    • Product launch studies
Quantitative Research

In-house Consulting Capabilities

  • Survey (methodology designing.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field documents/responses to open ended questions.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting/tracking.*
  • Raw data file preparation.
  • Data tabulations.*
  • Advanced statistical analyses.*

* Outsourced.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI/WATI).
  • Interactive voice response (IVR).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Survey (methodology) designing.
  • Guide and screener development.
  • Summary reporting in writing.
  • Full reporting in writing.
  • Reporting by means of an in-person executive presentation.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.
  • English transcripts.
Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Direct Field Resources

  • Angola.
  • Benin.
  • Botswana.
  • Congo (Democratic Republic)
  • Egypt.
  • Eritrea.
  • Ethiopia.
  • Ghana.
  • Ivory Coast.
  • Kenya.
  • Malawi.
  • Morocco.
  • Mozambique.
  • Namibia.
  • Nigeria.
  • Rwanda.
  • Senegal.
  • Somalia.
  • South Africa.
  • South Sudan.
  • Sudan.
  • Tanzania.
  • Uganda.
  • Zambia.
  • Zimbabwe.
Standalone Piecemeal Research Services

  • Market research role secondment.

  • Market research role secondment.
Industry Sectors

  • No specialisations.
Industry Exclusions

  • Fashion.
  • Leisure.
Other B2B Services

  • Call centre.
  • Credit reporting, business risk analysis.
  • Merchandising.
  • Software/website development and testing.

Summary Info

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