Virasolelhs di Luca Meyer
Market research, data analysis, field services, innovation applied to #mrx & more! Working in the #mrx business since 1994. Certified Member of MRS, IPC Master, member of the ICG, ESOMAR member, QRCA member, member of the Italian Research Chapter.
Service Range
- Quantitative primary research.
- Qualitative primary research.
- Secondary research.
- Supporting piecemeal quant research services.
- Supporting piecemeal qual research services.
Minimum Service for Primary Research
- Quant: fieldwork with (if relevant) data entry.
- Qual: recruitment.
Including any preceding tasks leading up to this service level.
Description
Profile Summary
Italian native freelance market researcher. Been working on setting-up, running and presenting survey results for more than 10 years, then progressively switched to B2B in-depth interviewing and innovative methods applied to market research (e.g. prediction markets).
More recently getting increasingly involved with cultural methods applied to research: semiotics, ethnography, discourse analysis, content analysis, indirect questioning, etc… following some principles becoming increasingly relevant to me: * people may not be able/willing to explain why they do what they do * often people do not do what they say they would do * people are not such rational beings as sometimes we researchers would like them to be.
Quantitative Research
In-house Consulting Capabilities
- Survey (methodology) designing.
- Questionnaire designing.
- Sample plan development.
- Summary reporting in writing.
- Full reporting in writing.
- Reporting by means of an in-person executive presentation.
Operational Capabilities
- Fieldwork with or without data entry.
- Translation of field documents/responses to open ended questions.
- Questionnaire/DE programming on – or offline.
- Coding of responses to open ended questions.
- Online reporting/tracking.
- Raw data file preparation.
- Data tabulations.
- Advanced statistical analyses.
Data Collection Methods
- Computer aided personal interviewing (CAPI).
- Central location test using PAPI or CAPI.
- Computer aided web interviewing (CAWI).
- Computer aided telephone interviewing (CATI/WATI).
Qualitative Research
In-house Consulting Capabilities
- Survey (methodology) designing.
- Guide and screener development.
- Summary reporting in writing.
- Full reporting in writing.
- Reporting by means of an in-person executive presentation.
Operational Capabilities
- Recruitment with incentives.*
- Moderating.*
- Translation of guide and screener.*
- Venue, hospitality and equipment.
- Simultaneous translation to English.
- English transcripts.
* Outsourced.
Data Collection Methods
- Venue based focus group discussions.
- Online focus group discussions.
- Venue based indepth interviews.
- Work place indepth interviews.
- Home based indepth interviews.
- Online indepth interviews.
- Telephone indepth interviews.
Respondents
- Consumers.
- Retailers.
- B2B services.
- Distributors, wholesalers and importers.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Raw material producers.
- Industry experts, professionals, specialists, industry observers.
- Government officials.
Secondary Research Methods
- Online.
- Offline.
Direct Field Resources
- France.
- Italy.
- United Kingdom.
- United States.
Standalone Piecemeal Research Services
Quantitative
Quantitative
- Market research role secondment.
Qualitative
- Market research role secondment.
Industry Sectors
Specialisations
Specialisations
- FMCG.
- Logistics.
- Raw Materials.
Industry Exclusions
- None.
Summary Info
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| Service types: | Quantitative, Qualitative, Secondary research, Supporting services |
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