Zen Research

Zen Research

Zen Research Myamar is a full-service market research agency founded in early 2013 based in Yangon. We offer full qualitative and quantatative methodologies across Myanmar with a particular emphasis on consumer research, healthcare and social research.

Service Range

  • Quantitative primary research.
  • Qualitative primary research.
  • Secondary research.
  • Standalone piecemeal support research services.

Minimum Service for Primary Research

  • Quant: fieldwork with (if relevant) data entry.
  • Qual: recruitment.

Including any preceding tasks leading up to this service level.

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Item ID: MMR01WRA Category: Tags: ,

Description

Zen Research was the first agency in Myanmar to offer comprehensive online and offline CAPI for data collection in quantatative surveys. We have not offered PAPI since 2013, the only agency to do so in Myanmar. We pride ourselves on our meticulous and uncompromising approach to quality control in all our fieldwork activities, which has over the years ensured a strong and lasting relationship with agencies including Ipsos and Rakuten, as well as some of the world’s most prominent brands.

We continue to run trackers for many global brands including Coca Cola, Samsung and Colgate. As an independent research agency, Zen Research continues to achieve steady growth and is constantly adapting to the changing landscape in Myanmar. Our particular strengths include large scale CAPI surveys (we script in-house and have considerable experience with SurveyToGo, Dimensions and iField), qualitative methodologies including focus groups, IDIs, home visits, ethnographies, as well as a broad range of healthcare research methodologies. Our team is spread throughout Myanmar and we regularly conduct data collection in all areas of the country.

Quantitative Research

In-house Consulting Capabilities

  • Questionnaire designing.
  • Sample plan development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.

Operational Capabilities

  • Fieldwork with or without data entry.
  • Translation of field dox/OE responses.
  • Questionnaire/DE programming on – or offline.
  • Coding of responses to open ended questions.
  • Online reporting.
  • Raw data file preparation.
  • Data tabulations.
  • Advanced statistical analyses.*

* Outsourced.

Data Collection Methods

  • Paper aided personal interviewing (PAPI).
  • Computer aided personal interviewing (CAPI).
  • Central location test using PAPI or CAPI.
  • Computer aided web interviewing (CAWI).
  • Computer aided telephone interviewing (CATI).
  • Mystery shopping – physical visits.
  • Mystery shopping – telephone calling.
  • Mystery shopping – emailing.
  • Mystery shopping – website visits.
  • Multi session surveys (e.g. diaries, HUTs).
  • Retail audits.
  • Retail observations.
  • Shop tests.

Qualitative Research

In-house Consulting Capabilities

  • Methodology development.
  • Guide and screener development.
  • Summary reporting.
  • Full reporting.
  • Presenting results.

Operational Capabilities

  • Recruitment with incentives.
  • Moderating.
  • Translation of guide and screener.
  • Venue, hospitality and equipment.
  • Simultaneous translation to English.
  • English transcripts.

Data Collection Methods

  • Venue based focus group discussions.
  • Online focus group discussions.
  • Venue based indepth interviews.
  • Work place indepth interviews.
  • Home based indepth interviews.
  • Online indepth interviews.
  • Telephone indepth interviews.
  • Online bulletin boards.
  • Home based observations (e.g. ethnographic studies).
  • Retail based observations (e.g. shopping accompaniment).

Respondents

  • Consumers.
  • Retailers.
  • B2B services.
  • Distributors, wholesalers and importers.
  • Finished product manufacturers.
  • Semi-finished product (component) manufacturers.
  • Raw material producers.
  • Industry experts, professionals, specialists, industry observers.
  • Government officials.

Secondary Research Methods

  • Online.
  • Offline.

Direct Field Resources

  • Myanmar.

Standalone Piecemeal Research Services
 
Quantitative

  • Translation of field documents and responses to open ended questions.
  • Programming and (if relevant) hosting questionnaire.
  • Data tabulations.
  • Summary reporting.
  • Full reporting.
  • Presenting survey results.


 
 Qualitative

  • Translation of DG and screener.
  • Simultaneous translation.
  • English transcripts.
  • Venue with hospitality and equipment.
  • Web streaming.
  • Summary reporting.
  • Full reporting.
  • Presenting survey findings.

Excluded Industry Sectors

  • None.

Summary Info

Member type:

Geographical coverage:

Countries:

Resident operations:

Service types:

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Year founded:

Joined WRA in:

Full time staff in listed country:

In-house resident facilities (this listing):

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