Loyal Link Innovations
Mukisa Benard serves as the Managing Director of Loyal Link Innovations, a leading research and consulting firm based in Kampala, Uganda. His role is central to steering the strategic direction of the company and embodying its mission since 2017. As the senior leader, he oversees a team dedicated to providing high-quality services in market research, social research, data collection, project support, and monitoring and evaluation (M&E) across Sub-Saharan Africa.
- Quantitative primary research.
- Qualitative primary research.
- Secondary research.
- Supporting research services.
- Quant: fieldwork.
- Qual: recruitment.
Including any preceding tasks leading up to this service level.
Description
Profile Summary
Quantitative Research
- Survey (methodology) designing.
- Questionnaire designing.
- Sample plan development.
- Summary reporting.
- Full reporting.
- Presentations (incl. online).
- Fieldwork.
- Translation of field documents/responses to open ended questions.
- Questionnaire/DE programming on – or offline.
- Coding of responses to open ended questions.
- Online auto reporting.
- Raw data file preparation.
- Data tabulations.
- Advanced statistical analyses.
- Onsite intercepts with CAPI.
- Screened in-person interviews with CAPI.
- Online (CAWI).
- Telephone interviews using CATI or WATI.
- Central location tests using CAPI.
- Multi-session surveys (e.g. diaries, HUTs).
- Mystery shopping.
- Retail observations (e.g. distribution, merchandising, price checks).
- Customised retail audits.
- Business census surveys.
Qualitative Research
- Survey (methodology) designing.
- Guide and screener development.
- Summary reporting.
- Full reporting.
- Recruitment with incentives.
- Moderating.
- Translation of research material.
- Venue, hospitality and equipment*.
- Web streaming of IDIs/FGDs*.
- Simultaneous translation.
- English transcripts.
* Outsourced.
- In-venue focus group discussions.
- Online focus group discussions.
- F2F IDIs at the respondent’s place (work/home).
- In-venue in-depth interviews (e.g. central location).
- Online in-depth interview.
- Telephone in-depth interview.
- Customer observing/interviewing (e.g. shop visits).
- Personal observing/interviewing (e.g. ethnographic studies).
Respondents
- Consumers.
- Retailers.
- B2B services.
- Wholesalers/Distributors/Importers/Exporters.
- Finished product manufacturers.
- Semi-finished product (component) manufacturers.
- Raw material producers.
- Industry experts, specialists, industry observers.
- Government officials.
Secondary Research Capabilities
- Online.
- Offline.
Standalone Research Support Services
- Translations.
- Transcripts.
- Incentives processing/management.
- CATI stations.
- VoIP calling systems.
- Human resources.
Region(s) of Operation
- Africa.
Industry Exclusions
- None.
Industry Specialisations
- FMCG.
- Agriculture.
- Healthcare.
- Education.
- Banking and Finance.
- Development Support.
Survey Products
- Syndicated tracking surveys.
Syndicated Tracker Topics and Respondents
- Pricing survey of foodstuffs and petrol.
Syndicated Tracker Regions
- Africa.
Summary Info
| Team type: | |
|---|---|
| Service range: | Quantitative, Qualitative, Secondary research, Supporting services |
| Subscription country: | Uganda |
| Resident facilities: | |
| Year founded: | |
| Full time staff: | |
| Regional Reach: | |
| Resident operations: | |
| Field Capabilities: | Chad, Congo DR, Ethiopia, Kenya, Malawi, Mali, Mozambique, Niger, Nigeria, Rwanda, South Sudan, Tanzania, Uganda, Zambia |
| Syndicated Tracking: | Uganda |
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