Eksen Research

Eksen is an independent market research agency with several offices in the Middle East and Africa. We offer qualitative and quantitative fieldwork and our primary focus is on the hard-to-reach targets.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Standalone piecemeal support research services.
Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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SKU: TUR03WRA Category: Tags: ,

Description

Since 2004, we have been offering qualitative and quantitative fieldwork across emerging markets and our primary focus is on the hard-to-reach targets.

Healthcare Research

Our strength derives from our own healthcare panels. We have coverage of every stakeholder in the industry from nurses to national level payers.

Crop and Animal Health Research

We cover every stage of ‘farm-to-fork’ process: from seeding to harvesting, from packaging to storage. We are able to talk to all stakeholders in the industry including farmers, veterinarians, site managers and quality controllers.

Business to Business Research

Our dedicated B2B team specializes in managing and talking to business people from entry-level managers to C-suite people.

Business to Consumer Research

We are experts in consumer research. We are able to conduct central location tests, door to door, telephone and online surveys.

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.
Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.
Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.*
  • English transcripts.

* Outsourced.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).
Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.
Secondary Research Methods

  • Online.
  • Offline.
Research Products/Specialisations

  • Panel.
Direct Field Resources

  • Algeria.
  • Bahrain.
  • Egypt.
  • Jordan.
  • Kuwait.
  • Lebanon.
  • Morocco.
  • Oman.
  • Qatar.
  • Saudi Arabia.
  • South Africa.
  • Tunisia.
  • Turkey.
  • United Arab Emirates.
Excluded Industry Sectors

  • None.

Geographical Coverage Panels

Consumer Panel

  • None.
B2B Panel

  • None.
Healthcare Panel

  • Algeria.
  • Egypt.
  • Saudi Arabia.
  • South Africa.
  • Turkey.
  • United Arab Emirates.

Standalone Piecemeal Research Services

Quantitative

  • Translation of field documents and responses to open ended questions.
  • Programming and (if relevant) hosting questionnaire.
Qualitative

  • Translation of DG and screener.
  • Simultaneous translation.

Additional information

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Year founded:

Joined WRA in:

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