Made in Italy S.r.l.

Made in Italy is able to provide you with a complete in-depth knowledge of the Italian market, to create a research strategy, manage and coordinate your research projects nationally. We conduct qualitative, neuromarketing and quantitative market research studies across Italy.

Service Range

  • Qualitative primary research.
  • Standalone piecemeal support research services.
Minimum Service for Primary Research

  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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Item ID: ITA06WRA Category: Tags: ,


Made in Italy is an independent market research institute founded in 1984 by a group of specialized professionals in the field of market research and communication. We grant high standard quality services to manage and coordinate the local part of your multi-national researches. As a matter of fact, Made in Italy can rely on a long-established network of associated fieldwork and data-processing suppliers throughout the area.

Our Agency offers both qualitative, neuromarketing and quantitative full-service and/or fieldwork-only solutions including: – recruiting – moderation – synthesis and report writing – quantitative interviewing Our facilities are functional and comfortable. We have significant conference rooms with one-way mirror and comfortable separate rooms for our clients, kitchens for food and beverage product testing. All of our spaces are equipped with up to date technological devices such as digital audio, video DVD recording and FocusVision (video streaming of groups and/or interviews).

Throughout the years we have consolidated our expertise in different sectors such as: pharmaceutical and personal care, automotive (car clinic), food and beverages, retail, household goods, finance, telecom and technology. Our clients are marketing research companies, advertising agencies and consultancies all around the world.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.
  • English transcripts.
Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Research Products/Specialisations

  • Specialises in pharmaceuticals/healhcare.
Direct Field Resources

  • Italy.
Standalone Piecemeal Research Services

  • Translation of DG and screener.
  • Simultaneous translation.
  • English transcripts.
  • Venue with hospitality and equipment.
  • Web streaming.
  • Summary reporting.
  • Full reporting.
  • Presenting survey findings.
Excluded Industry Sectors

  • None.

Summary Info

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