Discovery Research Services

Discovery Research Services

Discovery Research Services is a full service agency and offers both qualitative and quantitative services in all sub-Saharan markets in Africa. We offer both primary and secondary research services.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Standalone piecemeal support research services.
  • Non research B2B services.

Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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Item ID: ZWE01WRA Category: Tags: ,

Description

Quantitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.

Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.*
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.

* Outsourced.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Interactive voice response (IVR).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.
  • Retail census.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.

Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.
  • English transcripts.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.

Secondary Research Methods

  • Online.
  • Offline.

Research Products/Specialisations

  • Omnibus.

Direct Field Resources

  • Angola.
  • Botswana.
  • Lesotho.
  • Malawi.
  • Mozambique.
  • Namibia.
  • South Africa.
  • Swaziland.
  • Zambia.
  • Zimbabwe.

Excluded Industry Sectors

  • Agriculture.
  • Automotive.
  • B2B Services (e.g. consulting, legal services, advertising, media, PR etc.).
  • Construction/real estate.
  • Packaged fast moving consumer goods.
  • Education.
  • Finance.
  • Furniture and furnishings.
  • Healthcare (incl. medical services and pharmaceuticals).
  • Luxury goods (high-end beauty products, fragrances, jewellery etc.).
  • Non-profit sector (clubs, charity, social development etc.).
  • Petrol, oil, gas, petrochemicals.
  • Public sector (government or semi-government services).
  • Travel and logistics.

Other B2B Services

  • Management consulting.
  • Auditing of accounts.
  • Advertising.
  • Merchandising.
  • Call centre.
  • Credit reporting, business risk analysis.
  • Business strategy consulting.
  • Communications consulting.

Standalone Piecemeal Research Services

Quantitative

  • Translation of field documents and responses to open ended questions.
  • Programming and (if relevant) hosting questionnaire.
  • Data tabulations.
  • Advanced statistical analyses.
  • Summary reporting.
  • Full reporting.
  • Presenting survey results.

Qualitative

  • Translation of DG and screener.
  • Simultaneous translation.
  • English transcripts.
  • Venue with hospitality and equipment.
  • Web streaming.
  • Summary reporting.
  • Full reporting.
  • Presenting survey findings.

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Summary Info

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Geographical coverage:

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Year founded:

Joined WRA in:

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