Mueller & Associati srl

Mueller & Associati srl

Qualitative and quantitative research in Italy for end clients and research agencies.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: moderating.

Including any preceding tasks leading up to this service level.

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Item ID: ITA03WRA Category: Tags: ,

Description

Qualitative and quantitative research in FMCG,consumer durables, automotive, healthcare, agriculture, IT, finance and retail. Effective field organisation with 600 interviewers and trained mystery shoppers. Qualitative test facility with high tech equipment and two-way mirror in Milan downtown.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.

Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.

Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.
  • English transcripts.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Industry experts, professionals, specialists, industry observers.

Direct Field Resources

  • Italy.

Excluded Industry Sectors

  • Construction/real estate.
  • Education.
  • Capital equipment.
  • Non-profit sector (clubs, charity, social development etc.).
  • Industrial raw materials (other than oil, gas and petrochemicals).
  • Public sector (government or semi-government services).

Summary Info

Member type:

Geographical coverage:

Countries:

Resident operations:

Service types:

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Year founded:

Joined WRA in:

Full time staff in listed country:

In-house resident facilities (this listing):

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