Market Resonance Group
Established in 1999 in Mumbai, India, Market Resonance Group is a full service marketing research provider, which has conducted research throughout India . We are independent and owner managed.
An ISO 9001 firm, we are deeply committed to quality of information and the action-ability of insight we deliver to our clients.
We conduct operate through our Mumbai based headquarters and offer a “one-stop” point of communications for clients conducting research anywhere in India. Our real network of subsidiaries and partners throughout India, provide us with local field coverage and insights unique to each market.
Our vision is to provide our clients with market research, data collection and data analysis solutions through an open and transparent relationship, aimed at achieving common goals and establishing long-lasting co-operations.
- Quantitative primary research.
- Qualitative primary research.
- Secondary research.
- Quant: fieldwork with (if relevant) data entry.
- Qual: moderating.
Including any preceding tasks leading up to this service level.
Description
Quantitative Research
- Methodology development.
- Questionnaire designing.
- Sample plan development.
- Summary reporting.
- Full reporting.
- Presenting results.
- Fieldwork with or without data entry.
- Translation of field dox/OE responses.
- Questionnaire/DE programming on – or offline.
- Coding of responses to open ended questions.
- Online reporting.
- Raw data file preparation.
- Data tabulations.
- Advanced statistical analyses.
- Paper aided personal interviewing (PAPI).
- Computer aided personal interviewing (CAPI).
- Central location test using PAPI or CAPI.
- Computer aided web interviewing (CAWI).
- Computer aided telephone interviewing (CATI).
- Mystery shopping – physical visits.
- Mystery shopping – telephone calling.
- Mystery shopping – emailing.
- Mystery shopping – website visits.
- Multi session surveys (e.g. diaries, HUTs).
- Retail observations.
Qualitative Research
- Methodology development.
- Guide and screener development.
- Summary reporting.
- Full reporting.
- Presenting results.
- Recruitment with incentives.
- Moderating.
- Translation of guide and screener.
- Venue, hospitality and equipment.*
- Simultaneous translation to English.
- English transcripts.
* Outsourced.
- Venue based focus group discussions.
- Online focus group discussions.
- Venue based indepth interviews.
- Work place indepth interviews.
- Home based indepth interviews.
- Online indepth interviews.
- Telephone indepth interviews.
- Online bulletin boards.
- Home based observations (e.g. ethnographic studies).
- Retail based observations (e.g. shopping accompaniment).
- Consumers.
- Retailers.
- B2B services.
- Distributors, wholesalers and importers.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Raw material producers.
- Industry experts, professionals, specialists, industry observers.
- Government officials.
- Online.
- Offline.
- India.
- None.
Summary Info
| Member type: | |
|---|---|
| Geographical coverage: | |
| Countries: | |
| Resident operations: | |
| Service types: | |
| Year founded: | |
| Joined WRA in: | |
| Full time staff in listed country: | |
| In-house resident facilities (this listing): |
You must be logged in to post a review.
Reviews
There are no reviews yet.