Market Resonance Private Limited
Market Resonance is a next-generation market research company that blends 25+ years of proven offline expertise with dynamic online sampling capabilities. We bring together traditional field strength and digital agility to deliver accurate, high-quality insights for clients worldwide.
Our offline research division covers a wide range of methodologies, including P2W, CATI, street intercepts, mystery shopping, focus group discussions (FGDs), in-depth interviews (IDIs), and central location tests (CLTs). With a strong on-ground presence across India, Southeast Asia, the Middle East, and Africa, we ensure authentic engagement and flawless field execution. Our online research capabilities include CAWI, targeted online recruitment, and custom panel sourcing. We reach diverse audiences across Asia-Pacific, the Middle East, Europe, and North America, ensuring quick turnaround, accurate targeting, and reliable data.
At Market Resonance, we go beyond data collection ? we create insights that empower smarter decisions and help brands truly resonate with their audiences.
- Quantitative primary research.
- Qualitative primary research.
- Secondary research.
- Supporting research services.
- Quant: fieldwork.
- Qual: recruitment.
Including any preceding tasks leading up to this service level.
Description
Profile Summary
Quantitative Research
- Survey (methodology) designing.
- Questionnaire designing.
- Sample plan development.
- Summary reporting.
- Full reporting.
- Presentations (incl. online).
- Fieldwork.
- Translation of field documents/responses to open ended questions.
- Questionnaire/DE programming on – or offline.
- Coding of responses to open ended questions.
- Online auto reporting.
- Raw data file preparation.
- Data tabulations.
- Advanced statistical analyses.
- Onsite intercepts with CAPI.
- Screened in-person interviews with CAPI.
- Online (CAWI).
- Telephone interviews using CATI or WATI.
- Central location tests using CAPI.
- Multi-session surveys (e.g. diaries, HUTs).
- Mystery shopping.
- Retail observations (e.g. distribution, merchandising, price checks).
- Customised retail audits.
- Business census surveys.
Qualitative Research
- Survey (methodology) designing.
- Guide and screener development.
- Summary reporting.
- Full reporting.
- Presentations (incl.online).
- Recruitment with incentives.
- Moderating.
- Translation of research material.
- Venue, hospitality and equipment.
- Web streaming of IDIs/FGDs.
- Simultaneous translation.
- English transcripts.
- In-venue focus group discussions.
- Online focus group discussions.
- F2F IDIs at the respondent’s place (work/home).
- In-venue in-depth interviews (e.g. central location).
- Online in-depth interview.
- Telephone in-depth interview.
- Customer observing/interviewing (e.g. shop visits).
- Personal observing/interviewing (e.g. ethnographic studies).
- Online bulletin board.
Respondents
- Consumers.
- Retailers.
- B2B services.
- Wholesalers/Distributors/Importers/Exporters.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Raw material producers.
- Industry experts, specialists, industry observers.
- Government officials.
Secondary Research Capabilities
- Online.
- Offline.
Standalone Research Support Services
- Translations.
- Transcripts.
- Sample sourcing.
- Data management/IT.
- Incentives processing/management.
- Research venue(s).
- CATI stations.
- Research tools (e.g. eye scanners, people meters, CATI hard/software).
- VoIP calling systems.
- Lead generation services.
- Human resources.
Region(s) of Operation
- Africa.
- Australia & Oceania.
- Central America & The Caribbean.
- Central Asia.
- East & Southeast Asia.
- Europe.
- Middle East.
- North America.
- South America.
- South Asia.
Industry Exclusions
- None.
Industry Specialisations
- Automotive.
Survey Products
- Proprietary online panel.
Panel Respondents
- General public.
- B2B.
- HCP.
- Patients.
Panel Regions
- East & Southeast Asia.
- South Asia.
Summary Info
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